HOSPITALITY & TOURISM BUSINESS COMMUNICATIONS -- HTM2010
Instructor: Joan Flaherty, MACS 322, ext. 58759; firstname.lastname@example.org
Graduate Teaching Assistant: Einstein Tan
Office Hours: Tuesdays 10:00 am – noon; Wednesdays 1:00 pm – 2:00 pm
Course website: www.guelphmba.com/paco/index.htm
Class meeting times: Mondays 2:30 pm – 5:20 pm; Wednesdays 2:30 pm – 5:20 pm
Location: Mackinnon 317
HTM2010 aims to enhance your professionalism through improving your
communication skills. We’ll focus on both writing and presentation skills: how to
write effective business letters, reports, and memos; and how to develop and deliver formal and
impromptu oral presentations. Topics covered will include
• organizing your information;
• tailoring the message to a specific audience; &
• being concise, focused, and persuasive.
We’ll also look at speaking strategies that involve
• thinking on your feet;
• handling difficult issues; &
• controlling stage fright.
Moving beyond the classroom Communication doesn’t occur within a vacuum -- clearly
it’s an essential part of your life outside the classroom
walls. Consequently, this course makes a special effort
to help you present your work to an audience outside
• You will have a chance to publish a paper -- electronically, on the course website &/or in the
School magazine Hornblower The targeted audience for this paper will be high school
students who are interested in pursuing a post-secondary education, perhaps within the
industry, or students who are already enrolled in the program
• You will write a cover letter and we’ll discuss how to develop or enhance your resume. Both
documents will be aimed at positions for which you might realistically apply.
Ideally, HTM 2010 will provide you
Developing a career portfolio
with skills and experiences that can be
added to your resume and career
portfolio -- in other words, by the end
of the course you should have an enhanced resume, which could include your experience in public
speaking; researching information; and, for some, publishing an article.
The class meets once a week for three hours. We’ll be using a workshop format that
During Class may include lectures, experiential exercises, large and small group discussion, peer
evaluation, oral presentations, individual practice, and one-on-one consultations.
Regular attendance and participation are essential.
Cover letter 5
Editing assignments 3@5% 15
Article for publication consideration 20
Informal report 20
Research assignment 5
Persuasive presentation 10
Self-critique of presentation 5
Final presentation 10
• HTM2010 course manual . Available at the bookstore.
• Locker, K.O., Kaczmarek, S., & Braun, K., Business Communication: Building Critical Skills,
Third Canadian Edition, Toronto: McGraw-Hill Ryerson, 2007
On-line readings and related links are posted on PACO, the course website:
1. Cover letter (5%)
Write a cover letter for a position that interests you.
Choose a realistic position, one that suits your present qualifications, and use details from your own life --
refer to your own experience and education. Use proper business letter format.
2. In-class editing assignments (3@5%)
These are designed to ensure that your writing is clear and grammatically correct. Relatively little class
time will be spent on grammar; therefore, you will prepare for these assignments on your own time by
reviewing the assigned material. Your textbook (Business Communication: Building Critical Skills)
provides the information you need for this. You may also check for information in PACO (click on
Recommended Readings in the index and then choose the appropriate link)
The assignments will be spaced throughout the semester and each will take about fifteen minutes to
3. Article for publication consideration (20%)
‘ The Article (15%):
This is a 500 word article aimed at creating greater awareness among high school students and their
counsellors about the hospitality & tourism industries generally OR about the School specifically.
(Alternatively, you might also write about an aspect of the School or the industry that would interest
students already enrolled in the program). Topics might include hospitality or tourism career options; the
path to those careers; the School’s role in the industry; profiles of current students, hospitality and tourism
Depending on the topic, you won’t necessarily use the traditional library research tools for this article.
Instead, your information might be gathered through interviews with faculty, other students, or
hospitality/tourism professionals; promotional & information brochures; industry periodicals and
(To read published student articles from past semesters, go to PACO and click on Library; or see past
editions of the Hornblower).
‘ The Rough Draft Critique (5%):
You’ll be assigned to an editorial team.
One week before the final draft of your article is due, you will bring to class sufficient copies (typed and
double-spaced) of your rough draft to be distributed to each team member. During this class, team
members will critique -- in writing and orally -- each others’ articles.
