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  • 1. Date Approved: May 2010 Date Reviewed: April 2010 Date Revised: April 2010 COURSE SYLLABUS Syllabus for: BUS 2220 Business Communications Former Quarter Course(s): BUS 222 and BUS 223 Catalog Description: This course is a study of the principles of effective written and oral business communications. Emphasis is placed on the composition and formatting of business correspondence, including good/routine news, bad news, and persuasive messages. All documents must be typewritten. Prerequisites: ENGL 1010 and INFS 1150. Credit Hours: 3 Contact Hours: 3 Lab Hours: 0 Prerequisite(s): ENG 1010 and INFS 1150 Required Textbook: Mary Ellen Guffey, Essentials of Business Communication, 8th edition, 2010, South-Western Cengage Learning, ISBN-10: 0324588003 ISBN-13: 9780324588002 Required Supplies/Material(s): Computer storage medium (disk/CD/jump drive) Recommended Supplementary Material(s): Little Brown Handbook, Gregg Reference Manual, or other English grammar reference guide; dictionary. Student Group for Whom Course is Required/Intended: Those students pursuing a career in any area of business, especially those students who will not transfer to a four-year university to complete a baccalaureate degree. The course is required of all business technology majors.
  • 2. GOALS BUS 2220 Business Communications 1. To emphasize the importance of ethics and an appreciation of human diversity in business relationships and communications. 2. To provide students with the basic concepts of communications in business. 3. To give students guidance and practice in creating a variety of business communications adapted to specific problems, situations, and readers. 4. To give students guidance and practice in producing functional business messages in standard formats using acceptable language mechanics. 5. To encourage students to be creative and sensitive in all communications. STUDENT LEARNING OUTCOMES BUS 2220 Business Communications 1-1. Understand the importance of becoming an effective and professional communicator in the changing workplace. 1-2. Examine the process of communication. 1-3. Discuss how to become an effective listener. 1-4. Analyze nonverbal communication and explain techniques for improving nonverbal communication skills. 1-5. Explain how culture affects communication, and describe methods for improving cross- cultural communication. 1-6. Identify specific techniques that improve effective communication among diverse workplace audiences. 2-1. Understand that business writing should be audience oriented, purposeful, and economical. 2-2. Identify and implement the three phases of the writing process. 2-3. Appreciate the importance of analyzing the task and profiling the audience for business messages. 2-4. Create messages that spotlight audience benefits and cultivate a “you” view. 2-5. Develop a conversational tone and use positive language. 2-6. Explain the need for inclusive language, plain expression, and familiar words. 3-1. Contrast formal and informal methods of researching data and generating ideas for messages. 3-2. Specify how to organize information into outlines. 3-3. Compare direct and indirect patterns for organizing ideas. 3-4. Distinguish components of complete and effective sentences. 3-5. Emphasize important ideas and de-emphasize unimportant ones. 3-6. Use active voice, passive voice, and parallelism effectively in messages. 3-7. Develop sentence unity by avoiding zigzag writing, mixed constructions, and misplaced modifiers. 3-8. Identify strategies for achieving paragraph coherence and composing the first draft of a message. 4-1. Understand the third phase of the writing process: revision. 4-2. Revise messages to achieve concise wording by eliminating wordy prepositional phrases, long lead-ins, outdated expressions, and needless adverbs. 4-3. Revise messages to eliminate fillers, repetitious words, and redundancies.
  • 3. 4-4. Revise messages to use jargon sparingly and avoid slang and clichés. 4-5. Revise messages to include precise verbs, concrete nouns, and vivid adjectives. 4-6. Describe effective techniques for proofreading routine and complex documents. 5-1. Analyze the writing process and how it helps you produce effective e-mail messages and memos. 5-2. Discuss the structure and formatting of e-mail messages and memos. 5-3. Describe smart e-mail practices, including getting started; content, tone, and correctness; netiquette; reading and replying to e-mail; personal use; and other practices. 5-4. Write information and procedure e-mail messages and memos. 5-5. Write request and reply e-mail messages and memos. 6-1. Write direct requests for information and action. 6-2. Write direct claims. 6-3. Write direct responses to information requests. 6-4. Write adjustment letters. 6-5. Write letters of recommendation. 6-6. Write goodwill messages. 7-1. Describe the goals and strategies of business communicators in delivering bad news, including knowing when to use the direct and indirect patterns. 7-2. Explain the writing process and how to avoid legal problems related to bad-news messages. 7-3. Discuss and illustrate techniques for delivering bad news sensitively. 7-4. Write effective messages that refuse routine requests and claims. 7-5. Describe techniques for breaking bad news to customers. 7-6. Write effective messages that deny customer claims and refuse credit to customers. 7-7. Outline a plan for breaking bad news to employees. 7-8. Write effective messages that convey negative news to employees. 7-9. Distinguish between ethical and unethical use of the indirect strategy. 8-1. Outline the components of a writing plan for persuasive requests including the opening, body, and closing. 8-2. Write effective persuasive messages that request favors and action. 8-3. Write effective persuasive messages within organizations. 8-4. Write effective persuasive messages that make claims and request adjustments. 8-5. Outline the components of a writing plan for sales letters including gaining attention, building interest, reducing resistance, and motivating action. 8-6. Implement special techniques in writing online sales messages. 11-1. Discuss improving face-to-face workplace communication including using your voice as a communication tool. 11-2. Specify procedures for promoting positive workplace relations through conversation. 11-3. Review techniques for responding professionally to workplace criticism and for offering constructive criticism on the job. 11-4. Outline procedures for planning, leading, and participating in productive business meetings, including professional etiquette techniques, resolving conflict, and handling dysfunctional group members. 11-5. Explain ways to polish your professional telephone skills, including traditional phones and cell phones. 11-6. List techniques for making the best use of voice mail, including proper voice mail etiquette. 11-7. Describe a variety of digital workplace communication tools, including voice conferencing, videoconferencing, Web conferencing, instant messaging, wireless technology, and blogging.
