COURSE SYLLABUS CIBU 415 – Business Communications
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COURSE SYLLABUS CIBU 415 – Business Communications

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COURSE SYLLABUS CIBU 415 – Business Communications COURSE SYLLABUS CIBU 415 – Business Communications Document Transcript

  • COURSE SYLLABUS CIBU 415 – Business Communications Instructor: Elizabeth M. Archer Phone: (310) 770-4896 E-mail: emarcher25@cox.net Course: CIBU 415 – Business Communications Day/Time: Thursdays 9:30 a.m. to 2:30 p.m. Location: Colorado Springs Room Faculty Biography: I have received degrees in English from Stanford University (B.A., 1991) and the University of Southern California (M.A., 1994 and Ph.D., 2003) where I wrote my dissertation on gender, aesthetics, and realism in British Victorian literature. I currently teach at several schools here in San Diego, including the California School of International Management, the University of Phoenix and InterAmerican College. I am also revising a chapter of my dissertation for publication and trying to write a romance novel. My hobbies include reading, surfing the internet, and landscape photography. Course Description: This course is designed to help students master English language skills by using fundamental business communication tools such as writing memoranda, letters, e-mail, reports, US Business Idioms and delivering presentations. The classroom focus will be to use and improve English-speaking and communication skills within the context of the business world. Textbook: Ober, S. (2009). Contemporary business communication. (7th ed.) Boston: Houghton Mifflin. Course Objectives:  Recognize core business communication concepts  Develop fundamental writing skills  Practice the writing process  Prepare basic business correspondence  Utilize the report-writing process  Practice employment communications  Demonstrate the effective use of communication technology 1
  • Classroom and Assignment Expectations:  Attitude is everything. If students come to class prepared and ready to participate by sharing what they have learned from readings and research as well as their own personal experience, learning can be both productive and fun.  Students should attend each class meeting. Class attendance is very important to your study at the California International Business University. An unexcused absence will lower your grade; you will sacrifice 5 points.  Students should be respectful of their fellow students and their professor by arriving to class and from breaks on time. Repeated tardiness will be reflected in a low participation score.  The use of laptops will be limited to in-class writing activities. The use of laptops for recreational use or personal communications during class is forbidden. Laptops will remain closed during lecture and non writing activity-related class discussion. NO EXCEPTIONS!  Cell phones and other communication devices must either be turned off or set to vibrate. Written Work: All written assignments are to be typed (Times New Roman; 12 point), spell-checked and grammar-checked, submitted double-spaced, and prepared in proper APA format. Grading of all written assignments will focus on content: understanding of the particular type of business communication; organization: understanding of the structure of the particular type of business communication; language: appropriate vocabulary and voice; and correct spelling and a strong grasp of standard American English grammatical conventions. Oral Presentations: Oral Presentations should be delivered in a clear and concise manner. They should be relevant and have effective visual aids. Good eye contact, appropriate gestures, audible and modulated delivery is valued. Talk to the audience, not the instructor. Get your audience involved, at least mentally. You may refer to notes, but do not read them verbatim. In addition, do not read PowerPoint slides. Look at the audience and talk to them as if you know the subject inside out. Deliver the presentation as if you were the expert and the audience has paid to see you. Make sure the audience gets its money’s worth. All presenters should share equitably. Academic and Professional Conduct: Ensuring academic integrity is an educational objective taken very seriously. The School’s Academic Policy is printed in the catalog, and the following explanations may be helpful in interpreting what are considered to be violations of the policy. Students have a responsibility to maintain both the academic and professional integrity of the School and to meet the highest standards of academic and professional conduct. 2
