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GRIFFITH BUSINESS SCHOOL
 

GRIFFITH BUSINESS SCHOOL

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    GRIFFITH BUSINESS SCHOOL GRIFFITH BUSINESS SCHOOL Document Transcript

    • 3002MKT International Business Communication Semester 2, 2004 GRIFFITH BUSINESS SCHOOL DEPARTMENT OF MARKETING Course Catalogue No: 3002MKT Course Title: International Business Communication Program/s for which Course is Designed: Bachelor of Business Communication (discontinued) Bachelor of Business Management Status of Course within Program/s or Elective within: Academic Plan/s Bachelor of Business Communication (discontinued) Bachelor of Business Management (elective) Core within: Bachelor of Business Management (core course within the Business Communication major) Credit Point Value: 10 Year and Semester of Offer: 2004 Semester 2 Pre-requisites: Nil Prior Assumed: 1016MKT Business Communication 1003MKT Introduction to Marketing Incompatibles: Nil Offered: Semester 2, 2004: Night Semester 2, 2005: Day Semester 2, 2006: Night Timetable information is subject to change Course Convenor: Sunita Prugsamatz s.prugsamatz@griffith.edu.au Teaching Team: Sunita Prugsamatz s.prugsamatz@griffith.edu.au Date Course Outline was last modified: May 19, 2004 1. Objectives The course is designed to promote awareness among students of the range of information available to the business and academic professional in the intercultural and international business communication arena. Students develop research skills by compiling an information resource and then using this resource to produce a report that is designed to assist a business contemplating international expansion. On successful completion of this course, students should be able to: ♦ Describe various influences on the intercultural behaviour of business participants; ♦ Examine an intercultural business scenario and recommend suitable strategies for successful dialog and negotiation in that context; ♦ Locate information on the World Wide Web, in journals and other academic sources that would assist a client in planning appropriate business communication strategies for interaction with international counterparts; 1
    • 3002MKT International Business Communication Semester 2, 2004 ♦ Write a report on key influences on international expansion strategies for a business from an intercultural communication perspective; ♦ Draw comparisons of beliefs, values, and norms between two cultures; ♦ Explain ways in which culture and language (both verbal and non-verbal) influence business communication patterns. 2. Interrelationship of the Course with Other Course/s and Program/s This course builds upon the basic concepts and skills taught in 1003MKT Introduction to Marketing, 1016MKT Business Communication and 2029MKT Marketing Communications. It seeks to further develop students’ knowledge and understanding of those basic marketing concepts and communication theories and demonstrates how to apply them specifically by utilizing skills such as effective intercultural communication and international negotiations. 3. Brief Description The course is designed to allow students to explore the ways in which culture and language impact on the increasingly international/intercultural dimensions of business communications. Particular emphasis is placed on interactions between Australian businesses and key areas of international trade (such as South East Asia or Europe). The first part of the course involves establishing World Wide Web, journal and text information that would be beneficial to a business trying to understand the communication systems in play when the interaction between them is international and, more specifically, intercultural. This resource will be a compilation of all resources located by individual students. Seminars will focus on cultural awareness and its implications for business communication. The second part of the course will involve the use of this information to produce a report on suggested communication and negotiation strategies for a business that would support its need for advice on intercultural interactions. Again, there is a focus on intercultural business communication between Australia and possible major international trading partners. 2
    • 3002MKT International Business Communication Semester 2, 2004 4. Content (N.B. content shown below may be revised prior to Week 1, Semester 2, 2004) Week Theme/Topic Readings 1 Introduction: Intercultural Business Web – Topic 1.1 Communication Text – Chapter 1 Course Objectives Reading: Bennett, M Assessment 2 Globalisation Web – Topic 1.2 Common Systems Text – Chapter 2, 3 & 4 Cultural Values Reading: Ferraro, GP Culture Shock 3 Web – Topic 1.3 Introduction to Cultural Analysis Reading: Hofstede, G Rodrigues C 4 Web – Topic 2.1 Language Text: Chapter 5 Reading: Ferraro, GP Usunier, JC 5 Web – Topic 2.2 Communication Oral Text: Chapter 6 Non-verbal Reading: Dwyer, J 6 Communication Written Web – Topic 2.3 Text: Chapter 7 7 Web – Topic 2.4 Etiquette and Social Customs Text: Chapter 8 & 9 Reading: Victor, DA 8 Web – Topic 2.5 The Internet in a Communication context Reading: Jones, SG 3
