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BUSINESS COMMUNICATIONS
 

BUSINESS COMMUNICATIONS

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    BUSINESS COMMUNICATIONS BUSINESS COMMUNICATIONS Document Transcript

    • BUSINESS COMMUNICATIONS Fall 2006 Section 091-Thursdays 6:30 pm University Catalog Description Section MGMT 3160. Business Communications. (WO) (3) Prerequisite: & Day Start time Location Junior standing. The nature and problems of individual, interpersonal and organizational communication in business. Various verbal techniques such as presentations, graphics, public speaking and 007 TR 3:30 p.m. sharp Friday Bldg., Rm 34 writing will be developed and practiced for effective organizational 0900TR 5:00 p.m. sharp Friday Bldg., Rm 36 and individual performance. (Fall, Spring, Summer) (Evenings) 092 T 6:30 p.m. sharp Friday Bldg., Rm 36 CATT Statement 091 R 6:30 p.m. sharp Friday Bldg., Rm 36 All core courses in The Belk College of Business Administration are committed to fulfilling one or more of four major competency areas Instructor Office Hours identified by the letters CATT: Communication and Technology Skills, Adaptability to Change, Globalization, and Diversity, Teamwork and Cheryl L. Kane, MBA T Noon-3:00 pm Leadership, and Thinking, Integration, and Problem Solving. In the clkane@email.uncc.edu W 4:00 - 7:00 p.m. Department of Management, MGMT 3160 is targeted at the first of R Noon-3:00 pm these learning outcomes, Communication and Technology Skills. The purpose of this course is to help you effectively communicate orally Telephone 704-687-2005 and in writing to a variety of different audiences. Office: 250 E LEARNING OBJECTIVES 1. Understand communication components and processes 2. Understand the attributes and process of interpersonal and group communication 3. Understand the impact your communication processes can have on interpersonal communication 4. Recognize the role of the audience in your preparation and presentation of messages 5. Appreciate and effectively manage diversity and intercultural differences in the communication process 6. Understand your technology options and skillfully use them to improve written and oral communication 7. Organize and develop effective informative and persuasive business presentations 8. Understand and develop effective business correspondence including memos, letters, and reports 9. Understand the job search process including cover letters, resumes, and interviewing techniques REQUIRED 1. Contemporary Business Communication, by Scot Ober, TEXTBOOKS Houghton Mifflin Publishing Company, Sixth edition, 2006. (“CBC”) Optional recommended reading based on your individual interest, need, or inquisitiveness: o 96 Great Interview Questions to Ask Before You Hire, by Paul Falcone, AMACOM, 1997. o The 7 Hidden Reasons Employees Leave, by Leigh Brahaham, AMACOM, 2005. o Influence Science and Practice, by Robert B. Cialdini, Allyn and Bacon, Fourth edition, 2001. o Maximum Influence, by Kurt W. Mortensen, AMACOM, 2004. o No!, How one simple word can change your life, by Jana Kemp, AMACOM, 2005 TEXT WEB SITE http://college.hmco.com/business/ober/buscom/6e/students/index.html NOTE This syllabus is a guide and is subject to change. Changes will be announced in class. Your attendance in class is expected. You are responsible for material covered in class. Students are responsible for obtaining information missed in class from other students. OF INTEREST If you intend to seek gainful employment or promotion in the future, this course is designed to help you prepare for that goal. You will create a cover letter, resume’, thank you letter, complete a mock interview, and receive direct feedback and coaching on all of the same. It is intended that you will create these items with a job description in mind that fits the position you would like to have in the future in order to support you in this goal. - 1 -
    • CLASS POLICIES 1. Read assignments before class. If you do not understand certain concepts in the readings, ask questions in class or schedule a time to meet with the professor. 2. Your positive participation in class is expected. A significant amount of learning from class discussions and disseminated information occurs in class. Missing class will mean you may miss vital information. The cost to you will be the likelihood of failure to obtain the full value of the course. This is a course from where you can build skills to help you achieve full success in your college career and in your professional pursuits. 3. Homework - You earn valuable skill and points for homework if you consistently complete homework - Homework will only be accepted during the class period it is due. - All portions of the homework must be completed in order to receive credit. Hard copy and electronic homework should be in the following format: Font 12 point Margins .8 Line space Double Header Assignment name, date due Footer Your name, page number, date printed Electronic Homework Instructions To reflect today’s electronic environment, several assignments will be transmitted via email. If you do not have reasonable access to email, see the instructor before the first assignment is due. Software to be used for electronic homework: Microsoft WORD (only) File name Electronic files must be named in the following format in order for you to receive credit: Homework number/name YourLastname YourFirstname Example: Hm2 Keirsey Kane Cheryl - Electronic homework is to be e-mailed to the instructor by the date specified in the syllabus. - Hard copy homework is to be handed in at the start of class. - If you do not receive a reply from the instructor stating your email message has been “received,” it may mean it was not received. It is your responsibility to take reasonable steps to verify its receipt. 