Clayton State University
School of Business
MGMT 3120 Managerial Communication Online
Important: MGMT 3120 Online is a complex, demanding course. The course
requires strong writing skills, advanced computer skills, and some experience
with online learning using WebCT Vista. In addition, the course requires the
mandatory on-campus time listed in the table below. These requirements are
not negotiable. If you cannot meet these requirements, please register for one
of the campus-based versions of this course.
Purpose Day / Date Time / Location
Orientation Saturday, May 31 9:30 a.m. – 12:30 p.m.
Personal Interview Arranged by student
Midterm Exam and Saturday, June 21 9:00 a.m. – 12:30 p.m.
Class Session Room T-112
(Laptop computers required)
Writing Assessment Saturday, July 12 9:00 a.m. – 12:30 p.m.
and Class Session Room T-112
(Laptop computers required)
Oral Presentations Saturday, July 26 Time assigned by collaborative
The following pages provide the complete syllabus and course schedule.
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Clayton State University School of Business
Managerial Communication: Online
Course Syllabus and Schedule: Summer Semester 2008 (CRN 53343)
Professor: Kathryn S. O’Neill, Ph.D.
Office Hours: By appointment
Phone: CSU Office: Tel (678) 466-4543 / Fax (678) 466-4599
Home Office: Tel (770) 649-7859
Home Page / Bio: http://business.clayton.edu/oneill
MGMT 3120 focuses on the study of the communication process within organizations, including
interactive communications and related external communications. The course contains
significant components of writing and speaking by students and requires lab activities related to
career planning. The official writing and oral presentation assessments for B.B.A. students are
administered in this course. (3 credit hours)
Prerequisites: Admission to the School of Business; ENG 1102.
Required Course Materials:
The required textbook is Business and Administrative Communication by Kitty O. Locker, 7th
Required Computer Competencies:
MGMT 3120 requires extensive use of WebCT Vista, Microsoft Word®, and Microsoft
PowerPoint®. Each CSU student is required to have ready access throughout the semester to a
notebook computer that meets faculty-approved hardware and software requirements for the
student’s academic program. See http://itpchoice.clayton.edu for full details of this policy.
Required On-Campus Meetings:
1. Orientation 3. Writing Assessment / Class Session
2. Midterm Exam / Class Session 4. Oral Presentations
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Course Learning Outcomes:
Upon completion of the course, students should be able to: Assessment Method
1. Know, comprehend, and apply four principles of effective Exam with embedded
business communication: questions keyed to
a. building goodwill, knowledge,
b. adapting the message to the audience, comprehension, and
c. making writing easy to read, application of the four
d. using a process to plan, compose, revise, and edit a
2. Demonstrate written communication skills by writing a clear, Grading rubric keyed
concise, and grammatically correct memo that accomplishes a to seven criteria for
given purpose and meets the seven criteria for effective effective writing.
writing as defined by the grading rubric.
3. Demonstrate oral presentation skills by preparing and Grading rubric keyed
delivering a persuasive oral presentation using PowerPoint® to six performance
that meets criteria in five performance elements as defined by elements.
the grading rubric.
In addition to the primary course outcomes, this course will enhance students’ ability to:
1. To think critically by completing a PAIBOC analysis (purpose, audience, information,
benefits, objections, and context) for a given communication situation.
2. Explain and demonstrate principles for building interpersonal rapport.
3. Demonstrate an understanding of team processes and group dynamics by working
collaboratively in a diverse team to produce both written documents and presentations.
4. Use basic communication technology appropriately in a business context (e.g., e-mail, Web-
based discussion boards, and PowerPoint®).
The official writing assessment is administered
in MGMT 3120. Students who fail to pass the Top Five Skills Employers Seek
official School of Business writing assessment
According to the Wall Street Journal . . . .
are required to enroll in WLAB 2999 Writing
Lab, a structured and graded laboratory
1. Communication skills
administered by the English Department.
2. Interpersonal skills
Students must enroll in WLAB 2999 for their
3. Ability to work well in teams
next term of attendance and in each subsequent
term until they have passed by earning a grade of 4. Analytical / problem-solving skills
C in the course. 5. Computer skills
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Course Administration: WebCT Vista
This course will be administered though WebCT Vista. All communication for MGMT 3120,
including e-mail, will be handled through the course Web site. Therefore it is essential that
students access WebCT Vista on a daily basis.
