An introduction to search engine optimisation

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A brief introduction to search engine optimisation.

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An introduction to search engine optimisation

  1. 1. Search Engine Optimisation a beginners guide
  2. 2. natural (free) traffic
  3. 3. quantity and quality
  4. 4. it used to be....
  5. 5. paid for = pay per click or PPC
  6. 6. paid for = pay per click or PPC organic = search engine optimisation or SEO
  7. 7. let’s talk about SEO then
  8. 8. tell developer everything content (is king) links (is popularity) technical stuff
  9. 9. content
  10. 10. content domain names, page descriptions, url’s
  11. 11. content domain names, page descriptions, url’s keywords, keywords, keywords
  12. 12. content domain names, page descriptions, url’s keywords, keywords, keywords descriptions not names
  13. 13. content domain names, page descriptions, url’s keywords, keywords, keywords descriptions not names alt tags on images
  14. 14. content domain names, page descriptions, url’s keywords, keywords, keywords descriptions not names alt tags on images regular updates
  15. 15. linking
  16. 16. linking directories such as yell, thompson, etc (free)
  17. 17. linking directories such as yell, thompson, etc (free) blogs you and others may produce
  18. 18. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin
  19. 19. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin suppliers and customers
  20. 20. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin suppliers and customers regular updates
  21. 21. technical stuff
  22. 22. technical stuff correct image sizing for maximum speed
  23. 23. technical stuff correct image sizing for maximum speed take care with use of flash - invisible
  24. 24. technical stuff correct image sizing for maximum speed take care with use of flash - invisible check against explorer, firefox and safari
  25. 25. technical stuff correct image sizing for maximum speed take care with use of flash - invisible check against explorer, firefox and safari regular updates
  26. 26. why bother?
  27. 27. google is your PR
  28. 28. kohd

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