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  • 1. QCA006/98 16 March 1998 SUBJECT OUTLINE QUEENSLAND COLLEGE OF ART GRIFFITH UNIVERSITY QCA4501R ( N or G ) PROFESSIONAL PRACTICE IDENTIFYING INFORMATION Subject Code: QCA 4501R ( N or G) Subject Title: Professional Practice Category Discipline: 09.03 Faculty: Queensland College of Art Course/s: Bachelor of Design Studies (fourth year), QCA Bachelor of Multimedia (Nathan), ITC Bachelor of Multimedia (Gold Coast), ITC Status: Core – fourth year, Bachelor of Design Studies, QCA Core – third year, semester 1, Bachelor of Multimedia (Nathan), ITC Core – third year, semester 2, Bachelor of Multimedia (Gold Coast), ITC CP Value: 10 CP Prerequisites: For Bachelor of Design Studies students: Award of Bachelor of Design Studies. For Bachelor of Multimedia students: Successful completion of all core studies prior to the respective semester of delivery of this subject. Year and Semester: Bachelor of Design Studies, QCA – Year 4, semester 2 Bachelor of Multimedia (Nathan) – Year 3, semester 1 Bachelor of Multimedia (Gold Coast) – Year 3, semester 2 Subject Convenor: Richard Blundell, 3158 Teaching Team: Richard Blundell, 3158 Paul Cleveland, 3151 OBJECTIVES The primary objective of this subject is to ready students for professional practice by introducing students to the role of effective interpersonal communication, business communication, management, business principles , ethics, and professional association used within contemporary professional contexts. By providing the fundamentals of professionalism, this subject aims to make students “job ready”. Objectives Rationale The courses to which this subject is attached are underpinned by the proposition that the majority of students will seek either employment, professional contracts, or establish studios within their respective disciplinary contexts on completion of their studies. This subject focuses on providing students with the QCA4501R (N or G) Professional Practice
  • 2. QCA006/98 16 March 1998 requisite skills used in contemporary professional contexts where the notion of “professionalism” is contingent upon effective interpersonal communication skills as well as an understanding of business communication, ‘studio’ management, costings and fees, intellectual property, liabilities in commercial contexts, ethics, and professional association additional to students’ core disciplinary skills and knowledge. BRIEF DESCRIPTION The primary purpose of this subject is to ready students for professional practice by providing an introduction to the role of effective interpersonal communication, business communication, management, business principles, ethics and professional association within contemporary contexts. By providing the fundamentals of professionalism, this subject aims to make students “job ready”. CONTENT The content of this subject focuses on providing students with the requisite communication and business skills used in contemporary professional contexts. The content of this subject is predicated upon the proposition that professional practice is contingent upon effective interpersonal communication skills as well as an understanding of business communication, ‘studio’ management including costings and fees, intellectual property and liabilities in commercial contexts, ethics, and professional association. This subject provides an overview of these activities and prepares students for active participation in their professional context. Topics addressed in the subject include: • Curriculum vitae (résumé) preparation • The job interview • Procedures in business correspondence • Fee letters • Briefing/interviewing • Report writing • Professional organisations & networking • Personal presentation & telephone techniques • Verbal & non-verbal communication • Costing and fees • Intellectual property • Taxation The following is a weekly teaching schedule of content for lectures and workshops. Some minor variation in content delivery is required to meet the specific needs of the disciplinary areas in which this subject is taught. WEEK LECTURE & WORKSHOP Week 1 Overview: Professional Practice - What is meant by professionalism? Week 2 Resume and CV. The job interview. Week 3 Estimating & fee structures (costing the job) Week 4 Briefing/interviewing. Fee letters Week 5 Business planning Plans: Financial, Marketing, Strategic Week 6 Legal matters Types of business, company registration, contracting & subcontracting, workers compensation Week 7 Taxation( i.e. guest lecture by officer of the Australian Taxation) Week 8 Whose design is it? Copyright & intellectual property QCA4501R (N or G) Professional Practice