To access WebCT Vista, use the following URL: https://d.view.usg.edu
When the Institution Listing window opens, click on the Clayton State University hyperlink.
Click on the Log In button and enter the 5-digit numeric portion of your CSU e-mail address for
User Name. Use your DUCK pin as the Password.
To make sure your computer is properly configured for Vista, click on the hyperlink on the Vista
Log-In page. For guides on how to use Vista and other Internet tools, check the HUB Web site
located at http://thehub.clayton.edu/index.php?nav=hub_guides.
Course Requirements and Expectations:
To achieve the learning objectives, the course delivery system consists of eight components.
Specific grading criteria will be provided for each individual assignment or activity.
1. Self-Directed Learning.
Independent study includes reading assignments from the text, listening to
audio/PowerPoint® lectures, and completion of practice exercises. Knowledge of concepts
and principles based on the weekly reading assignments and audio lectures will be assessed
by graded quizzes administered through WebCT. The quizzes will be “open book” and
timed. Quiz submissions are due by midnight Monday for the previous week’s work and will
not be available after the deadline.
2. Collaborative Teams
Working and communicating effectively in teams, both on-site and virtually, is a key
managerial skill in today’s business environment. Accordingly, each student will be assigned
to a team consisting of 4 to 5 students. The team members will work together on a variety of
activities using the WebCT Discussion Board and provide editing / coaching support to each
other on the writing and oral presentation assignments. Discussion Board activities will be
graded by the professor. Participation and contribution to the collaborative process will be
graded based on peer evaluations.
3. Graded Writing Assignments
There will be three graded writing assignments. Complete instructions for each assignment,
including grading criteria, will be posted on WebCT. Five points will be deducted from the
point value of the assignment for each day past due. “Problems with technology” will not be
an acceptable excuse for late assignments.
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4. Writing Assessment
The official B.B.A.Writing Assessment will be administered in class on laptops using MS
Word®. Students will be required to write a situation analysis and a one-page memo based on
a case situation. The memo will be graded on both content and correctness using the same
criteria as the course writing assignments. Students who do not achieve 70 out of 100 points
(70%) will be required to take WLAB 2999. The memo will also be evaluated by external
assessors as part of the School’s assurance of learning process.
5. PowerPoint Assignment and Oral Presentation
Each student will design and deliver an 8-minute persuasive oral presentation in a small
group, conference room setting, supported by PowerPoint® and other appropriate media. The
presentation will be based on the case situation used to produce the persuasive memo for
writing assignment #3. This presentation will serve as the official B.B.A. oral
communication skills assessment. Students who do not achieve 70 out of 100 points (70%)
will be required to attend a special coaching session, revise the presentation, and present
again prior to grade submissions. Each presentation will also be video-taped and evaluated
by external assessors as part of the School’s assurance of learning process.
There will be one exam at midterm. The exam will be administered on laptops through
WebCT in a classroom according to the Course Schedule. This exam will be closed book
and will cover material covered in all self-study and team assignments. The exam will
consist of multiple choice, true-false, and fill-in-the-blank questions. The focus will be on
application and synthesis rather than simple regurgitation of facts. The weekly quizzes will
serve as a preview of both exam content and design.
The Exam date is firm. If the exam will be missed, the student must notify the professor in
advance and provide written documentation for the absence. An excused absence for medical
reasons requires a written excuse from a doctor’s office. The professor reserves the right to
exercise his personal judgment in allowing make-up exams and deducting points for exams
taken after the published exam date.
7. Personal Interview
All students will be expected to schedule a 15-minute individual interview by telephone with
the professor prior to the midterm withdrawal date. Appointments can be made through the
WebCT calendar. This interview is not optional and will be graded as part of course
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Grading System, Scale, and Policies
Weekly Quizzes: 8 @ 15 pts. each 120
Writing Assignment # 1: Personal Introduction 70
Writing Assignment # 2: Informative Memo 100
Writing Assignment # 3: Persuasive Memo 100
Writing Assessment* 100
Midterm Exam 100
Sample Power Point Slides 50
Persuasive Presentation 100
Peer Evaluation: Collaboration 50
Participation Points (“P Points”) 210
Vista Discussion Board Activities: 8 @ 20 pts each
Personal Interview (by June 20): 50 pts.
