BUSINESS COMMUNICATIONS Fall 2006 Section 091-Thursdays 6:30 pm
University Catalog Description Section
MGMT 3160. Business Communications. (WO) (3) Prerequisite: & Day Start time Location
Junior standing. The nature and problems of individual, interpersonal
and organizational communication in business. Various verbal
techniques such as presentations, graphics, public speaking and 007 TR 3:30 p.m. sharp Friday Bldg., Rm 34
writing will be developed and practiced for effective organizational 0900TR 5:00 p.m. sharp Friday Bldg., Rm 36
and individual performance. (Fall, Spring, Summer) (Evenings) 092 T 6:30 p.m. sharp Friday Bldg., Rm 36
CATT Statement 091 R 6:30 p.m. sharp Friday Bldg., Rm 36
All core courses in The Belk College of Business Administration are
committed to fulfilling one or more of four major competency areas Instructor Office Hours
identified by the letters CATT: Communication and Technology Skills,
Adaptability to Change, Globalization, and Diversity, Teamwork and
Cheryl L. Kane, MBA T Noon-3:00 pm
Leadership, and Thinking, Integration, and Problem Solving. In the firstname.lastname@example.org W 4:00 - 7:00 p.m.
Department of Management, MGMT 3160 is targeted at the first of R Noon-3:00 pm
these learning outcomes, Communication and Technology Skills. The
purpose of this course is to help you effectively communicate orally Telephone 704-687-2005
and in writing to a variety of different audiences.
Office: 250 E
1. Understand communication components and processes
2. Understand the attributes and process of interpersonal and group communication
3. Understand the impact your communication processes can have on interpersonal communication
4. Recognize the role of the audience in your preparation and presentation of messages
5. Appreciate and effectively manage diversity and intercultural differences in the communication process
6. Understand your technology options and skillfully use them to improve written and oral communication
7. Organize and develop effective informative and persuasive business presentations
8. Understand and develop effective business correspondence including memos, letters, and reports
9. Understand the job search process including cover letters, resumes, and interviewing techniques
REQUIRED 1. Contemporary Business Communication, by Scot Ober,
TEXTBOOKS Houghton Mifflin Publishing Company, Sixth edition, 2006. (“CBC”)
Optional recommended reading based on your individual interest, need, or inquisitiveness:
o 96 Great Interview Questions to Ask Before You Hire, by Paul Falcone, AMACOM, 1997.
o The 7 Hidden Reasons Employees Leave, by Leigh Brahaham, AMACOM, 2005.
o Influence Science and Practice, by Robert B. Cialdini, Allyn and Bacon, Fourth edition, 2001.
o Maximum Influence, by Kurt W. Mortensen, AMACOM, 2004.
o No!, How one simple word can change your life, by Jana Kemp, AMACOM, 2005
TEXT WEB SITE http://college.hmco.com/business/ober/buscom/6e/students/index.html
NOTE This syllabus is a guide and is subject to change. Changes will be announced in class.
Your attendance in class is expected. You are responsible for material covered in class.
Students are responsible for obtaining information missed in class from other students.
OF INTEREST If you intend to seek gainful employment or promotion in the future, this course is designed
to help you prepare for that goal. You will create a cover letter, resume’, thank you letter,
complete a mock interview, and receive direct feedback and coaching on all of the same. It
is intended that you will create these items with a job description in mind that fits the
position you would like to have in the future in order to support you in this goal.
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1. Read assignments before class. If you do not understand certain concepts in the readings, ask questions in
class or schedule a time to meet with the professor.
2. Your positive participation in class is expected. A significant amount of learning from class discussions and
disseminated information occurs in class. Missing class will mean you may miss vital information. The cost to
you will be the likelihood of failure to obtain the full value of the course. This is a course from where you can
build skills to help you achieve full success in your college career and in your professional pursuits.
3. Homework - You earn valuable skill and points for homework if you consistently complete homework
- Homework will only be accepted during the class period it is due.
- All portions of the homework must be completed in order to receive credit.
Hard copy and electronic homework should be in the following format:
Font 12 point
Line space Double
Header Assignment name, date due
Footer Your name, page number, date printed
Electronic Homework Instructions
To reflect today’s electronic environment, several assignments will be transmitted via email.
If you do not have reasonable access to email, see the instructor before the first assignment is due.
Software to be used for electronic homework: Microsoft WORD (only)
File name Electronic files must be named in the following format in order for you to receive credit:
Homework number/name YourLastname YourFirstname
Example: Hm2 Keirsey Kane Cheryl
- Electronic homework is to be e-mailed to the instructor by the date specified in the syllabus.
