General Course Information


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General Course Information

  1. 1. General Course Information, Semester 2, 2009-2010 ES2002 BUSINESS COMMUNICATION GENERAL COURSE INFORMATION Semester 2, 2009-2010 Tutors Name Tel. No. E-mail Address Office Rm No. Cheryl Arnold 90623827 - Jean Lee 98156265 - Brenda Marshall 96345883 - Lim Meng Leng 65163884 CELC 02-20 Usha Nair 91457072 - Chitra Sabapathy 9238-5078 - Sylvia Sim Swee Choo 98169112 - T. Ruanni F. Tupas 65163874 CELC 02-24 (Coordinator) Waheeda Gapar 98299654 - Course objectives The Business Communication course is intended to meet the demand for graduates who are trained to communicate effectively in business settings. By the end of the course, you should be able to: • Understand the fundamental principles of effective business communication. • Apply the critical and creative thinking abilities necessary for effective communication in today’s business world. • Organise and express ideas in writing and speaking to produce messages that are suitably tailored for the topic, objective, audience, communication medium and cultural context. • Demonstrate clarity, precision, conciseness and coherence in your use of language. Course content The course covers the following topics: • Communication: models, principles and problems. For you to gain a general understanding of communication as a process, especially the role of power and culture in it. • Meeting/group discussion skills. For you to become more effective meeting participants and have more productive meetings. • Letter writing skills. For you to produce successful letters, memos or emails in any given situation, paying attention to the writer’s objectives, the reader’s needs, the reader-writer relationship and the context. • Report writing skills. For you to understand the fundamentals of the report writing process and develop the critical skills necessary to produce convincing written reports Centre for English Language Communication National University of Singapore 1
  2. 2. General Course Information, Semester 2, 2009-2010 that are characterised by a sound and an interesting discussion of data, logical conclusions and feasible recommendations. • Intercultural communication skills. For you to become aware of important factors at play when communicating across cultures for improved communication with audiences of diverse backgrounds in the global business environment. • Interpersonal skills. For you to develop greater awareness and sensitivity to some important considerations in interpersonal communication and learn techniques to ensure smoother interpersonal relations. • Oral presentation skills. For you to become more effective confident speakers and deliver persuasive presentations. Course structure The course is conducted through tutorials, which are structured to actively engage the students in the learning process so as to ensure the internalisation of the principles and strategies introduced as well as to encourage independent learning. The tutorial sessions include students’ mini lectures, group discussions, presentations, case studies, self and peer reviews and group conferencing. In addition, e-learning activities that include online discussion forums, quizzes, and website contributions form a key component of the course. Course materials consist of readings from the recommended textbooks, online sources, and notes and handouts prepared by the teaching team. The number of modular credits for the course is 4. The total number of contact hours is 48, spread over 12 weeks, divided into two 2-hour tutorials each week. Each tutorial group will comprise approximately 18 students. Course assessment Evaluation is 100% continual assessment. The marks will be derived as follows: 100% Breakdown of marks Due dates (Group – 45%) Report 20 marks Wk 13 Quality of report (80%) Peer evaluation of report (20%) Executive 10 marks Wk 10 Summary Note: Group members each write an executive summary of their report, decide on which one is the best and justify their choice Quality of summary (80%) Quality of explanation of decision (20%) In-class Group 10 marks Not applicable Work Note: Based on work on sample executive summaries and letters and quality of evaluation done on oral presentations of peers Oral Presentations 5 marks Wk 11 & 12 Note: Based on over-all impact and over-all organization of the presentation. Centre for English Language Communication National University of Singapore 2
  3. 3. General Course Information, Semester 2, 2009-2010 Breakdown of marks (Individual – 55%) Letter Writing 20 marks Wk 5 Power and Culture 15 marks Wk 13 in Communication: Test Note: This is a sit-down test that requires students to demonstrate knowledge and critical understanding of interpersonal, intercultural and group meetings skills through analyses of a meeting excerpt. Oral Presentations 10 marks Wk 11 & 12 Note: Based on six main criteria: Structure & Content, Language, Audience Awareness, Voice and Visual Aids Class Participation 10 marks Not applicable (Please see ‘Class participation Note: To include peer feedback and mini-lectures assessment’) IMPORTANT: • The dates for submission of assignments are firm deadlines and you are expected to keep to them, failing which you will be penalised for late submission. Class participation assessment Your class participation assessment will essentially be determined by how well you demonstrate your ability to take responsibility for your own learning which will contribute in large part to the success and smooth running of tutorials. To be an effective student on the course, please ensure that you: • Turn up for tutorial sessions and be punctual. • Deliver mini lectures in a manner that will effectively facilitate other students’ understanding of the topics. • Provide useful feedback on your peers’ work, especially their oral presentations. • Make valuable contributions as a group leader/member (e.g., meet with your group members as and when necessary, participate actively in group discussions and do fair share of group’s work, including presenting group’s ideas to the class). • Participate actively and constructively in class discussions • Print out the online course notes and/or PowerPoint slides for your own reference. • Engage actively in e-learning activities. • Display an overall positive attitude. In sum, please ensure that you come for every tutorial session suitably prepared. The better prepared you are, the more you will gain from tutorials. Your class participation marks will be awarded to you based on your tutor’s assessment of your performance on the above list of criteria as well as how you fare in peer rating. Recommended texts Two texts have been red-spotted in the Hon Sui Sen Memorial Library for your use on the course: Centre for English Language Communication National University of Singapore 3
  4. 4. General Course Information, Semester 2, 2009-2010 • Bovee, C.L. and Thill, J.V. 2008. Business Communication Today. 8th edition. Upper Saddle River, NJ: Prentice Hall International Inc. (Call No.: HF5718 Bov 2008) • Locker, K.O. 2008. Business and Administrative Communication. 7th edition. Boston, Mass.: Irwin/McGraw-Hill. (Call No.: HF5718 Loc 2008) Course website More information on the course, notes on topics covered in the course, and accompanying PowerPoint slides as well as additional learning resources can be found on the Business Communication website that is accessible through the IVLE or by typing the following URL: Centre for English Language Communication National University of Singapore 4