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Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
Business Communication
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Business Communication

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  • 1. BUSINESS COMMUNICATION ➤ Business Communication • Text/Workbook Format: The convenient text/workbook format presents an all-in-one teaching-learning package that includes concepts, workbook application exercises, Essentials of Business writing problems, and a combination handbook/reference manual. Learners work with and Communication, 6e purchase only one volume for efficient, economical Mary Ellen Guffey, Los Angeles Pierce College instruction. 4-Color, 448 pp., 2004 • Expanded Coverage of Career Skills: Special workshop ISBN: 0-324-18535-9 discussions focus on developing career skills that students need to succeed, such as using ethical tools, http://www.meguffey.com working collaboratively, observing business etiquette, This text-workbook is a streamlined, resolving workplace conflicts, and conducting online job no-nonsense approach to business searches. communication. It takes a three-in-one approach: (1) • Student Web Site: This is the first text to offer Internet text, (2) practical workbook, and (3) self-teaching resources for the student. Users will find interactive grammar/mechanics handbook. The chapters reinforce chapter reviews, interactive skill builders, Internet basic writing skills, then apply these skills to a variety of resources, and PowerPoint® presentation slides at memos, letters, reports, and resumes. This new edition http://www.meguffey.com. features increased coverage of contemporary business • Newsletter and Complimentary Teaching Resources: All BUSINESS COMMUNICATION/BUSINESS ENGLISH communication issues including oral communication, adopters receive a free subscription to our semi-annual electronic forms of communication, diversity and ethics. newsletter “Business Communication News.” It • NEW! Before-and-After Documents: Updated for the 6th highlights current issues and news of interest in the edition, the documents demonstrate effective writing business communication course and contains offers for and formatting techniques. complimentary teaching materials that may be ordered directly from the author. • NEW! More Email Coverage: Completely enhanced coverage of email includes new coverage of the dangers Supplements of e-mail, when to use e-mail and when to send hard- Annotated Instructor’s Edition, copy memos, and extensive new problems on timely Essentials of Business Communication 0-324-19156-1 topics such as car phone safety, workplace violence, Instructor’s Manual with Test Bank and unwanted e-mail, time management, smoking bans, Solution Transparency Masters 0-324-19153-7 USPS electronic postmark, and FICO credit rating scores. Instructor’s Resource CD-ROM 0-324-19157-X • NEW! Interpersonal Skills: New Chapter 11, Bridging the Gap Video Series 0-324-11460-5 “Communicating in Person, by Telephone, and in BusinessLink Video Case Studies for Meetings”, provides in-depth coverage of key Business Communication 0-324-01364-7 interpersonal skills so students are equipped with the ExamView Testing Software 0-324-19158-8 soft skills employers want. Transparency Acetates 0-324-19155-3 • NEW! Oral Communication: Because of the increased emphasis by employers, a new chapter on WebTutor Advantage for Blackboard 0-324-19160-X communication in person, by telephone, and in WebTutor Advantage for WebCT 0-324-19159-6 meetings has been added to the 6th edition. WebTutor ToolBox for Blackboard 0-534-27489-7 • NEW! Student CD-ROM: This CD-ROM, packaged with WebTutor ToolBox for WebCT 0-534-27488-9 each new copy of the 6th edition, provides easy access to a number of valuable resources, including documents Table of Contents for revision, PowerPoint® slides, Web links, and UNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Facing Today’s Communication Challenges. UNIT 2: THE WRITING PROCESS. Advanced Grammar Mechanics activities. 2. Writing for Business Audiences. 3. Improving Writing Techniques. • NEW! Technology Coverage: New coverage on email, 4. Revising and Proofreading Business Messages. UNIT 3: Internet research, and electronic presentations reflects CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Routine Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative the greater emphasis in the business world on Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal technology enhanced communication. Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING • NEW! New Video Case Studies: A set of exciting videos, SPEAKING SKILLS. 11. Communicating in Person, by Telephone, and each about 8 minutes long, bridges the gap between in Meetings. 12. Making Oral Presentations. UNIT 6: COMMUNICATING FOR EMPLOYMENT. 13. The Job Search, Résumés, and Job textbook and the real world with case studies of such Application Letters. 14. Employment Interviewing and Follow-Up companies as Hudson’s, Ben & Jerry’s, Yahoo!, and Messages. Appendix A. Reference Guide to Document Formats. World Gym. Appendix B. Correction Symbols and Proofreading Marks. Appendix C. Documentation Formats. To Order: 1-800-477-3692 21
  • 2. ➤ BUSINESS COMMUNICATION Business Communication: on the very successful Communication by Objectives (CBO) approach to communication. This three-step Process and Product, 4e approach emphasizes an easy-to-use process to achieve Mary Ellen Guffey, Los Angeles Pierce College successful communication in today’s workplace. With 4-Color, 672 pp., 2003 updated and expanded chapters on inter-cultural ISBN: 0-324-16393-2 communication, technology, and real-world opening vignettes the Tenth Edition will engage your students in http://www.meguffey.com the learning process. Business Communication: Process and Supplements Product takes students through a well- Annotated Instructor’s Edition with developed, consistently applied process approach to Student CD-ROM and InfoTrac College Edition 0-324-27272-3 communication and combines it with integrated, hands- Instructor’s Resource CD-ROM on application of current and emerging business (includes PPT, TB, & IM) 0-324-27273-1 technologies. Students learn a process for solving future WebTutor Advantage for Blackboard 0-324-27275-8 communication problems, and how to use Internet and WebTutor Advantage for WebCT 0-324-27276-6 electronic media to deliver their message, resulting in a WebTutor ToolBox for Blackboard 0-534-27489-7 tangible communication strategy they can use throughout their careers. In addition, the text provides ample products WebTutor ToolBox for WebCT 0-534-27488-9 of that process in the form of business document examples. BUSINESS COMMUNICATION/BUSINESS ENGLISH Table of Contents PART ONE: PRINCIPLES OF COMMUNICATION. 1. Partners for Supplements Effective Communication. 2. The Six Cs of Effective Messages. Instructor’s Manual 0-324-11453-2 3. The Communication-by-Objectives Approach. 4. Electronic Instructor’s Resource CD-ROM 0-324-11458-3 Communication and Technology. PART TWO: EFFECTIVE MESSAGE APPLICATIONS. 