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STATE UNIVERSITY OF NEW YORK
STATE UNIVERSITY OF NEW YORK
STATE UNIVERSITY OF NEW YORK
STATE UNIVERSITY OF NEW YORK
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STATE UNIVERSITY OF NEW YORK

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  • 1. STATE UNIVERSITY OF NEW YORK COLLEGE OF TECHNOLOGY CANTON, NEW YORK COURSE OUTLINE BSAD 200 – BUSINESS COMMUNICATIONS Prepared By: JUDITH A. PORTER SCHOOL OF BUSINESS AND PUBLIC SERVICE FALL 2006
  • 2. BSAD 200 – BUSINESS COMMUNICATIONS A. TITLE: Business Communications B. COURSE NUMBER: BSAD 200 SHORT TITLE: Bus. Comm. C. CREDIT HOURS: 3 credit hours D. WRITING INTENSIVE COURSE (OPTIONAL): This is the writing intensive course for business courses. E. COURSE LENGTH: 15 weeks F. SEMESTER(S) OFFERED: Fall and Spring G. HOURS OF LECTURE, LABORATORY, RECITATION, TUTORIAL, ACTIVITY: Three 1-hour lectures per week H. CATALOGUE DESCRIPTION: This course is designed to help develop strong oral and written communication skills. The student will be given opportunities to practice writing and editing professional correspondence. Additionally, the student will compose and deliver oral presentations. Assignments will include the use of inductive and deductive approaches to conveying a variety of messages and applying the rules for proper grammar and punctuation. I. PRE-REQUISITES/CO-COURSES: English 102, Oral and Written Expression, or English 101, Expository Writing. keyboarding skill, and knowledge of Word. J. GOALS (STUDENT LEARNING OUTCOMES): By the end of this course, the student will: 1. Determine the appropriate situations in which to use the deductive approach to convey information. 2. Determine the appropriate situations in which to use the inductive approach to convey information. 3. Compose concise and effectively written material (letters, memos, e-mail, reports, newsletters, news releases, and business presentations) presented in accurately keyed format with correct grammar, usage, and rules of style. 4. Compose and present concise and effectively worded oral reports. 5. Work collaboratively in a team setting by sharing in collective decision-making, meeting deadlines, and presenting group progress in an oral report.
  • 3. K. TEXTS: 1. Guffey, Mary Ellen, Essentials of Business Communication, Thomson South- Western, 2007. 2. Sabin, William A., Gregg Reference Manual Tenth Edition, Spiral-bound Text, Glencoe McGraw-Hill, 2005. L. REFERENCES: Gregg Reference Manual Ninth Edition, Glencoe McGraw-Hill. How 10 A Handbook for Office Professionals, Clark & Clark. Merriam-Webster Dictionary or other dictionary Glencoe Interactive Grammar CD-ROM, Glencoe McGraw-Hill, 1999. Copies available in Library. M. EQUIPMENT:Smart classroom N. GRADING METHOD: A-F O. MEASUREMENT CRITERIA/METHODS: Writing assignments/report, oral presentations, team project, and tests. Q. DETAILED TOPICAL OUTLINE: See attached sheet
  • 4. DETAILED TOPIC OUTLINE BSAD 200 Business Communications TOPICS I. Grammar, Usage, and Rules of Style A. Grammar and Word Usage B. Punctuation and Capitalization C. Numbers, Abbreviations, Plurals and Possessives D. Homonyms, Compound Words, and Word Division II. Creating the Message A. Adapting B. Organizing C. Revising and Proofreading III. Formatting Communication A. Letters and Memos B. Reports and Manuscripts C. Notes and Bibliographies D. Preparing for Employment 1. Applications/Cover Letters 2. Resume 3. Interviewing 4. Employment Follow-Up Letters IV. Teamwork in Business A. Listening Skills B. Developing a Code of Ethics C. Cross-Cultural Activity D. Technologies E. Business Presentations

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