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[ ] MKT3002L.doc

  1. 1. INTERNATIONAL BUSINESS COMMUNICATIONS MKT3002L This subject is designed to explore cross-boundary international business communication styles, methods and procedures. An accent is placed on the effects of culture and the rapid move towards globalisation. Although the direction is international, a focus is made on the regions of Australia, Japan, and South East Asia.
  2. 2. SUBJECT OVERVIEW This subject is multi-disciplinary and has been designed to allow students to investigate the procedures, methods and styles of international business communication from a number of perspectives. Accordingly, the subject draws its’ content from the following related fields of research: ♦ intercultural communication ♦ business communication ♦ information technology, and : ♦ globalisation The design of the subject also acknowledges that each of these aspects is interlinked with the other and thus cannot be analysed in a vacuum. As a result, ‘International Business Communication’ (Victor, 1992), has been chosen as the prescribed text. This text outlines a rational approach to the study of international business communication around which the subject can be structured and from which further practical investigation and analysis can be pursued. Victor outlines 7 factors that shift across cultures in a business setting namely: ♦ language. ♦ environment and technology ♦ social organisation ♦ contexting ♦ authority conception ♦ nonverbal communication ♦ temporal conception This basic structure (or ‘LESCANT’ approach) will be complimented in each module by specialist research and practical investigation and assessment. In addition, the subject includes a separate module focussing on the specific cultural and communication issues within the context of Australia/Asian business relationship. More specifically, there is a focus on intercultural and business communication with Japan. Students will be encouraged to apply the general intercultural business communication theory, as outlined in the LESCANT approach, with this more specific Asian focus.
  3. 3. TEACHING AND LEARNING Techniques and Strategies Teaching and learning will be conducted through: ♦ face-to-face seminars ♦ web based readings, resources, and activities ♦ directed readings ♦ group projects centered on application of theory to practical situations Content Key Concepts • The meaning of culture • Culture in a communication context • Globalization The LESCANT approach as a basic structure. Seven factors that shift across cultures in a business setting. • Language • Environment and Technology • Social Organisation • Contexting • Authority Conception • Nonverbal Communication • Temporal Communication Australian – Asian Cultural and Communication Issues in a Business Context. • Business etiquette • Customs • Technology in Asia • The anthropology of manners • The anthropology of identity The Japanese Experience • Establishing business relations • Interpersonal Communication and sales presentation • Contract negotiation and conflict resolution • Decision making in Japanese Business Organisations
  4. 4. WEEKLY PROGRAMME Week Topic Format/ Assessment Activities 1 Introduction. Seminar Form groups Subject aims and for Web Topic requirements assessments. 10-14 July 2 1. Key Concepts. Web Topic 1 Nil 1.1 Culture Readings 1.2 Communication in a 17-21 July cultural context 1.3 Globalisation 3 2. Language Seminar Web Topic 1 2.1 Introduction to Lescant Readings Due Friday approach 4th August 24-28 July Web Topic 2 5% 2.2 Language 4 3. Environment and Web Topic 3 Web Topic 2 Technology Readings Due Friday 11th August 31 July- 3.1 Introduction and social 5% 4 August context 5 Environment and Technology Seminar Discuss mid (cont.) Readings semester exam 7-11 3.2 Internet in the cultural August communication context 6 4. Social Organisation Public Web Topic 3 Holiday Due Friday 18th August 14-18 5% August Readings AUGUST 21-SEPTEMBER 8 MID-SEMESTER BREAK
  5. 5. 7 Exam based on theory from Exam Mid-Semester week 2 through and including Exam on week 6. Monday 11th 11-15 August. September 30% 8 4. The Australian-Asian Seminar Discuss major Relationship Readings assignment and possible 18-22 5.2 The Japanese Experience topics. September 9 The Australian-Asian Seminar Group Relationship (cont.) Readings discussion of readings for 25-29 5.1 The Cultural Perspective weeks 8/9. September 10 6. Contexting and Authority Readings NIL Conception 2-8 October 11 7. Non-verbal Seminar Verbal Communication and Readings presentation of Temporal Conception plan/approach 9-13 for major October assignment. 15%. Includes 1-2 page synopsis. 12 TO BE DECIDED Individual ACCORDING TO STUDENT assignment REQUIREMENTS work 16-20 October 13 TO BE DECIDED Individual ACCORDING TO STUDENT assignment REQUIREMENTS work. 23-27 October END OF SEMESTER MAJOR ASSIGNMENT DUE FRIDAY NOVEMBER 3 (40%)
