Revisions for an Outcome-oriented Curriculum




    Curriculum Revision for the Triennium 2005-2008


      Revisions for...
Revisions for an Outcome-oriented Curriculum


Please input the programme learning outcomes and subject objectives        ...
Revisions for an Outcome-oriented Curriculum


                                                                           ...
Revisions for an Outcome-oriented Curriculum


                                                                           ...
Revisions for an Outcome-oriented Curriculum



Subject Format



Programme Code          24022


Subject Name            ...
Revisions for an Outcome-oriented Curriculum



Key Syllabus


         Key topics to be addressed in this subject        ...
Revisions for an Outcome-oriented Curriculum



Textbook


Please provide the details of the textbook(s) that will be used...
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Curriculum Revision for the Triennium 2005-2008

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Curriculum Revision for the Triennium 2005-2008

  1. 1. Revisions for an Outcome-oriented Curriculum Curriculum Revision for the Triennium 2005-2008 Revisions for an Outcome-oriented Curriculum – By Subject Submission for Endorsement Host Department School of Hotel and Tourism Management Programme Title BSc (Hons) in Hotel Management Programme Code 24022 Subject Communication in the Hotel and Tourism Professions Mode(s) of Attendance X Full time ___ Part time Awards __ Higher Diploma, X Bachelor of Science, __ Master of Science 1
  2. 2. Revisions for an Outcome-oriented Curriculum Please input the programme learning outcomes and subject objectives In alignment with in the table and indicate which category (overarching learning outcomes of programme the programme) each of the outcomes in alignment with. outcome(s) (Please insert a “X” either in Cat. A or Cat. B or both ) A B The subject is designed to introduce students to the use of communication strategies in their future career in the hospitality and tourism industry. It is designed to build up the language and communication skills covered in the ELC subject English in the Workplace for SHTM Students (ELC3701). The subject underlines the need for students to be able to select appropriate registers of English in particular contexts, in addition to focusing upon the strategies available to speakers and writers of English when communicating in a professional capacity. Through the learning activities in the interactive seminars and the group project, the subject objectives listed below address the following programme learning outcomes: A. Knowledge & Intellectual Skills – acquiring knowledge about the communication process and the verbal and non-verbal strategies which X ensure the effectiveness of spoken and written communication in the hospitality and tourism industry. B. Processes – displaying analytical skills and the ability to take initiative in business interactions aiming to promote a product/service, in particular, in collaborating in a team to plan and market the product/service. C. Application, Autonomy & Accountability, and D. Communication, Information Technology & Numeracy – applying a range of persuasive skills in spoken and written communications in business contexts related to the hospitality and tourism industry – communicating clearly and effectively in spoken and written English, with sensitivities to the variables which affect the effectiveness of the communication. Students will be able to explain the concepts related to the communication process, the variables which affect the Outcome 1 X effectiveness of a communication process and the importance of a communication strategy. Students will be able to use appropriate language, text Outcome 2 structure and register to write promotional literature related to X products and services in the hotel and tourism industry. Students will be able to participate in, and contribute to, Outcome 3 business meetings and negotiations in hotel and tourism X contexts. Students will be able to plan, organise and deliver sales Outcome 4 X presentations in hotel and tourism contexts. 2
  3. 3. Revisions for an Outcome-oriented Curriculum In alignment Please input the major teaching and learning methods in the table and indicate with which programme outcome(s) each of the methods in alignment with. programme outcome(s) Interactive seminars will be the primary teaching and learning method. Method 1 Activities in the seminars will include discussions, role-play, individual A, B, C, D and group activities. A group project will be employed to give students the opportunity to apply the knowledge and language skills related to communication in hotel and tourism contexts. Through a series of activities in a simulation, Method 2 A, B, C, D students will develop a plan for marketing a product/service, write promotional materials for the product/service and give sales presentations on the product/service. Web-based learning activities will be used to consolidate classroom Method 3 A, B, C, D teaching and learning. Students will practise the language skills learned in the subject using Method 4 ELC-designed and commercial audio-visual and interactive language A, B, C, D exercises and activities. Self-access learning using facilities in the ELC’s Centre for Independent Method 5 Language Learning will be employed. Students will be guided to conduct A, B, C, D self-directed learning activities related to topics covered in the subject. 3