    • 3002MKT International Business Communication Semester 2, 2004 9 3.1 Negotiations Processes & Strategies Web – Topic 3.1 Text: Chapter 10 & 11 Reading: Adler, N Rodrigues, C 10 3.2 Negotiations Authority Conception Web – Topic 3.2 Reading: Victor, DA 11 4.2 Case Study Examples Website provision of Case examples 12 Group project presentations 13 Group project presentations Course Review Exam Discussion The course has been designed to help students explore the ways in which culture and language impact on the increasingly international/intercultural dimensions of business communications. Each week a different business communications theme is theoretically examined and then readings, exercises and practical case studies are used to illustrate the application of the theory. 5. Generic Skills Development Skill Area Assignment Assignment Exam (Individual) (Group) Teamwork X Information X X Technology Interpersonal Skills X X Self-Mgt Skills X X Adaptability & X Learning Skills Problem Solving & X X X Decision Making Analytical & X X X Conceptual Skills Written X X X Communication Oral Communication X X 4
    • 3002MKT International Business Communication Semester 2, 2004 Students will gain experience in the following generic skill areas: Teamwork and Interpersonal Skills – the ability to work as an effective team member will be tested through a group assessment in which students are required to undertake the development of business communications projects and presentation of the projects. Conceptual, analytical and information skills will be enhanced as students learn how to research and prepare a WWW, journal and text resource project. This aims to demonstrate students’ capacity to research sources providing useful information in advising on potentially successful international/intercultural communication in a business context So too, will their adaptability, learning skills, problem solving and decision making skills be enhanced by working as team members within a group environment using their knowledge about international/intercultural business communication in developing a report for a nominated business client. Information technology skills will be developed through the groups’ final WWW, journal and text resource project which would demonstrate students’ capacity to research sources providing useful information in advising on potentially successful international/intercultural communication in a business context. Written Communication will be developed through the delivery of the groups’ final WWW, journal and text resource project and the groups’ business communications project. Oral Communication will be developed through the tutorial presentations, individual presentations on selected cultures and the final group presentation of their business communications project by allowing students to create a presentation of high quality to pitch to the group’s client with regard to the findings of the international/intercultural business communication strategies for the particular country researched for the group project Knowledge and understanding of the broad range of international/intercultural communication concepts presented in the course and its practical application will be tested through the final exam. The final outcome should be a well-researched and documented business communications project that will clearly demonstrate to potential clients and employers that students have the necessary skills and abilities to be able to communicate and work successfully in an intercultural environment within a marketing department. 5
    • 3002MKT International Business Communication Semester 2, 2004 6. Flexible Learning This course will be web supplemented [Mode A Web Supplemented]. Lecture notes, additional readings and pertinent web links will be provided on Blackboard at the Learning@Griffith site to provide flexibility and to facilitate student centred learning opportunities. The Group Discussion function within Blackboard will also be utilised to enable students to contribute to on-line tutorial discussions should they be unable to physically attend the majority of tutorials. 7. Organisation and Teaching Methods The course will consist of a two-hour seminar followed by a one-hour tutorial each week. The weekly seminar will focus on guiding students to the information required for the major assessment items and is focused on the introduction of the various intercultural theories and concepts. They will also focus on the analysis of the Australian context in particular. It is expected that this information will be transferred to the other countries specified as well. Tutorials start in Week 2. The subject matter of the tutorials will be material from the previous week's seminar and set readings. Tutorials will also centre on discussion and small awareness-building and practically based exercises. Tutorials will be designed to enhance students’ understanding of concepts covered during the seminar and to provide an opportunity to discuss specific issues arising from the course. Tutorials are also designed to allow individual presentations on selected cultures. Hr/Wk Type 3 2 hours seminar followed by a 1 hour tutorial. The course will use a seminar and tutorial format in order to facilitate and optimise discussion. The tutorial sessions will regularly involve small group discussions designed to analyse a particular issue or aspect of international business communications theory as it relates to marketing and international businesses. 6