  • Students are expected to do their own work on examinations, class preparation and assignments, and to conduct themselves professionally when interacting with fellow students, faculty, and staff. Students must also make equitable contributions to both the quality and quantity of work performed on group projects. Academic and/or professional misconduct is subject to disciplinary action, including course failure, probation, or dismissal. Academic dishonestly includes, but is not limited to, cheating on examinations, plagiarism, bribery, falsification of student records, and improper attempts to influence Instructors or School officials. Attendance and Participation: The following are considered when determining participation in the classroom:  Signing in on the attendance sheet  Being on time to class and when returning from breaks  Commenting on others’ experiences in a professional, nonjudgmental manner  Sharing one’s own experience  Describing how you have applied the course concepts to your personal/professional life  Sharing another resource used to explore the course topics  Submitting assignments when they are due  Participating equitably on the team project  Providing relevant input and complete participation during in-class activities PLEASE NOTE: An unexcused absence will lower your grade; you will sacrifice 5 points. Feedback: The instructor will return feedback on written assignments the week following their due date. Academic Integrity: Academic honesty is highly valued at the University. A student must always submit work that represents his or her original words or ideas. If any words or ideas are used that do not represent the student's original words or ideas, the student must cite all relevant sources. The student should also make clear the extent to which such sources were used. Words or ideas that require citations include, but are not limited to, all hard copy or electronic publications, whether copyrighted or not, and all verbal or visual communication when the content of such communication clearly originates from an identifiable source. Please see the CIBU Catalog for more information about academic integrity, including the consequences of academic dishonesty. 3
  • Grading Standards: What Your Grade Means A= Clearly stands out as excellent performance. Has unusually sharp insight into material and initiates thoughtful questions. Sees many sides of an issue. Articulates well and writes logically and clearly. Integrates ideas previously learned from this and other disciplines. Anticipates next steps in progression of ideas. Example: “A” work should be of such a nature that it could be put on reserve for all students to review and emulate. The “A” student is, in fact, an example for others to follow. B= Grasps subject matter at a level considered to be good to very good. Is an active listener and participant in class discussion. Speaks and writes well. Accomplishes more than the minimum requirements. Work in and out of class is of high quality. Example: “B” work indicates a high quality of performance and is given in recognition for solid work; a “B” should be considered a high grade. C= Demonstrates a satisfactory comprehension of the subject matter. Accomplishes only the minimum requirements, and displays little or no initiative. Communicates orally and in writing at an acceptable level for a college student. Has a generally acceptable understanding of all basic concepts. Example: “C” work represents average work. A student receiving a “C” has met course requirements, including deadlines. D= Quality and quantity of work in and out of class is below average and barely acceptable. Example: “D” work is passing by a slim margin. F= Quality and quantity of work in and out of class is unacceptable. Example: “F” work does not qualify the student to progress to a more advanced level of coursework. 4
  • Weekly Assignments and Activities WEEK ONE Introductions Syllabus Review Discussion of Chapters 1, 2, and 3 In-class/Lab activities WEEK TWO READ: Chapters 4-5 in the text Contemporary Business Communication (Review chapters 1 – 3 as they include materials useful for the preparation of your business communication assignments.) BRING: Student’s current personal Resume. COMPLETE and BRING TO CLASS:  Exercises 11 and 12: E-mail Format and Revising an E-mail Message - on page 71 of Contemporary Business Communication. Bring answers to the exercise questions, written in complete sentences, and your revision of the e-mail.  Exercise 3: Audience Reaction - on pp. 130-31 of Contemporary Business Communication. Your answers (TO EACH QUESTION) must be written in a complete paragraph with a topic sentence, supporting sentences, and a concluding sentence.  Summary of Professional Article on Business Ethics. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore an ethical or moral dilemma in the workplace. Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our). IN CLASS: Quiz on Chapters 4 & 5 In-class/Lab Activities 5
  • WEEK THREE READ: Chapter 12 in the text Contemporary Business Communication. TEAM PROJECT: Team members should come to Week Three having read Chapter 11 in the text Contemporary Business Communication. When the team meets during the assigned team- meeting portion of the class in Week Three, team members should assign to each team member areas of the chapter to explore further with research in preparation for the team assignment – The Components of an Effective Business Presentation. COMPLETE and BRING TO CLASS:  Submit a personal Job Application Letter for a position in which you might be interested (see pp. 443-50 of Contemporary Business Communication) and a personal Resume (See pp. 430-43 of Contemporary Business Communication).  Summary of Professional Article on a Successful Company. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore why a particular company is successful compared to other, similar companies. Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our). IN CLASS: Quiz on Chapters 12 In-class/Lab Activities 6
