Sam Houston State University
                        College of Business Administration
                    Department of ...
Course Requirements:
  1. Regular and punctual class attendance. Any unexcused absence beyond one grace
      absence will...
Sam Houston Writing Center:
Writing tutors will work with you one-to-one to help you generate, organize, or revise a
Weekly Schedule:
      Date                       Topic/Assignment            Chapter
GBA 389—Business Communication
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GBA 389—Business Communication


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GBA 389—Business Communication

  1. 1. Sam Houston State University College of Business Administration Department of General Business and Finance GBA 389—Business Communication Summer II, 2004 Schedule: M-F, July 6-August 4, 10:00 a.m.-12:00 p.m. Location: 303 SHB Instructor: Geraldine E. Hynes, Ph.D. Office: 200J SHB Phone: 936-294-4149 Fax: 936-294-3612 E-mail: Office hours: M-Th, 2:00-5:00 and by appointment Textbook: Raymond V. Lesikar and Marie E. Flatley, Basic Business Communication, 9/ e. Irwin/McGraw-Hill, 2002. Course Description: This course focuses on the communication of information and ideas using current technology to maximize business decisions. Theory and principles are studied as they apply to the development of competency in formal and informal business speaking, listening, and writing. Course Objectives:  Learn to adapt language and style in various business writing situations.  Learn to construct clear sentences and paragraphs using accepted standards of English expression.  Use analytical and problem solving skills typical in business communication.  Select appropriate organizational formats and channels for developing and transmitting business messages.  Learn to develop and apply effective writing strategies that are tactful, courteous, and positive, and that maintain goodwill.  Establish an understanding of legal and ethical issues in business communication.  Develop effective employment search documents and interview techniques.  Learn research skills used in composing business reports.  Develop interpersonal communication skills applicable to business leadership, including teamwork.  Develop an understanding of and appreciation for cultural differences and technology as they enhance business communication.
  2. 2. Course Requirements: 1. Regular and punctual class attendance. Any unexcused absence beyond one grace absence will cost 5 course points. Two tardies or early leaving of class equal one absence. If you plan to be absent due to observance of a religious holy day, you must notify the instructor by July 6, 2004. 2. Preparation for class. You are expected to have read the assigned material before the class during which it is discussed. PowerPoint® slides for each textbook chapter are available for downloading on the Blackboard course site. 3. Regular participation in class activities. Class sessions provide opportunities to practice your communication skills. 4. Computer proficiency, especially in the use of MS Word or WordPerfect, PowerPoint® graphics software and the Internet for conducting research. All written assignments are to be word-processed. 5. Timely completion of all course assignments. All assignments are due at the beginning of the class period on the due date. Late assignments (exams, presentations, reports, homework) will cost 5 points per class period. If you are absent from class when an assignment is due, you will avoid the late penalty by submitting your work early. The last date any late work will be accepted is Tuesday, August 3, 2004. 6. Appropriate academic conduct. Unprofessional, disruptive, or disrespectful behavior will not be tolerated. Plagiarism (submitting others’ work without appropriate citation or allowing others to submit your work without citation) will not be tolerated. 7. Computer use in class. Using a computer during class for any purpose other than the assigned task or for taking lecture notes will cost 5 course points for each misuse. Students with Disabilities: It is the policy of Sam Houston State University that no otherwise qualified disabled individuals shall, solely by reason of their disability, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any academic program or activity. Students with a disability that affects their academic performance are expected to notify the instructor the first week of the semester so that reasonable accommodation can be arranged, ensuring that participation and achievement opportunities are not impaired. For more information contact the Director of the Counseling Center, chair of the Committee for Continuing Assistance for Disabled Students, at 936-294-1720.
  3. 3. Sam Houston Writing Center: Writing tutors will work with you one-to-one to help you generate, organize, or revise a draft of any assignment. • Located in Wilson 114. • Open 8 am-7 pm Monday-Thursday, 8 am-3 pm Friday, and 2 pm-7 pm Sunday. • Walk in or call 936-294-3680 for an appointment. NOTE: Working with Writing Center personnel does not guarantee a satisfactory grade on any assignment in this course. Summary of Assignments: 3 exams on assigned reading @ 50 pts each = 150 Good news (direct) memo/letter = 25 Bad news (indirect) memo/letter = 25 Persuasive memo/letter= 25 Resume and cover letter 75 Grammar and usage test 25 Audit report = 100 Oral Report = 75 Total points = 500 Grade Distribution: 450.500 pts = A (90%) 400-449 pts = B (80%) 350-399 pts = C (70%) 300-349 pts = D (60%) below 300 pts = F All cut-offs are firm. Grades will not be curved. NOTE: The proper time to challenge a score on an assignment is immediately after receiving your score, not at the end of the semester.
  4. 4. Weekly Schedule: Date Topic/Assignment Chapter Reading Tu., July 6 Communicating at work 1 Wed., July 7 Fundamentals of business writing, audience 2 adaptation Th., July 8 Resumes and application letters 9 Grammar and Usage Test Fri., July 9 Sentences and paragraphs 3 Mon., July 12 Resume and Application Letter due Writing for effect 4 Tu., July 13 Exam 1 (chapters 1-4, 9) Basic message patterns 5 Wed., July 14 Good news and informative messages 6 Th., July 15 Direct memo/letter due Fri., July 16 Persuasive and sales messages 8 Mon., July 19 Persuasive request memo/letter due Tu., July 20 Bad news and indirect messages 7 Wed., July 21 Indirect memo/letter due Th., July 22 Exam 2 (chapters 5-8) 10 Fundamentals of report writing Fri., July 23 Short reports 11 Mon., July 26 Long formal reports 12 Tu., July 27 Visual aids in reports 13 Wed., July 28 Audit report due Oral reports, Using PowerPoint® 15 Th., July 29 Interpersonal communication, meetings 14 Mon., Aug. 2 Exam 3 (chapters 10-15) Tu., Aug. 3 Oral Reports due Wed., Aug. 4 Oral Reports due