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Business Plan
 

Business Plan

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    Business Plan Business Plan Document Transcript

    • Business Plan Business Plan 2002 - 2004 Prepared February 2002 Page i For the Time Period of 2002 - 2004
    • City of Leduc Page ii Prepared February 2002
    • Business Plan Table of Contents Introduction.................................................................................... 1 The City of Leduc Today ............................................................... 1 Vision............................................................................................. 1 Mission .......................................................................................... 2 Core Activities................................................................................ 4 Strategic Objectives, Key Results, and Outcome Measures......... 6 Strategic Objective: Governance and Leadership .....................................7 Strategic Objective: Economic Development and Promotion ....................8 Strategic Objective: Relationships .............................................................9 Strategic Objective: Planned Development .............................................10 Strategic Objective: Programs and Services ...........................................11 Strategic Objective: Infrastructure ...........................................................12 Strategic Objective: Environment ............................................................13 Strategic Objective: Communication........................................................14 Summary ..................................................................................... 15 Page iii For the Time Period of 2002 - 2004
    • City of Leduc Page iv Prepared February 2002
    • Business Plan Introduction In January 2002, the City Council and Administration Executive participated in a three-day planning workshop to chart the City’s course of direction for the future. The result, the City of Leduc’s 2002 – 2004 Business Plan, identifies the strategic objectives that the City will focus on over the next three years. Key results and outcome measures for each objective will guide the prioritization and delivery of services given the opportunities and challenges that the City currently faces. The City of Leduc Today The City of Leduc has evolved considerably over the past six years to the point where today it is described as: ! A great place to live and work; ! A vibrant, busy, growing community with “huge potential”; ! Business-friendly; ! The “Best Kept Secret in the Region”; and ! A community with experienced, responsible leaders who work well together. Vision The vision for the City is: A thriving community of opportunity. Page 1 For the Time Period of 2002 - 2004
    • City of Leduc Mission The mission of the City is: To enhance the quality of life in our community through effective, innovative, responsible leadership. The key components of the mission statement include: ! Quality of Life in Our Community ⇒ Safe, caring, fun ⇒ Beautiful, clean ⇒ Affordable, inclusive, accessible ⇒ Filled with community pride ! Effective ⇒ Quality service ⇒ Meet goals, objectives, and targets ⇒ Satisfied customers and staff ! Innovative ⇒ Use appropriate technology ⇒ Strategic alliances and partnerships ⇒ New and better ways of doing things ⇒ Thinking “outside of the box” ! Responsible ⇒ Fiscally responsible, accountable ⇒ Guided by relevant legislation ⇒ Ethical ⇒ Advocate Page 2 Prepared February 2002
    • Business Plan ! Leadership ⇒ Clear roles and responsibilities ⇒ Participatory ⇒ Based on mutual trust and respect ⇒ Willing to take risks ⇒ Decision makers ⇒ Open, confident ⇒ Informed, visionary ⇒ Good listeners ⇒ Consensus builders ⇒ Negotiators, ambassadors, facilitators Page 3 For the Time Period of 2002 - 2004
    • City of Leduc Core Activities The City of Leduc is governed by an elected council consisting of a mayor and six aldermen elected at large once every three years. The Municipal Government Act authorizes the elected Council to establish service delivery mechanisms that meet the needs and wants of the community. The City, through its business planning process, has identified core activities that contribute to a high quality of life for the community. These core activities include: ! Governance and Leadership – fiscal responsibility and stewardship ! Programs and Services – recreational, social, cultural, protective, corporate ! Relationships – local, regional, provincial, federal ! Planned Development – land use planning, managing growth ! Economic Development and Promotion – marketing, regional co-operation, promoting a positive business environment ! Infrastructure – transportation, utilities, facilities ! Environment – open space, water, air, noise, waste management ! Communication – information dissemination, consultation (See figure, next page.) Page 4 Prepared February 2002
    • Business Plan Governance and Leadership Economic Environment Development and Promotion Infrastructure Relationships Programs Planned and Development Services City of Leduc Core Activities Page 5 For the Time Period of 2002 - 2004
    • City of Leduc Strategic Objectives, Key Results, and Outcome Measures Strategic objectives, which are defined for each core activity, articulate the expected outcomes of the City’s vision and mission. In this plan, each strategic objective is accompanied by related key results and outcome measures. Key results define what the City will do. Outcome measures define how the City knows if progress is being made toward the strategic objectives. Core Strategic Key Vision Mission Activities Objectives Results Outcome Measures Business Planning Framework Page 6 Prepared February 2002
    • Business Plan Strategic Objective: Governance and Leadership Provide responsible leadership and government for the community. Key Results ! Sound fiscal management practices will be followed ! Effective policies will be developed ! Visionary direction will be provided to the community ! Strategic objectives will regularly be reviewed and revised as necessary ! A culture focused on on-going professional development will be built ! On-going community needs and concerns will be recognized ! Leduc will continue to exist as an independent municipality ! Other levels of government will be actively lobbied for increased fiscal independence Outcome Measures ! No deficit ! High level of public satisfaction with City policies and quality of local government provided ! Formalization of the business planning and review cycle ! High level of staff satisfaction with growth opportunities within the organization ! Administration’s achievement of objectives ! Leduc retains the right to operate as a municipality ! Demand on municipal taxes by other levels of government is reduced Page 7 For the Time Period of 2002 - 2004