  • 4. 12-1. Discuss two important first steps in preparing effective oral presentations. 12-2. Explain the major elements in organizing the content of a presentation, including the introduction, body, and conclusion. 12-3. Identify techniques for gaining audience rapport, including using effective imagery, providing verbal signposts, and sending appropriate nonverbal messages. 12-4. Discuss types of visual aids, including multimedia slides, handouts, and overhead transparencies. 12-5. Specify delivery techniques for use before, during, and after a presentation. 12-6. Explain effective techniques for adapting oral presentations to international and cross-cultural audiences.
  • 5. SUGGESTED EVALUATION PLAN BUS 2220 Business Communications Task Weight Student Learning Outcomes Test I (Chapters 1-4 ) 1-1 through 4-6 Test II (Chapters 5-7) Average of 3 tests 5-1 through 7-9 40-50% Test III (Chapters 8, 11-12) 8-1 through 8-6 , 11-1 through 12-6 Writing Assignments 40-60% 2-1 through 8-6 Exercises, Quizzes, Presentations, 0-20% 1-1 through 8-6, 11-1 through 12-6 Class Participation Note: UNLESS OTHERWISE DIRECTED, ALL WRITTEN COMMUNICATIONS, PREPARED IN CLASS OR OUT OF CLASS, MUST BE TYPEWRITTEN. FINAL GRADING PLAN BUS 2220 Business Communications Based Upon Percentages A= 90-100% B= 80-89% C= 70-79% D= 60-69% F= Below 60% Additional Comments:
  • 6. INSTRUCTIONAL SCHEDULE BUS 2220 Business Communications Week SLO Numbers Content to be Covered Student Assignments/ Supplementary Material(s) 1 1-1 through 1-6 Chapter 1, Career Success Read Chapter 1. Begins with Communication Skills Assigned activities and cases Grammar/Mechanics Checkup and Challenge 2 2-1 through 2-7 Chapter 2, Planning Business Read Chapter 2. Messages Writing Improvement Exercises Grammar/Mechanics Checkup and Challenge 3 3-1 through 3-8 Chapter 3, Composing Read Chapter 3. Business Messages Writing Improvement Exercises Grammar/Mechanics Checkup and Challenge 4 3-1 through 3-8 Chapter 3 (Continued) Read Chapter 4. 4-1 through 4-8 Writing Improvement Exercises Chapter 4, Revising Business Grammar/Mechanics Checkup and Messages Challenge 5 4-1 through 4-8 Chapter 4 (Continued) Test 1 (Chapters 1-4) 6 5-1 through 5-5 Chapter 5, Electronic Read Chapter 5. Messages and Memorandums Writing Improvement Exercises Grammar/Mechanics Checkup and Challenge Writings as assigned by the instructor 7 5-1 through 6-6 Chapter 5 (Continued) Read Chapter 6. Writing Improvement Exercises Chapter 6, Positive Messages Grammar/Mechanics Checkup and Challenge Writings as assigned by instructor 8 6-1 through 6-6 Chapter 6 (Continued) Exercises as assigned by instructor 9 7-1 through 7-6 Chapter 7 – Negative Read Chapter 7. Messages Writing Improvement Exercises Writings as assigned by instructor 10 7-1 through 7-6 Chapter 7 (Continued) Exercises as assigned by instructor Test II (Chapters 5-7) 11 8-1 through 8-6 Chapter 8, Persuasive Read Chapter 8. Messages Writing Improvement Exercises Writings as assigned by instructor 12 8-1 through 8-6 Chapter 8 (Continued) Exercises as assigned by instructor
  • 7. 13 11-1 through 11-7 Chapter 11, Professionalism at Read Chapter 11. Work Grammar/Mechanics Checkup and Challenge Activities/Cases as assigned by instructor 14 12-1 through 12-6 Chapter 12, Business Read Chapter 12. Presentations Grammar/Mechanics Checkup and Challenge Activities/Cases as assigned by instructor 15 12-1 through 12-6 Chapter 12 (Continued) Test III (Chapters 8, 11-12)