News and Notes… From the Business
& Economics Liaison Librarian
Volume 11, Issue 1
Test your Social Media & Networking IQ August 2009
Why should students have all the fun? Here are a few questions to
test your mastery of 21st century social media and networking tools.
Match the name of the tool or resource to its function. The answers
are on page 4.
1. Twitter a. Syndicated news or web feeds
2. LinkedIn b. A collaborative online encyclopedia
3. Delicious c. A social networking website
4. Wikipedia d. A microblogging service
5. Facebook e. A business-oriented social networking site Linda Lowry,
6. RSS Feeds f. A social bookmarking service
Carbon Disclosure Project Database
We will soon have access to the ing climate change. The database Inside this issue:
Carbon Disclosure Project’s CDP contains annual survey responses
Are you social? 2
Core database thanks to funding from the 2003-2008 survey cycles in
provided by the CA/Brock University a downloadable Excel file. For more Business 3
Institute for International Issues in information on the Carbon Disclosure Communication
Accounting (IIIA). Project, please see: Skills
This database contains survey re- http://www.cdproject.net.
Answers to IQ 4
sponses from over 1,500 companies To obtain a login and password to test
regarding greenhouse gas emis- the CDP Core library database,
sions data, emission reduction tar- please send an email request to me New Investment 4
gets and energy use. This database at: email@example.com .Our subscrip- Guides
will be of interest to scholars investi- tion lasts for one year until July 31,
gating the corporate role in prevent- 2010.
Page 2 News and Notes… From the Business & Economics Liaison Librarian
Are you social? New books on social media & networking
Blogs, Wikipedia, Second Life, and Beyond: from production to produ-
sage by Axel Bruns. New York: Peter Lang, 2008.
Call No: 5th Floor ZA 4482 B78 2008
“In this groundbreaking exploration of our developing participatory online culture, Axel
Bruns establishes the core principles which drive the rise of collaborative content
creation in environments, from open source through blogs and Wikipedia to Second
Life… the implications of the gradual shift from production to produsage are profound,
and will affect the very core of our culture, economy, society, and democracy.” [book
Tactical transparency : how leaders can leverage social media to maxi-
mize value and build their brand by Shel Holtz, John C. Havens. San Fran-
cisco, CA : Jossey-Bass, c2009.
Call No: 9th Floor HF 5415.5 H585 2009
“Drawn largely from interviews with leaders in companies that have achieved measur-
able success in this arena, authors Shel Holtz and John C. Havens provide step-by-
step details on how executives and professional communicators can create a trans-
parency strategy that will keep their organization competitive in the twenty-first cen-
tury. “ [Publisher’s website]
The e-policy handbook: rules and best practices to safely manage your
company’s e-mail, blogs, social networking, and other electronic com-
munication tools by Nancy Flynn. New York, American Management Asso-
ciation, 2009. Call No: 9th Floor HE 7551 F58 2009
"With trillions of e-mails traveling each year through your corporate network - and not
all of them work-related - your company can be left wide open to liability risks, security
breaches, and productivity nosedives. And now, with the advent of blogs, social net-
working sites, and other new technologies, e-mail is no longer the only danger! Newly
updated to cover the latest threats to your organization's security, including instant
messaging, text messaging, video sites, and more, The e-Policy Handbook gives you
every-thing you need to develop clear, complete e-policies."[book jacket]
33 million people in the room: how to create influence, and run a suc-
cessful business with social networking by Juliette Powell. Upper Saddle
River, NJ: FT Press, 2009. Call No: 9th Floor HD 69 S8 P69 2009
"Powell's wide-ranging case studies include technology, media and gaming compa-
nies, leaders in fashion, beauty, publishing, finance, retail, event planning, and be-
yond. These powerful narratives illuminate the reality of doing business on today's
social networks as never before. Through them, Powell introduces new best practices,
shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in
online social networking." [book jacket]
Throwing sheep in the board room: how online social networking will
transform your life, work and world by Matthew Fraser and Soumitra Dutta.
Hoboken, NJ: Wiley, 2008. Call No: 9th Floor HD 30.37 F73 2008
"MySpace. Facebook. YouTube. Wikipedia. Twitter. Social networking sites are a
global phenomenon boasting hundreds of millions of members. Throwing Sheep in
the Boardroom is the first book written for a wide audience about the powerful trend
that is reshaping your life: the Web 2.0 social networking revolution." [book jacket]
Volume 11, Issue 1 Page 3
Business Communication Skills—Print Resources
Do you ever need to refer students to resources to help them improve their business communication
skills? Here are some recent titles that may help both domestic and international students with busi-
ness etiquette, writing, presentation, and other communication skills.