    • 3002MKT International Business Communication Semester 2, 2004 8. Assessment Item Word Length Weighting Due Date Individual presentation 10 minutes 15% Weeks 3,4,5,6,7,8,9,10 on selected culture Group World Wide 1200 words 15% Week 6 Web, Journal and Text Resource Project Group Business 10 minutes 10% Presented in Week 11-12 Communication Presentation Group Business 2000 words 25% Week 10 Communication Project Final Examination 2 hours 35% Exam Period RATIONALE FOR ASSESSMENT: A dependent relationship exists between marketing-theory, problem diagnosis and planning. Students first need to be aware of and understand the marketing theory in order to be able to diagnose a marketing problem. A sound analysis of the problem, in the context of the international marketing environment in which the businesses operate, is a critical precursor to the development of effective marketing strategies. The focus of the individual presentations is for students to research a particular culture and discuss the different sources of information that they have been able to attain. The presentation should be 10 minutes and be of high quality (powerpoint to be used). Students should source websites, journals and texts (not mentioned in the course material) and give a brief description of each and the application that the information source may have in the context of international/intercultural business communication. Students should also be expected to evaluate each source on its potential contribution in a business communication structure. Students need to ensure that they are not researching the same country as others within their seminar. The purpose of the WWW, journal and text resource project is to demonstrate students’ capacity to research sources providing useful information in advising on potentially successful international/intercultural communication in a business context. At the beginning of semester students will be allocated into groups of three and will nominate a country and business of preference for the combined group activity. The composition of each group (i.e. team membership) needs to be finalised in week 3 of semester and students need to ensure that no two groups are researching the same country or business. Check with your lecturer before commencement of research. Students will then source three websites, three journal sources and three texts (not mentioned in the course material) and write a brief description of each and the particular application that the information source may be useful to in the context of international/intercultural business communication and also with reference to the business involved. Students will also be expected to critically evaluate each source on its potential contribution in a business communication structure. 7
    • 3002MKT International Business Communication Semester 2, 2004 Group WWW, journal and text resource project Assessment Criteria Quality of the research undertaken 20% Quality of information sources 30% Evaluation of each source on its potential contribution 30% Logical essay structure and sequencing 10% Clarity of written expression 10% The group business communications project is designed to test the level of knowledge and understanding of prior research and marketing theory presented throughout the course as they apply to a specific case. The purpose of this item is to use a group problem-solving approach to apply their knowledge about international/intercultural business communication in developing a report for a nominated business client. Students will need to select a business that either has international export as part of its current business activity portfolio or has the potential to imminently export. The business can be either product and/or service based. The project should cover a broad range of theories from material covered throughout the semester. The task is to create a report for the business client that summarily gives recommendations and conclusions on international/intercultural business communication strategies. The particular use of theories will vary from group to group depending on the particular country selected. Incorporation of the information gained from the journal and text research project is mandatory. Group Business Communications Assessment Criteria Quality of the research undertaken 20% Evidence of knowledge of business communications and marketing theory 30% Use of evidence and persuasiveness of the argument 30% Logical essay structure and sequencing 10% Clarity of written expression 10% The group presentation after the completion of the case study assignment is designed to evaluate the ability of the team of students to make a coherent presentation and to communicate their ideas effectively. The purpose of this is to use group skills in creating a presentation of high quality to pitch to the group’s client with regard to the findings of the international/intercultural business communication strategies for the particular country researched for the group project. Presentations will be made by each group in weeks 11 or 12. The presentation should give a brief outline of the business, the particular information sources researched and the conclusions and strategies determined. Students are strongly encouraged to facilitate group discussions to provide feedback which must be incorporated into the group project. Length required is 10 minutes plus 5 minutes discussion time per group. All students in the group are required to take an active role in their group presentations. All students are required to attend all group presentations in weeks 11 and 12. Each group is required to present their findings in a high quality presentation to their client business (that is, fellow students). The final semester exam is a closed book exam and is designed to test your understanding and knowledge of the broad range of international/intercultural communication concepts presented in the course. 8