5. Good New and Neutral Messages. 6. Bad News Test Bank 0-324-11455-9 Messages. 7. Persuasive Messages. 8. Employment Search ExamView Testing Software 0-324-11457-5 Communication. 9. Applications, Interviews, and Follow-Up Messages. 10. Oral/Spoken Presentations. 11. Written Reports and Study Guide 0-324-11454-0 Instructions. Transparency Acetates 0-324-11456-7 Bridging the Gap Video Series 0-324-11460-5 Business Communication, 6e WebTutor Advantage for Blackboard 0-324-11461-3 A.C. “Buddy” Krizan, WebTutor Advantage for WebCT 0-324-11459-1 Murray State University Table of Contents Patricia Merrier, UNIT 1: COMMUNICATION FOUNDATIONS. 1. Communicating at Work. University of Minnesota-Duluth 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Carol Larson Jones, Communication. 4. Communicating Across Cultures. UNIT 2: THE California State Polytechnic University WRITING PROCESS. 5. Preparing to Write Business Messages. 4-Color, 665 pp., 2005 6. Organizing and Writing Business Messages. 7. Revising Business Messages. UNIT 3: BUSINESS CORRESPONDENCE. 8. Routine E-mail ISBN: 0-324-27225-1 Messages and Memos. 9. Routine Letters and Goodwill Messages. http://krizan.swlearning.com 10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4: REPORTS AND PROPOSALS. 12. Report Planning, Research, and Uses. 13. Report Organization and Presentation. 14. Proposals Business Communication, 6th Edition, presents basic and Formal Reports. UNIT 5: PRESENTATIONS. 15. Speaking Skills. business communication fundamentals by using practical 16. Employment Communication. applications. It is designed to assist students in achieving academic and career success through the development of Effective Communication excellent communication skills. In depth discussion of current communication topics include: workplace for Colleges, 10e diversity, electronic technology, correspondence Clarice Pennebaker Brantley, applications, proposals, business plans, special reports, Innovative Training Team visual aids, teamwork, interpersonal communication, Michele Goulet Miller listening and nonverbal messages, presentation skills, and 4-Color, 496 pp., 2005 employment communication. ISBN: 0-324-27271-5 Supplements http://brantley.swlearning.com Instructor’s Manual 0-324-27228-6 Instructor’s Resource CD-ROM The Tenth Edition is thoroughly revised with the most (IM, TB, ExamView, PP) 0-324-27232-4 current trends in business communication while focusing 22 http://www.swlearning.com
  • 3. BUSINESS COMMUNICATION ➤ Study Guide 0-324-27230-8 WebTutor Advantage for Blackboard 0-324-27263-4 Test Bank 0-324-27229-4 WebTutor Advantage for WebCT 0-324-27264-2 Transparency Acetates 0-324-27231-6 WebTutor ToolBox for Blackboard 0-534-27489-7 WebTutor Advantage for Blackboard 0-324-27234-0 WebTutor ToolBox for WebCT 0-534-27488-9 WebTutor Advantage for WebCT 0-324-27235-9 Table of Contents WebTutor ToolBox for Blackboard 0-534-27489-7 PART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing a WebTutor ToolBox for WebCT 0-534-27488-9 Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. PART TWO: COMMUNICATION ANALYSIS. Table of Contents 3. Planning Spoken and Written Messages. 4. Preparing Spoken and PART ONE: THE COMMUNICATION ENVIRONMENT. 1. Business Written Messages. PART THREE: COMMUNICATING THROUGH VOICE, Communication Foundations. 2. International and Cross-Cultural ELECTRONIC AND WRITTEN COMMUNICATIONS. 5. Communicating Communication. 3. Communication Technologies and Techniques. Electronically. 6. Delivering Good- and Neutral-News Messages. PART TWO: DEVELOPING COMMUNICATIONS. 4. Principles of Business 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. Communication. 5. Developing Effective and Ethical Business PART FOUR: COMMUNICATION THROUGH REPORTS AND BUSINESS Messages. 6. Interpersonal Communication and Teamwork. PART PRESENTATIONS. 9. Understanding the Report Process and Research THREE: CORRESPONDENCE APPLICATIONS. 7. Positive and Neutral Methods. 10. Managing Data and Using Graphics. 11. Organizing Messages. 8. Goodwill Messages. 9. Negative Messages. and Preparing Reports and Proposals. 12. Designing and Delivering 10. Persuasive Messages. PART FOUR: WRITTEN REPORT APPLICATIONS. Business Presentations. PART FIVE: COMMUNICATION FOR 11. Business Research and Report Writing. 12. Proposals, Business EMPLOYMENT. 13. Preparing Resumes and Application Letters. Plans, and Special Reports. 13. Visual Aids. PART FIVE: ORAL AND 14. Interviewing for a Job and Preparing Employment Messages. NONVERBAL COMMUNICATION. 14. Listening and Nonverbal Messages. Appendixes. A. Document Format and Layout Guides. B. Referencing BUSINESS COMMUNICATION/BUSINESS ENGLISH 15. Oral Communication Essentials. PART SIX: EMPLOYMENT Styles. C. Language Review and Exercises. D. Grading Symbols and COMMUNICATION. 16. The Job Search and Resume. 17. Employment Proofreader’s Marks. Communication and Interviewing. BUSINESS ENGLISH SEMINARS. A. Parts of Speech. B. Sentence Structure. C. Punctuation. D. Style. E. Word Usage. APPENDICES. A. Formats of Letters and Memos. Basic Letter B. Documentation Format: APA, MLS. INDEX. and Memo Writing, 5e Business Communication Susan H. VanHuss, University of South Carolina with Professional PowerPak 1-Color, 256 pp., 2005 and Teams Handbook, 14e ISBN: 0-538-72783-7 Carol M. Lehman, Mississippi State University http://www.swlearning.com Debbie D. DuFrene, Stephen F. Austin State University Basic Letter and Memo Writing is an intensive, activity- 4-Color, 720 pp., 2005 oriented text-workbook that shows users how to apply ISBN: 0-324-27270-7 basic principles of communication to write clear and effective business documents. Through numerous http://lehman.swlearning.com document examples and applications, students master While continuing a strong tradition of sound writing basic skills and apply them in specific real-world business principles and abundant model documents, this new situations. The ideal customer is a high school or edition of Business Communication integrates spoken, postsecondary instructor who wants a focused and electronic, and written communication situations and applications-oriented text. strategies—the way communication actually occurs in a • NEW! Instructional material will link to the workplace dynamic workplace. The digital age demands that our more directly. students communicate expertly through an ever- • NEW! Internet will be stressed more, especially in the expanding number of communication options—from job search and sending electronic transmissions and traditional paper documents to e-mail, instant messaging, attachments. web communications, voice and wireless technologies, • NEW! Employment chapter expanded to include and whatever technology evolves next. You’ll see this functional resume and scannable resume, follow-up integrated business strategy applied throughout the text. documents, and writing for permission for references. Supplements • Technology and global considerations will be integrated Instructor’s Manual 0-324-22137-1 throughout each of the writing strategies presented. Instructor’s Resource CD-ROM 0-324-27261-8 • The Internet job search—web sites, examples of web- friendly resumes, including the scannable resume. Test Bank 0-324-27257-X • A section addressing the proper use of electronic Transparency Acetates 0-324-27258-8 communication, versus paper communication, sending Building High Performance Teams 0-324-27259-6 attachments. To Order: 1-800-477-3692 23
