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  • 1. ‘ Business English training: preparation, content, feedback BESIG, Bonn, 22.11.08 Ian Badger Business and Medical English Services, Bristol
  • 2. Content
    • Introductions
    • Background – Current needs for business English
    • Preparation - three tiers of business English – core, semi-technical, specific
    • Current projects – training content
    • Feedback and follow-up
  • 3. No more ‘horreurs anglais’
    • For generations, the French have fiercely guarded their language against the horreurs anglais. But France's education minister yesterday admitted for the first time that the secret to success is speaking better English.
    • Xavier Darcos claimed poor English is now a 'handicap' because all international business is conducted in the language, and said French schools would offer extra lessons during the holidays.
    • He also admitted that, because of globalisation, very few people outside France will being able to speak French in the future.
    • (Two years ago a French subsidiary of an American company was, for example,  fined the equivalent of £400,000, with an ongoing fine of £16,000 a day for providing computer software to its employees in English only).
    • As reported in the ‘Daily Mail’, 3.9.08
  • 4. My ‘home’ company
    • a global forest products group
    • Core areas – Paper, Energy and Power, Engineered materials
    • Production in 14 countries
    • Employs about 25,000 people.
    • Group's key production in Finland, Germany, France, the UK, Austria, the United States and China.
  • 5. Current needs for business English – my observations
    • Increasing worldwide contacts / global teamwork
    • introduction of global systems (e.g. introduction of SAP software, need for SOX compliance)
    • Vital needs to communicate with specific language groups – native and non-native
    • Needs for all levels of personnel to have knowledge of English (intranet databases in English, use of email/messaging, web conferencing, mobile phones)
  • 6. Communication trends
    • Evolving
    • Web Conferencing
    • Teleconferencing
    • Instant Messaging
    • Emailing (push mail)
    • Commonplace
    • Emailing (fixed location)
    • Face-to-face communication
    • Telephoning (person to person)
    • Texting
    • Fading
    • Faxing
    • Face-to-face communication?
  • 7. Three tiers of business English - from text books to highly tailored solutions Specific needs Semi-technical needs Core business language
  • 8. Three tiers - from text books to highly tailored solutions Core business language
  • 9. Examples of core business language – ‘English for Business Life’ lower levels
    • You and your job
    • Numbers and figures
    • Making arrangements
    • Company visits
    • Meetings
    • Presentations
    • Social business-related interaction
    • Money and finance
    • Travelling
    • Telephoning
    • Emailing
  • 10. Core language (from ‘English for business life’, Upper Intermediate)
    • Unit 1. Business travel
    • Unit 2. Representing your company
    • Unit 4. Dealing with change
    • Unit 5. Culture and values
    • Unit 6. Environmental issues
    • Unit 7. Recruitment and training
    • Unit 8. Staff relations
    • Unit 9. Retirement and redundancy
    • Unit 13. Salaries, incentives and rewards
    • Unit 14. Personal and company finances
    • Unit 18. Working practices
    • Unit 22. Home and family
    • Unit 27. Legal matters
  • 11. The world of English
    • Giving directions
    • (German, American, Sri Lankan, Swedish)
    • Talking about where to take visitors
    • (Senegal, Russia, Brazil, Austria, Netherlands)
    • (from ‘English for Business Life, Intermediate’, Self Study Guide, Marshall Cavendish Education)
  • 12. Three tiers of business English Semi-technical needs
  • 13. Semi-technical language areas (from ‘Everyday technical English’)
    • Describing a job
    • A tour of the workplace
    • Tools and equipment
    • Suppliers and contractors
    • Buildings and installations
    • Maintenance
    • Troubleshooting
    • Safety in the workplace
    • Environmental matters
  • 14. Three tiers - from text books to highly tailored solutions Specific needs
  • 15. Helping with specific needs – some current BMES projects
    • Achieving “real” work in English (working with German / French / Finnish / Russian management teams)
    • Tallinn logistics
    • Assisting global software roll-outs
    • Working with Turkey in English
    • Skyping Shanghai
  • 16. Language for a specific project
    • The go-live date
    • Asset management
    • Stock replenishment
    • Implementation plans for the balance of the work
    • Make a note of the KPIs
    • The roles have not been clearly demarcated .
    • These items are now obsolete.
  • 17. Work-specific audio and video
    • IT Helpdesk (Poland)
    • Maintenance issues (Scotland)
    • Finnish/Turkish business partnerships
    • Software training (India)
  • 18. Course content for Logistics training Russian/Finnish communications
    • Pre-planned series of meetings and presentations with time for trainer feedback
    • Discussion of Russian/Finnish business practices – e.g. the ‘komanda’ concept of management/team working
    • Trainer input – everyday Logistics language, discussion of current issues – eg dangers to shipping posed by modern-day pirates
    • Visit to forwarding agent, local port, marshalling yard
    • Focus on communicative grammar and pronunciation issues – e.g. sibilants, stressed/unstressed words and sentences
    • Further study programmes discussed and recommendations given
  • 19. Feedback and follow-up
    • Evaluation
    • - distribution
    • - content
    • - action
    • Further study
    • - ‘self-study friendly’ stand-alone materials, e.g. - ‘English for Business Life’ self study guides, ‘English for Work’ books/cds
    • Study programmes / support
    • General study advice – web sites, information sources etc
  • 20. References
    • Badger I and P Menzies, ‘English for Business Life’ (Elementary, Pre-Intermediate, Intermediate, Upper Intermediate – Self Study Guides), Marshall Cavendish Education
    • Badger, I (series editor), ‘English for Work’ (Everyday Business English. Everyday Business Writing, Everyday Technical English’ Pearson Longman
    • Downes, C, ‘Cambridge English for Job-hunting’ CUP
    • (english4 Ltd)
    • (Business and Medical English Services)
    • (Marshall Cavendish Education)