Total Course Points 1,000
Orientation Week Bonus Points up to 25
Total Possible Points 1,025
*Note: 70 points (70%) must be earned for the B.B.A. required Writing Assessment.
Students who do not achieve 70 points will be required to take WLAB 2999.
A = 900 and above The CSU policy concerning
B = 800 to 899 points children in classes and on-campus:
C = 700 to 799 points Children are not permitted in
D = 600 to 699 points classrooms.
F = Less than 600 points Faculty will not allow children to be
W = Withdrawal from the course on or before present in their classrooms. If a student
June 27, 2008 brings children to class, the student and
children must be told to leave the
WF = Withdrawal from the course after
June 27, 2008 Unattended children will not be permitted
on-campus (in hallways, the gym, the
See the University catalogue for the policies on library, outside of buildings, etc.).
withdrawal. Public Safety (678-466-4050) will be
notified if unattended children are
observed on campus. If faculty or staff
Academic Integrity: observe unattended children on-campus,
they are responsible for informing Public
Academic integrity is of paramount importance at Clayton Safety. The campus police will take any
State University. Students are expected to abide by the unattended children to the classroom of
Student Code of Conduct as outlined in the University’s the parent, and will get the parent out of
class. The parent will not be permitted to
official Student Handbook. bring such children into the classroom.
Parents are referred to Campus Life (UC
Room 258, 678-466-5422) for
information concerning childcare
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Students are expected to abide by all policies in the University Catalog, Student Handbook, and
the list of Basic Student Responsibilities posted on the Registrar’s Web site:
Individuals with disabilities who need to request accommodations or obtain this document in an
alternative format, please contact the Disability Services Coordinator, Student Center 255,
Please feel free to seek individual assistance from the professor.
Be sure to check the School of Business Web site for academic and career advisement:
The following course schedule provides a
The Mission of the School of Business is to:
detailed checklist of topics and
assignments by week. Review the Prepare a diverse student body for business and
schedule carefully for mandatory on- professional careers by providing a quality
campus activities. The course will require
Provide a student-centered environment, using
an average of four to six hours of work per technology to enhance student learning.
week. Please do not register for this Support faculty in applied and instructional
course if you cannot accommodate this research and service to the profession.
schedule. Serve primarily the metropolitan Atlanta area.
This course syllabus and accompanying course schedule provide a general plan for the course.
Adaptations may be made during the semester to accommodate the needs of the class and fulfill
the goals of the course.
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MGMT 3120 Managerial Communications: Online
Course Schedule and Checklist
Summer Semester 2008
Note: Chapter readings are from Business & Administrative Communication (BAC) by Locker.
Week of May 27 (Week 1)
Course Orientation / Team Assignments
Chapter 1: Business Communication, Management, and Success
Complete the Student Information Form (received by CSU list-serve e-mail) and return as an
attachment to email@example.com by Tuesday, May 27
o Important: Students who fail to return the Student Information Form by 5/27 will be
administratively dropped from the course to make room for wait-listed students.
Tour the MGMT 3120 WebCT Vista course site (https://d.view.usg.edu)
o WebCT Vista will be available by Friday, May 23, 2008, 5:00 p.m.
o Note: The course site will not be available to drop/add students until after files have been
synchronized with the DUCK on Thursday, May 29, 2008, 5:00 p.m.
Check the WebCT Class Bulletin Board (5 point bonus opportunity)
Read Chapter 1 in the text (BAC).
Listen to lecture on Chapter 1 (WebCT: Course Resources / PowerPoint Lectures).
o Note: lectures require RealPlayer®. If you need to install RealPlayer®, go to
http://www.realplayer.com and click on the link to a free download (top right hand
Attend Mandatory Orientation: Saturday, May 31, 9:30 a.m. – 12:30 p.m., Room T-112.
