Your SlideShare is downloading. ×
  • Like
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply




Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. DEPARTMENT OF COMMUNICATION Professional Writing Prerequisite: Communication Skills or Module 4 or exemption from CS/M4 NQF Level: 6 Duration Of The Course: One semester Contact Hours Per Week: 3 hours 2 lab hours (independent study) Course Description Professional Writing builds on the business writing skills introduced in Communication Skills. In this course students develop the advanced language and writing skills necessary for concise and effective business correspondence. Students practice letters, proposals, questionnaires, reports, e- mails and other business related writing tasks. Emphasis is placed on correct format, style, register and language usage. Teaching and Learning Strategies Language is acquired through interaction; therefore, students are expected to participate actively in each class session. Lecturers will use a variety of techniques and activities to develop students’ language and communication skills including, but not limited to, classroom interaction techniques, group discussions, practice exercises, quizzes and cooperative learning activities. Students are also expected to complete regular homework assignments. Students use computers extensively to create professionally formatted documents and for language development. Computer Labs will be used for developing these documents and for Computer Assisted Language Learning (CALL) activities which reinforce material covered in class sessions. Learning Outcomes By the end of the course, students should be able to - Plan, write and revise different types of professional documents including business letters, reports, questionnaires, proposals, leaflets, memos and e-mails - Use the computer to create documents demonstrating professional design and layout - Incorporate charts, graphs and other visuals into a professional document - Use the correct style, register and language depending on the audience, message and type of document - Write persuasively, applying the AIDA principles - Use politically correct and bias-free language when writing Content Unit 1 Intercultural Communication Review of the writing process Diversity and intercultural communication Barriers to intercultural communication Bias free writing and politically correct language Unit 2 Business Letter Writing
  • 2. Types of business letters Review of business letter format The direct and indirect approaches to writing Complaint and adjustment letters Register, style and formality Error correction and peer editing Unit 3 Proposal Writing Proposals and submissions Evaluating and analysing proposals Formality, concise language use and coherence Incorporating visuals into a text Unit 4 Persuasive Writing AIDA principles Evaluating and analysing persuasive messages Indirect language in persuasion Persuasive letters Leaflets and advertisements Unit 5 Questionnaires Designing a questionnaire Parallelism Closed and open questions Summarising data Avoiding ambiguity Unit 6 Report Writing Investigative reports Gathering information Designing, producing and interpreting graphs Subjective vs objective writing Clarity and conciseness Unit 7 E-mail Writing e-mail messages Appropriate e-mail language and netiquette Unit 8 Memo Writing Review of memo format Writing different types of memos for various situations and purposes Assessment: Full-time and Part-time Students: Continuous Assessment/Evaluation: 60% of the Final Mark Assessments as follows: Tests: Intercultural communication Business correspondence Proposal writing Persuasive writing Assignment: Questionnaire and report writing Final Examination: 40% of the Final Mark
  • 3. One three-hour examination A candidate will gain admission to the examination by obtaining a continuous assessment mark of at least 50%. In order to pass the subject, a student needs a final mark of at least 50%. COLL Students: 30% Continuous Assessment 70% Examination (One paper, 3 hours) A candidate will gain admission to the examination by obtaining a continuous assessment mark of at least 50%. In order to pass the subject, a student needs a final mark of at least 50%. Materials Prescribed Texts Cielens, M. & M. Aquino. The Business of Communicating. Irwin/McGraw-Hill, 2001. Study Guide:Professional Writing. Department of Communication, Polytechnic of Namibia, Latest Edition. Reference Books Brieger, N. & J. Comfort. Language Reference for Business English (Grammar, Functions and Communication Skills). Prentice Hall International, 1992. Carter, R.. Exploring Grammar in Context: High Intermediate/Advanced, Cambridge University Press, 2000. Gibaldi, Joseph. MLA Handbook for Writers of Research Papers. The Modern Language Association of America, Latest Edition. Longman Business English Dictionary. Longman, Latest Edition. Longman Dictionary of Contemporary English. Longman, Latest Edition. Swan, M. Practical English Usage, Oxford University Press, Latest Edition. Waite, M. Oxford Paperback Thesaurus. Oxford University Press, Latest Edition. Websites: <> Nonstop English. <> Recommended Reading Adey, A. & M. Andrew. Getting it Right: The Manager’s Guide to Business Communication. Juta & Co., 1990. Cleary, S., et al. The Communication Handbook. Juta & Co., 1999. Evans, D. People, Communication & Organisations. Pitman, 1986. Fielding, M. Effective Communication in Organisations. Juta & Co., 2006. Gartside, L. Modern Business Correspondence. Pitman, 1986. Stewart, G., et al. Communicating for the Professions. Juta & Co., 1996. Van Schalkwyk, H. Language Communication-English, Lexicon Publishers, 1997. Lecturers’ Resource Books Bennie, M. How to Master Business English. Northcote House Publishers, 1991. Bovee, C & J.V. Thill. Business Communication Today, Prentice Hall International, 2000. Comfort, J., R. Revell, C. Scott. Business Reports in English. Cambridge University Press, 1984.
  • 4. Erasmus-Kritzinger, Bowler & Goliath. Effective Communication: Getting the Message Across in Business. Afritech, 1999. Fantini, A. New Ways in Teaching Culture. TESOL Inc., 1997. Gregg, J. Communication and Culture. A Reading-Writing Text. Wadsworth Publishing Company, 1997. Guffey, M.E. Essentials of Business Communication. South-Western College Publishing, 1995. Hall, B.J. Among Cultures: The Challenge of Communication. Harcourt College Publishers, 2002. Horsfall, M. & S. Cairns. Office Skills: A Practical Approach. The McGraw-Hill Companies, 2001. Jay, R. How to Write Proposals and Reports. Pitman, 1995. Lesiskar, R & M.E. Flatley. Basic Business Communication (with CD ROM).McGraw-Hill Irvin, 2002. Locker, K. & S. Kaczmarek. Business Communication: Building Critical Skills. McGraw-Hill, 2000. Mavor, W. English for Business. Pitman, 1985. Naterop, B.J., E. Weis, E. Haberfeller. Business Letters for All. Oxford University Press, 1977. Parsons, C.J. & S.J. Hughes. Written Communication for Business Students. Edward Arnold, 1984. Redmont, M. Communication: Theories and Applications. Houghton Mifflin Company, 2000. Rodgers, D. Business Communications: International Case Studies in English. St. Martin’s Press, 1995. Samovar, L. & R. Porter. Communication Between Cultures. Wadsworth Thomson Learning, 2001. Stanton, N. Mastering Communication. Palgrave MacMillan, 2004. Ting-Toomey, S. Communication Across Cultures. The Guilford Press, 1999.