North Carolina A&T State University
School of Business and Economics
Department of Business Education
BUED 360 Business Communication Spring 2009
Monday, Wednesday, and Friday
2:00 p.m. – 2:50 p.m.
PROFESSOR: Dr. Jorge Gaytan, Associate Professor
OFFICE: Room: 131, Merrick Hall
Telephone: (336) 334-7657, Ext. 2402
Web site: http://www.ncat.edu/~jagaytan
Web site: http://www.ncat.edu/~sbe/bused/index.html
Web site: http://www.ncbea.org/
OFFICE HOURS: Monday and Friday
8:15 a.m. – 9:00 a.m.
10:00 a.m. – 11:00 a.m.
12:00 p.m. – 2:00 p.m.
8:30 a.m. – 9:00 a.m.
10:00 a.m. – 11:00 a.m.
12:00 p.m. – 1:00 p.m.
TEXTBOOK: Lehman, C. M., & DuFrene, D. D. (2008). Business
Communication. 15th Edition. Mason, OH: Thomson/South-Western.
ISBN: 978-0-324-54278-3 or 0-324-54278-X.
CATALOG ENTRY: The study of communication theory and its application to business is
the main focus of this course. Emphasis is placed on composing basic
forms of business communication, including correspondence and
Dr. Jorge Gaytan - BUED 360 – 2 PM 1 Spring 2009
reports. Attention is also given to the ethical objectives of
communicating in the managerial environment. Prerequisites: ENGL
101 and sophomore standing.
PROGRAM THEME: Explore…Discover…Become…in a High Research Activity Learning
COURSE OBJECTIVES: Based on my belief that teaching is a continual learning process, this
course has the following objectives:
• Identify the fundamental theory and concepts of the
• Explain the negative impact of verbal and non-verbal barriers on
• Provide experience in group process and evaluation by
collaboratively creating professional business presentations and
• Use critical thinking strategies to apply theory to real-world
business communication (e.g., brainstorming, researching,
drafting, revising, editing, proofreading, and formatting various
business and technical documents).
• Demonstrate decision-making and problem-solving skills in case
• Use effective written and oral communication techniques and
media to ensure understanding by audience.
• Compose professional business memos, letters, reports, and other
• Use correct language structure, punctuation, and grammar in oral
and written forms.
• Use instructional technology (e.g., Internet applications)
effectively to communicate in the business environment.
• Demonstrate effective oral briefing and formal presentation
• Use appropriate communication techniques for global economies
and diverse cultures.
• Proofread effectively to create professional business documents.
• Develop an awareness of ethical and legal aspects in reporting
METHODS USED: Discussion, collaborative group work, demonstration of
computer software, modeling, student presentations, and computer
EVALUATION: Grades will be determined as follows:
Exams & Presentations (6 teams*): 40%
Dr. Jorge Gaytan - BUED 360 – 2 PM 2 Spring 2009
Language Review and Exercises: 10%
Word / PowerPoint Assessment: 10%
Critique # 1 10%
Critique # 2 10%
Final Exam: 5%
*Please see Rules for Presentations and Presentation Grade Sheet
found on the following pages. Late work is penalized.
Letter grades will be based upon the following distribution of points:
92 - 100% = A
80 - 91% = B
70 - 79% = C
60 - 69% = D
Below 60% = F
DISHONESTY: Purposeful misrepresentation of submissions to the professor or
submission of someone else’s work as your own will be considered
academic dishonesty and will be treated according to university
policies. Any instance of cheating, fabrication, or plagiarism on
projects or other assignments in the course can result in the maximum
penalty allowable – withdrawal of the student from the course and
assignment of the grade of “F” for the course.
WITHDRAWAL: Please read the "Withdrawal Policy" section found in your
ATTENDANCE: Student is expected to arrive on time for class and to
participate in activities and discussion during each class session.
Because attendance counts towards your final grade, the more
absences you have, the less attendance points you will earn and
the greater the chance that your final grade will be lowered by one
(1) letter grade.
CRITICAL THINKING: In the past, the focus on feelings went too far. The result is the neglect
of thinking. We must answer that neglect.
Students must be taught how to sort out their feelings, decide to what
extent their feelings have been shaped by external influences, and
evaluate them carefully when those feelings conflict among
themselves or with the feelings of others. In short, students must be
taught to think critically.
Feeling and thought are complementary. Feeling is an excellent
Dr. Jorge Gaytan - BUED 360 – 2 PM 3 Spring 2009
beginning to the development of a conclusion. Thought, provides a
way to identify the best and most appropriate feeling.
Students must acquire the intellectual skills necessary to solve the
challenging problems of today and tomorrow.
THE CRITICAL THINKER
STRATEGY MAY BE
FOLLOWS: 1. Knows oneself and remains mindful of
the ways in which own habits of mind undermine own
treatment of issues.
