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Course Syllabus Course Syllabus Document Transcript

  • BUS 205 Business Communication/Fall 2007 TAYLOR UNIVERSITY COLLEGE Course Syllabus – BUS 205 BUSINESS COMMUNICATION Fall Semester 2007 Course Details Instructor: Mark K.L. Loo Phone/Voice mail: 431-5219 Email: mark.loo@taylor-edu.ca Weight/Times 3 credits (3-0-0)); Mon & Wed 2.30-3.45 pm Consultation hours: By appointment or Monday 10 am to 12 noon Wednesday 10 am to 12 noon Prerequisites: No pre-requisites Course Description Business Communication offers practical advice and approaches for achieving success in all forms of workplace communication – whether you work for a large corporation, small firm, non-profit, the government or for yourself. You will learn how to adapt your messages to your audience, communicate across cultures and improve message effectiveness through planning, writing and revising. You will also learn the formats for letters, memos, email messages, proposals and progress reports that are used at work. Finally, you will acquire writing techniques that will help create goodwill, build interpersonal communication and improve your job hunting success. Learning Objectives At the successful completion of this course the student should be able to: 1) Adapt the message to the audience. 2) Plan, write and revise a document to improve clarity. 3) Identify the formats for letters, memos, email, proposals and reports. 4) Build goodwill and interpersonal communication skills. 5) Create persuasive resumes and job application letters. Required Reading Locker, K., Kaczmarek, S. K. and Braun, K. (2007). Business Communication: Building Critical Skills (3rd ed.). United States: McGraw-Hill Ryerson. Page 1 of 7
  • BUS 205 Business Communication/Fall 2007 Course Requirements The assignments and their weights are as follows: Attendance, Preparation & 5% Participation Chapter Summary Presentation 10% Research Paper 25% Mid-Semester Exam 20% Final Exam 40% Total 100% 1) Attendance, Preparation, & Participation (5%). The class meets 2 times a week. At Taylor University College the expectation is that students will attend and participate in all scheduled classes. You must fulfill 80% of required attendance and absences must be supported with evidence such as medical leave. Absences are deemed to be exceptions. As per College policy, students are responsible for any and all consequences of missed classes, including any instructions, handouts, notes, announcements of changes in the syllabus, etc., given out or announced in classes for which they are absent. It is expected that students will read all of the required reading prior to the scheduled class. Students are required to contribute to class discussions in a meaningful way: in order to do this, each student will have to have read the material carefully and arrive at the discussion with insights upon the text and thoughtful questions for discussion 2) Chapter Summary Presentation (10%). You will make a presentation on one of the course’s topics. Your presentation time is between 15 and 20 minutes. Your chapter summary presentation paper should be between 1,000 and 1,500 words double-spaced, Times New Roman font 12. You will submit your assignment paper just before presentation on your scheduled day of presentation. 3) Essay/Research Paper (25%). A 1,500-2,500 word research paper, double-spaced Times New Roman 12 font, is to be submitted just before presentation on your scheduled day of presentation. An essay should be a substantial piece of analysis. The essay should not simply report, summarize, or review class materials (though you are encouraged to draw from class lectures, discussion and readings). It should demonstrate thoughtful reflection, analysis, and should embody a conceptual argument in which various angles of the question are explored in fairness and at length. Your task: Choose one of the topics below. Canadian Business Skills: Next Decade Conduct a study into the business skills needed to enhance Canada’s economy in the next 10 years. In your report, identify current gaps and suggest changes to existing business programs offered by universities in Canada. A Comparative Study of Business Programs in Edmonton Compare and contrast the business programs offered by universities and colleges