- Hard copy homework is to be handed in at the start of class.
- If you do not receive a reply from the instructor stating your email message has been “received,” it may
mean it was not received. It is your responsibility to take reasonable steps to verify its receipt.
4. Oral and Written Assignments
The Business Memo, Letter, Report, Informative and Persuasive Presentations and Outlines will be
graded on content, format, organization, grammar and spelling. Always proofread and edit your
assignments before turning them in. The following criteria will be used in grading your written
- content (missing important information/details)
- organization (direct/indirect style)
- misspelled words
- format errors
- subject/verb agreement, awkward phrases, dangling expressions, tone, punctuation,
grammar, conciseness, clarity, sentence/paragraph length, coherence, word choice,
active/passive voice, parallelism, transitions
5. Late Work Late homework is not graded (unless you have a documented excused absence).
Ass assignments are due at the beginning of the class session. Late major assignments will be accepted
with the following consequences: A deduction of 25% per day from the final grade (items turned in after the
start of class on the due date is counted as late.
6. There are no makeup exams (unless you have a documented excused absence).
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7. Academic Integrity: Students have the responsibility to know and observe the requirements of The UNCC Code
of Student Academic Integrity. This code forbids cheating, fabrication or falsification of information, multiple
submissions of academic work, plagiarism, abuse of academic materials, and complicity in academic
dishonesty. Any special requirements or permission regarding academic integrity in this course will be stated
by the instructor, and are binding on the students.
Academic evaluations in the course include a judgment that the student's work is free from academic
dishonesty of any type; and grades in this course therefore should be and will be adversely affected by
academic dishonesty. Students who violate the code can be expelled from UNCC. The normal penalty for a
first offense is zero credit on the work involving dishonesty and further substantial reduction of the course
grade. In almost all cases, the course grade is reduced to F. Copies of the code can be obtained from the
Dean of Students Office. Standards of academic integrity will be enforced in this course. Students are
expected to report cases of academic dishonesty to the course instructor.
8. Warning: Know what plagiarism is, and avoid it. When conducting research for assignments use care to
document your sources accurately. Particularly during electronic searches if you “cut and paste” information
that later is turned in as your own work you have committed a violation of the UNCC Honor Code. Use care and
take steps to ensure that the work you turn in is your own, not that of others. Cite your sources using APA
format. Violators will be charged according to the UNCC Honor Code.
9. Final grades will be posted on the UNC Charlotte web site (www.uncc.edu).
10. Cell Phones and Pager Alert: Just as it is your responsibility to safely and legally park your automobile for
safekeeping during the time you are in class, the same is expected of the care you extend toward your cell
phones and pagers. If your cell phone or pager makes an audible noise during class it is considered by this
instructor to be an avoidable, disrespectful disruption. NEVER answer your cell phone or pager in this class. If
you feel extenuating circumstances create a special exception for you, see the instructor before class time. It is
not expected exceptions will be made.
COURSE ASSIGNMENTS (numeric
form of %)
Attendance/Quizzes 2% x =
Homework 4% x =
Team Keirsey Presentation 5% x =
Exam # 1 8% X =
Informative Presentation Outline 5% x =
Informative Presentation 10% x =
Exam # 2 10% X =
Business Letter (Cover) 5% x =
Resume 5% x =
Business Report 10% x =
Interview 4% x =
Persuasive Outline 5% x =
Persuasive Presentation 10% x =
Business Memo 5% x =
Exam # 3-cumulative 12% x =
Grading Scale A 90 – 100 %
B 80 – 89 %
C 70 – 79 %
D 65 – 69 %
F below 65 %
Bring the textbook and Business Communication Resource Guide to each class.
