Event Recap for Florida NetworkNAME: “To Life! Miami-Dade County Mayor’s Initiative on Aging”STATE: FloridaVENUE: Miami-Dade County AuditoriumDATE: Friday, January 27, 2006 9:00 a.m. – 12:00 p.m.FAST FACTS: • 1,800 seniors in attendance from 40 senior centers throughout Miami-Dade. • Tri-lingual (English, Spanish and Creole) presentations and materials. • 63 partner organizations in attendance. • 29 media outlets attended. • 1,400 media hits across country • Eight positive testimonials secured in all three languages. • 48 buses used to transport seniors to event venue. • Mayor’s proclamation naming “January 2006 as Medicare Rx Access Network month”. • Medicare Rx Mobile Office Tour bus used as backdrop for event. • SHINE volunteers counseled and enrolled dozens of seniors –follow up enrollment events to be held at all 50 centers within next week. • According to United States Assistant Secretary for Aging, Josefina Carbonell, “Best event to date she has seen supporting the Medicare Part D program.” • Carole Green, Secretary, Florida Department of Elder Affairs commented that she was very pleased with the overall event and called the Governor during event to tell him.EVENT SUMMARY:“To Life! Mayor’s Initiative on Aging” is a year-long series of events and awarenesscampaign on wellness and safety for residents 55 and over. Miami-Dade County Mayor,Carlos Alvarez chose to begin the initiative with an emphasis on the MedicarePrescription Drug Benefit with education, enrollment and counseling.Speakers included federal as well as local experts on the new benefit and the healthissues of seniors. All materials and presentations were done in three languages –English, Spanish and Creole to accommodate the more than 1800 seniors andcaregivers in attendance. Media coverage was also in all three languages. In addition tomaterials on Medicare Rx and the mayor’s initiative, attendees were provided withrefreshments and supplemental educational materials. Event also included chair-aerobics and Tai-Chi exercises. Mayor Carlos Alvarez declared January 2006 asMedicare Rx Access Network month, “a month of special importance, that is worthy ofthe recognition of the citizens of the City of Miami”.SPEAKERS:Miami-Dade County Mayor, Carlos AlvarezYanira Cruz, M.P.H., President, CEO of the National Hispanic Council on Aging
United States Assistant Secretary for Aging, Josefina CarbonellCarole Green, Secretary, Florida Department of Elder AffairsDr. Rene Rodriguez, Interamerican College of Physicians and SurgeonsPARTNERS ATTENDING:AARP FoundationAARP FloridaAlliance for AgingAlliance Qi Gong Taiji, Inc.Alzheimer’s Association South Florida ChapterAmigos por la SaludArea Health Education CenterCatholic Charities of the Archdiocese of Miami, Inc.Cedars Medical CenterCenters for Medicare and Medicaid ServicesChildren’s Service Council of Miami-DadeCoalition to Prevent Abuse of Vulnerable AdultsCommunity Health Foundation of South DadeCommunity Action AgencyEaster Seals Miami-DadeFlorida Academy of Family PhysiciansFlorida Department of Children and FamiliesFlorida International University – Center on AgingFlorida CHAINFlorida Council on AgingFlorida Department of Elder AffairsFlorida Department of Health, Duval County Health DepartmentFlorida Medical AssociationFlorida State Hispanic Chamber of CommerceHelen Bentley Health CenterHealth Council of South FloridaHuman Serivces of Dade CountyInteramerican College of Physicians and SurgeonsJackson Memorial Health SystemsJessie Trice Equal Opportunity Family Health CenterJewish Community ServicesKendall Regional Medical CenterLifeMastersLittle Havana Activities and Nutrition CentersMiami Dade Community Action AgencyMiami Dade County Department of Human ServicesMiami Dade County Fire DepartmentMiami Dade county Office of Countywide Healthcare PlanningMiami Dade County Park and RecreationMiami Dade County Police DepartmentMiami Dade County Public Library SystemMiami Dade County Transit AgencyMiami Dade State Attorney’s OfficeMental Health Association of Central Florida
Mental Health Association of South FloridaMiami-Dade County Health DepartmentMiami-Dade County Mayor’s OfficeNAMI FloridaNAMI Miami DadeNAMI Friends and FamilyNational Balance Life CentersNational Kidney Foundation of Miami DadeNational Patient Safety FoundationPhRMASt. John Bosco ClinicSocial Security AdministrationSouth Florida Hospital and Healthcare AssociationThe AIDS OASISUnited Home Care ServicesUnited Way of Miami DadeUniversity of Miami Jackson Medical CenterUniversity of Miami Center on AgingMEDIA COVERAGE: • WMFE 670 – 30 minute interview with Mayor Alvarez and Albert Collazo – aired January 25, aired two times (5 and 11 p.m news shows) • WMFE 670 – 30 minute interview with Mayor Alvarez and Albert Collazo – aired January 26, aired two times (5 and 11 p.m news shows) • WMFE 670 -- January 27, 2006 interview with Mayor Alvarez and Albert Collazo aired four times (5, 6, 8, 11 p.m news shows) • Telemiami Channel 22—interview with Mayor Alvarez and Albert Collazo aired five times (4, 5, 5:30, 6 and 11 p.m. news shows).January 25, plus simultaneous radio broadcast • WQBA Interview on January 27, 2006 with Josephina Carbonell and Albert Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows). • WMCE, La Ponderosa “Attitudes” show – Interviews on January 27, 2006 with Mayor Alvarez and Albert Collazo – aired on six sister stations (12 broadcasts) • WWFC – Interviews on January 27, 2006 with Josephina Carbonell and Albert Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows). • Univision Channel 23, Interview with Albert Collazo on January 27, 2006 aired four times (5, 5:30, 6 and 11 p.m. news shows). • Radio Mambi Interviews on January 27, 2006 with Josephina Carbonell and Albert Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows). • Radio Caracol with Candena Azul, Interviews with Marilyn Rayes from Miami- Dade County Mayor’s office and Albert Collazo – aired January 25, (5, 5:30, 6 and 11 p.m. news shows) January 26 (5, 5:30, 6 and 11 p.m. news shows) and January 27, 2006. (5, 5:30, 6 and 11 p.m. news shows). • Ch. 17 TV – Interview with Hugo Hupaya, CMS State Captain on January 26, 2006. (5, 5:30, 6 and 11 p.m. news shows). • Telemundo, Channel 51 – Live coverage on 11:30 a.m. news, January 26, 2006, plus, simultaneous radio broadcast • Telemundo news on all 38 stations 6 and 11 p.m. news • Telemundo, Channel 51 – Coverage on 11:00 p.m. news, January 26, 2006.
• WLRN Radio 91.3 – Coverage on morning news, January 27, 2006. • Dario De Las Americas radio interview with Albert Collazo aired January 26 (5, 5:30, 6 and 11 p.m. news shows) • Univision National – Josephina Carbonell interviewed on Desdierta, (Wake Up), America on January 26, 2006 – to be aired January 31, 2006. • “Hola Omegos” periodical – article in next issue.ADDITIONAL BENEFITS: • Posters in three languages attached to City buses –displayed throughout 2006. • Posters in three languages hung at Miami Dade metro rail stations throughout 2006 • Posters in three languages hung in rail trains throughout 2006 • VNR produced and distributed in three languages (English, Spanish and Creole) • ANR produced and distributed in three languages • TV PSA : 30 Sec with Mayor and Network on benefit –runs through May, 2006 • Radio PSA :30 Sec with Mayor and Network on benefit – runs through May 2006 • Fliers and MMA/Network materials distributed to 50+ senior centers • Print, radio and television pre and post publicity valued at $250,000.