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  • 1. Course Information Sheet Business 70 – Business Communications Section 0113 Fall 2008 On-Line Course Instructor: Dianne Busse Course Description This course provides an overview of the essentials of business communication. The student will learn effective emailing techniques, understand nonverbal communication as well as communication styles relating to cultural differences, prepare reports and practice writing skills, develop oral presentation skills, prepare a resume and practice job interviewing techniques. Integrated throughout the course is a review of grammar. CSU; LG-C/NC Advisory: Eligibility for English 1A 3.0 units Instructor: Dianne Busse Course e-mail to submit assignments and course work as well as communicate with the Instructor: busicomm70@yahoo.com Objectives After completing this course, students will be able to: • Speak basic business language used in the contemporary corporate world • Identify the process of communication • Understand the importance of becoming an effective business communicator in today’s changing workplace • Analyze nonverbal communication and explain techniques for improving nonverbal communication skills • Explain how culture affects communication and describe methods for improving cross- cultural communication • Identify and implement the three phases of the writing process • Develop a conversational tone and use positive language • Organize information into outlines. • Revise and proofread business messages • Write effective e-mail messages and memos • Write routine letters and goodwill messages • Write persuasive messages • Describe a plan for resolving business problems using business messages • Develop an informal report • Describe and organize the parts of a formal report • Plan and participate in productive business and professional meetings • Make the best use of voice mail • Polish professional telephone skills • Prepare and deliver effective oral presentations • Organize and produce a persuasive resume • Write a job application letter to accompany the resume • Prepare for a job interview • Identify effective interviewing techniques Monterey Peninsula College Page 1
  • 2. Course Information Sheet Business 70 – Business Communications Section 0113 Fall 2008 On-Line Course Instructor: Dianne Busse Content and Schedule Wee Date Topic k Unit 1: Laying Communication Foundations 1 August 25-31 Orientation Meetings on Tuesday, August 26, and Tuesday, September 2, from 4-6 pm in room BC208. Plan on attending BOTH meetings to get off to a good start. Introduce yourself on the course website discussion section. Using the website discussion section, select at least one other BUSI70 student to partner with for the course duration. Chapter 1, Building your Career Success with Communication Skills Unit 2: The Writing Process 2 Sep 1-7 Chapter 2, Creating Business Messages 3 Sep 8-14 Chapter 3, Improving Writing Techniques 4 Sep 15-21 Chapter 4, Revising and Proofreading Business Messages Unit 5: Developing Speaking and Technology Skills (First Part) 5 Sep 22-28 Exam 1: Chapters 1,2,3,4 Chapter 12, Making Effective and Professional Oral Presentations Unit 3: Corresponding at Work 6 Sep 29-Oct 5 Chapter 5, E-Mail and Memorandums 7 Oct 6-12 Chapter 6, Direct Letters and Goodwill Messages 8 Oct 13-19 Chapter 7, Persuasive Messages 9 Oct 20-26 Chapter 8, Negative Messages Unit 4: Reporting Workplace Data 10 Oct 27-Nov 2 Exam 2: Chapters 5,6,7,8 Chapter 9, Informal Reports 11 Nov 3-9 Chapter 10, Proposals and Formal Reports Work on Formal Report and Oral Presentation. Unit 5: Developing Speaking and Technology Skills (Second Part) 12 Nov 10-16 Chapter 11, Communicating in Person, in Meetings, by Telephone and Digitally Work on Oral Presentation and prepare Formal Report Unit 6: Communicating for Employment 13 Nov 17-23 Finalize Oral Reports. Review Chapter 12: Making Effective and Professional Oral Presentations. Prepare Formal Report. Review Chapter 10, Proposals and Formal Reports Oral Reports delivered and written Formal Reports submitted on Tuesday, November 18, from 4-6 pm or Tuesday, November 25, from 4-6 pm in BC 208 on MPC campus. 14 Nov 24-30 Oral Reports delivered and written Formal Reports submitted on Tuesday, November 18, from 4-6 pm or Tuesday, November 25, from 4-6 pm in BC 208 on MPC campus. Chapter 13, The Job Search, Resumes, and Cover Letters 15 Dec 1-5 Chapter 14, Employment Interviewing and Follow-up Messages Monterey Peninsula College Page 2