  • 3. QCA006/98 16 March 1998 Week 9 Project management Week 10 Report writing. Student seminar presentations Week 11 Student seminar presentations Week 12 Student seminar presentations Week 13 Student seminar presentations Week 14 Student seminar presentations Content Rationale Lectures The rationale for the content of the lectures is the provision and delivery of generic and broadly based content without necessarily making reference to specific disciplinary backgrounds. The lecture content is intended to provide a broad overview so that students can position existing knowledge and skills to the needs of professional disciplinary contexts. The lecture format is used as a cost effective mode of delivery and as a Workshop The rationale for the workshops are that they provide an opportunity to position and marry the generic content delivered in the lecture series into the specific requirements of the disciplinary contexts in which this subject is taught. Student seminar presentations: The rationale for the student seminar presentations is to ensure that students are cognisant of current professional practice specific to their disciplinary needs in relation the following topic areas: Ethics; Marketing; Financial management; Planning; Costing and estimating; Office management; Location and/or office environment and interior fittings; Employment opportunities within Australia; Export and employment opportunities outside Australia; Legal requirements; Technology - needs and change in professional contexts; Image; and Futures. ORGANISATION and TEACHING METHODS This section should include clear statements of the expectations on students, such as which activities are compulsory and which are optional» Organisation & Teaching Methods Rationale ASSESSMENT Each item has been designed to enhance student understanding and readiness for professional employing environments. Consequently, failure to submit all assessment items may result in a fail grade being awarded for this subject. Please note: Students are required to submit all assessment items. QCA4501R (N or G) Professional Practice
  • 4. QCA006/98 16 March 1998 Item Project Weighting Due date 1 Letter of application 20% Week 7 2 Resume 20% Week 7 3 Fees letter 20% Week 8 4 Group seminar 15% Between Weeks 10 -13 presentation 5 Personal study 15% Week 14 6 Attendance during 10% Between Weeks 10 -13 seminars Assessment item 1 ------------------------------------------------------------------------------ (Weighting 20%) Letter of application for a job advertisement (supplied) Marking criteria and weighting 1 Use of English—spelling, gramma, etc. 40% 2 Use English—appropriateness of style 40% 3 Technical aspects—layout 20% Assignment due date: Week 7 Assessment item 2 ------------------------------------------------------------------------------ (Weighting 20%) Your CV (or Résumé) Marking criteria and weighting 1 Use of English—spelling, grammar, etc. 25% 2 Relevance of information/appropriateness 30% of content. 3 Sequence of material 25% 4 Overall impression (how well it all holds 20% together, in terms of content & layout) Assignment due date: Week 7 Assessment item 3 ------------------------------------------------------------------------------ (Weighting 20%) Pro-forma fees letter Marking criteria and weighting 1 Use of English—spelling, grammar, etc. 20% 2 Use of English—clarity of expression 20% (say what you mean). 3 Sequencing of material 20% 4 Evidence of research (do you appear to 20% know what your talking about?). 5 Adequacy of content 20% (have you 'covered'' yourself?) Assignment due date: Week 8 Please turn over QCA4501R (N or G) Professional Practice