4. Oral and Written Assignments The Business Memo, Letter, Report, Informative and Persuasive Presentations and Outlines will be graded on content, format, organization, grammar and spelling. Always proofread and edit your assignments before turning them in. The following criteria will be used in grading your written assignments: - content (missing important information/details) - organization (direct/indirect style) - misspelled words - format errors - subject/verb agreement, awkward phrases, dangling expressions, tone, punctuation, grammar, conciseness, clarity, sentence/paragraph length, coherence, word choice, active/passive voice, parallelism, transitions 5. Late Work Late homework is not graded (unless you have a documented excused absence). Ass assignments are due at the beginning of the class session. Late major assignments will be accepted with the following consequences: A deduction of 25% per day from the final grade (items turned in after the start of class on the due date is counted as late. 6. There are no makeup exams (unless you have a documented excused absence). - 2 -
    • 7. Academic Integrity: Students have the responsibility to know and observe the requirements of The UNCC Code of Student Academic Integrity. This code forbids cheating, fabrication or falsification of information, multiple submissions of academic work, plagiarism, abuse of academic materials, and complicity in academic dishonesty. Any special requirements or permission regarding academic integrity in this course will be stated by the instructor, and are binding on the students. Academic evaluations in the course include a judgment that the student's work is free from academic dishonesty of any type; and grades in this course therefore should be and will be adversely affected by academic dishonesty. Students who violate the code can be expelled from UNCC. The normal penalty for a first offense is zero credit on the work involving dishonesty and further substantial reduction of the course grade. In almost all cases, the course grade is reduced to F. Copies of the code can be obtained from the Dean of Students Office. Standards of academic integrity will be enforced in this course. Students are expected to report cases of academic dishonesty to the course instructor. 8. Warning: Know what plagiarism is, and avoid it. When conducting research for assignments use care to document your sources accurately. Particularly during electronic searches if you “cut and paste” information that later is turned in as your own work you have committed a violation of the UNCC Honor Code. Use care and take steps to ensure that the work you turn in is your own, not that of others. Cite your sources using APA format. Violators will be charged according to the UNCC Honor Code. 9. Final grades will be posted on the UNC Charlotte web site (www.uncc.edu). 10. Cell Phones and Pager Alert: Just as it is your responsibility to safely and legally park your automobile for safekeeping during the time you are in class, the same is expected of the care you extend toward your cell phones and pagers. If your cell phone or pager makes an audible noise during class it is considered by this instructor to be an avoidable, disrespectful disruption. NEVER answer your cell phone or pager in this class. If you feel extenuating circumstances create a special exception for you, see the instructor before class time. It is not expected exceptions will be made. Your Score Resulting Points COURSE ASSIGNMENTS (numeric Date due form of %) Attendance/Quizzes 2% x = Homework 4% x = Team Keirsey Presentation 5% x = Exam # 1 8% X = Informative Presentation Outline 5% x = Informative Presentation 10% x = Exam # 2 10% X = Business Letter (Cover) 5% x = Resume 5% x = Business Report 10% x = Interview 4% x = Persuasive Outline 5% x = Persuasive Presentation 10% x = Business Memo 5% x = Exam # 3-cumulative 12% x = Total 100% Grading Scale A 90 – 100 % B 80 – 89 % C 70 – 79 % D 65 – 69 % F below 65 % Bring the textbook and Business Communication Resource Guide to each class. (hc) = Turn the assignment in before class begins in hard copy form (ec) = Turn the assignment in before class begins in electronic form - 3 -
