PRESCRIPTION:                        560 BUSINESS COMMUNICATION


This prescription replaces 140 Business Communication.

...
LEARNING OUTCOME ONE

Students will demonstrate and apply an understanding of the theories and process
underpinning commun...
b) Active listening:
             •  denotative and connotative meaning
             •  attending
             •  encourag...
LEARNING OUTCOME FIVE

Students will demonstrate and apply an understanding of how effective communication
management infl...
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PRESCRIPTION: 560 BUSINESS COMMUNICATION

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PRESCRIPTION: 560 BUSINESS COMMUNICATION

  1. 1. PRESCRIPTION: 560 BUSINESS COMMUNICATION This prescription replaces 140 Business Communication. CORE PRESCRIPTION LEVEL 5 CREDIT 20 VERSION 1 INTRODUCED 2006 AIM Students will apply communication knowledge and skills in the evolving context of New Zealand and global business. PREREQUISITES Nil ASSESSMENT WEIGHTINGS Learning outcomes Assessment weighting % 1. Students will demonstrate and apply an understanding 10 of the theories and process underpinning communication in a business setting. 2. Students will demonstrate and apply an understanding 10 of the influence of their own and others’ self-concept, perception and culture on the communication process. 3. Students will demonstrate and apply an understanding 20 of interpersonal communication skills in a business setting. 4. Students will demonstrate oral presentation and writing 40 skills that are clear, concise, courteous and correct, using currently recognised business formats. 5. Students will demonstrate and apply an understanding 20 of how effective communication management influences organisational performance. TOTAL 100 All learning outcomes must be evidenced; a 10% aggregate variance is allowed. ASSESSMENT NOTE 1. Assessment materials should reflect relevant and current legislation, standards, regulations and acknowledged good industry/business practices. 2. Learning outcome four: students will, within a team or individually, demonstrate oral presentation and writing skills. A high standard of accuracy in written language is expected. Prescription 560 Page 1 of 4
  2. 2. LEARNING OUTCOME ONE Students will demonstrate and apply an understanding of the theories and process underpinning communication in a business setting. Key elements a) Current communication theories, at least three. b) Communication process elements: • sender • receiver • message: o verbal o non-verbal • channel • interference • feedback • context. LEARNING OUTCOME TWO Students will demonstrate and apply an understanding of the influence of their own and others’ self-concept, perception and culture on the communication process. Key elements a) Self concept. b) Perception. c) Culture: • values • behaviour • similarities and differences • communication strategies. LEARNING OUTCOME THREE Students will demonstrate and apply an understanding of interpersonal communication skills in a business setting. Key elements a) Non-verbal communication: • paralanguage • kinesics • proxemics • chronemics • haptics • oculesics • environment. Prescription 560 Page 2 of 4
  3. 3. b) Active listening: • denotative and connotative meaning • attending • encouraging • reflecting: o clarifying o paraphrasing o summarising • questioning: o open o closed o probing. c) Giving and receiving constructive feedback. d) Interviewing. e) Assertiveness and managing differences. f) Negotiation. LEARNING OUTCOME FOUR Students will demonstrate oral presentation and writing skills that are clear, concise, courteous and correct, using currently recognised business formats. Key elements a) Oral presentation to a group: • content • structure • delivery • audiovisual support. b) Emails: • composing • responding. c) Letters: • persuasion • resolving an issue. d) Formal report, including: • executive summary • findings and analysis • conclusions • recommendations • referencing. Prescription 560 Page 3 of 4
  4. 4. LEARNING OUTCOME FIVE Students will demonstrate and apply an understanding of how effective communication management influences organisational performance. Key elements a) Organisational context: • business demographics • organisational goals • organisational culture and ethics • management of knowledge resources • group dynamics • meeting management • stakeholders • networks. b) Information communication technology (ICT): • organisational communication strategies • emergent communication technologies. c) Legal issues: • privacy • defamation • copyright. Prescription 560 Page 4 of 4

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