  6. 6. ASSESSMENT Web Topics (15%) These are practical exercises designed to enable students to explore the appropriate theory in relation to real world situations. Task Refer to subject website for details. (From Monday 17th July) Format Each topic will have a number of choices. Students are expected to form into groups of 3 for all three topics and to interact personally and via the forum page on the subject website. One person from each group will submit a summary of the findings. Length Each group is to submit a summary of their findings on the FORUM page of approx. 400-600 words. An arbitrarily chosen member of the group can author this however: NB. Individual student contributions to each topic must be evident on the FORUM page to receive the group mark. Criteria You will be judged on: ♦ Completion of activities. ♦ Ability to apply theoretical principles to practical situations. ♦ Ability to demonstrate understanding of the readings. Due Date/s Topic One: Friday 4th August (end week 4) Topic Two: Friday 11th August (end week 5) Topic Three: Friday 18th August (end week 6)
  7. 7. Mid Semester Exam (30%) Date: Monday 11th September (1st Monday after break) This will consist of 40 multiple choice questions and three short answer questions. The questions will be drawn from the readings outlined for weeks two to and including week six. Major Assignment (55%) This is broken up as: ♦ Assignment Blueprint/Plan of Action. (15%) - This is to take the form of a brief presentation to the class (5 min.) and: - A written outline of approximately 500 words. DUE: Monday 9th October (in class) ♦ Assignment (40%) - 2000-2500 words Topics and requirements will be discussed during class and listed on the website in due course. DUE: Friday 3rd November
  8. 8. WEB TOPIC ONE DUE FRIDAY 4TH AUGUST (note this has changed) This exercise is designed to encourage students to investigate the possibilities of the web as a provider of useful information about all facets of international and intercultural business communication. Successful completion of this exercise will provide you with a wealth of hands on information and appropriate links which will be of use for the entire semester. At the end of the exercise, we will compile everyone’s findings into a database on the subject website, which you can all access for future assessment etc. Please note that I do not expect the results of this first exercise to be applied to any theory from the readings. TASK: 1. Each group is to compile a list of 10 websites which could be useful in ANY way to the international business communicator. There is no restriction on the subject or style of website. For each site, you are to write a very brief (3 to 4 lines) summary of the useful information contained on it. 2. Each group is to submit a brief ( 300-500 word) review of one of these sites. Your review should deal with the following issues: - Who might benefit from it? - How? - What information does it contain? - In what circumstances would this information be useful? - How could you and the class benefit from the site? - Is this information universal or is it appropriate only for readers of certain nationalities ie American - Does it have any useful links? - What are they? The above is to be submitted via the forum page on the website. We will discuss this in class on Monday 24th.
  9. 9. NB. The websites you choose may be completely diverse as long as you can identify their value to the international business communicator and/or the class. Each site may only have a small section that is appropriate to our needs. Your sites may be government, private, or university based. They may be about topics as diverse as language, customs, academic resources, culinary preferences, climate, timezones, local culture, technology etc etc. The only restriction is that each site must be of use and you must be able to tell me why. Have fun, explore. The following is a brief list of examples of useful websites I have chosen. You may use these as starting points to find links. ♦ www.ciber.bus.msu.edu/busres.htm. ‘International Business Resources on the World Wide Web’ ♦ www.WTO.org ‘World Trade Organisation’ ♦ www.webofculture.com ‘Cross Cultural Information on a Number of Topics’ ♦ www.infomine.ucr.edu/ ‘Scholarly Internet Resource Collection’ ♦ www.bena.com/ewinters/ Site hosted by Elaine Winters provides an enormous amount of information about cross cultural business communication especially the Lescant approach. ♦ www.bspage.com/1netiq/Netiq.html. ‘Business Netiquette International’ is devoted to cross cultural business etiquette.