    • 3002MKT International Business Communication Semester 2, 2004 Tutorial Class Discussion: It is a requirement of this course that every student fully participate in the tutorial classes. Full participation requires more than simple attendance. Assessment of this element of the course will consider the quality and originality of student contribution as well as the regularity of participation. Therefore, mere completion of each week’s readings is less than the minimum expected. Whilst it is preferable that students attend tutorials, on those weeks that they are unable to do so, students are expected to contribute to the on-line discussion forum on Blackboard. Students written comments and observations will be assessed on the same criteria as students making oral contributions in tutorial classes. Skill Area Assignment Assignments Exam (Individual) (Group) Teamwork Information Technology Interpersonal Skills Self-Mgt Skills Adaptability & Learning Skills Problem Solving & Decision Making Analytical & Conceptual Skills Written Communication Oral Communication 9. Text and Supporting Materials Set Textbook: Chaney, LH & Martin, JS (2000), Intercultural Business Communication. New Jersey: Prentice- Hall Inc. Other reading materials will be referenced throughout the semester. The following book is a required text in all courses offered in the School of Marketing. Please use the guidelines provided in the book for preparing assessment items, unless directed otherwise by your course convenor. Summers, J. and Smith, B. 2002, "Communication Skills Handbook: How to Succeed in Written and Oral Communication", John Wiley and Sons, Brisbane. Set Readings: Set readings (case studies and articles) will also be provided on-line in Blackboard or in the form of a weblink. Students are expected to read beyond the set readings and gather additional information from a variety of sources. 9
    • 3002MKT International Business Communication Semester 2, 2004 Module 1: NATURE OF INTERCULTURAL COMMUNICATION Topic Citation 1.1 Bennett, M., (1998), ‘Basic Concepts of Intercultural Communication: Selected Readings’, (Ed.), Chapter 1- ‘Introduction Intercultural Communication: A Current Perspective.’ 1.2 Gary.P.Ferraro, (1998), ‘The Cultural Dimension of International Business’, Prentice Hall, NJ Chapter 1 – ‘Cultural Anthropology and International Business’ 1.3 Geert Hofstede, (1997), ‘Cultures and Organisations: softwares of the mind’, McGraw-Hill, New York. Chapter 1 – ‘Levels of Culture’ Carl Rodrigues, (2001), ‘International Management: A Cultural Approach’, 2nd ed., South Western Publishing, USA. Chapter 1 – ‘Introduction to International Management’ Module 2: COMMUNICATION TECHNIQUES Topic Citation 2.1 Gary P.Ferraro, (1998), ‘The Cultural Dimension of International Business’, Prentice Hall, NJ, Chapter 3 – ‘Communicating Across Cultures: Language’ Jean-Claude Usunier, (2000), ‘Marketing Across Cultures’, Prentice Hall, UK, Chapter 13 – ‘Intercultural Marketing Communications: language culture and communication.’ 2.2 Judith Dwyer, (1999), ‘Communication in Business: Strategies and Skills’, Prentice Hall, NJ, Chaper 4 – ‘Nonverbal Communication’ 2.4 David A.Victor, (1992), ‘International Business Communication’, Harper Collins, New York, Chapter 4 – ‘Issues of Social Organisation in International Business Communication 2.5 Steven G. Jones, (1997), ‘Virtual Culture: identity and communication in cybersociety’, n Sage, London. Chapter 1- ‘The Internet and its Social Landscape’ 10
    • 3002MKT International Business Communication Semester 2, 2004 Module 3: INTERNATIONAL NEGOTIATIONS Topic Citation 3.1 Nancy J.Adler, (2002), ‘International Dimensions of Organisational Behaviour’, South Western Publishing, USA. Chapter 7 – ‘Negotiating Globally’ Carl Rodrigues, (2001), ‘International Management: A Cultural Approach’, 2nd ed., South Western Publishing, USA. Chapter 10 – ‘Cross Cultural Business Practices and Negotiations’ 3.2 David A.Victor, (1992), ‘International Business Communication’, Harper Collins, New York, Chapter 5 – ‘Contexting and Face Saving in International Business David A.Victor, (1992), ‘International Business Communication’, Harper Collins, New York, Chapter 6 – ‘Authority Conception in International Business Recommended Readings: The following references are recommended as additional reading material: Ricks, DA (1999). Blunders in International Business. Oxford: Blackwell Tucker, K & Renforth, W (1999), Making International Business News. South Melbourne: Longman Mead, R (2000), Cases and Projects in International Management. Oxford: Blackwell. Harris, PR & Moran, RT (2000), Managing Cultural Differences (5th ed.). Houston: Gulf. Rugman, AM & Hodgetts, RM (1995), International Business: A Strategic Management Approach. U.S.: McGraw-Hill. 10. Scope of Course Evaluation This course will be evaluated through surveys run by the School in accordance with University and Faculty policy. 11. Administration Seminars and Tutorials Students who are unable to attend the majority of the seminars and tutorials, should contact the Course Convenor to make alternate arrangements for participation. Students who usually attend tutorials and are unable to attend an individual tutorial for any reason are required to advise their tutor in advance. 11