  4. 4. Revisions for an Outcome-oriented Curriculum In alignment Please input the major assessment methods in the table and indicate which with programme outcome(s) each of the methods in alignment with. programme outcome(s) Speaking and writing assessments will be employed to evaluate the Assessment Method 1 students’ ability to apply the knowledge and skills acquired and A, B, C, D practised in the subject. Justifications of why the mentioned Assessment Methods are suitable for assessing student performance with respect to the programme outcomes: Assessment Weighting: Continuous Assessment: 100% Continuous assessment provides opportunities for students and the teacher to regularly review the effectiveness of the teaching and learning during the course. It also allows the teacher to give students feedback on their learning during the semester, based on which students could make improvements. 4
  5. 5. Revisions for an Outcome-oriented Curriculum Subject Format Programme Code 24022 Subject Name Communication in the Hotel and Tourism professionals Subject Code ELC4701 Subject Level ___ 1 ___ 2 ___ 3 X 4 ___ 5 Duration 14 weeks No. of Credit 3 credits Total Contact Hours 42 hours Teaching Hours Matrix ___ 2 hours lecture and 1 hour tutorial per week ___ 1 hour lecture and 2 hours tutorial per week ___ 3 hours tutorial per week X Others, please specify : 3 hours seminar per week Prerequisite  Yes English in the Workplace for SHTM Students (3701) None _____________________________________ 5
  6. 6. Revisions for an Outcome-oriented Curriculum Key Syllabus Key topics to be addressed in this subject Reading Resources and References 1 Introduction to communication: theories of communication; communication barriers; variables in the communication process; developing a communication Learning and teaching strategy and registers of English in communication in hotel materials developed by the and tourism contexts. English Language Centre will be used throughout this course. In addition, lecturers 2 Writing promotional literature: using appropriate will recommend additional language, text structure and register in promotional reference materials as materials. required. 3 Sales presentations: using appropriate language, organisation, register and non-verbal communication in sales presentations. 4 Meetings and negotiations: chairing and participating in meetings; writing documents associated with formal meetings; stating opinions, making recommendations, and expressing positive and negative viewpoints in meetings; negotiation skills; significance of non-verbal communication and the effects of cultural differences on meetings and negotiations. 6
  7. 7. Revisions for an Outcome-oriented Curriculum Textbook Please provide the details of the textbook(s) that will be used in this subject. Learning and teaching materials developed by the English Language Centre will be used throughout this course. In addition, lecturers will recommend additional reference materials as required. Suggested Readings 1 Balwin, R. & Heitler, D. (1995). Creating opportunities. Oxford: O.U.P. 2 Billingham, J. (2003). Giving presentations. Oxford: Oxford University Press. 3 Conradi, M. & Hall, R. (2001). That presentation sensation. London: Pearson Education Ltd. 4 O’Driscoll, N. & Pilbeam, A. (1991). Meetings and discussions. Harlow, Essex: Longman. 5 Krizan, A.C. (2002). Business communication. 5th ed. Cincinnati, Ohio: South-Western Thomas Learning. 6 Leigh, J. (2002). One step ahead: organising and participating in meetings. New York: Oxford University Press 7 Marsh, C. (2005). Strategic writing: multimedia writing for public relations, advertising, sales and marketing, and business communication. Boston: Pearson/Ally and Bacon. 8 Penrose, J.M., Rasberry, R.W. & Myers, R.J. (2001). Advanced business communication. 4th ed. Cincinnati, Ohio : South-Western College Publications. 9 Stiff, J.B. (2003). Persuasive communication. 2nd ed. New York: Guilford Press. 10 Thompson, L.L. (2001). The mind and heart of the negotiator. 2nd ed. Upper Saddle River, NJ: Prentice Hall. 11 Van Der Wagen, L. (1997). Communication in tourism and hospitality: meeting the world in the workplace. Elsternwick, Vic.: Hospitality Press. 12 Walther, G. R. (1996). Power talking skills: How to say what you mean and get what you want. A video seminar. Newcastle, WA: Speaking From Experience, Inc. ---End of document --- 7

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