BUSINESS COMMUNICATION, BA 101
LOYOLA UNIVERSITY NEW ORLEANS
Instructor: Susan Romans, Ph.D. Phone: Email:
Text: Guffey, M. E. (2003). Business Communication: Process and Product. (4th Ed.)
Cincinnati, OH: South-Western College Publishing. (Interactive edition)
Course Description: This course builds fundamental written and oral communication
skills needed in the business world. Oral skills focus on informative presentation,
interpersonal and team communication. Written skills focus on those needed for memos,
proposals and reports, email, thank you letters, and resumés.
To master the form of frequently occurring oral communication events: interviews,
meetings, casual interaction, formal interaction, and presentations.
To identify and provide information needed by an audience.
To give clear and constructive feedback to others about their communication.
To clearly and compellingly articulate ideas and opinions.
To use appropriate nonverbal behaviors when communicating.
To identify one’s listening strengths and weaknesses.
To employ techniques that develop accurate and open listening
To assess the meaning of nonverbal behaviors in others.
To summarize information acquired through verbal and nonverbal feedback.
To master the form of frequently used documents: memos, cover letters, resumes,
thank you letters, reports, and proposals
To employ correct usage of English grammar and conventions
To execute a clear and compelling writing style
How to Succeed:
Come to class every day.
Participate in class.
Complete assignments by deadlines.
Deliver assignments in a professional manner and medium.
Meet or surpass the objectives of each assignment.
Unless you have an excused absence, you may not make up an examination or a
Please do the math: zeros make success nearly impossible.
Content is taught through lecture, full class and small group discussion, simulation, case
study, feedback, and student presentations. For these methods to be productive, students
MUST come to class prepared and willing to participate. Rather than explaining topics in
the text that most students can readily comprehend, class activities will allow students to
demonstrate and practice those concepts and skills. Lectures will focus on topics not
covered in the text or will augment the text with examples.
Business Communication 2
The team project is intended to introduce you to the team dynamic of work in today’s
Your team’s objective is to win a contract from a client to develop a communication
product that will support the client’s business.
The team approach is intended to allow you to leverage team members’ different skills
and styles to maximize your value to the client and to develop the best possible solution.
This intent requires significant contributions from each team member, not only in work
on the task of the project, but also in the work of maintaining a team throughout the
When a team member does not contribute, he or she should be fired. A fired team
member has two choices, as in the real world: (1) find another group or (2) become self-
Please let me know if your team has chosen to fire a team member.
Avoiding Potential Pitfalls
While the vast majority of team projects are successful and instructive, some projects can
be less so. Heed the advice below:
1. Begin your project immediately. If you delay, your grade and your relationships
with your teammates will suffer.
2. Follow directions. Poor grades are almost always associated with not following
3. Do not plagiarize. Do not cut and paste information off the Internet without
providing proper citations and quotes. Do not use a project submitted in a
4. Employ the textbook. The project will be assessed largely on mastery of the skills
taught in the course. Without having mastered those skills, which requires
reading the text THROUGHOUT THE SEMESTER, the group will NOT perform
at the level required for success.
Business Communication 3
Oral assignments (26% of grade)
Introduction speech N/A
Impromptu speech 25
Mock interviews 25
Informative speech 100
Writing Assignments (26% of grade)
Cover letter 25
Revised resumé 50
Thank you letter 25
Business Memo 50
Examinations (17% of grade)
Grammar quiz 50
Listening quiz 25
Quiz over Chapters 1-4 25
Team project (30% of grade)
Web site (evaluated by client) 50 (15 for the rough draft)
Team final presentation 50
Team final report 50
Peer Review for Team Project 25
-25 points* =550
* You may drop one 25 point grade — whichever is the lowest
Grading Scale: A= 495-550
B+ = 477-494
C+ = 423-439
D+ = 368-384
F= 275 or lower
Business Communication 4
Sir Isaac Newton
Spring Semester 2005 Information:
this is the second semester of the program—the program is for FRESHMAN
students meet with the same mentors at times and places decided on by the mentor
participation is mandatory!!!!! It is worth 20% of your grade in your BA101 class:
o 10% attendance and participation, as evaluated by the mentor
o 10% reflection pieces after each meeting, as evaluated by your professor
First meeting: Location and Time To Be Determined By Your
Topics: reconnect with team, go over agenda for spring semester,
decide on meeting dates and locations, peer mentor discussions
Second meeting: TBA
Speaker Series: Various Executive Mentors will be speaking on
business topics, Date and Time to be determined
Third meeting: Location and Time To Be Determined by
Field trip to mentor’s place of business OR round table
discussion on the dos, don' and realities of "first jobs."