    • 3002MKT International Business Communication Semester 2, 2004 Assignments Assignments should be submitted according to the Course Convenor’s instructions by the due date. All students should keep an electronic copy of their assignment until it is marked and returned to them. Assignments should be kept until a final grade is awarded. Extensions Extensions may be obtained by consulting the Course Convenor. Requests for extensions are usually made in writing, and accompanied by appropriate documentation to support the case for the extension. Help and Student Services The Learning Assistance Service (LAS) provides free learning assistance services to Griffith University students. Additionally the Student Services (SS) also offers support in terms of personal and career assistance. 12. Course Communications The Course Convenor will be available to students during official consultation hours, details will be posted on the course Blackboard Noticeboard in week 1 of semester. The Course Convenor and other member of the teaching team (tutors) are available by email – see Blackboard for contact details for each teaching team member. Students should contact their tutors in relation to all matters concerning tutorials and in relation to requests for clarification of information relating to assessment items. The Course Convenor is available to students to discuss each group’s approach to the major assessment item - the business communications project and on matters of a personal nature that students may be concerned about that impact on their participation or performance on this course. 13. University Policies 13.1 Late Submission of Assignments Requests for an extension of time for submission of an assessment item must be lodged before the due date for the assessment item. Requests received on or after the due date will only be considered in exceptional circumstances. Extension requests must be made in writing to the Course Convenor, and be accompanied by appropriate supporting documentation. Where an extension has not been granted, an assessment item submitted after the due date will be penalised as follows: the mark awarded to the item will be reduced by 10% of the maximum possible mark for each day that the assessment item is late. Each weekend (from Friday to Sunday) will count as one day. 13.2 Plagiarism / Academic Misconduct Students must conduct their studies at the University honestly, ethically and in accordance with accepted standards of academic conduct. Any form of academic conduct which is contrary to these standards is academic misconduct for which the University may penalise a student. Specifically it is academic misconduct for a student to: 12
    • 3002MKT International Business Communication Semester 2, 2004 present copied, falsified or improperly obtained data as if it were the result of laboratory work, field trips or other investigatory work; include in the student's individual work material which is the result of significant assistance from another person if that assistance was unacceptable according to the instructions or guidelines for that work; assist another student in the presentation of that student's individual work in a way that is unacceptable according to the instructions or guidelines for that work; cheat; (Cheating is dishonest conduct in assessment); plagiarise; (Plagiarism is knowingly presenting the work or property of another person as if it were one's own.) On determination that academic misconduct has taken place, the penalty which may be imposed on the student is one or more of the following: a. a reduced or nil result for the assessment item affected by the academic misconduct; b. a fail grade for the course in which academic misconduct occurred; c. exclusion from enrolment in the program for a specified period; d. exclusion from the program; readmission to the program is at the discretion of the Faculty based on consideration of the student's case for readmission. Where a student has been found guilty of academic misconduct on more than one occasion and has previously been penalised as set out in above a. - c., the penalty shall normally be exclusion from the program as set out in d., unless in the opinion of the relevant Assessment Board there are mitigating circumstances. Further information on this policy can be found in full at the following web address: http://www62.gu.edu.au/policylibrary.nsf 13.3 Assessment Policy This policy outlines the philosophy of assessment, the assessment requirements of a course, the award of grades, information on special consideration, supplementary and deferred assessment, the conduct of students in examinations and the notification of results. This policy also includes information on appealing grades (review of grade application), disposal of non-collected assessment material and roles and responsibilities of Course Convenors and Faculty Assessment Boards. This policy can be found in full at the following web address: http://www62.gu.edu.au/policylibrary.nsf 13.4 Student Appeals and Grievances Policy Griffith University is committed to an equitable and enriching environment for students which fosters academic achievement and where the interactions amongst students and staff are based on mutual respect, fairness and fulfilment of obligations. The University's Student Charter expresses the expectations which students may have of the University and which the University has of its students. The Student Charter, together with the rules and policies of the University, provide the framework for the interaction between the University, its staff and students. This policy provides the mechanism for resolving problems when a student considers that a decision of the University or one of its staff or a situation experienced by the student is not in accordance with the expectations set down in the Student Charter or the University's rules and policies. 13
    • 3002MKT International Business Communication Semester 2, 2004 Section 2.1 of this policy provides students with information on how to best resolve certain grievances, eg. the awarding of a final grade, appealing a penalty imposed for academic misconduct, appealing academic probation or exclusion decisions, or refusal to award a deferred exam etc. This policy can be found in full at the following web address: http://www62.gu.edu.au/policylibrary.nsf 14