Print, review, and bring to the orientation the following documents:
o Syllabus / Course Schedule
o Assignment 1 Instructions (WebCT: Course Resources / Assignments)
o Quiz Ground Rules (WebCT: Course Resources / Documents)
Bring your laptop computer to the orientation. You will use your laptop to complete a
grammar / punctuation assessment (10 bonus points). Important: No computer, no bonus
After the orientation:
o Complete the Orientation Quiz (10 bonus points).
o Complete Quiz 1 (15 points). Closes midnight Monday, June 2.
Notes / Questions for Orientation:
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Week of June 1 (Week 2)
Chapter 2: Building Goodwill
Read and study Chapter 2.
Listen to lecture on Chapter 2.
Complete Quiz C-2 (15 points).
Complete Self-Directed Learning Exercise C-2 (Course Resources / Documents).
Read the document Discussion Board Guidelines (Course Resources / Documents).
Complete Discussion Board Activity C-2 (Course Resources / Discussion Board Activities –
o Note: Complete your initial posting by Wednesday of this week to earn full points
Review Appendix B in BAC (Writing Correctly).
Complete and submit Assignment 1 to WebCT Drop Box (deadline = 6/9: 70 points)
o Note: send a copy of Assignment 1 to your team members.
Read the document Personal Interview Preparation (WebCT / Course Resources /
Make an interview appointment on the WebCT calendar.
Chapter 3: Adapting Your Message to the Audience
Read and study Chapter 3.
Listen to lecture on Chapter 3.
Complete Quiz C-3 (15 points).
Complete Self-Directed Learning Exercise C-3.
Complete Discussion Board Activity C-3 (20 points).
Review the document Collaborative Skills and Peer Evaluation (WebCT / Course
Resources / Documents).
Week of June 8 (Week 3)
Chapter 4: Making Your Writing Easy to Read
Reminder: Assignment 1 is due Monday , 6/9 (70 points).
Read and study Chapter 4.
Listen to lecture on Chapter 4.
Complete Quiz C-4 (15 points).
Complete Self-Directed Exercise C-4.
Complete Discussion Board Activity C-4 (20 points).
Chapter 5: Planning, Composing, and Revising
Read and study Chapter 5.
Listen to lecture on Chapter 5.
Complete Self-Directed Exercise C-5
Complete Quiz C-5 (15 points).
Begin review for mid-term exam (see Resources / Documents / Exam Study Guide).
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Week of June 15 (Week 4)
Chapter 7: Informative & Positive Messages
Midterm Exam and Class Session
Read and study Chapter 7.
Listen to lecture on Chapter 7.
Complete Quiz C-7 (15 points).
Complete Discussion Board Activity C-7 (20 points).
Review instructions and begin work on Writing Assignment 2: planning, gathering, drafting.
(WebCT Course Resources / Assignments).
Review the Exam Study Guide and prepare for midterm exam scheduled for June 21.
In preparation for our class session on June 21, review and print the following documents:
o Microsoft Word Comments Tutorial (WebCT Course Resources / Assignments)
o Assignment 3 instructions
o Assignment 3 case situations. Rank the cases in terms of your preference. We
will make case selections within each team during class
Exam: Saturday, June 21, 9:00 a.m. – 10:00 a.m., Room T-112
o This exam will be administered on laptops using WebCT and will cover Chapters 1
through 5, Chapter 11, Appendix B, and audio lecture notes.
Class Session: Saturday, June 21, 10:10 a.m. – 12:30 p.m., Room T-112
o We will cover some administrative issues during this session, including use of MS
Word Comments and selection of the case study for your persuasive memo
assignment and oral presentation.
Week of June 22 (Week 5)
Informational Memo: Assignment 2
Send Assignment 2 to team members for feedback by Tuesday of this week.
Return feedback to team members on Assignment 2 by Friday of this week.
Revise, edit, proof and submit Assignment 2 to WebCT Drop Box (deadline = Monday, 6/30:
Chapter 9: Persuasive Messages
Read and study Chapter 9.
Listen to lecture on Chapter 9.
Complete Quiz C-9 (15 points).
Complete Discussion Board Activity C-9 (20 points).
Begin work on Assignment 3 (planning, gathering, drafting).
