TEMPLE UNIVERSITY JAPAN Corporate Education
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  • 1. TEMPLE UNIVERSITY JAPAN Corporate Education Business Communications Course Email: ce @ tuj .ac. jp
  • 2. Objective:
    • The objective of this course is twofold :
      • To enhance participants’ understanding of business communications, cultural and ethical issues, and
      • To arm them with the technical skills to better understand the way Western business managers operate and communicate.
  • 3. A sample syllabus for this course is as follows :
  • 4. Cultural Background and Company Introductions
    • Introducing yourself & your firm
    • Telephone Conversations
    • Handling questions
    • Using Power verbs
    • Writing letters and cover letters
    • Electronic Communications Devices
  • 5. Investment Portfolio Development
    • Cultural Background:
      • Understanding stocks, bonds and Mutual funds
    • Stock and derivatives market(s) terminology
    • Trends – Reading graphs
      • S upplemented by additional exercises
    • Case Study & Short Presentations
  • 6. Understanding Finance Terminology
    • Stock Holders Meetings
    • Mock Stockholder Meeting:
      • Activist shareholders to attend “mock” meeting to stop a project in Artic wildlife area (TUJ & Instructor will prepare this exercise)
    • Merger & Acquisitions
    • S upplemented by additional exercises
    • Case Study
  • 7. Marketing & Negotiation
    • Effective use of Body Language
    • Customs of Western Negotiation
    • Harvard-style Negotiation Methods
      • Distributive (win-lose) versus Cooperative (win-win) negotiation styles
      • Interests versus positions
      • Developing a BATNA (best alternative to negotiation)
    • Negotiations Preliminary Exercises
    • Negotiation Practice
  • 8. Labor Relations
    • Union-Management relations
    • Preliminary Negotiation exercises
    • Union Management Workplace Agreement
    • Negotiation exercise
    • Case Study
  • 9. Environmental Issues
    • Environmental Groups
    • Public Hearings (meetings)
    • Presenting and responding to opinions
    • Preparing and Presenting Environmental Issues
    • Case Study
    • Presentation Skills
  • 10. Business Organization and Management
    • Motivating Workers
    • Management-employee discussions
    • Maintaining a Positive approach to business Communication
    • American versus Japanese Business Cultures
    • Corporate organization Exercise 
    • Case Study
  • 11. Business Organization and Management
    • Anglo-American Management Styles
    • Comparing various management styles
    • Diplomatic language
    • Writing Memos
    • Business Writing
  • 12. International Trade and Banking Loan
    • Applications
      • Applying for a loan
    • Writing loan Application letters
    • Competing Internationally
    • Case Study
  • 13. Open ended Cases
    • Market Penetration
    • Marketing Strategies
    • Marketing Reports
    • Market segmentation, positioning, target market
    • 4 Ps
    • Professional Presentations
      • Instructor / TUJ will provide a draft outline of a marketing report
  • 14.
            • Temple University Japan
            • Corporate Education
            • 2-8-12 Minami Azabu
            • Minato-ku,
            • Tokyo, Japan 106-0047
    • Phone: 03-5441-9810
    • Fax: 03-5441-9822
    • Email: ce @ tuj .ac. jp