  • 4. ➤ BUSINESS COMMUNICATION Supplements WebTutor for WebCT (0-538-72531-1 Instructor’s Manual 0-538-72784-5 WebTutor for Blackboard 0-538-72582-6 Instructor’s Resource CD-Rom 0-538-72785-3 Words@Work Windows Individual User CD 0-538-69049-6 CNN Looks at Diversity in the Workplace Table of Contents Video/Discussion Guide Pkg 0-538-72364-5 1. Style, Process, and Product. 2. Ten Guides for Effective Writing. Workplace Communication in Action 3. Positive Letters and Memos. 4. Negative Letters and Memos. Video/Discussion Guide Pkg 0-538-97703-5 5. Persuasive Letters and Memos. 6. Letter and Memo Reports. 7. Form Letters and Memos. 8. Collaborative and Team Writing. CNN Career Issues Video/Discussion Guide Pkg. 0-538-72224-X 9. Goodwill and Personal Business Messages. 10. Employment Exam View (Electronic Testbank CD) Communications. APPENDICES. A. Address Directory. B. Language Assessment Software 0-538-72325-4 Arts Checklist. C. Language Arts Solutions. D. Evaluation Guide Assess Each Communication. Instructor’s Manual 0-538-72326-2 Instructor’s Manual, Study Guide 0-538-72356-4 Instructor’s Resource CD-ROM 0-538-72324-6 Business Communication: A Framework for Success Table of Contents 1. Communicating in Your Life. 2. Communicating in a Diverse Dan O’Hair, University of Oklahoma Workplace. 3. Nonverbal Communication. 4. The Writing Process. James O’Rourke, Notre Dame University 5. Writing Memos and E-Mail. 6. Writing Letters to Your Clients and Mary John O’Hair, University of Oklahoma Customers. 7. Researching and Using Information. 8. Developing BUSINESS COMMUNICATION/BUSINESS ENGLISH and Using Graphic and Visual Aids. 9. Writing Routine Reports. 4-Color, 672 pp., 2001 10. Writing Formal Reports. 11. Technical Communication. ISBN: 0-324-07350-X 12. Presentations and Meetings. 13. Communicating with Customers. 14. Employment Communication. 15. Job Application and http://ohair.swlearning.com Interviewing Skills. Business Communication: A Framework for Success presents a truly strategic approach to business The Basics: Business Communication, 2e. communication. This text builds on a solid foundation of Patricia Merrier, rhetorical and communication theories by including a University of Minnesota-Duluth range of real-company examples that make the theories 2-Color, 192 pp., 2000 come alive. These innovative methods not only help students identify the many challenges encountered by ISBN: 0-538-72295-9 today’s business communicators, but they also foster a http://www.swlearning.com mastery of communication skills that will carry students well into their own careers. The Basics of Business Communication focuses on the business communication principles and Supplements their written applications. Short, concise content delivers Instructor’s Manual, Test Bank and Video Guide 0-324-01417-1 a thorough approach, with clear-cut examples and exercises to reinforce learning. Use of current technology and the Internet have been incorporated as well as the Communication for the Workplace SCANS workplace readiness skills. Humor is also added to Thomas L. Means, Simsboro, LA emphasize key principles and concepts. 4-Color, 535 pp., 2001 • Technology activities in every chapter. ISBN: 0-538-72322-X • New features for self-analysis and personal goal setting. • Numerous amount of teamwork activities included. http://www.swlearning.com Supplements Communication for the Workplace Instructors Manual 0-538-72296-7 connects students with the workplace Words@Work Windows Individual User CD 0-538-69049-6 like no other communications resource on the market. This text addresses the essential writing, speaking, and Table of Contents listening skills needed for success in today’s workplace. 1. Understanding the Communication Process. 2. Planning Written This is a basic level business communication text. Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. Supplements 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Student Notetaking Guide 0-538-72323-8 Symbols. C. Frequently Confused and Misused Words. Student Study Guide 0-538-72355-6 24 http://www.swlearning.com
  • 5. BUSINESS COMMUNICATION ➤ The Basics: Employment Communication • NEW! Business ethics and correct etiquette when using telecommunications will be added. Patricia A. Parzych, New York, NY • NEW! An on-going project, Career Voyage will be added 2-Color, 136 pp., 2000 to this addition. Students will form teams to plan ISBN: 0-538-69028-3 national and international travel, including lodging. http://www.swlearning.com They will compare social, language, currency, and time differences, and secure documents/immunizations Basics of Business Employment addresses needed to travel internationally. “Career Tips” core communication tools for getting and • Reinforces all the mechanics of language arts keeping a job covering self assessment, cover letters, and (punctuation, capitalization, number expression, word interviewing skills. Short, concise content delivers a usage). thorough approach with clear-cut examples and exercises • Handwritten exercises in the text make the text to reinforce learning. Use of current technology including consumable. the Internet have been incorporated throughout as well as the SCANS workplace readiness skills. Humor is also • Four editing and word processing documents in the added to emphasize key principles and concepts. end-of-chapter activities, making it ideal for keyboarding/word processing courses. • Technology activities in each chapter. • Applications reinforce basic document formatting and • New features for self-analysis and personal goal setting. word processing skills. BUSINESS COMMUNICATION/BUSINESS ENGLISH • Numerous amount of teamwork activities included. • Includes decision-making skills necessary for success in Supplements today’s workplace. Instructor’s Manual 0-538-69037-2 • Includes business-related topics such as handling stress Words@Work Windows Individual User CD 0-538-69049-6 on the job, improving listening skills, and acquiring management skills. Table of Contents 1. Look at the Job-Search Process. 2. Pick a Compatible Career. Supplements 3. Create Strong Resumes. 4. Write Effective Letters. 5. Complete Instructor’s Manual 0-538-43956-4 Job Applications. 6. Interview Successfully. 7. Succeed on the Job. Instructor’s Resource CD-Rom 0-538-43958-0 Communication Skills Table of Contents 1. Commas. 2. Commas (continued). 3. Commas (concluded); for the Processing of Words, 5e Dashes; Hyphens. 4. Semicolons. 5. Apostrophes. 6. Apostrophes Roseanne Reiff, Yonkers, NY (concluded). 7. The Colon. 8. Quotation Marks. 9. Homonyms. 10. Numbers. 11. Numbers (concluded). 