Sam Houston State University
College of Business Administration
Department of General Business and Finance
GBA 389—Business Communication
Summer II, 2004
Schedule: M-F, July 6-August 4, 10:00 a.m.-12:00 p.m.
Location: 303 SHB
Instructor: Geraldine E. Hynes, Ph.D.
Office: 200J SHB
Office hours: M-Th, 2:00-5:00 and by appointment
Textbook: Raymond V. Lesikar and Marie E. Flatley, Basic Business Communication, 9/
e. Irwin/McGraw-Hill, 2002.
Course Description: This course focuses on the communication of information and ideas
using current technology to maximize business decisions. Theory and principles are
studied as they apply to the development of competency in formal and informal business
speaking, listening, and writing.
Learn to adapt language and style in various business writing situations.
Learn to construct clear sentences and paragraphs using accepted standards of
Use analytical and problem solving skills typical in business communication.
Select appropriate organizational formats and channels for developing and
transmitting business messages.
Learn to develop and apply effective writing strategies that are tactful, courteous,
and positive, and that maintain goodwill.
Establish an understanding of legal and ethical issues in business communication.
Develop effective employment search documents and interview techniques.
Learn research skills used in composing business reports.
Develop interpersonal communication skills applicable to business leadership,
Develop an understanding of and appreciation for cultural differences and
technology as they enhance business communication.
1. Regular and punctual class attendance. Any unexcused absence beyond one grace
absence will cost 5 course points. Two tardies or early leaving of class equal one
absence. If you plan to be absent due to observance of a religious holy day, you
must notify the instructor by July 6, 2004.
2. Preparation for class. You are expected to have read the assigned material before
the class during which it is discussed. PowerPoint® slides for each textbook
chapter are available for downloading on the Blackboard course site.
3. Regular participation in class activities. Class sessions provide opportunities to
practice your communication skills.
4. Computer proficiency, especially in the use of MS Word or WordPerfect,
PowerPoint® graphics software and the Internet for conducting research. All
written assignments are to be word-processed.
5. Timely completion of all course assignments. All assignments are due at the
beginning of the class period on the due date. Late assignments (exams,
presentations, reports, homework) will cost 5 points per class period. If you are
absent from class when an assignment is due, you will avoid the late penalty by
submitting your work early. The last date any late work will be accepted is
Tuesday, August 3, 2004.
6. Appropriate academic conduct. Unprofessional, disruptive, or disrespectful
behavior will not be tolerated. Plagiarism (submitting others’ work without
appropriate citation or allowing others to submit your work without citation) will
not be tolerated.
7. Computer use in class. Using a computer during class for any purpose other than
the assigned task or for taking lecture notes will cost 5 course points for each
Students with Disabilities:
It is the policy of Sam Houston State University that no otherwise qualified disabled
individuals shall, solely by reason of their disability, be excluded from participation in, be
denied the benefits of, or be subjected to discrimination under any academic program or
activity. Students with a disability that affects their academic performance are expected
to notify the instructor the first week of the semester so that reasonable accommodation
can be arranged, ensuring that participation and achievement opportunities are not
impaired. For more information contact the Director of the Counseling Center, chair of
the Committee for Continuing Assistance for Disabled Students, at 936-294-1720.
Sam Houston Writing Center:
Writing tutors will work with you one-to-one to help you generate, organize, or revise a
draft of any assignment.
• Located in Wilson 114.
• Open 8 am-7 pm Monday-Thursday, 8 am-3 pm Friday, and 2 pm-7 pm Sunday.
• Walk in or call 936-294-3680 for an appointment.
NOTE: Working with Writing Center personnel does not guarantee a satisfactory grade
on any assignment in this course.
Summary of Assignments:
3 exams on assigned reading @ 50 pts each = 150
Good news (direct) memo/letter = 25
Bad news (indirect) memo/letter = 25
Persuasive memo/letter= 25
Resume and cover letter 75
Grammar and usage test 25
Audit report = 100
Oral Report = 75
Total points = 500
450.500 pts = A (90%)
400-449 pts = B (80%)
350-399 pts = C (70%)
300-349 pts = D (60%)
below 300 pts = F
All cut-offs are firm. Grades will not be curved.
NOTE: The proper time to challenge a score on an assignment is immediately after
receiving your score, not at the end of the semester.
Date Topic/Assignment Chapter
Tu., July 6 Communicating at work 1
Wed., July 7 Fundamentals of business writing, audience 2
Th., July 8 Resumes and application letters 9
Grammar and Usage Test
Fri., July 9 Sentences and paragraphs 3
Mon., July 12 Resume and Application Letter due
Writing for effect 4
Tu., July 13 Exam 1 (chapters 1-4, 9)
Basic message patterns 5
Wed., July 14 Good news and informative messages 6
Th., July 15 Direct memo/letter due
Fri., July 16 Persuasive and sales messages 8
Mon., July 19 Persuasive request memo/letter due
Tu., July 20 Bad news and indirect messages 7
Wed., July 21 Indirect memo/letter due
Th., July 22 Exam 2 (chapters 5-8) 10
Fundamentals of report writing
Fri., July 23 Short reports 11
Mon., July 26 Long formal reports 12
Tu., July 27 Visual aids in reports 13
Wed., July 28 Audit report due
Oral reports, Using PowerPoint® 15
Th., July 29 Interpersonal communication, meetings 14
Mon., Aug. 2 Exam 3 (chapters 10-15)
Tu., Aug. 3 Oral Reports due
Wed., Aug. 4 Oral Reports due