(hc) = Turn the assignment in before class begins in hard copy form
(ec) = Turn the assignment in before class begins in electronic form
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Date Prepare prior to class Work product due Topics covered in class
R Aug. 24 Read Chapter 1 • Syllabus, expectations, plagiarism, UNCC
Retrieve Syllabus Understanding Business Honor Code, punctuation, quizzes
We will meet the from UNCC website: Communication • Introductions (impromptu)
full class http://www.belkcolleg • Writing Resource Center review
period. e.uncc.edu/Syllabi_spr • Email rules, signature blocks
ing_06/index.htm • Introduce Keirsey assessment assignment
• Impromptu introductions
www.Keirsey.com • Spelling words
• Student assessment & evaluation
3x5 card data (provided)
R Aug. 31 Chapter 2 HM 1Cell Phones(ec)(hc) • Hm 1 Class discussion
Work-Team Keirsey assessment -bring • Assign Teams
Communication results to class • Activity: Your strengths, weaknesses
• Teams prepare for presentations; create team
Chapter 3 outline
R Sept. 7 Chapter 4 Team Presentations • Team presentations
Writing Style: • Team evaluations by class-turn in next class
HM 3 Team Feedback
Chapter 5 HM 4 Tone (hc)
Style: Overall Tone &
R Sept. 14 Lab A Familiarize yourself with • Handout Mock Interview grade sheet
UNCC Career Center www.career.uncc.edu/ • Guest speaker, Career Center: A. Gonzalez
• Begin Interview sign-up with Career Center
Mock Interviews begin Hand out Info. Pres. critique sheet, outline
HM 5 Information • Bring Scantron® sheet
Presentation Topics (hc)
R Sept. 21 Exam I Exam I Exam I: Chapters 1, 2, 3, 4, 5, Keirsey,
Chapter 15 Draft Resume’ in-class use • Resume’
Employment • Cover Letters
Communication HM 7 Information • Review résumé’s in class
Resume’ Presentation Outline • Return Exam I
R Sept. 28 Chapter 13 • Information Presentation Outline samples
Planning the Business • Impromptu Presentations
Presentation See career center with your Return Exam I
draft resume before Oct. 5
Chapter 14 • Return Information Outlines
Delivering the Business Memo (hc) • Key elements of a successful message
Business Presentation •
R Oct. 5 Chapter 6 Info Outline Final (hc) Mandatory attendance
The Writing Process Info. Presentations • Assign Business Report Topics
• Business Report team selection
Review UNCC Honor
R Oct. 12 Chapter 10 HM 15 Resume Draft • Business report assignment review
Planning the Report (hc) (ec) • Plagiarism Review
UNCC Code Student Team work on Business Report
Academic Integrity Return draft résumé’s
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R Oct. 19 Exam II Exam II: 15, 13, 14, 6, 7, LabA, Interviews
• Proper citations
Chapter 11 • Library research overview guest speaker Ms.
Collecting & J.Welch
Analyzing Data o citation samples
o report samples
R Oct. 26 Chapter 12 Resume Final (hc) (ec) • Graphics, format of reports, reader viewpoints
Writing the Report HM 12 Draft BR Outline • Review Business Report topics
(hc) with potential • Return Exam II
Chapter 8 Mock Interview due
R Nov. 2 Chapter 9 HM 9 Bad-News (hc) In class behavior interview questions-HM
Bad-News Messages In class behavior interview points
Cover Letters questions-HM points
Bring cover letter (hc) for
R Nov. 9 Interview Questions Cover Letter final (hc) • Persuasive presentation assignment review
and impromptu HM Persuasive Topic • In-class activity
answers Ideas • Tie resume’, cover letter, interview together
R Nov. 16 Business Business Reports due • In-class review of business reports
Etiquette (hc/ec) • Return persuasive topic ideas
Delivering the HM Draft Persuasive
Business Outline (optional) (hc)
R Nov. 30 Persuasive Outline due Mandatory Attendance
T Final Exam Cumulative Final Exam Chapters, 10, 11, 12, 8, 9, Business Etiquette
Section Time (plus cumulative material from previous
To be announced * chapters)
R Final Exam Cumulative Final Exam Chapters, 10, 11, 12, 8, 9, Business Etiquette
Section Time (plus cumulative material from previous chapters)
To be announced *
* Final Exam: PER UNCC Website at 8.11.06: “The Fall 2006 Final Exam Schedule will be delayed. Due to the
continuing implementation of the new student information system, Banner, as well as the process of creating a new
exam schedule reflective of the new course time blocks employed for the Fall 2006 semester, the posting of the Fall
2006 Final Exam Schedule will be delayed. Thank you for your understanding.”
HM 1 Cell Phones 50 points
Consider two environments where cell phones are most often used –automobiles and in public settings.
Now, evaluate the role “The Components of Communication” and “Barriers to Communication” play in
effective communication when using a cell phone. Follow the constraints for written assignments outlined in
this syllabus. Length: 500 minimum -700 maximum words. Use Homework formatting rules.
Team Presentation 100 points
Team project: 6-7 minute presentation.
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HM 3 Team Feedback 20 Points
Complete the confidential evaluation form.
HM 4 Tone 75 points
Reflect on the first team experience-the presentation and the feedback exercises. What did you learn about
“Tone and Readability” in Chapter 5, as it might apply to the effectiveness of your communications during
these exercises? What could you or others have specifically done to improve the receptivity of the
information you presented to the class, and the receptivity of the messages during the feedback exercise?
