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Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
Facts & Figures for 3D Lean Learning
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Facts & Figures for 3D Lean Learning

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  • Transcript

    • 1. Virtual Worlds Seminar Business Workshop
    • 2. Agenda • Thinking about 3D Web • Branding • Current research statistics • The ‘Ecosystem’ around 3D Web • Case studies
    • 3. Thinking about 3D Web • What are you trying to achieve? • Is it internal or external, private or public • Who are the project team? • Who will be the ‘owner? • “Normal” project disciplines apply
    • 4. Thinking about 3D Web • Is it for brand or product PR? • Is it for meetings, are they external? • Exhibitions or conferences? • Do you have a budget, does it include staffing and maintenance?
    • 5. Virtual Worlds Avatar Centric Sports Social Platforms Social Game MMORPG Branded 3D Chat Adult Games Worlds Virtual Worlds Entertainment Business Virtual World City Guides Generators Serious Games Source:FredCavazza.net
    • 6. Thinking about 3D Web • Needs an executive sponsor • Needs a single ‘owner’ who can be evangelistic • IT team’s ‘buy in’ will be required • Supports the organisations cultural values - what are they (really)?
    • 7. Organizational Culture Source: Richard Barrett
    • 8. Branding in 3D Web • Can be expensive to execute and maintain • MTV’s Laguna Beach, Lego Worlds • Who will see it? • Best done as a tie in with other media
    • 9. Any benefit so far? Source: Thinkbalm
    • 10. ...and in 2009? Source: Thinkbalm
    • 11. Was it a success? Source: Thinkbalm
    • 12. What benefits? Source: Thinkbalm
    • 13. More or less? Source: Thinkbalm
    • 14. Used or pilot for what? Source: Thinkbalm
    • 15. Deployed for what? Source: Thinkbalm
    • 16. ...and for 2009? Source: Thinkbalm
    • 17. ... and in the future? Source: Thinkbalm
    • 18. What other options? Source: Thinkbalm
    • 19. Comparisons Source: Thinkbalm
    • 20. Comparative cost Source: Thinkbalm
    • 21. Effort to roll out? Source: Thinkbalm
    • 22. Payback time? Source: Thinkbalm
    • 23. Life cycle? Source: Thinkbalm
    • 24. The barriers? Source: Thinkbalm
    • 25. Comments • Early adopters do not usually do ROI • Signs of a maturing situation • Higher success that many expected • Where was ‘branding’?
    • 26. Comments • Some of the results don’t stack up, e.g. host, build, train, implement • Not all costs being accounted for as innovators use ‘volunteers’ • You need to be realistic or it may fail • There is a great deal of positive
    • 27. 3D Web Business Ecosystem Middleware and Software Component Providers Authoring Tool Server & Providers Workstations Management Consultant Enterprise Customer 3D Web Engine 3D Web Builder Developers Systems Integrator Enterprise Hardware Integration Comms Provider Manufacturers Tools Revenue Flow Source: Stanford Research Institute
    • 28. 3D Web Business Ecosystem Meerkat Middleware and Software Component Providers Blender Dell Authoring Tool Server & Providers Workstations Management You Consultant Enterprise Customer 3D Web Engine IBM 3D Web Builder Developers Linden Labs Electric Sheep Systems Integrator Enterprise Hardware Integration Comms Provider Manufacturers Tools Revenue Flow Rivers Run Red Dell BT Source: Stanford Research Institute
    • 29. 3D Web Business Ecosystem Meerkat Project Management? Middleware and Training? Software Component Providers Cultural Blender Dell Transformation? Authoring Tool Server & Providers Workstations Management You Consultant Enterprise Customer 3D Web Engine IBM 3D Web Builder Developers Linden Labs Electric Sheep Systems Integrator Enterprise Hardware Integration Comms Provider Manufacturers Tools Revenue Flow Rivers Run Red Dell BT Source: Stanford Research Institute
    • 30. Return On Investment
    • 31. travel 5 x (3.5+2) x 10 = $275k
    • 32. sales (55+690)/2 x 100 x 0.01 = $373k
    • 33. reduced attrition 10 x (0.3 + 1.3)/2 x 50k = $400k
    • 34. efficiency a x b/c x d = $ek
    • 35. added value a x b/c x d = e
    • 36. worker compensation incident number x claim size = $Xm’s
    • 37. punitive damages incident number x claim size = $Xm’s
    • 38. ROI = reduced travel + increased sales + efficiencies + value added + reduced attrition + reduced compensation + reduced punitive damages = $ large
    • 39. Costs • Branding used to cost £1/4 million • Private Olive projects cost £1m+ • Pilot’s cost about £20k+ • Then consider project by project • Custom from $100k - $1m • Be realistic, build is about 20%
    • 40. Case studies • BP to save $1-2m per crisis management training event, costs now recovered in 2 years and saved $4m in March 2009 • IBM in a 3 day meeting of it’s ‘Elite’ saved $350k, but ROI not relevant • Kelly Recruitment and Accenture both use SL to recruit at lower cost
    • 41. Case studies Branding examples: • American Apparel, came and went • Herman Miller office furniture, ditto • Coca Cola’s investment in Google versus Second Life, 5.6m vs. 27
    • 42. Common Errors • Non exclusive space, e.g. lack of control, neighbors, closure, etc. • Poor quality build e.g. scale, textures, lighting, aesthetics • Poor design; beach, palm trees, flying rooms, strange and unusual • 3D Web is, and will be, Second Life
    • 43. so, ten things...
    • 44. 1. toe in the water
    • 45. 1. toe in the water 2. proof of concept
    • 46. 1. toe in the water 2. proof of concept 3. pilot
    • 47. 1. toe in the water 2. proof of concept 3. pilot 4. end results driven
    • 48. 1. toe in the water 2. proof of concept 3. pilot 4. end results driven 5. train, mentor & coach
    • 49. 6. keep an eye on what’s happening
    • 50. 6. keep an eye on what’s happening 7. eggs in many baskets
    • 51. 6. keep an eye on what’s happening 7. eggs in many baskets 8. ignore the ‘noise’
    • 52. 6. keep an eye on what’s happening 7. eggs in many baskets 8. ignore the ‘noise’ 9. don’t be a wimp
    • 53. 6. keep an eye on what’s happening 7. eggs in many baskets 8. ignore the ‘noise’ 9. don’t be a wimp 10. my name is Che Guevara
    • 54. what to do?
    • 55. Persevere
    • 56. Build pilots
    • 57. Proof of concept
    • 58. An open mind
    • 59. Discussion?

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