TEMPLE UNIVERSITY JAPAN Corporate Education

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TEMPLE UNIVERSITY JAPAN Corporate Education

  1. 1. TEMPLE UNIVERSITY JAPAN Corporate Education Business Communications Course Email: ce @ tuj .ac. jp
  2. 2. Objective: <ul><li>The objective of this course is twofold : </li></ul><ul><ul><li>To enhance participants’ understanding of business communications, cultural and ethical issues, and </li></ul></ul><ul><ul><li>To arm them with the technical skills to better understand the way Western business managers operate and communicate. </li></ul></ul>
  3. 3. A sample syllabus for this course is as follows :
  4. 4. Cultural Background and Company Introductions <ul><li>Introducing yourself & your firm </li></ul><ul><li>Telephone Conversations </li></ul><ul><li>Handling questions </li></ul><ul><li>Using Power verbs </li></ul><ul><li>Writing letters and cover letters </li></ul><ul><li>Electronic Communications Devices </li></ul>
  5. 5. Investment Portfolio Development <ul><li>Cultural Background: </li></ul><ul><ul><li>Understanding stocks, bonds and Mutual funds </li></ul></ul><ul><li>Stock and derivatives market(s) terminology </li></ul><ul><li>Trends – Reading graphs </li></ul><ul><ul><li>S upplemented by additional exercises </li></ul></ul><ul><li>Case Study & Short Presentations </li></ul>
  6. 6. Understanding Finance Terminology <ul><li>Stock Holders Meetings </li></ul><ul><li>Mock Stockholder Meeting: </li></ul><ul><ul><li>Activist shareholders to attend “mock” meeting to stop a project in Artic wildlife area (TUJ & Instructor will prepare this exercise) </li></ul></ul><ul><li>Merger & Acquisitions </li></ul><ul><li>S upplemented by additional exercises </li></ul><ul><li>Case Study </li></ul>
  7. 7. Marketing & Negotiation <ul><li>Effective use of Body Language </li></ul><ul><li>Customs of Western Negotiation </li></ul><ul><li>Harvard-style Negotiation Methods </li></ul><ul><ul><li>Distributive (win-lose) versus Cooperative (win-win) negotiation styles </li></ul></ul><ul><ul><li>Interests versus positions </li></ul></ul><ul><ul><li>Developing a BATNA (best alternative to negotiation) </li></ul></ul><ul><li>Negotiations Preliminary Exercises </li></ul><ul><li>Negotiation Practice </li></ul>
  8. 8. Labor Relations <ul><li>Union-Management relations </li></ul><ul><li>Preliminary Negotiation exercises </li></ul><ul><li>Union Management Workplace Agreement </li></ul><ul><li>Negotiation exercise </li></ul><ul><li>Case Study </li></ul>
  9. 9. Environmental Issues <ul><li>Environmental Groups </li></ul><ul><li>Public Hearings (meetings) </li></ul><ul><li>Presenting and responding to opinions </li></ul><ul><li>Preparing and Presenting Environmental Issues </li></ul><ul><li>Case Study </li></ul><ul><li>Presentation Skills </li></ul>
  10. 10. Business Organization and Management <ul><li>Motivating Workers </li></ul><ul><li>Management-employee discussions </li></ul><ul><li>Maintaining a Positive approach to business Communication </li></ul><ul><li>American versus Japanese Business Cultures </li></ul><ul><li>Corporate organization Exercise  </li></ul><ul><li>Case Study </li></ul>
  11. 11. Business Organization and Management <ul><li>Anglo-American Management Styles </li></ul><ul><li>Comparing various management styles </li></ul><ul><li>Diplomatic language </li></ul><ul><li>Writing Memos </li></ul><ul><li>Business Writing </li></ul>
  12. 12. International Trade and Banking Loan <ul><li>Applications </li></ul><ul><ul><li>Applying for a loan </li></ul></ul><ul><li>Writing loan Application letters </li></ul><ul><li>Competing Internationally </li></ul><ul><li>Case Study </li></ul>
  13. 13. Open ended Cases <ul><li>Market Penetration </li></ul><ul><li>Marketing Strategies </li></ul><ul><li>Marketing Reports </li></ul><ul><li>Market segmentation, positioning, target market </li></ul><ul><li>4 Ps </li></ul><ul><li>Professional Presentations </li></ul><ul><ul><li>Instructor / TUJ will provide a draft outline of a marketing report </li></ul></ul>
  14. 14. <ul><ul><ul><ul><ul><li>Temple University Japan </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Corporate Education </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2-8-12 Minami Azabu </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Minato-ku, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tokyo, Japan 106-0047 </li></ul></ul></ul></ul></ul><ul><li>Phone: 03-5441-9810 </li></ul><ul><li>Fax: 03-5441-9822 </li></ul><ul><li>Email: ce @ tuj .ac. jp </li></ul>

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