    • City of Leduc Strategic Objective: Economic Development and Promotion Actively encourage planned economic development and revitalization through cooperative partnerships and effective promotion. Key Results ! Existing land within the City will be made marketable ! Effective promotional strategies will profile the City ! A business-friendly climate will be maintained ! Commercial-industrial development will actively be solicited Outcome Measures ! Number of development permits issued each year ! Dollar value of development permits issued each year ! Number of mix of residential dwellings built each year ! Movement towards a 60:40 split in the residential / commercial- industrial assessment ratio Page 8 Prepared February 2002
    • Business Plan Strategic Objective: Relationships Foster and encourage strong lines of communication and working relationships to effectively link the City with local, regional, provincial and federal agencies. Key Results ! Strategic partnerships that benefit the City will be actively pursued ! City services and expertise will be marketed to surrounding communities ! Positive relationships will be maintained with federal, provincial and other municipal governments ! Relationships with local government partners (e.g., school boards, health authority) will be strengthened ! Participation in regional associations will continue Outcome Measures ! Use of City services by other communities ! Willingness of other groups to partner with the City ! Frequency and effectiveness of meetings with local government partners Page 9 For the Time Period of 2002 - 2004
    • City of Leduc Strategic Objective: Planned Development Effectively plan for development that recognizes the current need and anticipates the long-term needs of the community. Key Results ! Council will review the Municipal Development Plan (MDP) and Land Use Bylaw (LUB) to ensure they are valid and current ! The community will be informed and given the opportunity to be involved in future planning ! A clear vision of the City’s desired future will be consistently communicated ! A climate that promotes orderly growth will be maintained ! Infrastructure planning will encourage development ! The need to plan will be balanced with the need to have flexibility to adjust to market conditions Outcome Measures ! High satisfaction level of residents, developers and business community with development ! Variety of affordable housing choices ! Assessment growth of 3% per year ! Achieve annual growth of 100 single family units Page 10 Prepared February 2002
    • Business Plan Strategic Objective: Programs and Services Provide quality, relevant and cost-effective services for the community. Key Results ! City programs and services will be affordable to the community ! Information on available programs and services will be communicated to the community ! New, innovative service delivery models will be explored and implemented as appropriate ! New and existing services will be scrutinized to determine relevancy and cost effectiveness Outcome Measures ! High satisfaction level with range and quality of services ! Comparable tax levels with surrounding communities relative to services provided and service levels ! Identification and, where practical, implementation of new and innovative service delivery channels ! Operational cost recovery level for facility based recreation programs is maintained at 70% Page 11 For the Time Period of 2002 - 2004
    • City of Leduc Strategic Objective: Infrastructure Plan and provide for the continued development and maintenance of quality infrastructure and facilities in accordance with the needs of the community. Key Results ! Appropriate levels of maintenance will protect the City’s infrastructure investment ! The long-term infrastructure plan will be consistent with the Long Range Financial Plan ! Partnership opportunities to acquire and/or build infrastructure and facilities will be explored ! Preventive maintenance procedures will be implemented ! The City will strive to maximize the cost-effective life expectancy of its infrastructure Outcome Measures ! High satisfaction level with infrastructure and facilities ! High priority infrastructure projects are identified and initiated on a cost effective basis Page 12 Prepared February 2002
    • Business Plan Strategic Objective: Environment Provide leadership on environmental matters facing the City through comprehensive planning and effective policies and programs. Key Results ! Environmentally-friendly municipal operations will be maintained and enhanced ! Opportunities to enhance recycling initiatives will be explored ! The commitment to protect and beautify the environment in and around the community will be visibly demonstrated ! Leduc’s environmental goals will be achieved by working with strategic partners and the community ! Policies and programs will reflect the City’s environmental leadership efforts Outcome Measures ! High satisfaction level with the City’s environmental efforts ! Environmental assessment of municipally-owned operations is performed; the results and action plan are available to the public ! Public awareness of environmental issues and opportunities ! Public participation in programs focused on environmental matters ! Regular review of noise and air quality issues Page 13 For the Time Period of 2002 - 2004
    • City of Leduc Strategic Objective: Communication Ensure the community receives timely, accurate and relevant information and has the opportunity to provide input and feedback. Key Results ! A communication plan will guide City communications’ efforts ! Stakeholders affected by City initiatives will be identified and considered in communication activities ! A variety of communication channels will be used to reach the broadest audience within the community ! Communication and consultation are a major priority with planned City initiatives Outcome Measures ! High level of customer awareness of City priorities and issues ! High satisfaction level with the City’s external communication Page 14 Prepared February 2002
    • Business Plan Summary The establishment of this Business Plan for the City is only the first step in the on-going planning cycle that the City follows (see figure below). The business planning process triggers administrative planning, financial planning, and annual budgeting. These planning activities drive the programs and services that will be offered and the service levels (performance measures) that will be achieved. The evaluation of defined performance measures is used to create new or modify existing strategic objectives and the cycle starts anew. City Business Plan Performance Administrative Measurement Business Plan Public Communications Programs Long Range and Financial Services Plan Annual Budget Planning Framework Page 15 For the Time Period of 2002 - 2004
    • City of Leduc Questions regarding this business plan should be directed to: The Mayor or any Alderman The City of Leduc Telephone: (780) 980-7177 email: mayor@city.leduc.ab.ca Page 16 Prepared February 2002
    • Business Plan This business plan has been ratified and accepted by the City of Leduc. Mayor George A. Rogers Alderman Judy Archie Alderman Terry Atkinson Alderman Bill Hamilton Alderman Greg Krischke Alderman Bob MacDonald Alderman Roland Owens Date Approved: June 24, 2002 Page 17 For the Time Period of 2002 - 2004