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Week of June 29(Week 6)
Chapters 15: Using Graphs and Other Visuals (PowerPoint® Design)
Reminder: Assignment 2 due Monday, 6/30 (100 points).
Read Chapter 15.
Listen to lecture on Chapter 15.
Complete Quiz C-15 (15 points).
Review the instructions for the Persuasive Oral Presentation assignment and begin work on
the six sample PowerPoint® slides as outlined in the assignment (planning, gathering,
o Note: Bring a draft of your slides to the Saturday 7/12 class session.
Review the document Writing Assessment for an overview of the writing assessment process
(WebCT: Course Resources / Documents).
Read the document Interpersonal Communication (WebCT: Course Resources / Documents)
Complete Discussion Board Activity: “Social Intelligence” (20 points)
Week of July 6 (Week 7)
Persuasive Memo: Assignment 3
Send Assignment 3 to team members for feedback by Tuesday of this week.
Return feedback to team members on Assignment 3 by Friday of this week.
Revise, edit, proof and submit Assignment 3 to WebCT Drop Box (deadline = Monday, 7/14:
Chapter 16: Making Persuasive Oral Presentations
Read and study Chapter 16.
Listen to lectures on Chapter 16.
Complete Quiz C-16 (15 points).
Complete Discussion Board Activity C-16 (20 points).
Continue working on the design and delivery of your persuasive presentation. Get input on
your ideas from your team members.
Begin work on your persuasive oral presentation.
Important: Instructor and Course Evaluations are available on the DUCK this week.
Writing Assessment: Saturday, July 12, 9:00 a.m. – 10:15 a.m., Room T-112
o This assessment will be administered on laptops using MS Word® .
Class Session: Saturday, July 12, 10:30 a.m. – 12:30 p.m., Room T-112
o You will provide feedback to your team members on their PowerPoint® slides and
we will discuss the plans for oral presentations.
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Week of July 13 (Week 8)
Review document Use of Media & Technology.
Complete Discussion Board Activity: “E-Mail” (20 points).
Complete and submit your six sample PowerPoint slides to the WebCT Drop Box (deadline
= July 21: 50 points).
Complete the design of your persuasive presentation (100 points).
Rehearse, rehearse, and rehearse some more!
Important: Instructor and Course Evaluations are available on the DUCK this week.
Week of July 20 (Week 9)
Prepare a packet for your presentation containing the following items arranged in this order:
a. Oral Presentation Grade Sheet (Course Resources / Assignments)
b. Revised Assignment 3 (PAIBOC analysis and memo)
c. Printed copy of your PowerPoint slides (6 per page format / grayscale).
d. Other handouts used in the presentation (if applicable)
e. A completed Collaborative Peer Evaluation Form for each team member (Course
Resources / Documents).
Important: Bring the completed presentation packet to your presentation.
Deliver you persuasive presentation (with your team members as the audience) on Saturday,
July 26, according to the following tentative schedule (100 points):
Time School of Business School of Business
Room TBA* Conference Room
8:00 a.m. – 9:30 a.m. Team 1 (rehearsal)
9:30 a.m. – 11:00 a.m. Team 2 Team 1
11:00 a.m. – 12:30 p.m. Team 3 Team 2
1:00 p.m. – 2:30 p.m. Team 4 Team 3
2:30 p.m. – 4:00 p.m. Team 5 Team 4
4:00 p.m. – 5:30 p.m. Team 5
Note: Alternate evening dates may be available the week of July 20 subject to negotiation with
the instructor. All members of a team must agree on the alternate date and time.
1. Review your presentation against the Grade Sheet criteria. Practice your presentation to
insure the timing (8 minutes, + or – 1 minute).
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2. We will use one computer for the presentations. Bring your PowerPoint file on a flash
(thumb) drive or e-mail the file in advance to your team coordinator.
3. Remember that, given the case situations, the decision makers would expect to see some
financial data or analysis in your presentations.
4. You will receive feedback and your grade at the conclusion of your presentation.
Final grade points and letter grades will be posted on WebCT by Wednesday, July 30, 2008
(5:00 p.m.) and on the DUCK by Friday, August 1, 2008 (5:00 p.m.).
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