Business Communication                                                                       2

Team Project:

The team pr...
Business Communication                                                               3

     Oral assig...
Business Communication                                                                     4

Business Communication                                                                          5

    Overview of Executi...
Business Communication                                                                        6

                    BA 10...
Business Communication                                                                 7

       Tuesday, March 8     Net...
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  1. 1. BUSINESS COMMUNICATION, BA 101 LOYOLA UNIVERSITY NEW ORLEANS Spring 2005 Instructor: Susan Romans, Ph.D. Phone: Email: Text: Guffey, M. E. (2003). Business Communication: Process and Product. (4th Ed.) Cincinnati, OH: South-Western College Publishing. (Interactive edition) Course Description: This course builds fundamental written and oral communication skills needed in the business world. Oral skills focus on informative presentation, interpersonal and team communication. Written skills focus on those needed for memos, proposals and reports, email, thank you letters, and resumés. Objectives: Speaking Skills: To master the form of frequently occurring oral communication events: interviews, meetings, casual interaction, formal interaction, and presentations. To identify and provide information needed by an audience. To give clear and constructive feedback to others about their communication. To clearly and compellingly articulate ideas and opinions. To use appropriate nonverbal behaviors when communicating. Listening Skills: To identify one’s listening strengths and weaknesses. To employ techniques that develop accurate and open listening To assess the meaning of nonverbal behaviors in others. To summarize information acquired through verbal and nonverbal feedback. Writing Skills: To master the form of frequently used documents: memos, cover letters, resumes, thank you letters, reports, and proposals To employ correct usage of English grammar and conventions To execute a clear and compelling writing style How to Succeed: Come to class every day. Participate in class. Complete assignments by deadlines. Deliver assignments in a professional manner and medium. Meet or surpass the objectives of each assignment. Unless you have an excused absence, you may not make up an examination or a presentation. Please do the math: zeros make success nearly impossible. Instructional Methods: Content is taught through lecture, full class and small group discussion, simulation, case study, feedback, and student presentations. For these methods to be productive, students MUST come to class prepared and willing to participate. Rather than explaining topics in the text that most students can readily comprehend, class activities will allow students to demonstrate and practice those concepts and skills. Lectures will focus on topics not covered in the text or will augment the text with examples.
  2. 2. Business Communication 2 Team Project: The team project is intended to introduce you to the team dynamic of work in today’s corporate environment. Your team’s objective is to win a contract from a client to develop a communication product that will support the client’s business. The team approach is intended to allow you to leverage team members’ different skills and styles to maximize your value to the client and to develop the best possible solution. This intent requires significant contributions from each team member, not only in work on the task of the project, but also in the work of maintaining a team throughout the project’s life. When a team member does not contribute, he or she should be fired. A fired team member has two choices, as in the real world: (1) find another group or (2) become self- employed. Please let me know if your team has chosen to fire a team member. Avoiding Potential Pitfalls While the vast majority of team projects are successful and instructive, some projects can be less so. Heed the advice below: 1. Begin your project immediately. If you delay, your grade and your relationships with your teammates will suffer. 2. Follow directions. Poor grades are almost always associated with not following directions. 3. Do not plagiarize. Do not cut and paste information off the Internet without providing proper citations and quotes. Do not use a project submitted in a previous class. 4. Employ the textbook. The project will be assessed largely on mastery of the skills taught in the course. Without having mastered those skills, which requires reading the text THROUGHOUT THE SEMESTER, the group will NOT perform at the level required for success.
  3. 3. Business Communication 3 ASSIGNMENT VALUES: Oral assignments (26% of grade) Introduction speech N/A Impromptu speech 25 Mock interviews 25 Informative speech 100 Writing Assignments (26% of grade) Cover letter 25 Revised resumé 50 Thank you letter 25 Business Memo 50 Examinations (17% of grade) Grammar quiz 50 Listening quiz 25 Quiz over Chapters 1-4 25 Team project (30% of grade) Web site (evaluated by client) 50 (15 for the rough draft) Team final presentation 50 Team final report 50 Peer Review for Team Project 25 Total =575 -25 points* =550 * You may drop one 25 point grade — whichever is the lowest Grading Scale: A= 495-550 B+ = 477-494 B= 440-476 C+ = 423-439 C= 385-422 D+ = 368-384 D= 330-367 F= 275 or lower
