Chapter 1 PowerPoint Slides

5,089 views
4,922 views

Published on

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,089
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
168
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Chapter 1 PowerPoint Slides

  1. 1. Understanding Business Communication Copyright © 2001 South-Western College Publishing Co. Special Challenges Common Communication Barriers Communication Skills Are Critical What Experts Say The Communication Process Objectives O U T L I N E 1 C H A P T E R
  2. 2. <ul><li>1. Describe how effective communication skills lead to personal and professional success. </li></ul><ul><li>2. List the special challenges facing business communicators. </li></ul><ul><li>3. List the most common communication barriers in business. </li></ul><ul><li>4. Explain the different parts and their relationships in the model of communication. </li></ul>Learning Objectives
  3. 3. <ul><li>Executives at 1,000 of the largest U.S. corporations say that interpersonal, written, and oral skills are the most difficult to find in job applicants. </li></ul><ul><li>The better your communication skills the more earning potential you will have in life. </li></ul><ul><li>We focus on those communication skills that executives consider most critical for business professionals. </li></ul>Describe how effective communication skills lead to personal and professional success. WHAT BUSINESS EXPERTS SAY ABOUT DEVELOPING COMMUNICATION SKILLS Special Challenges Common Communication Barriers Communication Skills Are Critical What Experts Say The Communication Process
  4. 4. <ul><li>You will appear more valuable when others easily understand your ideas, goals, and plans. </li></ul>COMMUNICATION SKILLS ARE CRITICAL FOR A SUCCESSFUL CAREER Opportunities for Promotion <ul><li>If you cannot express yourself through: </li></ul><ul><ul><li>letters </li></ul></ul><ul><ul><li>reports </li></ul></ul><ul><ul><li>memos </li></ul></ul><ul><ul><li>interviews </li></ul></ul><ul><ul><li>business conversations </li></ul></ul><ul><ul><li>presentations and negotiations </li></ul></ul><ul><li>… you may find yourself passed over for higher level jobs. </li></ul>Improved Self-Presentation Skills What Experts Say Special Challenges Common Communication Barriers Communication Skills are Critical The Communication Process Describe how effective communication skills lead to personal and professional success.
  5. 5. <ul><li>For example: </li></ul><ul><ul><li>Republic Steel has a plant entirely run by self-directed teams. </li></ul></ul><ul><ul><li>Shell Exploration and Production Company has designated 50 coaches who educate and support teams. </li></ul></ul><ul><ul><li>United Airlines Component Maintenance Center restructured its departments into teams called Product Centers. </li></ul></ul>What Experts Say Special Challenges Common Communication Barriers Communication Skills are Critical The Communication Process Describe how effective communication skills lead to personal and professional success.
  6. 6. <ul><li>In the industrial age, human knowledge doubled every ten years; now knowledge doubles every year. </li></ul><ul><li>The industrial age was successful because workers followed orders. </li></ul><ul><li>Organizations in the information age cab only survive by employing people who take on responsibility and use their skills effectively. </li></ul><ul><li>The key to using technology to manage information is knowing how to use it as a communication device. </li></ul>List the special challenges facing business communicators. CHALLENGES FACING THE BUSINESS COMMUNICATOR Information Management What Experts Say Special Challenges Common Communication Barriers Communication Skills are Critical The Communication Process
  7. 7. <ul><li>Cultural diversity--a highly diverse group of people,ideas, attitudes and backgrounds. </li></ul><ul><li>Today there are more: </li></ul><ul><ul><li>females </li></ul></ul><ul><ul><li>African-Americans </li></ul></ul><ul><ul><li>Hispanic </li></ul></ul><ul><ul><li>Native American </li></ul></ul><ul><ul><li>Asian American </li></ul></ul><ul><ul><li>physically challenged workers </li></ul></ul><ul><li>You will need to respond to the differing backgrounds and needs of your co-workers. </li></ul>Cultural Diversity What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the special challenges facing business communicators.
  8. 8. <ul><li>Every organization competes for capital, human resources, and sales. </li></ul><ul><li>Requires many of the skills involved with cross-cultural communication at home. </li></ul><ul><li>Develop an awareness of norms and values of other countries. </li></ul><ul><ul><li>A direct approach (American) versus small talk (French) </li></ul></ul><ul><li>Other communication barriers : </li></ul><ul><ul><li>customs </li></ul></ul><ul><ul><li>rituals </li></ul></ul><ul><ul><li>nonverbal behaviors </li></ul></ul><ul><ul><li>different views of time and space </li></ul></ul>Globalization What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the special challenges facing business communicators.
  9. 9. <ul><li>Technology shapes communication. </li></ul><ul><li>The internet and the World Wide Web . </li></ul><ul><li>An estimated 63 million web users (30% of the U.S. population over the age of 15) 14 . </li></ul>Technology Ethics <ul><li>Pressure to compromise their ethical standards to get the job done. </li></ul><ul><li>Reasons for unethical communication practices 18 : </li></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the special challenges facing business communicators.
