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ABED 3100 – Syllabus
Instructor: Sandra L. Thompson, Ed.S.
Course ABED 3100-06, Credit – 3 hours; T/TH (05:30 PM – 6:45 PM)
Number/Sections: CRN No. 81306
Class Meeting Times: Tuesday – CourseDen online class weekly (may be adjusted)
Thursday – On campus class weekly
Building/Room Number: Room 39 – lst Floor - Richards College of Business
Office Location: Room 8 – 1st Floor – Richards College of Business
Office Phone: 678.839.5425
E-mail (O): email@example.com
E-mail (P): firstname.lastname@example.org
Optional Phone: 770-578-6646 (no calls after 9:00 PM; no weekend/break/holiday calls)
Office Hours: Thursday 10:00 AM – 4:00 PM or by appointment
Prerequisites: COMM 1110 or XIDS 1004, ENGL 1101.
Required Textbook: Essentials of Business Communication, 8th Edition, Mary Ellen Guffey, Thomson – South-Western –
Cengage/Aplia 2009. ISBN 1439001138 (Purchase after first day of class)
Recommended Text: The Gregg Reference Manual, 8th Edition, William A. Sabin, Glencoe – McGraw-Hill 1998.
ISBN 0-02-803285-3 (Used copy acceptable.)
Supplies: Four (4) Scantron Sheets (Form No. 882-E, small form), No. 2 Pencil
Course Description: The primary focus of this course centers on developing research and reporting skills to communicate
effectively for business, industry, and government in a global workforce. Major emphasis will be placed on
1. written business correspondence (memos, letters, outlines, reports, e-mail, and resumes);
2. analysis and interpretation of business problems;
3. basic writing, editing, and presentation skills;
4. interpersonal, intrapersonal, and intercultural communication; and
5. ethical and legal considerations in the communication process.
Course content in ABED 3100 prepares students for the Business Education Exemption Exams and advanced coursework in
the Richards College of Business (Business Administration/Business Education Programs).
Course Objectives Related to Learning Goals/Learning Outcomes (LG-BBA, LO-ABED)
1. Develop communication skills essential for career advancement. (LG 1; LO 6, 9)
2. Demonstrate writing techniques using problem-solving activities. (LG 1, 3, 6; LO 4)
3. Develop critical skills of brainstorming, researching, drafting, revising, editing, proofreading, and formatting various
business documents. (LG 1, 3, 6; LO 5, 6)
4. Display oral communication skills through individual and team projects. (LG 1; LO 6)
5. Gain hands-on experience with the technical dimensions of communication and reporting. (LG 1, 3; LO 5, 6)
6. Analyze the communication processes including interpersonal, intrapersonal, and intercultural communications.
(LG 1, 5; LO 1, 9)
7. Develop an awareness of ethical and legal aspects for reporting information. (LG 1, 5; LO 9)
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ABED 3100 – Managerial Communication Syllabus – Fall 2009
8. Analyze and interpret communication channels using primary/secondary research techniques and interactive online
computer activities. (LG 1, 3, 4, 6; LO 5)
9. Interact through team projects and evaluations to develop critical-thinking, problem-solving, and decision-making
skills. (LG 2, 3, 5, 6; LO 4)
View Learning Objectives for the Richards College of Business at http://www.westga.edu/~mgmtbus/learningobj.htm
Delivery Strategies. Students will be expected to participate daily through class discussions, reading from the text, designing
a team project(s), engaging in CourseDen online assignments, presenting orally, analyzing website research, and preparing
business communication documents.
Course Withdrawal. Refer to the UWG Undergraduate Catalog for specific instructions on the “Withdrawal Policy.” Students
who do not “officially” withdraw from the course will receive a “failing” grade.
Honors Credit. Students eligible for honors credit for this class must notify the instructor during the first week of class. No
honors credit will be approved after the first week.
Class Attendance/CourseDen Online. Attendance will be taken for each class date including CourseDen online dates.
Failure to properly sign in or signing in late (10 minutes or more) will result in a total loss of the possible points for the class
date. In order for your attendance to be documented, you must sign the official roll sheet while the roll sheet is in circulation at
the beginning of class. Once the roll sheet has been withdrawn from circulation, you will not be allowed to sign in. With
proper prior written documentation and at the discretion of the instructor, extenuating absences/tardies to class may be
excused (work related, immediate family illness).
Class Participation. Students will receive a daily participation grade related to demonstrated professionalism and ethics
during class and online by displaying appropriate oral and written communication skills with the instructor, classmates, and all
team members. Evidence of unprofessional behavior will result in the loss of the daily participation grade (points). No
food/drinks, hats permitted in the classroom at any time. No children of students allowed in class. Any one of the rules or
expectations violated in this syllabus constitutes participation point loss at the discretion of the instructor.
