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PowetPoints without Animation

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    PowetPoints without Animation PowetPoints without Animation Presentation Transcript

    • Business Research for the 21 st Century
      • Learning Objectives :
      • Provide an orientation to modern day business research.
      • Define business research and the people who use it.
      • Discuss recent business trends and how they effect business research.
      • Examine research related technologies.
      • Introduce Samouel’s restaurant case analysis.
      Chapter 1
    • Business Research
      • . . . seeks to predict and explain all phenomena that taken together comprise the ever-changing business environment.
      • . . . finds answers that (a) improve business performance, and (b) improve the lives of customers, employees and owners.
    • Business Research . . . . is a truth-seeking function that gathers, analyzes, interprets and reports information so that business decision makers become more effective.
    • Key Elements of Business Research
      • Business research is broad.
      • Business research can be formal.
      • Business research can be informal.
      • Good research is replicable.
      • Good research should provide more benefit than it costs.
    • Applied and Basic Business Research
      • Applied
        • How will the acquisition of new vineyard property affect profitability of Martinelli Winery?
        • Can prospective employee psychological profiles be used to reduce turnover at Sacred Heart Hospital?
      • Basic
        • What factors relate to consumer perceptions of a wine’s overall quality?
        • Does job stress affect the job performance and satisfaction of male and female service providers?
    • Who Uses Business Research?
      • High Tech Firms
      • Low Tech Firms
        • Manufacturing
        • Service
      • Not for Profits
        • Charitable Organizations
        • Government Organizations
          • Law makers
          • Courts
    • Business Research Go On-Line www. tamtam .com Relationship Marketing International Research Expanding Market Freedom Trends Impacting Business Research Information Revolution
    • Information Revolution and Research
      • Electronic Communication
      • Networking
      • Data Warehouse
        • “ Off the shelf” data
      • Organizational Learning
      • Satellite Technology
    • What do these acronyms mean? Go On-Line www.technology.com PUSH SMART ATM ASP LATEX Crypto Rage PATROL
    • The KDD process involves the following steps: Go On-Line www.dogpile.com
      • Establishing access to relevant data;
      • Selecting the set of events (data) to be analyzed;
      • Cleaning this data so it is understood by the algorithm;
      • Developing and using rules for selecting interesting relationships; and
      • Developing a report of relationships that may affect firm performance.
    • How the information age is affecting researchers and decision makers:
        • Matter matters less.
        • Distance matters less.
        • Time matters more.
        • Customization matters more.
        • People matter more.
    • Business Research Go On-Line www.autonomy.com What is located on this website that is of value to business researchers?
    • Internal Versus External Researchers?
      • Hire outside consultant/researchers?
        • Does the research require special expertise?
        • Can employees be objective?
        • Are new insights desired?
      • Perform research “in-house?”
        • Do we want to save time?
        • Is close employee collaboration required?
        • Do we want to save money?
        • Will we need to follow up on the results?
    • Research Proposals
      • A formal written proposal is the result of interactions between a client and a researcher.
      • It translates business concerns into research problems.
      • An approach to solve the problem(s) is agreed upon (it involves performing research).
    • Structure of Research Proposal
      • Project Title.
      • Background Information – specifies events leading up to request for the proposal to be prepared and submitted.
      • Problem Statement and Research Objectives.
      • Research Strategy and Methods – data to be collected, how it will be collected and analyzed. This summarizes steps that will be taken to achieve the research objectives.
      • Nature of the Final Report to be submitted – specifies type and nature of report.
      • Budget and Schedule.
      • Qualifications of Project Consultants and Research Firm.
    • Summary
      • Provide an orientation to modern day business research.
      • Define business research and the people who use it.
      • Discuss recent business trends and how they affect business research.
      • Examine research related technologies.
    • Variable Description Variable Type Work Environment Measures X 1 I am paid fairly for the work I do. Metric X 2 I am doing the kind of work I want. Metric X 3 My supervisor gives credit an praise for work well done. Metric X 4 There is a lot of cooperation among the members of my work group. Metric X 5 My job allows me to learn new skills. Metric X 6 My supervisor recognizes my potential. Metric X 7 My work gives me a sense of accomplishment. Metric X 8 My immediate work group functions as a team. Metric X 9 My pay reflects the effort I put into doing my work. Metric X 10 My supervisor is friendly and helpful. Metric X 11 The members of my work group have the skills and/or training to do their job well. Metric X 12 The benefits I receive are reasonable. Metric Relationship Measures X 13 Loyalty – I have a sense of loyalty to Samouel’s restaurant. Metric X 14 Effort – I am willing to put in a great deal of effort beyond that expected to help Samouel’s restaurant to be successful. Metric X 15 Proud – I am proud to tell others that I work for Samouel’s restaurant. Metric Classification Variables X 16 Intention to Search Metric X 17 Length of Time an Employee Nonmetric X 18 Work Type = Part-Time vs. Full-Time Nonmetric X 19 Gender Nonmetric X 20 Age Nonmetric X 21 Performance Metric Description of Employee Survey Variables
    • Variable Description Variable Type Restaurant Perceptions X 1 Excellent Food Quality Metric X 2 Attractive Interior Metric X 3 Generous Portions Metric X 4 Excellent Food Taste Metric X 5 Good Value for the Money Metric X 6 Friendly Employees Metric X 7 Appears Clean & Neat Metric X 8 Fun Place to Go Metric X 9 Wide Variety of menu Items Metric X 10 Reasonable Prices Metric X 11 Courteous Employees Metric X 12 Competent Employees Metric Selection Factor Rankings X 13 Food Quality Nonmetric X 14 Atmosphere Nonmetric X 15 Prices Nonmetric X 16 Employees Nonmetric Relationship Variables X 17 Satisfaction Metric X 18 Likely to Return in Future Metric X 19 Recommend to Friend Metric X 20 Frequency of Patronage Nonmetric X 21 Length of Time a Customer Nonmetric Classification Variables X 22 Gender Nonmetric X 23 Age Nonmetric X 24 Income Nonmetric X 25 Competitor Nonmetric Description of Customer Survey Variables