Effective writing : a handbook for accountants / Claire B. May,Gordon S. May. 8th ed. Upper
Saddle River, N.J. : Pearson/Prentice Hall, c2009.Call No: 9th Floor HF 5719 M375 2009
Essentials of business communication for English language learners / Mary Ellen Guffey,
Richard Almonte, Ausra Maria Karka.1st Canadian ed. Toronto : Nelson Education, c2009. Call
No: 9th Floor HF 5718.3 G844 2009
Guide for internationals : culture, communication, and ESL (English as a second lan-
guage) / Sana Reynolds, Deborah Valentine. Upper Saddle River, N.J. : Pearson Prentice Hall,
c2006.Call No: 9th Floor HD 8081 A5 R49 2006
Guide to business etiquette / Roy Cook, Gwen Cook, Laura Yale. Upper Saddle River, N.J. :
Pearson Prentice Hall, c2005.Call No: 9th Floor HF 5389 C655 2005
Guide to cross-cultural communication / Sana Reynolds, Deborah Valentine. Upper Saddle
River, N.J. : Pearson Prentice Hall, c2004.Call No: 9th Floor GN 345.6 R49 2004
Guide to meetings / Mary Munter, Michael Netzley. Upper Saddle River, N.J. : Prentice Hall,
c2002.Call No: 9th floor HF 5734.5 M86 2002
Guide to presentations / Mary Munter, Lynn Russell. 2nd ed. Upper Saddle River, N.J. : Pear-
son/Prentice Hall, c2008.Call No: 9th Floor HF 5718.22 M86 2008
How to write effective emails / R.L. Trask. London : Penguin, 2005. Call No: 9th Floor HF
5718.3 T75 2005
Writing for business / Chris Shevlin. London ; Toronto : Penguin, 2005.Call No: 9th Floor HF
5718.3 S54 2005
Business Communication Skills—DVD Resources
Basics of how to plan, write and give a winning presentation / JWA Video in association with
RMR Ragan Management Resources. Chicago, IL : JWA Video, . Call No.: 5th Floor DVD
HF 5718.22 Y68 2005.
Becoming a leader: communication techniques that motivate, guide, and inspire employ-
ees to excel / produced by Briefings Publishing Group. Alexandria, VA: Briefings Pub. Group,
2002. Call No: 5th Floor DVD BF 637 L4 B42 2002.
How to write and deliver great speeches : the Toastmasters international guide to public
speaking / Kantola Productions ; producer, Steve Kantola ; director, Timothy Armstrong. Mill Val-
ley, CA : Kantola Productions, c2006. Call No: 5th Floor DVD PN 4121 H69 2006.
Public speaking in a second language : fear not! / script, Susan Steinbach ; produced by
Susan Steinbach, Robert J. Dowling ; director, Susan Steinbach. Davis, CA : The Seabright
Group, c2006. Call No: 5th Floor DVD PN 4129.15 P83 2006.
Brock University Library
Have a coffee with your librarian!
Prepared by: Linda Lowry Do you have 10 minutes to chat? If so, I
Business & Economics would love to have a coffee (tea, iced cap,
etc.) with you to learn more about your teach-
James A. Gibson Library
ing and research interests. Please give me a
call or send me an email to make arrange-
ments. It’s my treat!
Phone: 905-688-5550 ext. 4650 Limit of 1 free beverage per faculty or staff person.
Office Location: Schmon Tower 1133
Answers to Test your social media & networking IQ
1. Twitter (d) http://twitter.com
2. LinkedIn (e) http://www.linkedin.com
3. Delicious (f) http://delicious.com
4. Wikipedia (b) http://www.wikipedia.org
5. Facebook (c) http://www.facebook.com
6. RSS Feeds (a) http://en.wikipedia.org/wiki/RSS
New investment guides and texts
Investments: analysis and management, third Canadian edition by W.
Sean Cleary and Charles P. Jones, Mississauga, J. Wiley & Sons. Call No:
9th Floor HG 4521 C48 2009
Investments is highly regarded as being student-friendly, accessible, and focused on
the real-world of investments, and this continues to be reflected in the new third edi-
tion, which has been completely revised and updated to reflect the latest changes in
the field of investments. [Publisher’s website]
A random walk down Wall Street: the time-tested strategy for successful
investing, new and revised edition, by Burton G. Malkiel. New York, W.W.
Norton, 2007. Call No: 9th Floor HG 4521 M284 2007.
Updated with a new chapter that draws on behavioral finance, the field that studies
the psychology of investment decisions, here is the best-selling, authoritative, and
gimmick-free guide to investing. [book jacket]
Stocks for the long run, the definitive guide to financial market returns
and long-term investment strategies, 4th edition by Jeremy J. Siegel. New
York, McGraw-Hill, 2008. Call No: 9th Floor HG 4661 S53 2008.
Wharton School professor Jeremy Siegel provides a potent mix of new evidence, re-
search, and analysis supporting his key strategies for amassing a solid portfolio with
enhanced returns and reduced risk. [publisher’s website]