Fourth meeting: Location and Time To Be Determined by
Topic: Review of resumes, cover letters, and discussion on how
to get an excellent summer job and/or internship
Business Communication 5
Overview of Executive Mentoring Program:
A mentoring program is a way to provide students with new perspectives on
business topics, career paths, personal concerns and professional experiences.
The purpose of this program is to graduate business students with sophistication
and a high level of maturity. The College of Business hopes that students
participating in this program will be enriched with strong skills and will be better
prepared for success in the 21st century. At the same time, the College of Business
is dedicated to delivering a better product to the business community.
• To help students grow personally in the context of their understanding
of the business world.
• To help students develop strong personal ties with a business
professional whom they can trust, depend on for advice, and foster
• To forge a link from the classroom to the boardroom.
Mentors are: Students will:
Influential people who have the Establish a personal relationship with a
power and experience, through business executive as a source of
their professional position, to help valuable information and learn to
mentees reach their career goals. establish current networks of contacts in
their industry or area of interest.
Business executives who act as Maintain a constructive relationship with
role models and career and the mentor.
Mentors will: Students will:
Commit their time and knowledge Utilize the expertise and knowledge of
to the mentees. the mentor, while being respectful of the
mentor’s other obligations.
Listen, support, and serve as role Meet with executives at least four times
models to provide motivation for during each of their semesters.
Share information on his or her Act professionally, respectfully, and
successes, failures, career choices maturely when meeting with the
and life experiences. mentors.
Business Communication 6
BA 101 Spring 2005 Semester Course Outline
Session Topics, Chapters Discussed in Class
Tuesday, January 11 Introduction to course and to Mentoring Program
Chapter 1, Communicating at Work
Thursday, January 13 Feedback Techniques
Tuesday, January 18 Student Introductions
Developmental Plans for Improved Delivery
Thursday, January 20 Chapter 2, Communicating in Small Groups and Teams
Tuesday, January 25 Chapter 2, Communicating in Small Groups and Teams,
Chapter 3, Listening and Non-Verbal Communication
Thursday, January 27 Chapter 3, Listening and Non-Verbal Communication
Listening Quiz (25 points)
Chapter 4, Communicating Across Cultures
Tuesday, February 1 Chapter 4, Communicating Across Cultures
Thursday, February 3 Quiz: Chapters 1-4
Grammar Review I
Tues, February 8-Thurs, Mardi Gras Holiday
Tuesday, February 15 Introduction of Client
Grammar Review II
Thursday, February 17 Grammar Quiz, bring a SCANTRON!
Team Meetings: Findings and Interpretation
Tuesday, February 22 Tutorial I with Brad Pettifils on Microsoft Frontpage
(meet in instruction room the 2nd floor in Monroe Library)
Chapter 5: Preparing to Write Business Messages
Thursday, February 24 Tutorial II with Brad Pettifils on Microsoft Frontpage
(meet in instruction room the 2nd floor in Monroe Library)
Chapter 6: Organizing and Writing Business Messages
Tuesday, March 1 Chapter 7: Revising Business Messages
Chapter 16: Employment Communication
Thursday, March 3 How to Interview: Sell Yourself on Paper and In Person
Critique of sample cover letters and resumés
Business Communication 7
Tuesday, March 8 Networking and Behavioral Interviewing
Writing Thank You Letters
Revised resumé and cover letter due
Thursday, March 10 Chapter 15: Speaking Skills
Tuesday, March 15 Chapter 15: Speaking Skills
Thank you letter due
Thursday, March 17 Chapters 12-14, Writing a Business Report/Executive Memo
Team Meeting: Confirm and update vacation “to-dos”
March 22-24 Easter Holiday
Tuesday, March 29 Chapter 8: Writing Memos and Email (plus electronic
Informative speech outline and sources due
Thursday, March 31 Writing Memos and Email (plus electronic manners)
Mock Job Interviews
Tuesday, April 5 Rough draft of web site and report due
Feedback to teams
Mock Job Interviews
Thursday, April 7 Mock Job Interviews
Business memo due
Tuesday, April 12 Informative Speeches
Thursday, April 14 Informative Speeches
All teams’ websites, memos and peer evaluations are due
Tuesday, April 19 Informative Speeches
Team rehearsal day; other team coaching
Thursday, April 21 Effects of Communication in Current Business Issues
Tuesday, April 26 Team Presentations
Thursday, April 28 Team Presentations
Tuesday, May 3 Team Presentations
Wrap up of course