Online Networking for Beginners
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Online Networking for Beginners

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An introductory presentation for businesses on how to use social networking media.

An introductory presentation for businesses on how to use social networking media.

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Transcript

  • 1. beginners guide to online networking
  • 2. who are you?
  • 3. ...but first...
  • 4. who am I?
  • 5. terry thorpe
  • 6. fellow of the british computer society fellow of the institute for information management chartered information technology professional senior member of the association for computing machinery
  • 7. ex director of skipton building society and coutts founder of kohd winner of multiple awards - business and technology first use of broadband in europe
  • 8. it used to be....
  • 9. one to one or one to many there were controllers, PR, you, me there were agendas and processes there were communicators and communcated-to’s
  • 10. and then came web 2.0
  • 11. two way conversations and ‘communities’ people are in control; ‘crowdsourcing’ ‘prosumers’ not ‘consumers’ massive changes taking place
  • 12. what to do?
  • 13. join LinkedIn
  • 14. join LinkedIn business based network 25 million users join groups e.g. industry, region, interests invite business collegues, old and new fill in your profile - link to your web, etc. reccomend and ask for reccomendations
  • 15. why bother?
  • 16. visability, visability, visability... improve your connectability - old & new find people you should know puts you on google makes search engines like you and your web
  • 17. start a blog
  • 18. start a blog like the bbc, new york times, barrack obama fifty senior managers in HP, every day it’s easier than you think: www.blogger.com read other peoples and comment put it on your web site, emails, cards
  • 19. why bother?
  • 20. direct communications competitive advantage - expertise build you as, and for, your brand public relations and positioning search engines - again
  • 21. join facebook
  • 22. join facebook more ‘social’ than ‘business’, have you ever... ignore the press hysteria, proves it’s here brand, personal touch, you, your company set up a company group search engines dot, dot, dot,
  • 23. join twitter
  • 24. join twitter very quick and simple to join and use do it every day at least once follow colleques, famous, clients, etc. use news feeds, quotes, advice, observations you can autofeed onto facebook
  • 25. why bother?
  • 26. google is your PR
  • 27. makes your business more ‘personal’ builds trust and reputation you as your company and as brand (cool) valuable information for you from others
  • 28. think about youtube
  • 29. think about youtube set up a your own space think about what you could do include in email, web, twitter, blog, .... the biggest ‘new media’ use not that easy?
  • 30. susan boyle = 100million
  • 31. but not that hard
  • 32. flip mino hd
  • 33. words of advice
  • 34. words of advice be positive in the things you say be aware that all of this connects in ways be patient and keep with it everything ends back with your web site update it often - blog, tweets, rss
  • 35. be part of it.
  • 36. kohd
  • 37. kohd