1. Wayland Baptist University, Sierra Vista Campus, School of Business
2. Mission Statement: Wayland Baptist University exists to educate students in an academically
challenging, learning-focused and distinctively Christian environment for professional success, lifelong
learning, and service to God and humankind.
3. Course: MGMT 3310 Managerial Communication
4. Term: Summer 2009 June 1, 2009 - August 10, 2009
5. Instructor: David Tyler
6. Office Phone and email: 520-459-5500, firstname.lastname@example.org
7. Office Hours, Building, and Location
8. Class Meeting Time and Location: Mondays 5:30-9:10pm, WBU Landmark Campus - Hybrid
9. Catalog Description: Practical management communications in today's organization; application of
writing, verbal, and nonverbal skills as they relate to management; holding productive meetings,
conferences, and interviews; speaking effectively and developing useful organizational skills.
10. Prerequisites: ENGL 1301 and 1302, or consent of division.
11. Required Textbook and Resources:
BOOK AUTHOR ED YEAR PUBLISHER ISBN# REVIEW
Business 11th 2005 McGraw-Hill 0-073-31709-8 Spring 09
12. Optional Materials:
13. Course Outcome Competencies:
Upon completion of this course the student should be able to:
• Explain the importance of communication in business, especially at the management level.
• Write with clarity and precision.
• Demonstrate the four major techniques for emphasis in writing.
• Describe the process of writing effective business messages.
• Differentiate when to use and write indirect responses or orders.
• Demonstrate the use of persuasion in communications.
• Develop and prepare an effective electronic resume.
• Prepare a well planned, well organized and well constructed report both individually and
• Identify the needs, roles and content of long formal reports.
• Identify when and where to use graphics in managerial communication.
• Manage a meeting using good listening skills, good organizational skills and good leadership
• Deliver an oral report using power point software.
• Demonstrate an understanding of the problems inherent in cross cultural communication
• Demonstrate an understanding and the ability to pursue proper research methods.
• Describe the main role of communication in business.
14. Attendance Requirements: Students should attend all classes. All absences must be explained to
the instructor, who will determine whether omitted work may be made up. When a student has
three absences, in accordance with WBU policy, the instructor will advise the student and file an
unsatisfactory progress report with the campus dean. Any student that misses 25 percent (3
classes) or more of scheduled class meetings will receive a grade of F. Additional attendance
policies as defined by the instructor in the course syllabus, are considered part of the University’s
15. Disability Statement: “It is university policy that no otherwise qualified disabled person be excluded
from participation in, be denied the benefits of, or be subject to discrimination under any educational program
or activity in the university.”
16: Course Requirements and Grading Criteria:
Reading Assignments: Each week you are required to read the chapters indicated in the course
outline below. Be prepared to discuss the concepts cited in the reading and the end of chapter
critical thinking questions and exercises in class.
Homework Assignments: The course includes several homework assignments that reinforce
concepts important in understanding managerial communications. These must be submitted at
the beginning of each class in which they are due.
Participation: This includes verbal participation in class exercises, activities, preparedness for
class, and contributions to class discussions. You must be actively involved in class discussions
to receive these points. These points may not be made up.
General Written Requirements: All written assignments should follow these basic guidelines
unless stated otherwise. Papers should be double-spaced, single-sided, have 1-inch margins, and
follow APA format guidelines. Written assignments demonstrate your understanding of the
course material. In most papers, you must define the operative concept(s) and discuss them in
relation to an organization, or to the disciplines of management and leadership. Written
assignments should consist of a title page, content discussion, a conclusion and a reference page.
Article Review & Presentation: Select and analyze an article that relates to managerial,
business, or personal communications. Prepare a 2-3 page paper that presents your review and
analysis, including a 1-page summary of the article, and a 1-2 page analysis of the article’s
concepts and how they apply to communications. You will present an informal summary of the
article and your analysis to the class. Provide a copy of the article for the instructor. See due date
Letter, Memo, and Claim Homework. (part of Week 3 homework assignment) Utilizing the
textbook examples prepare:
1- A business letter requesting information for your organization.
2- An internal memo advising of a pending change proposal that will improve your
3- An organizational email that serves as a claim or refund request for incorrect or damaged
Submit all three with a single title page. See due date below.
Effective and Ineffective Communications Paper: Prepare a 3 to 4 page paper discussing
organizational communication. The paper should discuss effective and ineffective internal
organization communication actions and processes. Use at least three (3) references to
substantiate your stance on why your organization has effective or ineffective communications.
See due date below.
Personality Type Paper: Go to http://humanmetrics.com%252Fcgi-win%252FJTypes2.asp and
answer the questions. This site provides you with a percentage of strength across the four
dichotomies of the Myers-Briggs Type Indicator (MBTI).
Review your type and the other types. Prepare a 4 to 5 page paper that includes your agreements
and disagreements about your personality, and why an understanding of personality type is
important to managers and leaders. Use at least three (3) references to substantiate your thoughts.