2. Is observant and reflects on what is seen and heard.
3. When an issue is identified, clarification is sought by listing its
subheadings and raising probing questions about each.
4. Conducts a thorough inquiry, obtaining all relevant facts and
5. Evaluates own findings, and then forms and expresses own
CRITICAL THINKING: A. What do I think about this matter?
B. What line of reasoning led me to that conclusion?
C. What evidence supports my position?
D. Can I give an example?
3. How typical is that example?
D. In what way does my experience support or challenge the author’s
E. What additional information might help me reach a conclusion?
Where might I find that information?
6. What objections could be raised to my idea?
G. Are any of these objections wholly or partially valid? Explain.
Dr. Jorge Gaytan - BUED 360 – 2 PM 4 Spring 2009
Ruggiero, V. (1998). Beyond feelings. A guide to critical thinking.
Mountain View, CA: Mayfield Publishing Company.
CRITIQUES: A. Select a published article related to a
subject area of interest to you.
B. Prepare a 2-3 page critique of article plus 1 page of references.
C. It must be a double-spaced, left-justified document using APA
D. Begin by summarizing (Abstract) the article using 50 words or
less. Abstract must be a blocked, single-spaced paragraph.
E. Rest of critique is up to you. However, APA writing style must be
F. Staple article to your critique.
G. Do not miss lectures on APA style and critical thinking.
H. For a sample of a critique, please visit: http://www.ncat.edu/~jagaytan/
I. Email critique to email@example.com on or before the due date.
Dr. Jorge Gaytan - BUED 360 – 2 PM 5 Spring 2009
EXERCISES: Complete Language Review Exercises found on Blackboard.
WORD / POWERPOINT
ASSESSMENT: 1) Select one of the two critiques that you have written, make
the corrections that I have suggested and add the following items to
1. Title Page at the beginning of a multi-page report
2. Font Size/Style changed at least once within the document
3. Page Border on at least one page within the document
4. Header or Footer which includes page numbers
5. Insert graphic and wrapped text
6. Either a bulleted or enumerated items list
7. Table (at least 3x3)
8. At least one change in orientation of page layout (between Portrait
9. Two-column text on at least one page
10. List of References (hanging indent) using APA format
2) After you have developed point # 12 above, continue with the
assignment and create a 5-slide PowerPoint presentation that
includes the following items:
1. Title slide
2. Professional template design
3. Table from the Word report (or another document) using the table
5. Transition—manual flow
7. Two-column text layout (graphic and bullet)
8. Sound that supports the content of the presentation
9. Hyperlinks to Web resources
10. Hyperlink to Word document
PRESENTATIONS: Grade is determined based upon the following:
Dr. Jorge Gaytan - BUED 360 – 2 PM 6 Spring 2009
1. All team members must participate (5 points).
2. No reading (10 points).
3. Content of presentation (i.e., was the presentation effective?
4. Presentation skills (i.e., good eye contact, good voice level,
good oral and written communication skills) (10 points).
5. Interactivity (i.e., get learners involved in your presentation)
6. Students must use 5 of the following (10 points):
a. A computer
b. An LCD projector
c. Presentation software (i.e., PowerPoint)
e. Internet/Web pages
g. Document camera
i. Smart Board
Spring 2009: January 9
Presentation, syllabus, and team
12 Critical thinking lesson
Dr. Jorge Gaytan - BUED 360 – 2 PM 7 Spring 2009
14 Critiques using APA style
16 Chapter 1
19 Dr. King’s Birthday. No classes!
21 Chapter 1
23 Chapter 1
26 Chapter 12
28 Chapter 12
30 Chapter 12
February 2 Chapter 13
4 Chapter 13
6 Chapter 13
9 Chapter 14
11 Chapter 14
13 Chapter 14. First Critique Due.
16 Chapter 2
18 Chapter 2
20 Chapter 2
23 Chapter 3
25 Chapter 3
27 Chapter 3. Resume Due
March 2-6 Spring Break. Enjoy!
9 Chapter 4
11 Chapter 4
13 Chapter 4
16 Chapter 5. Language Review Exercises Due.
18 Chapter 5
20 Chapter 5
23 Chapter 6
25 Chapter 6
27 Chapter 6
30 Chapter 7
April 1 Chapter 7. Second Critique Due.
3 Chapter 7
6 Chapter 8
8 Chapter 8
10 Good Friday. Reflect!
13 Chapter 9
15 Chapter 9
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April 17 Chapter 9. Word / PowerPoint Assessment.
20 Chapter 10
22 Chapter 10
24 Chapter 10
27 Chapter 11
29 Chapter 11
May 1 Chapter 11. Last Day of Classes!
5 Final Exam: 10:30 a.m. – 12:30 p.m.
Dr. Jorge Gaytan - BUED 360 – 2 PM 9 Spring 2009