  • 3. Course Information Sheet Business 70 – Business Communications Section 0113 Fall 2008 On-Line Course Instructor: Dianne Busse 16 Dec 8-15 FINAL EXAM 3: Chapters 9, 10, 11, 12, 13, 14 Methods This course includes written assignments and exercises, small group work, written formal report and oral presentation, and quizzes/exams. This online course uses the CengageNOW web site to access course materials. Materials Textbook Guffey, Mary Ellen, Essentials of Business Communication, 7th Ed., South-Western College Publishing, © 2006 Textbook Materials and CengageNOW course website access You have the choice of the following purchase options: (1) Purchasing the hard-copy textbook and usage of the online course materials from the Monterey Peninsula College bookstore. The textbook and online course material access is priced at $123.25. This choice is the recommended option because you may find it easier to study the materials from the textbook rather than online on the computer screen—previous BUSI 70 students have recommended the advantage of studying directly from the textbook. In addition, you will have the textbook to keep as a reference for your work requirements both now for class as well as future communication needs. (2) Purchasing all the online course materials including online access to textbook information from the CengageNOW website for $49.49. This choice presents all course materials online. Although this option is less expensive, you may find in the long run you can study more effectively from the hard-copy textbook (Option No. 1). In addition, the textbook provides valuable information and examples that you will use in the future to enhance your business career skills. Requirements Class Policy Students are expected to submit assignments by midnight of the due date. Each student is responsible for ensuring and confirming that assignments sent electronically or delivered to MPC are received by the instructor. Plagiarism and Any serious breach to the honesty and integrity of the academic process Cheating will not be tolerated. Any student found to have plagiarized will automatically receive a failing grade. Student Drop Policy Students who have not logged on to the website and introduced themselves on the website discussion section by September 15 will automatically be dropped from this class. Monterey Peninsula College Page 3
  • 4. Course Information Sheet Business 70 – Business Communications Section 0113 Fall 2008 On-Line Course Instructor: Dianne Busse Dropping Course Students are responsible for informing the Registrar for dropped classes. Dropping Students Students are responsible for completing and submitting assignments by each week’s due date. A student who has not participated in the course for two weeks, not submitted online or writing assignments for two consecutive weeks, or has not communicated with the instructor will be dropped from the course. It is the student’s responsibility to remain an active participant in the course. Class Participation Learning is enhanced through dialogue and discussions. You will be expected to work with a class partner and share thoughts on the discussion website regarding how the readings and lessons reflect today’s communication environment. Late Assignments Chapter assignments received after the due date will receive half the points earned. Chapter Questions/ Chapter questions for each chapter are due weekly by midnight of the due Quizzes/Review date. These questions check your understanding of the reading assignment to be completed for that week. Questions/answers are to be submitted electronically to the instructor via the internet testing website. Professionalism Professionalism includes the following: • Turn in your work on time. • Present a positive attitude and desire to learn • Cooperate with other students and the instructor when working on projects. Team work is an important aspect of business relationships. Completion of Each Each category/portion of the course needs to be completed. For Category in the example, if a student does not deliver an oral presentation or the formal Course report, the 100 points for that specific category of assignment (oral presentation or written formal report) will be deducted from the overall score. It is imperative that the writing assignments be completed as assigned by the due date. Project: Writing a Formal Report and Giving an Oral Presentation Employment Information Report Select a career area to research for your written formal report. Then prepare an oral presentation and a formal report based on your research. Monterey Peninsula College Page 4
  • 5. Course Information Sheet Business 70 – Business Communications Section 0113 Fall 2008 On-Line Course Instructor: Dianne Busse Student Performance Evaluation Letter grades will correspond to the following: A = 90-100% of total possible points (900-1000 points) B = 80-89% of total possible points (800-899 points) C = 70-79% of total possible points (700-799 points) D = 60-69% of total possible points (600-699 points) F = Less than 60% of total possible points (Below 600 points) 14 Best Scores for Writing Assignments 140 points 12 Best Scores for Chapter Quizzes (no makeups) 120 points 12 Best Scores for Grammar Checkup 120 points 12 Best Scores for Chapter Reviews 120 points Oral Project 100 points Written Formal Report 100 points Unit Exams (Three) 300 points (100 points each) TOTAL POINTS POSSIBLE 1,000 points Monterey Peninsula College Page 5