  10. 10. <ul><ul><li>Pressure to produce results </li></ul></ul><ul><ul><li>Misunderstanding the difference between ethical and unethical behavior </li></ul></ul><ul><ul><li>Bending to situations or people pushing unethical acts </li></ul></ul><ul><ul><li>Observing or imitating poor role models </li></ul></ul><ul><ul><li>Ignoring ethical behavior in the interests of profits </li></ul></ul><ul><ul><li>Believing that “everybody does it” “they’ll never know” “this is my right” </li></ul></ul><ul><li>Ethical communication is not only morally correct, but also highly profitable. </li></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the special challenges facing business communicators.
  11. 11. What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process Table 1.3 International Differences in Nonverbal Communication Gesture/ Body Language U.S. Custom International Customs Shaking hands Firm grip Japanese: bow Middle East: a gentle grip Eye contact Direct Japanese: avert “ O.K.” gesture Enthusiasm, acceptance France: worthlessness Nodding/ shaking head Nodding: yes Shaking: no Bulgaria; the opposite
  12. 12. <ul><li>Communicators are often unaware that their information is of poor quality, outdated, or poorly designed. </li></ul><ul><li>Information quality is relative. </li></ul><ul><li>You cannot always rely on familiar and trusted sources of data. </li></ul>List the most common communication barriers in business. COMMON COMMUNICATION BARRIERS Mismanaged Information What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process <ul><li>Poor communication skills result in material that is poorly organized, overwritten, and full of errors. </li></ul><ul><li>Oral communication: mistakes, lose their places, fail to use proper gestures, and speak in monotones. </li></ul>Inadequate Communication Skills
  13. 13. Inappropriate Communication Media <ul><li>The systems or carriers that take message to people. </li></ul><ul><ul><li>Includes: letters, reports, memorandum, conversation , speeches, telephones, computers, and fax machines </li></ul></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the most common communication barriers in business. Inadequate Feedback <ul><li>Feedback is the response that a receiver of communication makes to the sender. </li></ul><ul><li>Reasons: Not enough time, friction between communicators. </li></ul>
  14. 14. <ul><li>Communication anxiety is the fear or the stress associated with certain types of communication situations. </li></ul><ul><ul><li>The fear and stress with certain types of communication is commonplace in the business world. </li></ul></ul><ul><ul><li>For example, stage freight, or the fear of speaking in public. </li></ul></ul><ul><ul><li>Other stressful communication situations include: </li></ul></ul><ul><ul><ul><li>performing appraisal interviews </li></ul></ul></ul><ul><ul><ul><li>leading task force groups </li></ul></ul></ul><ul><ul><ul><li>reprimanding employees </li></ul></ul></ul><ul><ul><ul><li>delegating tasks to subordinates </li></ul></ul></ul><ul><ul><ul><li>making small talk </li></ul></ul></ul>Communication Anxiety What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process List the most common communication barriers in business.
  15. 15. Explain the different parts and their relationships in the model of communication. THE COMMUNICATION PROCESS Stimulus A flow of messages from a source (sender) to a receiver using a channel. <ul><li>Anything that causes you to consider the communication process. </li></ul><ul><li>Includes information management, critical thinking, an setting goals. </li></ul>Analysis Developing Messages <ul><li>Five steps: decision making, context analysis, message design, media selection, and evaluation. </li></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process
  16. 16. Encoding <ul><li>The process of actually sending a message through a media destined for a receiver. </li></ul><ul><li>Refers to receiving and processing messages, making sense of the message. </li></ul>Decoding Analysis <ul><li>Message interpretation: making sense of the message. </li></ul><ul><li>Message evaluation: reception, comprehension, benefits, timeliness, appropriateness, creditability, and influence. </li></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process Explain the different parts and their relationships in the model of communication.
  17. 17. Mutual Understanding <ul><li>The receiver must understand the message sent by the sender, the sender must know the the receiver understands the message. </li></ul><ul><li>Refers to any response that you make to the sender of a message. </li></ul>Developing A Feedback Message Noise <ul><li>Anything that interferes, detracts, or adversely affects the message. </li></ul><ul><ul><li>Internal interference: processes within a person </li></ul></ul><ul><ul><li>External distortions: environmental noise </li></ul></ul>What Experts Say Common Communication Barriers Communication Skills are Critical Special Challenges The Communication Process Explain the different parts and their relationships in the model of communication.
  18. 18. Sending Receiving Message Development Decoding Mutual Understanding Developing Feedback Messages Mutual Understanding Encoding Analysis Stimulus Analysis Message Feedback Noise What Experts Say Common Communication Barriers The Communication Process Communication Skills are Critical Special Challenges Figure 1.1 The Communication Process 1. Information management 2. Critical thinking 3. Goal setting 1. Determine purpose 2. Situation analysis 3. Message design 4. Media selection 1. Interpretation 2. Evaluation
  19. 19. The End Copyright © 2000 South-Western College Publishing Co.
  20. 20. References 16 Golden, 1986 18 (Reidenbach & Robin, 1989; Tuleja, 1985 14 Maguire, T. Web nets the masses. Inc. Magazine , December,1998, p. 18-20.

×