  • WEEK FOUR READ: Chapters 6-7 in the text Contemporary Business Communication (Review chapter 5 for preparation of the first written assignment due Week Three) TEAM PROJECT: Team members should come to Week Four having conducted research assigned by the team in preparation for the team assignment – The Components of an Effective Business Presentation. Team members should bring hard copies of their research and a plan for their portion of the presentation. When the team meets during the assigned team- meeting portion of the class in Week Four, the team should then plan and practice their presentation, to be delivered in Week Five. Take advantage of research conducted for individual assignment, Summary of Professional Article on Delivering Effective Oral Presentations Article Summary, due this week. COMPLETE and BRING TO CLASS:  Exercise: Putting It Into Practice – World Wrestling Entertainment Revisited - on pages 169-70 of Contemporary Business Communication. Turn in work product from all steps of the process including the headline and body points.  Exercise 2: A Claim Letter for a Defective Product - on p. 206 of Contemporary Business Communication. Turn in work product from all steps of the process.  Summary of Professional Article on Delivering Effective Oral Presentations. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore how to deliver effective presentations. Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our). IN CLASS: Quiz on Chapters 6 & 7 Preparation for Midterm exam. In-class/Lab Activities 7
  • WEEK FIVE READ: Review Chapter 11 in the text Contemporary Business Communication. TEAM PROJECT: Teams will deliver their presentations -- The Components of an Effective Business Presentation. IN CLASS: Midterm Exam WEEK SIX READ: Chapter 8 in the text Contemporary Business Communication (Review chapter 7 for preparation of the first written assignment due Week Four) COMPLETE and BRING TO CLASS:  Exercise 2: A Claim Refusal - on pp. 284-85 of Contemporary Business Communication. Turn in work product from all steps of the process.  Summary of Professional Article on Using Information in the Information Age. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore how business managers acquire, manage, and use information, especially in the Information Age (the Age of the Internet). Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our). IN CLASS: Quiz on Chapter 8 In-class/Lab Activities 8
  • WEEK SEVEN READ: Chapter 9 in the text Contemporary Business Communication. COMPLETE and BRING TO CLASS:  Exercise 1: Putting It Into Practice: The Rock and Roll Hall of Fame and Museum Revisited - on page 328 of Contemporary Business Communication. Turn in work product from all steps of the process.  Summary of Professional Article on Decision Making and/or Problem Solving. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore strategies that businesses use to make decisions and/or solve problems. Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our). IN CLASS: Quiz on Chapter 9 In-class/Lab Activities WEEK EIGHT READ: Chapter 10 in the text Contemporary Business Communication. COMPLETE and BRING TO CLASS:  Exercise: Putting It Into Practice 1 – Procter & Gamble Revisited on pages 372- 73 of Contemporary Business Communication. Turn in work product from all steps of the process.  Summary of Professional Article on Writing Business Reports. Search the Internet or other sources, such as professional or business journals/magazines, and newspapers, for credible/reliable articles that explore how to write effective business reports. Select the best article and summarize its contents, including your observations about the issue in the concluding sentences. You may, in these concluding sentences, use first person (I, me, my, we, us, our).  Prepare and submit a report on a Prospective Job, Field, or Company that you are interested in. This is a report that presents researched information in various modes: quotation, summary, tables, charts, etc. Suggested areas of focus include prospects for employment, potential earnings, growth pattern of field/company, education required. 9
  • IN CLASS: Quiz on Chapter 10 In-class/Lab Activities WEEK NINE READ: Review Chapters 8-11 in the text Contemporary Business Communication. IN CLASS: Prepare for Final Exam In-class/Lab Activities WEEK TEN IN CLASS: Final Exam Point Values for the Course Assignments ASSIGNMENTS WEEK DUE POINTS Individual Assignments Class Participation (Based upon verbal participation and in-class/lab activities.) All Weeks 10 Chapter Quizzes (1.5 points each) Ws 2-4, 6-8 12 Textbook Business Communication Exercises (2 point each) Ws2-4, 6-8 16 Cover Letter and Resume W3 10 Prospective Job Report W8 10 Summary of Business Communication Research Articles (2 points each) Ws2-4, 6-8 12 Midterm (Chapters 1 through 7, 12) W5 10 Final (Chapters 8 – 11) W10 10 Team Assignment Team Presentation on the Components of an Effective Business Presentation W5 10 Total 100 How Points and Percentages Equate to Grades 100-95 A 76-74 C 94-90 A- 73-70 C- 89-87 B+ 69-67 D+ 86-84 B 66-64 D 83-80 B- 63-60 D- 79-77 C+ 59 < F 10
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