    • Date Prepare prior to class Work product due Topics covered in class R Aug. 24 Read Chapter 1 • Syllabus, expectations, plagiarism, UNCC Retrieve Syllabus Understanding Business Honor Code, punctuation, quizzes We will meet the from UNCC website: Communication • Introductions (impromptu) full class http://www.belkcolleg • Writing Resource Center review period. e.uncc.edu/Syllabi_spr • Email rules, signature blocks ing_06/index.htm • Introduce Keirsey assessment assignment • Impromptu introductions www.Keirsey.com • Spelling words • Student assessment & evaluation 3x5 card data (provided) R Aug. 31 Chapter 2 HM 1Cell Phones(ec)(hc) • Hm 1 Class discussion Work-Team Keirsey assessment -bring • Assign Teams Communication results to class • Activity: Your strengths, weaknesses • Teams prepare for presentations; create team Chapter 3 outline Communication Technology R Sept. 7 Chapter 4 Team Presentations • Team presentations Writing Style: • Team evaluations by class-turn in next class Individual Elements HM 3 Team Feedback Chapter 5 HM 4 Tone (hc) Style: Overall Tone & Readability R Sept. 14 Lab A Familiarize yourself with • Handout Mock Interview grade sheet UNCC Career Center www.career.uncc.edu/ • Guest speaker, Career Center: A. Gonzalez • Begin Interview sign-up with Career Center Mock Interviews begin Hand out Info. Pres. critique sheet, outline HM 5 Information • Bring Scantron® sheet Presentation Topics (hc) R Sept. 21 Exam I Exam I Exam I: Chapters 1, 2, 3, 4, 5, Keirsey, Chapter 15 Draft Resume’ in-class use • Resume’ Employment • Cover Letters Communication HM 7 Information • Review résumé’s in class Resume’ Presentation Outline • Return Exam I Draft (hc) R Sept. 28 Chapter 13 • Information Presentation Outline samples Planning the Business • Impromptu Presentations Presentation See career center with your Return Exam I draft resume before Oct. 5 Chapter 14 • Return Information Outlines Delivering the Business Memo (hc) • Key elements of a successful message Business Presentation • R Oct. 5 Chapter 6 Info Outline Final (hc) Mandatory attendance The Writing Process Info. Presentations • Assign Business Report Topics • Business Report team selection Review UNCC Honor Code, online. R Oct. 12 Chapter 10 HM 15 Resume Draft • Business report assignment review Planning the Report (hc) (ec) • Plagiarism Review UNCC Code Student Team work on Business Report Academic Integrity Return draft résumé’s Chapter 7 Routine Messages - 4 -
    • R Oct. 19 Exam II Exam II: 15, 13, 14, 6, 7, LabA, Interviews • Proper citations Chapter 11 • Library research overview guest speaker Ms. Collecting & J.Welch Analyzing Data o citation samples o report samples R Oct. 26 Chapter 12 Resume Final (hc) (ec) • Graphics, format of reports, reader viewpoints Writing the Report HM 12 Draft BR Outline • Review Business Report topics (hc) with potential • Return Exam II resources listed Chapter 8 Mock Interview due Persuasive messages R Nov. 2 Chapter 9 HM 9 Bad-News (hc) In class behavior interview questions-HM Bad-News Messages In class behavior interview points Cover Letters questions-HM points Bring cover letter (hc) for in-class use R Nov. 9 Interview Questions Cover Letter final (hc) • Persuasive presentation assignment review and impromptu HM Persuasive Topic • In-class activity answers Ideas • Tie resume’, cover letter, interview together Business Etiquette R Nov. 16 Business Business Reports due • In-class review of business reports Etiquette (hc/ec) • Return persuasive topic ideas Chapter 14 Delivering the HM Draft Persuasive Business Outline (optional) (hc) Presentation Chapter 8 Persuasive messages R Nov. 30 Persuasive Outline due Mandatory Attendance (hc) Persuasive Presentations T Final Exam Cumulative Final Exam Chapters, 10, 11, 12, 8, 9, Business Etiquette Section Time (plus cumulative material from previous To be announced * chapters) R Final Exam Cumulative Final Exam Chapters, 10, 11, 12, 8, 9, Business Etiquette Section Time (plus cumulative material from previous chapters) To be announced * * Final Exam: PER UNCC Website at 8.11.06: “The Fall 2006 Final Exam Schedule will be delayed. Due to the continuing implementation of the new student information system, Banner, as well as the process of creating a new exam schedule reflective of the new course time blocks employed for the Fall 2006 semester, the posting of the Fall 2006 Final Exam Schedule will be delayed. Thank you for your understanding.” Homework details HM 1 Cell Phones 50 points Consider two environments where cell phones are most often used –automobiles and in public settings. Now, evaluate the role “The Components of Communication” and “Barriers to Communication” play in effective communication when using a cell phone. Follow the constraints for written assignments outlined in this syllabus. Length: 500 minimum -700 maximum words. Use Homework formatting rules. Team Presentation 100 points Team project: 6-7 minute presentation. - 5 -