12. Capitalization. 1-Color, 224 pp., 2005 13. Capitalization (concluded). 14. Misused Words. 15. Misused ISBN: 0-538-43955-6 Words (continued). 16. Troublesome Pronouns. 17. Troublesome Pronouns (concluded). 18. Subject and Verb Agreement, Style Guide. http://www.swlearning.com The goal of Communication Skills for the Processing of The Basics: Speech Communication, 2e Words is to help students demonstrate writing skills by Paul R. Timm, Brigham Young University using correct grammar, punctuation, and proofreading skills when formatting documents. The text-workbook 2-Color, 192 pp., 2000 reinforces language arts skills through the use of realistic ISBN: 0-538-72297-5 office communications. Communication Skills for the http://www.swlearning.com Processing of Words has been used in every type of classroom environment in which words are processed. The Basics of Speech Communication • NEW! Instructor Resources CD with data files, solutions, targets effective oral communication and PowerPoint® presentation for each unit. skills used in day-to-day living. Short, concise content • NEW! Data CD will be packaged in book for all channels delivers a thorough approach with clear-cut examples and other than school. exercises to reinforce learning. Use of current technology • NEW! Career Tips feature in each unit will be enhanced including the Internet have been incorporated throughout and made a more integral part of each unit. as well as the SCANS workplace readiness skills. Humor is also added to emphasize key principles and concepts. • NEW! Electronic communication (email, fax, web documents) will be included. • Technology activities in each chapter. • NEW! Online editing features (comments and track • New features for self-analysis and personal goal setting. changes) will be included in a few applications. • Numerous amount of teamwork activities included. To Order: 1-800-477-3692 25
  • 6. ➤ BUSINESS COMMUNICATION Supplements anyone who composes communication on computer. Instructor’s Manual 0-538-72298-3 Document files on the template are identified in the Words@Work Windows Individual User CD 0-538-69049-6 student edition with a CD-ROM icon. System requirements: Word 6.0, Word97, WordPerfect 6.1 Table of Contents and Works 3.0 for Windows 95 or Windows NT. Word 6.0 1. Make Oral Communications Work for You. 2. Conquer the Fear of and Works 3.0 for Macintosh. Public Speaking. 3. Communication Pitfalls. 4. Build Conversation Skills. 5. Discover Your Listeners. 6. Plan Your Approach. 7. Build Your Theme on Key Ideas. 8. Use the Power of Beginnings, Bridges, and Endings. 9. Add Life to Your Style. 10. Get Your Message South-Western Spelling Reference, 5e Across. 11. Give Listeners Something to Look At. Devern J. Perry, Provo, UT 2-Color, 256 pp., 2001 The Basics: Writing, 2e ISBN: 0-538-69120-4 A.C. “Buddy” Krizan, Murray State University http://www.swlearning.com Joyce P. Logan, Lexington, Kentucky 2-Color, 250 pp., 2000 This compact manual provides correct ISBN: 0-538-72301-7 spelling, pronunciation, and division of the most commonly used words in business writing. Includes http://www.swlearning.com over 25,000 terms—many from the rapidly evolving BUSINESS COMMUNICATION/BUSINESS ENGLISH worlds of computers and office technology. Spelling The Basics of Writing includes a brief guidelines with examples and two-letter state review of English grammar and usage, yet focuses on abbreviations are included in the text. Alphabetic guides basic writing skills needed in both personal and business on the page edge assist in quick referencing. The text writing. Short concise content delivers a thorough includes commonly used derivations of root words. approach with clear-cut examples and exercises to reinforce learning. Use of current technology and the Internet have been incorporated throughout as well as the SCANS workplace readiness skills. Humor is also added Call Centers: Technology & Techniques to emphasize key principles and concepts. Jack A. Green 1-Color, 288 pp., 2003 Supplements ISBN: 0-538-72686-5 Instructor’s Manual 0-324-72302-5 http://www.swlearning.com This text develops the necessary Proofreading and Editing Precision, 4e communication, interpersonal, and Larry G. Pagel problem-solving skills needed for success as a call center, Ellis Jones, Custavus Adolphus College customer service, or help desk representative or manager. David Kane, Foothill College Each topic has the necessary content to focus specifically 4-Color, 288 pp., 2001 on soft-skill effectiveness using a problem solving ISBN: 0-538-69898-5 approach. The most current technology is covered, including web and e-commerce support, and Internet http://www.swlearning.com resources are integrated throughout. A student cd is included that contains additional cases, self-assessments, This activity-oriented text is designed to sharpen key terms with definitions, and links to useful Internet proofreading and editing skills.It provides a thorough resources. review of the rules governing language arts. Computerized exercises found on the data disk are integrated Supplements throughout to give the user additional practice in editing Instructor’s Resource CD 0-538-72687-3 and formatting documents just as they would in everyday life. Also included is the Template CD-ROM which provides Table of Contents realistic, hands-on experience in loading, proofreading, 1. Understanding Call Centers. 2. Creating a Positive Work Climate. editing and formatting stored files. On-screen 3. Addressing the Call: It’’s All Attitude. 4. Voice. 5. Customer proofreading is another skill that must be learned and Rapport. 6. Listening and Questioning. 7. Managing the Call. 8. Style Flexibility. 9. Managing Stress and Handling Difficult practiced because it is an activity that is performed by Customers. 10. Telephone Sales. 26 http://www.swlearning.com
  • 7. BUSINESS COMMUNICATION ➤ COMMUNICATION 2000, Communication 2000: SECOND EDITION SERIES Communication & Ethics, 2e Agency for Instructional Technology, 4-Color, 96 pp., 2002 Bloomington, IN ISBN: 0-538-43355-8 This softcover text focuses on the skills necessary for communicating Communication 2000: ethically in the workplace. Communicating with Customers Understanding the consequences of 4-Color, 96 pp., 2002 decisions, being accountable for actions, and communicating truthfully are ISBN: 0-538-43334-5 emphasized.The workshops provided give instructions This softcover text emphasizes the on learning strategies for understanding codes of communication skills necessary for ethics, contracts, conflicts of interest, ethical issues on providing excellent customer service. the Internet, and confidential communications. Communicating effectively to exceed Multimedia components enhance the impact of the customers’ expectations is critical to workshops so users can complete a variety of exercises the success and reputation of companies and their on the computer, watch video footage of people BUSINESS COMMUNICATION/BUSINESS ENGLISH employees. The workshops provided give instruction on effectively communicating on the job, and