  • 5. QCA006/98 16 March 1998 Assessment item 4 ------------------------------------------------------------------------------ (Weighting 20%) Group seminar presentation All seminars must be relevant to the topic and be directed towards the needs of emerging professionals and must meet the following criteria: • Each seminar groups will contain a minimum of 4 and maximum of 5 people. • All seminars are to focus on the topic in contemporary professional contexts and particularly as they apply in current practice or future practice. • Each seminar group will contact at least two companies or government institutions as part of their research • Each team member will contribute to the research and presentation elements of this assessment item. • Each seminar should be no less then 20 minutes and no longer than 30 minutes. SEMINAR TOPICS A Ethics B Marketing C Financial management D Planning E Costing and estimating F Office management G Location and/or office environment and interior fittings H Employment opportunities within Australia I Export and employment opportunities outside Australia J Legal requirements K Technology - needs and change in professional contexts L Image M Futures Assessment criteria and weighting: Marking criteria and weighting 1 Evidence of research 30% Note: a seminar synopsis must be provided prior to the seminar presentation. This will state what you are going to do, why you are doing it and how you will do it. It is your plan of action for your seminar. This is considered to form part of your research. 2 Critical approach 30% (ie questioning information and try to offer more than one explanation or view point) 3 Clarity of presentation 20% (Can we all see/hear/comprehend?) & use of visual aids/handouts/ etc. QCA4501R (N or G) Professional Practice
  • 6. QCA006/98 16 March 1998 4 Timing 20% ( 20 minutes minimum & 30 minutes maximum - a rehearsal is suggested) Presentation dates to be announced. Assessment item 5 -------------------------------------------------------------------------- (weighting 15%) Personal study This will be based on a specific issue taken form the lecture/seminar series. It is NOT a direct copy of your script from your seminar. Important: You must include a copy of your Seminar Synopsis with your submission. Length: 1500-1800 words Marking criteria and weighting 1 Clear evidence of research 30% 2 Logic of structure & clarity of content 20% 3 Relevance of content to topic 30% 4 Overall use of English 20% (proof read all material carefully) Assignment due date: Week 14 Assessment item 6 ------------------------------------------------------------------------------ Attendance during seminar presentation One day's absence incurs no penalty. Then lose 5% per day (ie after three absences you have lost 10%) Late penalty Penalty for late assignment submissions: 10% per week, unless extension previously agreed. Assessment Rationale TEXTS AND SUPPORTING MATERIALS Davis, Graeme, & Williams, Peter M. (1993) Hiring, managing & firing: a practical guide to employment for successful business. HF5549 .5 .R44 D38 1993 Flanagan, N. & Finger, J. (1989) The Interview Game BBC, London. Forster, Sue (1993) The Art of Self-promotion Allen & Unwin, Australia Gold, Ed (1985) The Business of Graphic Design: a sensible approach Watson-Guptill, NY. Goslett, Dorothy (1984) The Professional Practice of Design Batsford, London, (3rd ed). QCA4501R (N or G) Professional Practice
  • 7. QCA006/98 16 March 1998 Knackstedt, Mary, V (1988) The Interior Design Handbook Whitney, New York. Lydiate, L. (Ed.) Professional Practice in Design Consultancy The Design Council, London. Stevens, Jenny. Robert, Celia. (1985) Interview game - and how it’s played BBC Education & Training, BBC Enterprises HF5549.5.I5 1985 Wigley, J. & McLean (1990) Australian Business Communication (2nd ed) Longman Cheshire, Melbourne. ADMINISTRATION All assignments are to be completed and presented by the due date. Any project handed in after the due date is liable to be marked as a re submission ie. a maximum grade of Pass. Any project that receives a grade of fail may be resubmitted, however any work so resubmitted will not be marked at a higher grade than Pass. RESOURCES a. Is the subject manageable within the existing staff resources of the College? Yes. b. Is the offering of the subject dependent on transfer of staff resources in the College ? No. c. Is the offering of the subject dependent upon additional staffing resources being granted to the College? No. d. What additional resources are required (space, equipment, library etc)? No. e. Has inter faculty teaching been considered as a method for resourcing this subject? No. f. Is the subject part of a fee-paying course ? No. g. Has the College secured these resources? Not applicable. Resources Rationale Technology appropriate to lecture, seminar and tutorial conditions. HEALTH AND SAFETY CONSIDERATIONS The subject involves no machinery or hazardous substances. REVIEW OF SUBJECT This subject will be reviewed on a yearly bases. QCA4501R (N or G) Professional Practice