Also, prepare and present a 2 to 3 slide PowerPoint presentation that summarizes your paper.
Your presentation should be 3-5 minutes in length. You should include your type, your
agreement or not with your type, and what you have learned by exploring your personality type
and how personalities affect communications. See due date below.
Organization Improvement Proposal Topic Presentation: Prepare a 2 to 3 slide PowerPoint
addressing your organizational improvement proposal for improving your organization. Discuss
the proposal purpose and benefits (goals) to the organization. See due date below.
Résumé and Cover Letter: Using the course materials, class discussions, and your work
experience, create your résumé and a cover letter for submission to the organization of your
choice. See due date below.
Improving Communications Paper: Prepare a 3 to 4 page paper discussing how you can
improve your communications. Some areas you should consider addressing are your verbal
communications in formal and informal settings, while conducting meetings, listening, and
nonverbal communication. Use at least three (3) references to substantiate your approach to
improving communications. See due date below.
Organization Improvement Proposal Paper and Oral Presentation: The focus of this final
project is to develop, write and present an internal change proposal to improve your organization.
The persuasive proposal must be 8 to 10 double-spaced pages, include graphics, and utilize APA
format. The paper should include a title page, executive summary, seven (7) references, and,
include the following sections/topics, at a minimum:
1. Proposal (Project) purpose. (Introduction)
2. Background. (This is the lead-in to the benefits…why does you organization need to
change its processes… this could include a problem statement)
3. Proposal benefits. (Why is this proposal beneficial to your organization)
4. Plan description. (How will you implement the change or proposal within your
5. Communications Plan (How you will communicate the proposed change to the
6. Management Factors. (Including, time schedules, costs, performance standards, required
equipment and supplies, and so forth.
7. Ability to deliver (what challenges are there to implementing this proposal…what risks,
risk mitigate plans, other challenges to accomplish plan)
As part of this project, you will make a 10-minute presentation to the class. The presentation will
be your “proposal” to your organization leadership to make a decision to approve your proposal.
This presentation will include grading using the “WBU Speech Rubric”; which will be discussed
List of Graded Assignments
Assignments Due Dates Assign. Points
Article Review & Presentation #1 June 8 5
Week 2 Homework June 8 5
Week 3 homework June 15 5
Week 4 Homework June 22 5
Effective & Ineffective Communications Paper June 22 5
Personality Paper & Presentation June 29 5
Résumé and cover letter July 6 5
Proposal Paper Topic Presentation July 6 5
Improving Communications Paper July 13 5
Article Review & Presentation #2 July 20 5
Article Review & Presentation #3 July 27 5
Proposal Paper and Oral Presentation August 3 or 10 25
Weekly in class participation points ALL 20
Total points 100
17. Tentative Schedule: (Calendar, Topics, Assignments)
See the last page of this syllabus.
18. Additional information as desired by the faculty member.
No proctors are available on dates that the offices are closed. Please arrive early enough to
complete the exam prior to the close of business. Test proctoring is available on the final
Saturday of the term, from 8am to 2pm at the Landmark office, by appointment only.
Monday - Wednesday 8 AM - 9 PM
Thursday- 10 AM- 9 PM
Friday- 8 AM- Noon
Fort Huachuca office:
Monday - Wednesday 8 AM - 5 PM
Session Subjects/Concepts Read and Assignment Due
No. 1 – June 1 Communication in the Chapters 1,18, In-class discussion of
workplace; technology’s 19 chapters
No. 2 – June 8 Correctness of Chapters 17, 2, Ch. 17. CTQs: 1, & 23.
communication; adaptation 3 Ch. 2. CTE: 1, 32, & 42.
and the selection of words; Ch. 3. CTE: 2, 14, & 40.;
communication barriers Article Review and
No. 3 – June 15 Introduction to letters, Chapters 4, 5, 6 Ch. 4. CTE 1, 17, & 32;
memos, and email messages; Letter, Memo, Claim
directness in messages; Homework
No. 4 – June 22 Indirectness in messages; Chapters 7, 8 Ch.7. CTP 6, 19; Ch. 8.
persuasive messages; CTP 3, 13; Effective and
No. 5 – June 29 Strategies for job searches; Chapter 9 Personality Paper &
communications in the Presentation
workplace; Résumés; MBTI
No. 6 – July 6 Basics of report writing Chapter 10 Organizational proposal
Résumé and cover letter
No. 7 – July 13 Short and long business Chapters 11, 12 Improving
reports Communications Paper
No. 8 – July 20 Verbal Communications: Chapters 14, 15 Article Review and
Discuss Speech Rubric Presentation #2
No. 9 – July 27 Graphics, charts, figures, and Chapters 13 Article Review and
tables Presentation #3; In-class
No. 10 – August Course survey; Cross- Chapters 16 In-class activities; Final
3 cultural communications; Presentations, if required
No. 11 – August Final Presentations Final Presentations; turn-
10 in Proposal