CourseDen Online Participation. CourseDen will be utilized for a variety of supplemental assignments. Each student and
student team will be expected to participate online during the specified time(s) posted for each assignment date. General
assignment directions (individual/team) will be posted using the Discussion Board (DB). Responses for assignments must
be posted in the Mail Section. Students will communicate individually and with team members through Threaded answers
using the Discussion Board. Postings after the specified time(s)/date will NOT be graded. Each team member will be
expected to rotate the responsibility for submitting the team assignment as a “team” posting. A team posting is a “team grade”
counted toward attendance/participation points. All students must log on to the CourseDen, enter the Discussion Board
(DB), and participate for each online date. Changes to the class schedule (dates/times) and important announcements
will be posted on the CourseDen Discussion Board. Check CourseDen and your official UWG e-mail account
(my.westga.edu) DAILY. Make sure to keep your UWG e-mail account current and free from unnecessary e-mail messages
Cell Phones/Electronic Devices. All cell phones and electronic devices must be turned off (silent mode) and invisible during
class (no checking). Devices heard or observed in class will result in the total loss of the DAILY participation points. No
recording devices are permitted in class unless approved by the instructor. Check with instructor regarding special
Late/Missed Assignments. Assignments and/or tests submitted late or missed will NOT be scored. Each student is
responsible for obtaining information related to assignments/changes by contacting the instructor, team members, or checking
Academic Honor. UWG students are expected to achieve/maintain the highest standards of academic honesty and
excellence. Therefore, the UWG student pledges not to lie, cheat, plagiarize, or steal in the pursuit of study and is encouraged
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ABED 3100 – Managerial Communication Syllabus – Fall 2009
to report students who do (refer to Student Handbook, Appendix E, Academic Dishonesty). Students who breach the
Academic Dishonesty guidelines will receive a “failing” grade in the course.
Written Document Formatting. All work submitted must be typed, 12-point font, Arial or Times New Roman, and one (1)
inch side margins. Use APA style format as directed. No handwritten corrections are accepted on final copies. MS Word is
the standard word-processing software. Software designed for personal use will not provide the professional results expected
for finished communication documents. Assignments MUST BE saved with .doc extension. If you are using Microsoft VISTA,
change the Save As to Word 97-Word 2003 Document for each document on each save. Keep a hard copy of all work.
Student work should display the correct spelling, punctuation, and grammar rules for all assignments.
Evaluation/Assignments. Students will be graded individually and on a team project(s) using a point system. The standard
UWG grading scale will be converted using the point system. Each assignment will receive designated points. NO
late/missed work will be scored. Written grading rubrics will be provided for each of the oral and written
assignments. Extra credit may be offered to the entire class.
Free Pass Policy. Students will have two (2) free passes for missed Aplia or online participation assignments during the
semester for problems such as failed hard drive, network down, illness, or work.
Evaluation categories include:
Tests – Four (4) tests will be given during the semester. Online assignments will provide excellent tutorials and exercises to
review for all tests (100 points each). Make-up tests will not be given.
Test 1 – Grammar/Mechanics Diagnostic Pretest
Test 2 – Chapters 1-4, 10
Test 3 – Chapter 5, 11-14
Test 4 – Grammar/Mechanics Diagnostic Posttest
Aplia Homework Assignments (10) – There will be ten (10) homework assignments using online Aplia assignments relating
to the chapter reading assignments. Each assignment will be worth 10 points. (100 points)
Résumé – Job Seeking Project –This project will provide an opportunity to create a memo describing your job search data,
cover letter listing educational and work experience qualifications, resume, and a follow-up letter. (300 points)
Unsolicited Service Proposal Team Presentation – The project requires a written proposal and oral presentation. Teams
will submit a letter of introduction, a detailed outline of the service proposal, a written service proposal report, a letter of
acceptance, and an oral presentation. The assignment assesses writing, oral, and team-building skills. Each team member
will be evaluated by other team members to assess equal participation. (370 points)
Attendance – 30 days including in class/online dates (10 points per class).
Participation – 30 days including in class/online dates (20 points per class).
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ABED 3100 – Managerial Communication Syllabus – Fall 2009
Grades will be determined as follows:
Assignment Total Possible Points
Tests – (4) 400
Aplia Homework Assignments (10) 100
Resume – Job Seeking Project – 300
Job Search Memorandum (50 points)
Cover Letter (50 points)
Resume (100 points)
Reference List (50 points)
Follow-up Letter (50 points)
Unsolicited Service Proposal Team 370
Letter of Introduction (50 points)
Outline of Service Proposal (50 points)
Written Service Proposal (100 points)
Thank You Letter – Acceptance (50 points)
Oral Team Presentation (100 points)
Copies of Presentation Slides (20 points)
Participation – 30 days including in class/online 600
dates (20 points per class)
Follows Rules – Actively Engaged
Team Interaction – Meets Deadlines
Attendance – 30 days including in class/online 300
dates (10 points per class)
TOTAL Points 2,070
Grading Scale Points
A = 90 – 100% 1863 – 2070
B = 80 – 89% 1656 – 1862
C = 70 – 79% 1449 – 1655
D = 60 – 69% 1242 – 1448
F = 0 – 59% 0 – 1240
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