use the how to understand the importance of customer service; Internet to conduct further research. identify customer needs; communicate effectively with customers in person, over the telephone, or over the Internet; and effectively handle customer complaints. Communication 2000: Multimedia components enhance the impact of the workshops so users can complete a variety of exercises Communication and Diversity, 2e on the computer, watch video footage of people 4-Color, 96 pp., 2002 effectively communicating on the job, and use the ISBN: 0-538-43348-5 Internet to conduct further research. This text emphasizes the skills necessary for communicating effectively in a diverse work force. Communication 2000: Understanding the changes taking Communicating with Your Team, 2e place in the American work force and 4-Color, 96 pp., 2002 the trends in the global economy can help eliminate communication barriers and lead to opportunities. ISBN: 0-538-43341-8 Knowledge on how to overcome stereotypes and value This softcover text focuses on the differences in gender, age, culture, and physical ability communication skills necessary in is obtained by completing the workshops provided workplace teams. Successful throughout the chapters. Multimedia components teamwork strategies are essential for enhance the impact of the workshops so users can cooperation and efficiency in the complete a variety of exercises on the computer, watch workplace. The workshops provided give instruction on video footage of people effectively communicating on learning strategies for forming teams, establishing the job, and use the Internet to conduct further team goals, solving team problems, and becoming a research. leader. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research. To Order: 1-800-477-3692 27
  • 8. ➤ BUSINESS COMMUNICATION Communication 2000: that are key to success in a changing workplace are emphasized. The workshops provided give instruction Employment Communication, 2e on how to set goals, develop an action plan, get 4-Color, 96 pp., 2002 organized, manage time, shape self-esteem, keep up ISBN: 0-538-43320-5 with change, and communicate a professional image. Multimedia components enhance the impact of the This softcover text centers on the workshops so users can complete a variety of exercises communication skills necessary for on the computer, watch video footage of people conducting a successful job search or effectively communicating on the job, and use the making a change in jobs. The ability Internet to conduct further research. to conduct research online, present a professional image, and communicate well with potential employers is critical to any job search. The workshops provided give instruction on how to create Communication 2000: effective resumes and cover letters, search for job Powerful Presentations, 2e information, prepare for a successful interview, 4-Color, 96 pp., 2002 understand job expectations, and make a job change. ISBN: 0-538-43313-2 Multimedia components enhance the impact of the workshops so users can complete a variety of exercises This softcover text emphasizes the BUSINESS COMMUNICATION/BUSINESS ENGLISH on the computer, watch video footage of people importance of developing effective effectively communicating on the job, and use the presentation skills for use in the Internet to conduct further research. workplace. The ability to prepare and deliver a variety of presentations with credibility and confidence is a critical workplace skill. Communication 2000: The workshops provided give instruction on how to Interpersonal Communication, 2e understand the roles of presenters and listeners, 4-Color, 96 pp., 2002 prepare and organize content for a presentation, analyze an audience, use persuasion strategies, and ISBN: 0-538-43299-3 understand strategies for overcoming communication This softcover text centers on the apprehension. Multimedia components enhance the importance of building effective impact of the workshops so users can complete a relationships in the work place. variety of exercises on the computer, watch video Successful interactions with coworkers footage of people effectively communicating on the are essential to productivity and job, and use the Internet to conduct further research. harmony on the job. The workshops provided help the user to understand work place relationships, follow and give instructions, give input to others, use listening Communication 2000: and nonverbal communication, deal with barriers, Resolving Problems and Conflicts, 2e negotiate with others, understand the “grapevine,” and create effective electronic messages. Multimedia 4-Color, 96 pp., 2002 components enhance the impact of the workshops so ISBN: 0-538-43327-2 users can complete a variety of exercises on the This softcover text focuses on a computer, watch video footage of people effectively strategy for resolving differences by communicating on the job, and use the Internet to understanding the points of view of conduct further research. coworkers. The ability to listen well, prevent unnecessary conflict, and Communication 2000: negotiate fair solutions is the hallmark of an effective problem solver. The workshops provided give Personal Effectiveness, 2e instruction on how to understand different perceptions, 4-Color, 96 pp., 2002 reach for fairness, use strategies for making difficult ISBN: 0-538-43306-X decisions, ease tensions, and understand discipline policies. Multimedia components enhance the impact Personal Effectiveness focuses on the of the workshops so users can complete a variety of communication and self-management exercises on the computer, watch video footage of skills necessary for personal people effectively communicating on the job, and use effectiveness on the job. The personal the Internet to conduct further research. attributes and self-management skills 28 http://www.swlearning.com
  • 9. BUSINESS COMMUNICATION ➤ Communication 2000: Communication 2000: The Technology of Business and Technical Writing, 2e Communication, 2e 4-Color, 96 pp., 2002 4-Color, 96 pp., 2002 ISBN: 0-538-43285-3 ISBN: 0-538-43362-0 This text focuses on the skills This softcover text focuses on necessary to write clear and concise understanding communication documents in the work place. The technologies, their impact on ability to write well will lead to workplace efficiency, and benefit to greater opportunities on and off the employees. Technologies explored job. Workshops are provided showing how to develop an action plan, how to organize and develop a include the Internet, telephone, video conferencing, document, and how to use charts and graphics to wireless devices, and integrated technologies. The enhance their work. Multimedia components enhance workshops provided give instruction on how to analyze the impact of the workshops so users can complete a information and communicate via the Internet, utilize variety of exercises on the computer, watch video effective telephone technologies, understand uses of footage of people effectively communicating on the teleconferencing and videoconferencing, understand job, and use the Internet to extend learning and BUSINESS COMMUNICATION/BUSINESS ENGLISH the applications of wireless communication, and select conduct research. technology appropriate for various communication challenges. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the The Basics of Proofreading: job, and use the Internet to conduct further research. A Programmed Approach, 4e Dona Orr H. Francis Daniels Communication 2000: Carol Henson, Stockbridge, GA Reading for Information, 2e 2-Color, 280 pp., 2003 4-Color, 96 pp., 2002 ISBN: 0-538-72452-8 ISBN: 0-538-43292-6 http://www.swlearning.com This softcover text focuses on strategies for reading, gathering, and This text provides a comprehensive review of rules for prioritizing information. Effective effective written communication. Each chapter reading and information management concentrates on a specific type of error. Rules and skills are essential for following proofreading exercises are presented in order of increasing instructions, solving problems, and understanding difficulty from simple keyboarding errors in grammar, documents in the work place. The workshops provided punctuation, format and sentence construction, to editing will give instruction on how to identify information the content of messages. Frequently misspelled words are needs, use reading strategies, and manage electronic applied in end-of-chapter exercises. Tips for strengthening and technical information. Multimedia components proofreading skills also appear at the end of most enhance the impact of the workshops so users can chapters. complete a variety of exercises on the computer, watch video footage of people effectively communicating on Supplements the job, and use the Internet to conduct further Instructor’s Manual 0-324-72375-0 research. To Order: 1-800-477-3692 29
  • 10. ➤ BUSINESS ENGLISH Business English Business English, 8e Mary Ellen Guffey, Los Angeles Pierce College Connections: 4-Color, 526 pp., 2005 Writing For Your World ISBN: 0-324-20000-5 Doris Humphrey, PhD, http://www.westwords.com President Career Solutions Training Group Robert Conklin, DeVry University Students need both strong language and 2-Color, 608 pp., 2005 computer skills to succeed in today’s information economy and digital workplace. Building on ISBN: 0-538-72750-0 the success of previous editions, Business English, 7e, http://humphrey.swlearning.com continues to provide students with a comprehensive review of English grammar fundamentals and usage. The Connections: Writing for Your World will be the only basic text allows maximum flexibility for instructors to composition text to continuously and systematically make customize their course around student abilities. Each real-world and workplace writing connections for learners. chapter has been revised to incorporate the most up-to- The text builds basic writing skills with a focus on date Internet coverage. In addition to providing the most paragraph and essay writing, but is uniquely targeted to comprehensive Web site for business communication the needs of career and technical college students, as BUSINESS COMMUNICATION/BUSINESS ENGLISH students, the new edition retains Mary Ellen Guffey’s well as the adult learning market. highly acclaimed three-level approach to teaching course • Continuously connects traditional academic writing with concepts real-life and workplace writing examples and • NEW! More writing activities have been added to each applications. chapter. • Effective design and a consistent, systematic pedagogy • NEW! Guffey Xtra!: This interactive online product take students through a cycle that connects instruction provides students with a robust set of online learning examples, and practice. tools. New books are packaged with a card that • Unique text features connect traditional paragraph and provides access to the site essay development with lifelong learning and study • Comprehensive treatment of english grammar, skills, real world writing, and Internet and technology mechanics, usage and reference resources provide resources. students more exposure to situations they might face in • A complete learning package connects students and the work place. instructors with the widest variety of interactive • Student CD-ROM: This CD-ROM is packaged with new learning and teaching aids. copies of the text and includes true-false and multiple- Supplements choice review questions for each chapter. This electronic study guide is an excellent learning tool Instructor’s Resource CD-ROM 0-538-72753-5 because it provides students with immediate feedback Annotated Instructor’s Edition 0-538-72752-7 explaining right and wrong answers. The exercises, ExamView 0-538-72754-3 which cannot be printed, are perfect for pre-test review, or extra practice. Table of Contents Part I. Anyone Can Write. 1. Yourself as a Writer. 2. The Writing • Pretests, post-tests, self-check exercises, and unit Process and Your Career. 3. Four Strategies of Effective Writing. reviews provide many opportunities to test their skills Part II. The Paragraph Where All Your Writing Starts. 4. How does a and reinforce the concepts they are learning. Paragraph Work. 5. Illustration: Paragraphs That Give Examples. • More Internet/Technology Focus: Communicating 6. Description: Paragraphs That Appeal to the Senses. 7. Definition: Paragraphs That Explain Meaning. 8. Comparison and Contrast: successfully in the business world requires effective Paragraphs About Similarities and Differences. 9. Classification: communication by computer. New “Learning Web Ways” Paragraphs That Assign Things to Categories. 10. Process: activities build student confidence and skill at using the Paragraphs That Explain Steps in a Sequence. 11. Narration: Web. End-of-chapter activities are revised to reflect the Paragraphs That Tell a Story. 12. Cause and Effect: Paragraphs That Tell Why. 13. Persuasion: Paragraphs Paragraphs That Convince. growing use of e-mail as a common communication tool. Part III. Longer Documents: Building on Your Paragraphs. 14. From Paragraph to Document: Planning and Organizing an Essay or Report. Supplements 15. Writing to Illustrate. 16. Writing to Describe. 17. Writing to Instructor’s Resource CD-ROM 0-324-22348-X Define. 18. Writing to Compare and Contrast. 19. Writing to Instructor’s Manual with Test Bank 0-324-22346-3 Classify. 20. Writing to Explain a Process. 21. Writing to Narrate. 22. Writing to Prove Cause and Effect. 23. Writing to Persuade. Annotated Instructor’s Edition 0-324-22345-5 24. Writing Summaries and Instructions. 25. Writing Proposals and ExamView Testing Software 0-324-22347-1 Reports. 30 http://www.swlearning.com
