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INTERNATIONAL BUSINESS COMMUNICATION 75

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  • 1. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 1 INTERNATIONAL BUSINESS COMMUNICATION 75 75C00500 Introduction to International Business Communication (6cr) Status of the course A mandatory course in the IBC Minor at BSc or MSc level Level of the course A mandatory course in the IBC Minor at BSc or MSc level Objectives This course is intended as an introduction to International Business Communication and to help students prepare for the 75C00600 IBC Minor Project. The 75C00500 Introduction to International Business Com- munication course should therefore be taken at the start of the IBC minor program and before the 75C00600 IBC Minor Project. The aim of this course is to introduce corporate and cultural communication theories that provide the tools to analyse real international business communication situations, to develop your ability to make effective com- munication decisions based on communication theory and analysis, and to build on your existing communi- cation skills. Content The content of this course covers three areas: - corporate communication - intercultural business communication - specific communication skills, i.e. writing and presentation skills. Other course material Indicated on the course home page. Teacher(s) Professor Mirjaliisa Charles, PhD, lecturers Geoff Hilton, MA, Anne Kankaanranta, PhD and Taija Town- send, MA Course format - Lectures (7 weeks / 3 hours per week) - Course assignments - In-class exercises - Extensive reading (reading package provided) Assessment by exam (60 %) and assignments (40 %). Timing Autumn 2009 Teaching and exam language English Registration via WebOodi Remarks Attendance is mandatory at lectures.
  • 2. 2 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 61A00100 Business Communication and 61C00100 Managerial Communication courses are recommended for students taking the IBC Minor. Homepage https://cie.hkkk.fi/75C00500/ 75C00600 IBC Minor Project (6cr) Status of the course A mandatory course in the IBC Minor at BSc or MSc level Level of the course A mandatory course in the IBC Minor at BSc or MSc level Objectives The aim of the course is to develop the ability to analyse a real complex communication situation in business and deliver a professional written report and a persuasive presentation based on this analysis. Content Successful completion of the project will include; defining the project scope for the real-world prob- lem/situation addressed, providing analytical insight into the problem and relating analysis to communication theory readings, justifying recommendations made and explaining how recommendations will be imple- mented, and showing evidence of having interviewed or consulted business professionals or experts in the field. During the project students will need to draw on both previous business communication courses and knowl- edge gained from studies in other areas of business at HSE. The working language of the project is English. However, in the report other languages (French, German, Italian, Japanese, Russian, Spanish, Swedish) can also be used. Other course material Provided by the lecturer. Teacher(s) Lecturer Geoff Hilton, MA Course format - 14 weeks - Assessment: Evaluation for the IBC minor project will be based on the quality of the two project deliver- ables (the report and the presentation), and attendance and contribution in class. Methods Classroom teaching and guided research and preparation outside class. Timing Spring 2010 Prerequisite 61A00100 Business Communication and 75C00500 Introduction to International Business Communication. Teaching and exam language English Registration via WebOodi
  • 3. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 3 Remarks The course should be taken during the final term of your IBC minor studies. 61C00100 Managerial Communication course is recommended for students taking the IBC Minor Project. Homepage https://cie.hkkk.fi/75C00600/ 75E00100 Managing Corporate Communication (6cr) Status of the course Mandatory course in the IBC Master’s Program CEMS course Level of the course Advanced Studies Objectives On completion of the course, students should be able to draft a framework for a corporate communication strategy, and use appropriate tools to critically manage communication challenges in a multinational com- pany. Content This course introduces the corporate communications function, and focuses on the basic concepts, terminol- ogy, and models of corporate communication in multinational corporations. It gives insight into the way corporate strategy is implemented through communication, and examines communication issues, structures, policies, and processes in companies, with specific focus on corporate identity and stakeholder dialogue in a global environment. Literature ARGENTI, Paul (2007) Corporate Communication Other course material Materials provided by the lecturer. Teacher(s) Professor Mirjaliisa Charles, PhD Course format 1. 7 weeks 2. Lectures (total 36) twice a week, 3. Evaluation: Assignments 60%, end-of-course exam 40% Timing Autumn 2009, first period. Teaching and exam language English Registration via WebOodi Homepage https://cie.hkkk.fi/75E00100/
  • 4. 4 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 75E00300 Business Communication Research (6cr) Status of the course Mandatory course in the IBC Master’s Program Level of the course Advanced Studies Objectives On completion of the course, you should be able to critically read and understand academic studies on busi- ness communication, identify communication issues that can be studied, and have the necessary tools for doing research of your own. You will also learn how to write a Research Proposal for further development. Content This course gives you a toolkit for conducting independent research into business communication. It intro- duces you to the principles of doing research in business communication, and the main methodologies used - questionnaires and interviews,communication audits, and pragmatic analysis of business discourse. The course will also help you with the initial planning stage of your Master’s Thesis, and the writing up of the Thesis. Other course material Materials provided by the lecturer. Teacher(s) Professor (acting) Leena Louhiala-Salminen, PhD, MSc (Econ) Course format 1. 36 classroom hours and tutorials over 7 weeks, and final exam 2. Mandatory attendance 3. Assignments (75 %), exam (25 %) Timing Spring 2010, second period. Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English Registration via WebOodi Homepage https://cie.hkkk.fi/75E00300/ 75E00530 Organizational Communication (6cr) Status of the course MSc elective. Level of the course MSc elective, advanced studies.
