ROGERS STATE UNIVERSITY
SCHOOL OF BUSINESS & TECHNOLOGY
Department of Business
BUSINESS COMMUNICATION, BADM 2523
Zap #1038, #1041, and #1042
A. INSTRUCTOR: Mrs. M. C. Jagel, M. S.
1. OFFICE: Herrington Hall, Room 163
2. OFFICE HOURS:
Mondays, Wednesdays, and Fridays (10:00-11:00)
Mondays and Wednesdays (12:00-2:00)
Tuesdays and Thursdays (1:00-2:30)
3. PHONE: 918-343-7524 (Office) or 918-343-7663 (Dept. Office)
4. Fax: 918-343-7623
5. E-MAIL: email@example.com
B. COURSE DESCRIPTION:
This course will present the fundamentals of the communication process in
the business environment. It will focus on the psychology of business
communication, the art of listening, and the organization of various types
of business letters, memoranda, and business reports, as well as a review
of grammar. Emphasis is on content and format for oral and written
communications, as well as report writing and presentation of data.
Resumes, cover letters, and interviews will also be covered in depth.
Prerequisite: ENGL 1113.
II. TEXT AND MATERIALS:
A. Effective Communication for Colleges, 11th Edition, by Brantley and
Eischen, Thomson/South-Western Pub. Co., 2007. (ISBN 0-324-57676-5)
B. How 11: A Handbook for Office Professionals by Clark & Clark,
Thomson/South-Western Pub., 2007. (ISBN 0-324-39993-6)
C. 10 Scantron Forms (#882-ES)
D. Dictionary and Thesaurus (optional but highly recommended)
III. COURSE OBJECTIVES:
A. To learn to develop effective messages for the workplace, using the
Communication-by-Objectives (whole-into-parts) approach.
B. To learn various message formats; i.e., letters memorandums, oral reports, and
C. To become familiar with message strategies for composing good news, neutral
news, bad news, persuasive, and employment messages.
D. To improve the skill of resume writing and interviewing.
E. To develop and improve listening skills for the business environment.
F. To master the mechanics of sentence and paragraph construction for more
G. To review various aspects of English grammar and punctuation.
IV. TEACHING METHODS:
The teaching methods include traditional lectures, class discussions, original
composition, oral presentations, and the use of the Internet.
V. STUDENT CONDUCT
Plagiarism is presenting the work of another as one’s own (i.e., without
proper acknowledgment of the source or sources), or submitting material
that is not entirely one’s own work without attributing the unoriginal
portions to their correct sources. The sole exception to the requirement of
acknowledging sources occurs when ideas or information are common
B. ACADEMIC MISCONDUCT:
Students are expected to follow university policies as put forth in the
institution's Student Code of Responsibilities and Conduct. In accordance
with Title 12 of The Student Code, instances of alleged academic
misconduct will follow the policies and procedures as described in Title
12. (Please refer to http://rsu.edu/scode and read Title 12). As a general
rule, faculty at Rogers State University have the responsibility of
enforcing the academic code. Therefore, if academic misconduct is
suspected, a letter of alleged academic misconduct will be submitted to the
Office of Student Affairs.
C. NON-ACADEMIC MISCONDUCT:
In order to maintain an effective learning environment, students are
expected to fully comply with Title 14 as stated in The Student Code (see
above paragraph for Web address. Disruptive behavior will not be
tolerated. It is the responsibility of each student to read and become
familiar with the policies of The Student Code.
D. AMERICAN DISABILITIES ACT STATEMENT:
Rogers State University is committed to providing students with
disabilities equal access to educational programs and services. Any
student who has a disability that he or she believes will require some form
of academic accommodation must inform the professor of such need
during or immediately following the first class attended. Before any
educational accommodation can be provided, it is the responsibility of
each student to prove eligibility for assistance by registering for services
through Student Affairs. Students needing more information about Student
Disability Services should contact Paula Schornick, Director of Student
Development and Student Disabilities Services, at 343-7707.
A withdrawal grade of "W" is issued when a student initiates a withdrawal
during the allowable withdrawal period. The last day to drop (with a “W”)
is November 20. The grade issued after the allowable withdrawal period
will reflect the points earned by the student in relation to the total points
for the course.
In the normal course of activities, student input will be gathered concerning many
aspects of the class through pre- and post-tests. Student perception, performance,
and satisfaction will be solicited, systematically gathered, and studied for the
improvement of the class and our programs. These assessments will be in the
context of the learning objectives of the class as well as the mission of the
Department, the School, and the University.
VII. ATTENDANCE POLICY:
Attendance will be taken at the beginning of each class period. If you miss class,
it is your responsibility to determine what you have missed and to turn in any
required assignments. Keep in mind that your attendance in class is very
important to your successful completion of this course. See Section IX for the
number of points assigned to attendance.
VIII. LATE ASSIGNMENTS AND MAKE-UP POLICY:
Make-up and late assignments will be accepted up to one week after the due date,
with a 10% penalty. Papers turned in after this time will not be graded. In
addition, no “Extra Credit” assignments will be accepted late.
IX. EVALUATION AND GRADING SYSTEM:
Grading Scale:* Criteria for Grading: Points
90 - 100% = A Attendance** 100
80 - 89% = B 4 Exams 400
70 - 79% = C Homework Assignments 400
60 - 69% = D Mid-Term Exam 100
Below 60% = F Oral Presentation 100
Research Paper*** 100
Final Exam 200
Total possible points 1400
*Rounded to nearest whole number.
**Three (3) points will be deducted for each absence.
***Please note that undocumented research papers will NOT be graded. This means that
your sources must be cited correctly (APA style) within the text of the paper
Week Dates Material to be Covered*
1 8/16-8/24 Chapter 1: Partners for Effective Communication
2 8/27-8/31 Chapter 10: Visuals and Presentations
3 9/4-9/7 Chapter 11: Reports, Proposals, and Instructions
4 9/10-9/14 Chapter 2: The 6 Cs of Effective Messages
5 9/17-9/21 Chapter 3: The Communication-by-Objectives Approach; Test #1
6 9/24-9/28 Work on research paper, oral presentation, and 1st writing assignment.
7 10/1-10/5 Oral presentations and review for Mid-Term Exam
8 10/8-10/12 Oral presentations and Mid-Term Exam
9 10/15-10/17 Chapter 5: Good News and Neutral News Message
10/18-10/19 FALL BREAK
10 10/22-10/26 Chapter 6: Bad News Messages; Test #2
11 10/29-11/2 Chapter 7: Persuasive Messages; Test #3
12 11/5-11/9 Chapter 8: Job Searches, Resumes, and Cover Letters
14 11/12-11/16 Chapter 9: Applications, Interviews, and Follow-up Messages
14 11/19-11/20 Test #4
11/21-11/23 THANKSGIVING BREAK
15 11/26-11/30 Chapter 4: Technology and Electronic Communication
16 12/3-12/7 Review for Final Exam
FINAL EXAM: M/W/F Class – December 12 at 11:30 a.m.
T/R Class – December 11 at 2:30 p.m.
PLEASE NOTE: In the event of extenuating circumstances, the schedule and
procedures in this course are subject to change.
*Details of each assignment are available on my Web page at rsu.edu (Faculty, Jagel).