Then, write a 400-word feedback essay addressing these answers to your team (though you are giving
these to the instructor). What went well? What could have been improved and how? What learning occurred
for you that you/your team can use to be fully successful in teams in the future? Apply the principles and
insight from Chapter 2, Work-Team Communications. Memo format.
HM 5 Information Presentation Topics 75 points
Create a sample of three potential topics that the instructor will help you choose from, to produce your
Information Presentation. For each, define a once-sentence purpose statement, and list three primary
points you would cover to complete the objectives of each presentation.
HM 7 Information Outline Draft 25 points
Instructions to be given class; refer to outline format in textbook.
Information Presentation Outline 100 points
Information Presentation 100 points
Refer to the Information Presentation Critique (handed out), and the sample outline in the textbook.
Chapter 13, 14 Business Presentations.
Time: 4 minutes. One visual required. One 3x5 card allowed -NO READING ALLOWED
More information will be distributed in class.
Evaluation will be conducted using the Public Speaking points covered in class
Business Memo 100 points
Create a 400-word answer to the opening interview question (in a first interview), “So, tell me about yourself.”
Apply the principles of relevancy, unique character traits, personal insight to your work ethics/processes, and
transferability to the job you are interviewing for. Use proper business memo formatting, direct writing style, and
the correct tone for this interview setting.
HM 15 Draft Resume 50 points
Your resume’, subsequent to incorporating the Career Center’s suggestions.
Resume Final 100 points
Your final resume’, after incorporating suggestions from the instructor. See further information at the end of
HM 12 BR Outline (Business Report Outline) 100 points
Using the instructions in class, and proper outline format, construct a 1-page outline of the purpose and major
points of your business report.
Mock Interview 44 points
Following instructions in class, set up an appointment and complete a mock interview. You will need to
send your 1) job description, 2) company name, and 3) resume’, to the career center 3 days before your
appointed interview. Dress counts in these interviews. See further information at the end of this section
HM 9 Bad News 50 points
Select one of the following and create a 250-300-word answer: Chapter 9, Exercise number 9, 12, 14, 15 or
Cover Letter 100 points
Your final cover letter. See further information at the end of this section.
HM Persuasive Topic Ideas 50 points
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Given instructions in class, list at least three topics you would like to do your Persuasive Presentation. For
each, list the four components of the message. Such as, how you would get attention, overcome barriers,
build interest, and motivate the audience to action. Your topic needs to be approved by the instructor; your
list will help her decide.
Business Report 100 points
The final business report.
HM Draft Persuasive Outline 50 points
Outline draft; include the purpose statement, and all four components required in a successful persuasive
message; include 7 a list of potential resources.
Persuasive Outline 100 points
Persuasive Presentation 110 points
Chapter 8 Persuasive Message (summary checklist page 287). Chapter 13, 14 Presentations.
Time: 4 minutes. One visual required. One 3x 5 card -NO READING
More information will be distributed in class.
Evaluation will be conducted using the public speaking points covered in class
Resume’, Cover Letter, Thank You letter, and Mock Interview Overview
These assignments are designed to be a package that helps you prepare for real-life interviews and job searches
with the degree you are pursing.
Your best plan would include:
1. Determine the type of position you wish to obtain immediately upon receipt of your current degree
2. Locate or create a job description that mimics the skills you’ll need and the expectations for the job you
3. Draft your initial resume’ (HM 15 Resume Draft1 ) to fit what an employer would most want to see for this
ideal job (see text book or Career Center web site).
4. Take this initial resume’ to the Career Center to be reviewed; ask questions, understand their suggestions.
5. Incorporate the suggestions from the Career Center into your Draft Resume’ (Hm 15 Resume Draft)
6. Upon feedback from the instructor, create your final resume’ (Resume Final)
7. Prepare and complete the Mock Interview with the Career Center
8. Create a cover letter you would send to a potential employer asking for an interview (persuasive message)
9. Create a thank you letter you could use following an interview for the job you want (persuasive message)
10. Use UNCC’s Career Center: http://www.career.uncc.edu/
• Where can you seek help to improve your writing skills?
Writing Resources Center http://www.uncc.edu/writing/WRCindex.html
The Writing Resources Center (WRC) provides free, one-on-one writing consultations for students. Students
can receive assistance with any part of the writing process as they strive to become competent members of
the academic writing community.
• Where can you get assistance to improve your overall success in college, and this course?
The University Center for Academic Excellence http://www.ucae.uncc.edu/index.htm
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