  • 11. BUSINESS ENGLISH ➤ Odd-Numbered Reinforcement Basic English Activity Solutions 0-324-22352-8 Reinforcement Activity Solutions 0-324-22351-X Review, 8e Transparency Acetates 0-324-22350-1 Norman Schachter, Los Angeles, CA Karen Schneiter, San Diego, CA WebTutor Advantage for Blackboard 0-324-23229-2 WebTutor Advantage for WebCT 0-324-23228-4 2-Color, 320 pp., 2005 WebTutor ToolBox for Blackboard 0-534-27489-7 ISBN: 0-538-72720-9 WebTutor ToolBox for WebCT 0-534-27488-9 http://www.swlearning.com Table of Contents This popular text takes a unique and UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of time-proven approach to understanding the Fundamentals Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING of English. Through logically organized concepts, short THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns. 7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. explanations, and an abundance of skill practice, users 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb will gain confidence and skill in all English areas. This and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND user-friendly edition motivates with activities that CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs. promote attention to detail, methods for remembering 13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas. specific grammar rules and activities that can be 17. Semicolons and Colons. 18. Other Punctuation. UNIT VI: completed using technology. BUSINESS COMMUNICATION/BUSINESS ENGLISH WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES. • NEW! Student CD included in book provides additional A. Developing Spelling Skills. B. Developing Vocabulary Skills. C. Reference Guide to Document Formats. Self-Help Exercises. self-paced applications to reinforce chapter concepts. Index. • NEW! Workplace communication features integrate the use and importance of grammar and communication Essentials of College English, 3e skills in the workplace. Mary Ellen Guffey, • NEW! New design for improved readability and Los Angeles Pierce College professionally illustrated cartoons as humorous 2-Color, 326 pp., 2005 illustrations of concepts. ISBN: 0-324-20150-8 • Individual and cumulative practice and self-check activities to ensure student comprehension of subject http://www.westwords.com/ matter. guffey/students.html • Spelling and vocabulary reference appendix is useful as Designed as a grammar/mechanics text, this fast-paced, an instructional device in class or for student reference. economical text/workbook develops proficiency in • Each unit begins with student learning objectives for grammar, punctuation, usage, and style. With the the student to have mastered upon completion of the assistance of Dean Elizabeth Tice, co-authors Mary Ellen unit to ensure the student has an understanding of Guffey and Carolyn M. Seefer have produced an chapter concepts. accelerated refresher course guide aimed at motivated students. Essentials of College English is a no-frills Supplements grammar/mechanical review that combines value with Annotated Instructor’s Edition 0-538-72724-1 authoritative coverage. ExamView 0-538-72726-8 Supplements Instructor’s Resource CD 0-538-72725-X Instructor’s Manual 0-324-29190-6 Table of Contents Table of Contents 1. The Sentence. 2. Nouns. 3. Pronouns. 4. Verbs. 5. The Time of UNIT 1. KNOWING THE NAMES. 1. Nouns. 2. Possessive Nouns. Verbs. 6. Adjectives and Adverbs. 7. Prepositions and Conjunctions. 3. Pronouns. UNIT 2. SHOWING THE ACTION. 4. Verbs: Fundamentals, 8. Phrases and Clauses. 9. Punctuation and Capitalization. 10. Word Voices, Tenses, and Parts. 5. Verb and Subject Agreement. Choice. 11. Writing Sentences and Paragraphs. 6. Verbals. UNIT 3. MODIFYING AND CONNECTING WORDS. 7. Modifiers: Adjectives and Adverbs. 8. Prepositions. 9. Conjunctions to Join Equals. 10. Conjunctions to Join Unequals. UNIT 4. PUNCTUATING SENTENCES. 11. Commas. 12. Semicolons and Colons. 13. Other Punctuation. UNIT 5. WRITING WITH STYLE. 14. Capitalization. 15. Numbers. 16. Effective Sentences. Appendix. Developing Spelling Skills. Answers to Reinforcement Exercises. “Spot the Blooper” Explanations. Index. To Order: 1-800-477-3692 31
  • 12. ➤ BUSINESS ENGLISH Professional English 13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctions to Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas. 17. Semicolons and Colons. 18. Other Punctuation. UNIT VI: Mary Ellen Guffey, Los Angeles Pierce College WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES. 4-Color, 526 pp., 2005 A. Developing Spelling Skills. B. Developing Vocabulary Skills. C. Reference Guide to Document Formats. Self-Help Exercises. Index. ISBN: 0-324-22334-X http://www.westwords.com How 10: Handbook Students need both strong language and for Office Professionals, 10e computer skills to succeed in today’s James L. Clark, Pasadena City College information economy and digital workplace. Professional Lyn R. Clark, Los Angeles Pierce College English provides a comprehensive review of English grammar fundamentals and usage. The text allows 2-Color, 576 pp., 2004 maximum flexibility for instructors to customize their ISBN: 0-324-17882-4 course around student abilities. Each chapter has been http://clark.swlearning.com revised to incorporate the most up-to-date Internet coverage. In addition to providing the most Since 1975, HOW and its subsequent comprehensive Web site available, the text features Mary editions have been a prominent reference source for Ellen Guffey’s highly acclaimed three-level approach to business writers, office personnel, and students. With BUSINESS COMMUNICATION/BUSINESS ENGLISH teaching course concepts. every new edition, HOW has kept pace with changes in • Career Preparation: Comprehensive treatment of english our language and the business environment, striving to grammar, mechanics, usage and reference resources provide a useful and easy-to-understand reference manual provide students more exposure to situations they for all professionals involved in organizational operations. might face in the work place. It includes detailed and precise information for writing, • Xtra! Student CD-ROM: This CD-ROM is packaged with formatting, and transmitting communications. Unlike new copies of the text and includes the new Ms. other reference books, HOW 10 is tailored for writing Grammar electronic study guide. This electronic study style, grammar, mechanics, and techniques in a guide is an excellent learning tool because it provides business/office environment. This text can be used as a students with immediate feedback explaining right and stand-alone reference or as a supplement. wrong answers. The exercises are perfect for pre-test review, or extra practice. Supplements Instructor’s Manual 0-324-17883-2 • More Internet/Technology Focus: Communicating successfully in the business world requires effective Instructor’s Resource CD-ROM 0-324-19058-1 communication by computer. New “Learning Web Ways” Workbook 0-324-17884-0 activities build student confidence and skill at using the Web. End-of-chapter activities are revised to reflect Table of Contents the growing use of e-mail as a common communication 1. Punctuation. 2. Hyphenating and Dividing Words. 3. Capitalization. 4. Number Formats and Applications. 5. Grammar tool. and Usage. 6. Abbreviated Forms. 7. Words Often Confused and • All of the grammar examples have been reviewed by the Misused. 8. Proofreading and Editing. 