in Edmonton. Highlight the unique selling proposition of each program, if any. Your report should include comparison of fees, course offerings and other related areas. Selection Criteria of University Business Programs among Undergraduates Conduct a research among university students on their selection criteria of business programs. For each university sampled, your sample size must be a minimum of 30 students. Based on your findings, propose how Taylor University College can improve its business program. Multicultural Communication: A Guide to Immigrants How would you advise a new immigrant on the do’s and don'ts in relation to verbal and non-verbal communication patterns of Canadians? Multicultural Negotiation Styles Page 2 of 7
  • BUS 205 Business Communication/Fall 2007 You have been selected to represent your company on a business trip to a foreign country. Describe the potential cultural differences in doing business between Canadians and the foreign counterpart. You may choose the country of your preference. How to Improve the Quality of Academic Assignments Make a formal survey among lecturers to find the common weaknesses of students’ academic assignments. Recommend how students can improve the quality of their work. Doing Business with the World: International Business Languages What languages in the world are most used in business transactions? Identify the world’s top 3 languages and then recommend how Canadian graduates can prepare themselves for an international career. Verbal and Non Verbal Business Communication: A Study on Customer Service What are the common verbal and non-verbal errors in customer service? Recommend ways to improve these weaknesses. Document Requirements: You must submit your assignments in document format. Please follow the rules of professional documentation as outlined in your Business Communication text. You may give your team a consultancy name, for example, Millennium Communication Professionals. Ensure you submit a document that projects a professional image. . 4) Midterm/Unit Examination (20%). The mid-term exam will cover all readings and lectures and is scheduled for Wednesday, October 24 from 2.30 am to 3.30 am 5) Final Examination (40%). The final exam will cover all readings and lectures. The final exam is currently scheduled for Wednesday, December 12 from 9.00am to 11.00am. Guidelines for Written Assignments All written assignments are to be submitted in person on the scheduled day of presentation. Submit your assignment together with a diskette or CD. No late papers or assignments will be accepted. In addition, no term work can be accepted after the last day of class (please see the policy on “Incomplete Courses” in the Academic Calendar). Please note that students are required to retain a copy of all assignments (hard copy or electronic version). Assignments and papers should be typed and formatted according to the APA writing style. Grading of Assignments On Target (answers the research question) 20% Contents (depth of research, analysis, minimum 6 reference texts/journals) 20% Presentation (professional, visual aids, teamwork) 20% English (written and spoken) 10% Format (professional documentation – contents, illustrations, bibliography APA writing 10% style) Creativity (originality) 10% Bibliography (proper referencing) 10% Academic Honesty and Integrity Academic honesty and integrity is essential to the academic enterprise and the College community. All written work submitted must be your own. Guidelines for Research Writing defines plagiarism as the failure to give credit where credit is due: “To plagiarize is to give the impression that you have written something original which in fact you have borrowed from another without acknowledging that other person's work” (Guidelines for Research Writing, 2002, p. 5). If you borrow ideas or distinctive phrases, or include direct quotations in your written
  • BUS 205 Business Communication/Fall 2007 assignments, you must acknowledge your source(s) properly by in-text citation or footnote. It is also wrong to copy another person’s work or to submit an assignment previously handed in for credit in another course. Students guilty of plagiarism will receive a grade of zero for the assignment and will be brought to the attention of the College’s Discipline Committee. See the discussion in the Guidelines for Research Writing that you can purchase from the book store. Page 4 of 7
