Department of Business Education


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Department of Business Education

  1. 1. North Carolina A&T State University School of Business and Economics Department of Business Education BUED 360 Business Communication Spring 2009 Monday, Wednesday, and Friday 2:00 p.m. – 2:50 p.m. PROFESSOR: Dr. Jorge Gaytan, Associate Professor OFFICE: Room: 131, Merrick Hall Telephone: (336) 334-7657, Ext. 2402 E-mail: Personal Web site: Business Education Department Web site: North Carolina Business Education Association’s Web site: OFFICE HOURS: Monday and Friday 8:15 a.m. – 9:00 a.m. 10:00 a.m. – 11:00 a.m. 12:00 p.m. – 2:00 p.m. Wednesday 8:30 a.m. – 9:00 a.m. 10:00 a.m. – 11:00 a.m. 12:00 p.m. – 1:00 p.m. TEXTBOOK: Lehman, C. M., & DuFrene, D. D. (2008). Business Communication. 15th Edition. Mason, OH: Thomson/South-Western. ISBN: 978-0-324-54278-3 or 0-324-54278-X. CATALOG ENTRY: The study of communication theory and its application to business is the main focus of this course. Emphasis is placed on composing basic forms of business communication, including correspondence and ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 1 Spring 2009
  2. 2. reports. Attention is also given to the ethical objectives of communicating in the managerial environment. Prerequisites: ENGL 101 and sophomore standing. PROGRAM THEME: Explore…Discover…Become…in a High Research Activity Learning Environment. COURSE OBJECTIVES: Based on my belief that teaching is a continual learning process, this course has the following objectives: • Identify the fundamental theory and concepts of the communication process. • Explain the negative impact of verbal and non-verbal barriers on successful communication. • Provide experience in group process and evaluation by collaboratively creating professional business presentations and documents. • Use critical thinking strategies to apply theory to real-world business communication (e.g., brainstorming, researching, drafting, revising, editing, proofreading, and formatting various business and technical documents). • Demonstrate decision-making and problem-solving skills in case study scenarios. • Use effective written and oral communication techniques and media to ensure understanding by audience. • Compose professional business memos, letters, reports, and other communication materials. • Use correct language structure, punctuation, and grammar in oral and written forms. • Use instructional technology (e.g., Internet applications) effectively to communicate in the business environment. • Demonstrate effective oral briefing and formal presentation communication skills. • Use appropriate communication techniques for global economies and diverse cultures. • Proofread effectively to create professional business documents. • Develop an awareness of ethical and legal aspects in reporting information. METHODS USED: Discussion, collaborative group work, demonstration of computer software, modeling, student presentations, and computer projects. EVALUATION: Grades will be determined as follows: Exams & Presentations (6 teams*): 40% Resume: 5% ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 2 Spring 2009
  3. 3. Language Review and Exercises: 10% Word / PowerPoint Assessment: 10% Critique # 1 10% Critique # 2 10% Attendance: 10% Final Exam: 5% TOTAL: 100% *Please see Rules for Presentations and Presentation Grade Sheet found on the following pages. Late work is penalized. Letter grades will be based upon the following distribution of points: 92 - 100% = A 80 - 91% = B 70 - 79% = C 60 - 69% = D Below 60% = F ACADEMIC DISHONESTY: Purposeful misrepresentation of submissions to the professor or submission of someone else’s work as your own will be considered academic dishonesty and will be treated according to university policies. Any instance of cheating, fabrication, or plagiarism on projects or other assignments in the course can result in the maximum penalty allowable – withdrawal of the student from the course and assignment of the grade of “F” for the course. WITHDRAWAL: Please read the "Withdrawal Policy" section found in your registration bulletin. ATTENDANCE: Student is expected to arrive on time for class and to participate in activities and discussion during each class session. Because attendance counts towards your final grade, the more absences you have, the less attendance points you will earn and the greater the chance that your final grade will be lowered by one (1) letter grade. CRITICAL THINKING: In the past, the focus on feelings went too far. The result is the neglect of thinking. We must answer that neglect. Students must be taught how to sort out their feelings, decide to what extent their feelings have been shaped by external influences, and evaluate them carefully when those feelings conflict among themselves or with the feelings of others. In short, students must be taught to think critically. Feeling and thought are complementary. Feeling is an excellent ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 3 Spring 2009