9. Using The Internet. author to be certain that they coordinated with widely 10. Electronic Messaging. 11. Address Format and Forms of Address. 12. Business Letters and Memorandums. 13. Reports and Other used reference manuals including Clark and Clark’s Business Documents. 14. Employment Application Resources. HANDBOOK FOR OFFICE PROFESSIONALS. 15. Reference Sources. 16. Manual and Electronic File Management. Supplements Instructor’s Resource CD-ROM 0-324-22348-X Effective English Annotated Instructor’s Edition 0-324-22376-5 for Colleges, 10e Table of Contents Jack E. Hulbert, Pleasant Garden, NC UNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts of Michele Goulet Miller, Speech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWING Milwaukee Area Technical College THE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns. 4-Color, 432 pp., 2002 7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verb ISBN: 0-538-72453-6 and Subject Agreement. 11. Verbals. UNIT IV: MODIFYING AND CONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs. Using a proven application approach to build the language skills of students who did not achieve competency while in high school, Effective English for Colleges, 10e, systematically reviews 32 http://www.swlearning.com
  • 13. TECHNICAL WRITING ➤ concepts, examples and application. This full-color book Writer’s On-line Workshop: is divided into manageable learning segments, making it a non-threatening learning tool for developing grammar Your Complete Business Communication and usage skills. By learning grammar rules and applying and Business English Interactive them in context, the user develops editing, writing, and Resource, Bookstore Certificate, 2e language skills vital to successful communication. Dana Loewy, California State University, Fullerton The Basics: English, 2e Teeanna Rizkallah, California State University, Fullerton Michele Goulet Miller, Milwaukee Area Technical College Online Product 2002 Clarice Pennebaker Brantley, ISBN: 0-324-01385-X Innovative Training Team Writer’s On-line Workshop (WOW), formerly 2-Color, 256 pp., 2000 known as PoWER: Professional Writer’s Electronic ISBN: 0-538-72299-1 Reference, is designed to help users accurately assess their current skill level and refine their understanding of http://www.swlearning.com Business English and Business Communication. Users start The Basics of English presents grammar, punctuation, by taking the self-assessment to aid in diagnosing their capitalization, and number usage that provides the “base” current skills. The results of the self-assessment directs BUSINESS COMMUNICATION/BUSINESS ENGLISH of knowledge needed to succeed in writing classes. Short, users to specific Business English or Business concise content delivers a thorough approach with clear- Communication lessons that require further review. cut examples and exercises to reinforce learning. Use of current technology including the Internet has been incorporated as well as SCANS workplace readiness skills. Technical Writing • NEW! Technology activities in every chapter. • NEW! Features for self-analysis and personal goal setting. Technical Writing for Careers: • NEW! Numerous amount of teamwork activities Business and Administration included. Career Solutions Training Group • Learning objectives that identify what you should be 2-Color, 128 pp., 2005 able to achieve after you complete the chapter. ISBN: 0-538-72717-9 • Checkpoints that allow you to apply the principles Business and Administration is the first presented in a section. in the Technical Writing for Careers • Checkpoint solutions that enable you to verify your Series. This text-workbook will contain comprehension of one section before you progress to technical writing applications specific to another section. business and administration careers. Each chapter will Supplements open with a profile of a business professional and now they apply technical writing in their career. Three to five Instructor’s Manual 0-538-72300-9 writing projects for that specific job will follow. This is a Words@Work Windows Individual User CD 0-538-69049-6 perfect resource as an applications book in a technical writing course. Table of Contents 1. Dictionaries and Thesauruses. 2. Nouns. 3. Pronouns. • The text is job specific so instructors can choose 4. Verbs. 5.Subject/Verb Agreement,. 6. Adjectives. 7. Adverbs. appropriate modules for each student 8. Prepositions, Conjunctions, and Interjections. 9. Phrases, Clauses, and Sentences. 10. Basic Punctuation. 11. More • References to additional Instructor Resources are Punctuation. 12. Capitalization and Numbers. Appendix. available in the lesson plans such as web sites, etc. • Applications that ask the student to prepare a specific type of document based on the situation presented. Supplements Instructor’s Manual 0-538-72718-7 Table of Contents 1. Administrative Specialist. 2. Human Resources Administrator. 3. Financial Analyst. 4. International Trade Manager. 5. Entrepreneur. 6. Accountant. To Order: 1-800-477-3692 33
  • 14. ➤ TECHNICAL WRITING Technical Writing for Careers: Survivor’s Guide Retail/Wholesale Sales To Technical Writing Career Solutions Training Group David Ingre, Kwantlen University College 2-Color, 128 pp., 2005 2-Color, 325 pp., 2003 ISBN: 0-538-72715-2 ISBN: 0-538-72578-8 Retail/Wholesale Sales is the second in the Technical A comprehensive, easy-to-use guide to Writing for Careers Series. This text-workbook will contain key workplace communication skills. technical writing applications specific to business and Survivor’s Guide to Technical Writing administration careers. Each chapter will open with a presents all of the essentials of profile of a business professional and now they apply workplace communication in an easy-to-read and easy-to- technical writing in their career. Three to five writing use format. The content is comprehensive and universal, projects for that specific job will follow. This is a perfect and emphasizes the most practical and useful resource as an applications book in a technical writing information, making the concepts relevant to each user. course. Integrating the most current technology, users will • The text is job specific so instructors can choose discover the usage and resources available to them appropriate modules for each student through a number of different media. Survivor’s Guide to Technical Writing reflects the most current topics and • References to additional Instructor Resources are BUSINESS COMMUNICATION/BUSINESS ENGLISH issues in technical communication and includes many available in the lesson plans such as web sites, etc. cases, activities, and features to engage and enrich Supplements learning. Instructor’s Manual 0-538-72716-0 Supplements Table of Contents Instructor’s Resource CD-ROM 0-324-72580-X 1. Sales Associate. 2. Interior Designer. 3. Marketing Director. 4. Buyer. 5. Real Estate Broker. 6. Customer Service Representative. Appendix: Words Commonly Confused. Glossary. 34 http://www.swlearning.com

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