    • HM 3 Team Feedback 20 Points Complete the confidential evaluation form. HM 4 Tone 75 points Reflect on the first team experience-the presentation and the feedback exercises. What did you learn about “Tone and Readability” in Chapter 5, as it might apply to the effectiveness of your communications during these exercises? What could you or others have specifically done to improve the receptivity of the information you presented to the class, and the receptivity of the messages during the feedback exercise? Then, write a 400-word feedback essay addressing these answers to your team (though you are giving these to the instructor). What went well? What could have been improved and how? What learning occurred for you that you/your team can use to be fully successful in teams in the future? Apply the principles and insight from Chapter 2, Work-Team Communications. Memo format. HM 5 Information Presentation Topics 75 points Create a sample of three potential topics that the instructor will help you choose from, to produce your Information Presentation. For each, define a once-sentence purpose statement, and list three primary points you would cover to complete the objectives of each presentation. HM 7 Information Outline Draft 25 points Instructions to be given class; refer to outline format in textbook. Information Presentation Outline 100 points Information Presentation 100 points Refer to the Information Presentation Critique (handed out), and the sample outline in the textbook. Chapter 13, 14 Business Presentations. Time: 4 minutes. One visual required. One 3x5 card allowed -NO READING ALLOWED More information will be distributed in class. Evaluation will be conducted using the Public Speaking points covered in class Business Memo 100 points Create a 400-word answer to the opening interview question (in a first interview), “So, tell me about yourself.” Apply the principles of relevancy, unique character traits, personal insight to your work ethics/processes, and transferability to the job you are interviewing for. Use proper business memo formatting, direct writing style, and the correct tone for this interview setting. HM 15 Draft Resume 50 points Your resume’, subsequent to incorporating the Career Center’s suggestions. Resume Final 100 points Your final resume’, after incorporating suggestions from the instructor. See further information at the end of this section. HM 12 BR Outline (Business Report Outline) 100 points Using the instructions in class, and proper outline format, construct a 1-page outline of the purpose and major points of your business report. Mock Interview 44 points Following instructions in class, set up an appointment and complete a mock interview. You will need to send your 1) job description, 2) company name, and 3) resume’, to the career center 3 days before your appointed interview. Dress counts in these interviews. See further information at the end of this section HM 9 Bad News 50 points Select one of the following and create a 250-300-word answer: Chapter 9, Exercise number 9, 12, 14, 15 or 17. Cover Letter 100 points Your final cover letter. See further information at the end of this section. HM Persuasive Topic Ideas 50 points - 6 -
    • Given instructions in class, list at least three topics you would like to do your Persuasive Presentation. For each, list the four components of the message. Such as, how you would get attention, overcome barriers, build interest, and motivate the audience to action. Your topic needs to be approved by the instructor; your list will help her decide. Business Report 100 points The final business report. HM Draft Persuasive Outline 50 points Outline draft; include the purpose statement, and all four components required in a successful persuasive message; include 7 a list of potential resources. Persuasive Outline 100 points Persuasive Presentation 110 points Chapter 8 Persuasive Message (summary checklist page 287). Chapter 13, 14 Presentations. Time: 4 minutes. One visual required. One 3x 5 card -NO READING More information will be distributed in class. Evaluation will be conducted using the public speaking points covered in class Resume’, Cover Letter, Thank You letter, and Mock Interview Overview These assignments are designed to be a package that helps you prepare for real-life interviews and job searches with the degree you are pursing. Your best plan would include: 1. Determine the type of position you wish to obtain immediately upon receipt of your current degree 2. Locate or create a job description that mimics the skills you’ll need and the expectations for the job you desire 3. Draft your initial resume’ (HM 15 Resume Draft1 ) to fit what an employer would most want to see for this ideal job (see text book or Career Center web site). 4. Take this initial resume’ to the Career Center to be reviewed; ask questions, understand their suggestions. 5. Incorporate the suggestions from the Career Center into your Draft Resume’ (Hm 15 Resume Draft) 6. Upon feedback from the instructor, create your final resume’ (Resume Final) 7. Prepare and complete the Mock Interview with the Career Center 8. Create a cover letter you would send to a potential employer asking for an interview (persuasive message) 9. Create a thank you letter you could use following an interview for the job you want (persuasive message) 10. Use UNCC’s Career Center: http://www.career.uncc.edu/ • Where can you seek help to improve your writing skills? Writing Resources Center http://www.uncc.edu/writing/WRCindex.html The Writing Resources Center (WRC) provides free, one-on-one writing consultations for students. Students can receive assistance with any part of the writing process as they strive to become competent members of the academic writing community. • Where can you get assistance to improve your overall success in college, and this course? The University Center for Academic Excellence http://www.ucae.uncc.edu/index.htm - 7 -