  • 5. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 5 Objectives The aim is to give students in-depth knowledge of the main issues involved in organizational communica- tion. Content Main theories, concepts and issues related to organisational communication. Literature Indicated on the course homepage: https://cie.hkkk.fi/75E00530 Literature Smith, Lyn (2005) Effective internal communication Cornelissen, Joep (2004) Corporate communications theory and practice Tourish, D. & O. Hargie . (2004) Key Issues in Organizational Communication. Szukale, Brian & O Conor (2001) 21st Century Commmunication Teacher(s) Lecturer Anne Kankaanranta, PhD. Course format A book exam, which will be organised twice each term. For details, see course homepage: https://cie.hkkk.fi/75E00530. Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English. Registration email Anne.Kankaanranta@hse.fi Homepage https://cie.hkkk.fi/75E00530/ 75E00540 Advanced Managerial Writing (6cr) Status of the course MSc elective Level of the course MSc elective, advanced studies Objectives The aim of this online course is to focus on skills and strategies that will enable you to produce effective managerial emails, memos, executive summaries, PowerPoint slides and recommendation reports. Content The course focuses on key managerial writing issues: writing with a reader-focus, high impact document design, persuasive strategies, and choice of style and tone. The written assignments will give you ample opportunity to practise theories introduced during the course. Comprehensive feedback from fellow students and the course tutor will allow you to enhance your own writ- ing skills.
  • 6. 6 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION Other course material Provided by the lecturer on the Optima platform Teacher(s) Michael Baker, MA, lecturer Course format 1. 1 hr kick-off session, 8 weeks online (Optima platform), individual report consultation sessions, final PowerPoint presentations. 2. The course requires a substantial amount of work: readings, written assignments including a long recom- mendation report, and peer reviewing. 3. Written assignments (90%) and final presentation (10%). Timing Fall 2009 Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English Registration via WebOodi Remarks Students who have completed 61C380 Business Writing in English: Strategy and Tactics (course from the old degree program) or 61C00200 Managerial Writing are not eligible for this course. Homepage https://cie.hkkk.fi/75E00540/ 75E00560 Communication for Corporate Social Responsibility (6cr) Status of the course MSc elective Level of the course MSc elective, advanced studies Objectives The aim of this online course is to give you a deepened understanding of the concept of corporate social re- sponsibility (CSR) and the CSR reporting practices. Content The course covers the definitions of corporate social responsibility and the application of Global Reporting Initiative guidelines in CSR reporting. You will learn to see communication as part of a company’s CSR strategy and to assess companies’ CSR/CR/Sustainability reports. Other course material Provided by the lecturer on the Optima platform. Teacher(s) Lecturer Maija Tammelin, PhD
  • 7. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 7 Course format 1. One mandatory classroom session: Introduction to the course. 2. Online course work requiring a substantial amount required reading, written assignments, collaborative work in online teams and peer reviewing of fellow participants’ documents. 3. Assignments (100%) Timing Spring 2010 (12 weeks). Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English. Registration via WebOodi. Homepage https://cie.hkkk.fi/75E00560/ 75E00570 Company Performance and Investor Relations (6cr) Status of the course MSc elective. In 2009-2010, this module comprises 61C00500, supplemented by extra readings. For details, see course 61C00500 (N.B. students need to be fluent in both Finnish and English to complete the course). Level of the course MSc elective, advanced studies Objectives See 61C00500 Financial Communication Content See 61C00500 Financial Communication Other course material Provided by the lecturer. Teacher(s) Lecturer Kristian Hursti, M.B.A. (Accouting), M.A. Course format See 61C00500 Financial Communication Timing See 61C00500 Financial Communication Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English and Finnish Registration WebOodi
  • 8. 8 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION Remarks Language of instruction: English and Finnish: contrastive analysis is an integral part of the course. 75E00580 Crisis Communication (6cr) Status of the course MSc elective Level of the course MSc elective, advanced studies Objectives The purpose of this course is to develop a theoretical conceptualization of the process of crisis communica- tion and an understanding of crisis communication practices, and then to focus on the implementation of crisis communication programs for businesses and organizations. Content Topics covered during the course include: the role of communication in crisis management, crisis communi- cation theories and strategies, differences between effective and ineffective crisis communication, the role of the media, and ethical accountability in crisis situations. A variety of case studies will be analysed and dis- cussed in class, and exercises will be used to give participants the experience of communicating in crisis situations. Other course material 1. Books designated by the lecturer. 2. Materials provided by the lecturer. Teacher(s) Lecturer Michael Baker, M.A., and lecturer Geoffrey Hilton, M.A. Course format 1. 42 classroom hours (7 weeks / 6 hours per week) and extensive reading and preparation outside class. 2. Mandatory attendance. 3. Assessment by assignments, final examination and attendance. Timing Spring 2010/first period. Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English Registration via WebOodi Homepage https://cie.hkkk.fi/75E00580/
