Search Engine
Optimisation
a beginners guide

natural (free) traffic

quantity and quality

it used to be....

paid for = pay per click or PPC

paid for = pay per click or PPC
organic = search engine optimisation or SEO

let’s talk about SEO
then

tell developer everything
content (is king)
links (is popularity)
technical stuff

content

content
domain names, page descriptions, url’s

content
domain names, page descriptions, url’s
keywords, keywords, keywords

content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names

content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names
alt tags on images

content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names
alt tags on images
regular updates

linking

linking
directories such as yell, thompson, etc (free)

linking
directories such as yell, thompson, etc (free)
blogs you and others may produce

linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin

linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin
suppliers and customers

linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin
suppliers and customers
regular updates

technical stuff

technical stuff
correct image sizing for maximum speed

technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible

technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible
check against explorer, firefox and safari

technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible
check against explorer, firefox and safari
regular updates

why bother?

google is your PR

kohd