  4. 4. beginning to the development of a conclusion. Thought, provides a way to identify the best and most appropriate feeling. Students must acquire the intellectual skills necessary to solve the challenging problems of today and tomorrow. THE CRITICAL THINKER STRATEGY MAY BE SUMMARIZED AS FOLLOWS: 1. Knows oneself and remains mindful of the ways in which own habits of mind undermine own treatment of issues. 2. Is observant and reflects on what is seen and heard. 3. When an issue is identified, clarification is sought by listing its subheadings and raising probing questions about each. 4. Conducts a thorough inquiry, obtaining all relevant facts and informed opinions. 5. Evaluates own findings, and then forms and expresses own judgment. GENERIC GUIDE FOR FACILITATING CRITICAL THINKING: A. What do I think about this matter? B. What line of reasoning led me to that conclusion? C. What evidence supports my position? D. Can I give an example? 3. How typical is that example? D. In what way does my experience support or challenge the author’s idea? E. What additional information might help me reach a conclusion? Where might I find that information? 6. What objections could be raised to my idea? G. Are any of these objections wholly or partially valid? Explain. J. What other views of this issue are possibl e? Which of those is most reason able? ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 4 Spring 2009
  5. 5. Ruggiero, V. (1998). Beyond feelings. A guide to critical thinking. Mountain View, CA: Mayfield Publishing Company. RULES FOR CRITIQUES: A. Select a published article related to a subject area of interest to you. B. Prepare a 2-3 page critique of article plus 1 page of references. C. It must be a double-spaced, left-justified document using APA writing style. D. Begin by summarizing (Abstract) the article using 50 words or less. Abstract must be a blocked, single-spaced paragraph. E. Rest of critique is up to you. However, APA writing style must be used. F. Staple article to your critique. G. Do not miss lectures on APA style and critical thinking. H. For a sample of a critique, please visit: sample_of_critique_Nov_6_06.doc I. Email critique to on or before the due date. LANGUAGE REVIEW ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 5 Spring 2009
  6. 6. EXERCISES: Complete Language Review Exercises found on Blackboard. WORD / POWERPOINT ASSESSMENT: 1) Select one of the two critiques that you have written, make the corrections that I have suggested and add the following items to it: 1. Title Page at the beginning of a multi-page report 2. Font Size/Style changed at least once within the document 3. Page Border on at least one page within the document 4. Header or Footer which includes page numbers 5. Insert graphic and wrapped text 6. Either a bulleted or enumerated items list 7. Table (at least 3x3) 8. At least one change in orientation of page layout (between Portrait and Landscape) 9. Two-column text on at least one page 10. List of References (hanging indent) using APA format 2) After you have developed point # 12 above, continue with the assignment and create a 5-slide PowerPoint presentation that includes the following items: 1. Title slide 2. Professional template design 3. Table from the Word report (or another document) using the table slide 4. Graphic 5. Transition—manual flow 6. Animation 7. Two-column text layout (graphic and bullet) 8. Sound that supports the content of the presentation 9. Hyperlinks to Web resources 10. Hyperlink to Word document RULES FOR PRESENTATIONS: Grade is determined based upon the following: ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 6 Spring 2009
  7. 7. 1. All team members must participate (5 points). 2. No reading (10 points). 3. Content of presentation (i.e., was the presentation effective? (15 points). 4. Presentation skills (i.e., good eye contact, good voice level, good oral and written communication skills) (10 points). 5. Interactivity (i.e., get learners involved in your presentation) (50 points). 6. Students must use 5 of the following (10 points): a. A computer b. An LCD projector c. Presentation software (i.e., PowerPoint) d. Photography e. Internet/Web pages f. Audio g. Document camera h. VCR i. Smart Board TENTATIVE COURSE SCHEDULE Spring 2009: January 9 Presentation, syllabus, and team formation 12 Critical thinking lesson ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 7 Spring 2009
  8. 8. 14 Critiques using APA style 16 Chapter 1 19 Dr. King’s Birthday. No classes! 21 Chapter 1 23 Chapter 1 26 Chapter 12 28 Chapter 12 30 Chapter 12 February 2 Chapter 13 4 Chapter 13 6 Chapter 13 9 Chapter 14 11 Chapter 14 13 Chapter 14. First Critique Due. 16 Chapter 2 18 Chapter 2 20 Chapter 2 23 Chapter 3 25 Chapter 3 27 Chapter 3. Resume Due March 2-6 Spring Break. Enjoy! 9 Chapter 4 11 Chapter 4 13 Chapter 4 16 Chapter 5. Language Review Exercises Due. 18 Chapter 5 20 Chapter 5 23 Chapter 6 25 Chapter 6 27 Chapter 6 30 Chapter 7 April 1 Chapter 7. Second Critique Due. 3 Chapter 7 6 Chapter 8 8 Chapter 8 10 Good Friday. Reflect! 13 Chapter 9 15 Chapter 9 TENTATIVE COURSE SCHEDULE Spring 2009: (Continued) ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 8 Spring 2009
  9. 9. April 17 Chapter 9. Word / PowerPoint Assessment. 20 Chapter 10 22 Chapter 10 24 Chapter 10 27 Chapter 11 29 Chapter 11 May 1 Chapter 11. Last Day of Classes! 5 Final Exam: 10:30 a.m. – 12:30 p.m. ______________________________________________________________________________________________ Dr. Jorge Gaytan - BUED 360 – 2 PM 9 Spring 2009