  • 9. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 9 75E00600 Cross-Cultural Issues in Managerial Communication (6cr) Status of the course Mandatory course in the IBC Master’s Program. Elective course in the IB Master’s Program. Level of the course Advanced Studies. Objectives On completion of the course, you should be able to take cultural issues into account when communicating globally. In particular, you should be able to analyse communicative events from a cultural and managerial perspective and modify your own communication accordingly. Content The course focuses on the cultural dimension in managerial communication and introduces the major theo- ries that explain specific aspects of communication across cultures. In it, you will learn how to compare and analyse communication across cultures and how to exploit and manage cultural similarities and differences in your own writing and speaking. The role of English as a lingua franca in global business encounters will also be discussed. Literature Indicated on the course home page: https://cie.hkkk.fi/75E00600 Other course material Provided by the lecturer. Teacher(s) Lecturer Anne Kankaanranta, PhD Course format 1. 42 classroom hours (7 weeks/ 6 hours per week) 2. Mandatory attendance. 3. Assessment: Assignments 75%, Exam 25%. Timing Autumn 2009/second period. Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language English. Registration Via WebOodi. Homepage https://cie.hkkk.fi/75E00600/
  • 10. 10 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 75E00700 Finnish for International Students (6cr) Status of the course IBC Master’s Program Level of the course Advanced studies Objectives The purpose of this course is to offer international IBC Program students knowledge of and proficiency in the Finnish language and Finnish culture. The course is offered as one option in the Advanced Business Language and Communication Studies of the IBC Master’s Program, and it is aimed at students who do not have Finnish as their native language and have no basic foreign language skills in any of the other languages that can be chosen for Advanced Business Language and Communication Studies. Content The course consists of two 3 cr Finnish language courses (from level 1 to level 6) offered by Haaga-Helia Polytechnic, Pasila Campus and an essay on a topic related to Finnish culture. Other course material Provided by the lecturers. Teacher(s) Finnish language courses from level 1 to level 6 offered by Haaga-Helia Polytechnic, Pasila Campus. Essay submitted to Leena Louhiala-Salminen, Department of Languages and Communication. Course format Two 3 cr courses at Haaga-Helia Polytechnic, Pasila Campus + an essay at HSE Timing 2009-2010 Prerequisite 75E00100 Managing Corporate Communication Teaching and exam language Finnish and English Registration Registration for Finnish language courses at Haaga-Helia Polytechnic through the Office of Studies and Reg- istrar, Ms Leena Brander. Please, see information on Finnish courses and registration deadlines at HSE Pi- azza--> Studies and Teaching -->Studying Finnish. After completing the two courses, contact Leena Louhiala-Salminen to agree on the essay topic. 75E00800 Special Topics in IBC (6cr) Status of the course MSc Elective in the IBC Master’s Program Level of the course Advanced studies
  • 11. COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION 11 Objectives Special topics courses in IBC are developed to cover emerging issues or specialized content not represented elsewhere in the curriculum. In 2009-2010 a course on Visual Communication is offered; the objective is to offer students knowledge and skills related to presenting information in a visual form. Content The course focuses on key visual communication issues in business communication. Visual communication will be framed within knowledge communication theories, and specific attention is given to practical applica- tions that enhance communication in the present information overload environment. Ways to affect both information quantity and quality by reducing and contextualizing messages will be presented. Teacher(s) Visiting professor Martin Eppler and professor (acting) Leena Louhiala-Salminen, PhD, MSc (Econ) Course format 1. 24 classroom hours; mandatory attendance (intensive course) 2. Assignments 3. Book test Timing Spring 2010, first period Registration via WebOodi Homepage https://cie.hkkk.fi/75E00800/ 75E99901 Master’s Thesis (30cr) 75E99902 Master’s Thesis Seminar (0cr) Status of the course MSc advanced specialization, compulsory. Level of the course Advanced studies. Objectives The aim of the Thesis Seminar is to provide you with a support group for your Master’s Thesis research, and feedback both from faculty and peers. The seminar also functions as a discussion group for problems en- countered during the research process, and it gives help in the actual writing-up process. You will be ex- pected to present your work in progress to the group several times during the year. Content The Master’s Thesis is an independent piece of research on some aspect of communication in internationally operating companies. The thesis should demonstrate ability to - formulate relevant research questions, and/or identify problems, in international business communication; - use appropriate research methods to get answers to the questions formulated, or approach the problems identified; - write up a readable, clear research report in an appropriate style.
  • 12. 12 COURSE DESCRIPTIONS: INTERNATIONAL BUSINESS COMMUNICATION Other course material Provided by the lecturer Teacher(s) Professor (acting) Leena Louhiala-Salminen, PhD, MSc (Econ) and lecturer Anne Kankaanranta, PhD, MSc (Econ) Course format 1. Whole academic year 2009-2010 2. Seminar meetings once every 2 weeks Timing Whole academic year. Prerequisite 75E00100 Managing Corporate Communication. Teaching and exam language English. Registration WebOodi. Homepage https://cie.hkkk.fi/75E99902/ 75E99903 Maturity Test (0cr)