  4. 4. Business Communication 4 Sir Isaac Newton Spring Semester 2005 Information: this is the second semester of the program—the program is for FRESHMAN YEAR ONLY students meet with the same mentors at times and places decided on by the mentor and students participation is mandatory!!!!! It is worth 20% of your grade in your BA101 class: o 10% attendance and participation, as evaluated by the mentor o 10% reflection pieces after each meeting, as evaluated by your professor ! First meeting: Location and Time To Be Determined By Your Mentor Topics: reconnect with team, go over agenda for spring semester, decide on meeting dates and locations, peer mentor discussions Second meeting: TBA Speaker Series: Various Executive Mentors will be speaking on business topics, Date and Time to be determined Third meeting: Location and Time To Be Determined by Your Mentor Field trip to mentor’s place of business OR round table discussion on the dos, don' and realities of "first jobs." ts, Fourth meeting: Location and Time To Be Determined by Your Mentor Topic: Review of resumes, cover letters, and discussion on how to get an excellent summer job and/or internship
  5. 5. Business Communication 5 Overview of Executive Mentoring Program: A mentoring program is a way to provide students with new perspectives on business topics, career paths, personal concerns and professional experiences. Purpose The purpose of this program is to graduate business students with sophistication and a high level of maturity. The College of Business hopes that students participating in this program will be enriched with strong skills and will be better prepared for success in the 21st century. At the same time, the College of Business is dedicated to delivering a better product to the business community. Goals • To help students grow personally in the context of their understanding of the business world. • To help students develop strong personal ties with a business professional whom they can trust, depend on for advice, and foster networking channels. • To forge a link from the classroom to the boardroom. Mentors are: Students will: Influential people who have the Establish a personal relationship with a power and experience, through business executive as a source of their professional position, to help valuable information and learn to mentees reach their career goals. establish current networks of contacts in their industry or area of interest. Business executives who act as Maintain a constructive relationship with role models and career and the mentor. business guides. Mentors will: Students will: Commit their time and knowledge Utilize the expertise and knowledge of to the mentees. the mentor, while being respectful of the mentor’s other obligations. Listen, support, and serve as role Meet with executives at least four times models to provide motivation for during each of their semesters. the mentees. Share information on his or her Act professionally, respectfully, and successes, failures, career choices maturely when meeting with the and life experiences. mentors.
  6. 6. Business Communication 6 BA 101 Spring 2005 Semester Course Outline Session Topics, Chapters Discussed in Class Tuesday, January 11 Introduction to course and to Mentoring Program Chapter 1, Communicating at Work Thursday, January 13 Feedback Techniques Student Introductions Delivery Techniques Tuesday, January 18 Student Introductions Developmental Plans for Improved Delivery Thursday, January 20 Chapter 2, Communicating in Small Groups and Teams Tuesday, January 25 Chapter 2, Communicating in Small Groups and Teams, continued Chapter 3, Listening and Non-Verbal Communication Thursday, January 27 Chapter 3, Listening and Non-Verbal Communication Listening Quiz (25 points) Chapter 4, Communicating Across Cultures Tuesday, February 1 Chapter 4, Communicating Across Cultures Thursday, February 3 Quiz: Chapters 1-4 Grammar Review I Team Meetings Tues, February 8-Thurs, Mardi Gras Holiday February 10 Tuesday, February 15 Introduction of Client Client’s Presentation Grammar Review II Thursday, February 17 Grammar Quiz, bring a SCANTRON! Team Meetings: Findings and Interpretation Tuesday, February 22 Tutorial I with Brad Pettifils on Microsoft Frontpage (meet in instruction room the 2nd floor in Monroe Library) Chapter 5: Preparing to Write Business Messages Thursday, February 24 Tutorial II with Brad Pettifils on Microsoft Frontpage (meet in instruction room the 2nd floor in Monroe Library) Chapter 6: Organizing and Writing Business Messages Tuesday, March 1 Chapter 7: Revising Business Messages Chapter 16: Employment Communication Thursday, March 3 How to Interview: Sell Yourself on Paper and In Person Critique of sample cover letters and resumés
  7. 7. Business Communication 7 Tuesday, March 8 Networking and Behavioral Interviewing Writing Thank You Letters Revised resumé and cover letter due Thursday, March 10 Chapter 15: Speaking Skills Tuesday, March 15 Chapter 15: Speaking Skills Thank you letter due Thursday, March 17 Chapters 12-14, Writing a Business Report/Executive Memo Team Meeting: Confirm and update vacation “to-dos” Tuesday-Thursday, March 22-24 Easter Holiday Tuesday, March 29 Chapter 8: Writing Memos and Email (plus electronic manners) Impromptu Speeches Informative speech outline and sources due Thursday, March 31 Writing Memos and Email (plus electronic manners) Mock Job Interviews Tuesday, April 5 Rough draft of web site and report due Feedback to teams Mock Job Interviews Thursday, April 7 Mock Job Interviews Business memo due Tuesday, April 12 Informative Speeches Thursday, April 14 Informative Speeches All teams’ websites, memos and peer evaluations are due Tuesday, April 19 Informative Speeches Team rehearsal day; other team coaching Thursday, April 21 Effects of Communication in Current Business Issues Tuesday, April 26 Team Presentations Thursday, April 28 Team Presentations Tuesday, May 3 Team Presentations Wrap up of course Course evaluations