  • BUS 205 Business Communication/Fall 2007 Evaluation of Papers and Assignments Students will receive percentage grades on work completed throughout the term. The percentage will be converted to the alpha letter grading system at the end of term according to the following breakdown: Descriptor Alpha 4.0 Scale Grade A+ 4.00 Excellent A 4.00 A- 3.70 B+ 3.30 Good B 3.00 B- 2.70 C+ 2.30 Satisfactory C 2.00 C- 1.70 Poor D+ 1.30 Minimal Pass D 1.00 Failure F 0.0 Outline of Lectures, Readings & Due Dates Unit Week Date Lesson Readings and Assignment Due Dates Unit 1 1 Wed • Introduction to Business • Assignment briefing Building Effective Sep 5 Communication • Locker et al. (2007) Module 1 Messages Modules 1-5 2 Mon • Adapting message to audience • Q & A on assignments Sep • Communicating across cultures • Locker et al. (2007) Modules 2-3 10 2 Wed • Planning, writing and revising • Locker et al. (2007) Modules 4-5 Sep • Designing documents, slides and 12 screens Unit 2 Creating 3 Mon • You-attitude • Locker et al. (2007) Modules 6-8 Goodwill Sep • Positive emphasis Modules 6-8 17 3 Wed • Reader benefits • Locker et al. (2007) Modules 6-8 Sep 19 Unit 3 Letters, 4 Mon • Formats for hard-copy letters • Locker et al. (2007) Modules 9-10 Memos and Email Sep and memos Messages 24 • Email messages Modules 9-13 4 Wed • Informative and positive • Locker et al. (2007) Modules 11 Sep messages • G1 Chapter Summary Presentation: 26 Unit 3 Letters, Memos and Email Messages (Modules 9-13) 5 Mon • Negative messages • Locker et al. (2007) Modules 12-13 Oct 1 • Persuasive messages
  • BUS 205 Business Communication/Fall 2007 Unit 4 Polishing 5 Wed • Revising sentences and • Locker et al. (2007) Module 14 Your Writing Oct 3 paragraphs • G2 Chapter Summary Presentation: Modules 14-16 Unit 4 Polishing Your Writing (Modules 14-16) 6 Mon THANKSGIVING • No lesson Oct 8 6 Wed • Choosing the right word • Locker et al. (2007) Modules 15-16 Oct • Editing for grammar and • G3 Chapter Summary Presentation: 10 punctuation Unit 5 Interpersonal Communication (Modules 17-20) Unit 5 7 Mon • Listening • Locker et al. (2007) Modules 17-18 Interpersonal Oct • Working and writing in teams Communication 15 Modules 17-20 7 Wed • Planning, Managing & • Locker et al. (2007) Module 19 Oct Recording meetings • G4 Chapter Summary Presentation: 17 Unit 6 Research, Reports and Visuals (Modules 21-25) 8 Mon • Making oral presentations • Locker et al. (2007) Modules 20-21 Oct • Finding, analysing and 22 documenting information 8 Wed • MID-SEMESTER EXAM • Units 1-5 Oct 24 Unit 6 Research, 9 Mon • Proposals and progress reports • Locker et al. (2007) Modules 22-23 Reports and Oct • More short reports • G4 Research Paper Presentation Visuals 29 Modules 21-25 9 Wed • Formal reports • Locker et al. (2007) Modules 24-25 Oct • Using visuals • G3 Research Paper Presentation 31 Unit 7 Job 10 Mon • Researching jobs • Locker et al. (2007) Modules 26-27 Hunting Nov 5 • Creating resumes Modules 26-30 10 Wed • READING DAYS • Self-Study Nov 7 11 Mon • Job Application letters • Locker et al. (2007) Module 28 Nov 12 11 Wed • Preparing for Job Interviews • Locker et al. (2007) Module 29 Nov • G2 Research Paper Presentation 14 12 Mon • Following the interview: follow- • Locker et al. (2007) Module 30 Nov up letters and emails, and job • G1 Research Paper Presentation 19 offers 12 Wed • Revision Part 1-2 • Locker et al. (2007) Units 1-2 Nov 21 13 Mon • Revision Part 3-4 • Locker et al. (2007) Units 3-4 Nov 26 13 Wed • Revision Part 5-7 • Locker et al. (2007) Units 5-6 Nov 28 14 Mon • Self-Study (subjected to change) Units 1-7 Dec 3 14 Wed • Self-Study (subjected to change) Units 1-7 Dec 5 15 Final Exam Monday Dec 10 from 2.30 pm to 3.30 pm 16 Residences close Dec 17 Page 6 of 7
  • BUS 205 Business Communication/Fall 2007 Select Bibliography Guffey, M. E., (2007). Business Communication: Process and Product (4th ed.). Thompson South-Western Publishers. Northey, M. & McKibbin, J. (2008). Impact: A Guide to Business Communication (7 th ed.). Toronto: Pearson Education Canada. Thill, J. V., Bovee, C. & Cross, A. (2005). Excellence in Business Communication, Second Canadian Edition (2nd ed.). Toronto: Pearson Education Canada.