After this session, you will have one week to consider your team members’ critiques, revise your
article, and submit the final draft (with the critiqued rough draft attached).
Evaluation: Your critique grade (5%) will be based on the quality of your editing: how useful were
your written comments in helping the writer improve his/her article?
4. Informal report (20%)
Choose an operation or organization that you have first hand experience with – it could be an operation
that you worked at, volunteered for, or held membership in.
Explain how and why one particular aspect of that operation could be improved.
Submit your thoughts in the form of an informal report (three double-spaced pages).
5. Research assignment (5%)
Your broad topic is Ethics and the Hospitality and Tourism Industry. You will select, on a first come,
first served basis, a more specific topic from a list provided in the course manual. (Later on, this will
be the same topic that you address during your persuasive oral presentation).
Using this specific topic, you will complete a library research assignment. (The assignment will be
given to you in class).
6. Persuasive oral presentation (l5%)
Oral presentation (10%):
You will prepare and deliver a 3-4 minute synopsis of your arguments either for or against a particular
issue relating to Ethics and the Hospitality & Tourism Industries. You’ll then have an opportunity to
practise thinking on your feet by fielding questions during the discussion period.
The entire presentation will be videotaped; and you’ll receive written and oral feedback on your
presentation from adjudicators within the audience and from the instructor.
Set-up: the class will be split into 2 groups: within each group 4 people will actually be presenting; 1
person will act as moderator; 1 as timekeeper; 1 as cameraperson; and 3 as adjudicators/critics. In
other words, for every 1 hour presentation session, l6 people will definitely get practice in speaking
before a group. The presentations will be spread out over 5 weeks.
Written critique (5%)
Your videotaped presentation will be available for viewing in the Media Centre, located in the
basement of the MacKinnon Building, Room 019. After viewing the tape, prepare a written evaluation
of your own presentation skills -- note your strengths, the areas you need to work on, and strategies for
improving your speaking skills.
Use a memo format, but write the actual text in complete sentences and paragraphs.
Length? This is left up to your discretion, but the most useful critiques contain specific supporting
detail to illustrate the strengths, weaknesses, and strategies for improvement. As well, the most useful
critiques refer to your physical delivery, the actual content and organization of your argument, and
your efforts to build a rapport/connection with the audience.
See the last page of the course manual for the specific evaluation criteria. This critique is due one
week after your persuasive presentation.
7. Final presentation (10%)
Develop a five minute presentation that teaches your audience something. “Something” could refer to
a physical, hands on skill or it could refer to an idea or concept. In either case, you are required to use
at least one visual during this presentation.
8. Participation (l0%)
Participation refers not just to your contributions during class discussions, but also to your professional
attitude and performance. The latter is measured by your efforts to improve your own communication
skills and your efforts to help others improve their skills. The specific evaluation criteria and
approach are explained in the course manual.
“The University of Guelph is committed to upholding the highest standards of academic integrity and
enjoins all members of the University community – faculty, staff and students – to be aware of what
constitutes academic misconduct and to do as much as possible to prevent academic offences from
occurring. The University of Guelph takes a serious view of academic misconduct and it is your
responsibility as a student to be aware of and to abide by the University’s policy. Included in the definition
of academic misconduct are such activities as cheating on examinations, plagiarism, misrepresentation, and
submitting the same material in two different courses without written permission. To better understand
your responsibilities, read the Undergraduate Calendar at www.uoguelph.ca/undergrad_calendar/08-
amisconduct.shtml for the full Academic Misconduct Policy. You are also advised to make use of the
resources available through the Learning Commons: www.learningcommons.uoguelph.ca to discuss any
questions you may have with your course instructor, TA, or academic counselor.
“Students should be aware that faculty have the right to use software to aid in the detection of plagiarism or
copying and to examine students orally on submitted work. For students found guilty of academic
misconduct, serious penalties, up to and including suspension or expulsion can be imposed.
“Students who find themselves unable to meet course requirements by the deadlines or criteria expected
because of medical, psychological or compassionate circumstances beyond their control, should review the
regulations on academic consideration in the calendar and discuss their situation with the instructor,
program counselor or other academic counselor as appropriate.”