Bus 128- Business Communication
Instructor: Dr. D. Michael Campbell
Bovee, Courtland R. and John V. Thill. Business Communication Today (9th Edition),
Prentice Hall, 2008.
Required Online Accessories:
Students must be able to access their online Blackboard accounts prior to the second
week of class. Information is available for students at
http://www.gcccd.net/online/orientation.htm. Additionally, students should refer to
the following web address for information pertaining to how a blended course works
Communication is a core activity in business. As a businessperson, you will spend most
of your day explaining, writing, directing and listening to others. Your ability to do so
clearly and effectively will have direct bearing on the success you achieve. It is not
enough to be good at individual business functions such as marketing, accounting or
finance; you must also be able to communicate your ideas to those around you. In a
very real sense, communicating will be your job.
In this course we will examine the principles of effective communication and apply
them to business correspondence and business reports. Some topics include the
organization, writing, and presentation of business documents using word processing
software. This class also incorporates basic principles of effectively oral communication
Highly Recommended Supplements:
(An updated dictionary and a reference guide for grammar, punctuation, and
formatting are highly recommended) Raimes, Ann, Keys for Writers, Second Edition
(Boston, MA: Houghton Mifflin, 1999).
A computer and a reliable Internet connection are recommended for successful
completion of this course.
Class Assignments 25% 90% + =A
Mid-term Exam 25% 80% - 89% =B
Final Paper 15% 70% - 79% =C
Oral Presentation 10% 60% - 69% =D
Attendance & 15% 0% - 59% =F
Discussion Board 10%
Missed in-class or online assignments and exams cannot be made up without prior
arrangement with the instructor and then with a late penalty applied. Only
documented severe illness or other grave circumstances will be considered valid
reasons for allowing make-up work.
Additionally, one letter grade will be deducted if a student is to walk into class late
on more than two occurrences.
Before and after class and by appointment. Please feel free to email me at
email@example.com. Additionally, if you misplace your syllabus please feel free to
retrieve it at http://www.cuyamaca.edu/michael.campbell/default.asp
This schedule provides a general view of covered materials and intended exam dates.
Given the length of the class sessions, I expect that there will be changes to the syllabus.
You will be responsible for noting any changes announced in class.
From: July 6, 2009 To: July 30, 2009 • Time: 8:00am- 2:30pm • F 702
Student Note: Please read all the material listed before the date it is scheduled. Since
each class covers over 6 hours of in-class time, it is a good idea to take notes prior to
coming to class on the articles and chapters you read. This will greatly improve your
7/9 In- Class:
Read: Chapters 1 & 2 (Read by 7/17)
Read: Vocal and Verbal Behaviors (In-Class Discussion)
Read: Listening to People (In-Class Discussion)
Video Clip: The Apprentice, Episode VI
Handout: Apprentice Video Assignment
Handout: Oral Presentation Assignment
Set up Blackboard Accounts by 7/14!
Read- The Power of Talk: Who Gets Heard and Why! & Answer
Discussion Questions. (Postings due by 7/16)
7/16 In- Class:
Quiz 1 (Covers The Power of Talk: Who Gets Heard and Why)
Read: Chapter 3
Read: Cross-Cultural Communication Fig 3-1; Table IV;
Cultural Orientations & Cultural Orientations
Read: A Roshanda by Any Other Name: How do babies with
Super-black names fare?
Read: The Abilene Paradox
Submit: Apprentice Video Assignment
Handout: Business Message Assignment
Read: “An American in Paris” Case Study & Answer
Discussion Questions (Postings due by 7/23)
7/23 In- Class:
Read: Chapters 4, 5 & 6
Bring in Current Business Communication Article to Discuss
Read- Communication Filters
Quiz 2 (Covers Communication Filters)
Submit: Business Message Assignment
Submit: 1st Draft of Resume & Cover Letter
Time Permitting- Library: Work on 1st Draft of Resume & Cover Letter
Time Permitting- Library- Work on Oral Presentations
Handout: Goodwill Message Assignment
Handout: Persuasive Message Assignment
Handout: Midterm Exam Study Guide
Read: Ford Pinto Fuel Case & Answer Discussion Questions
(Postings due by 7/30)
7/30 In- Class:
Read: Chapter 9
Read: The Necessary Art of Persuasion
Read: Mass Communication, Persuasion, and Propaganda
View Before Class: Film “Loins for Lambs” (2008)
Midterm Exam (Covers Chapters 1-5 & All Articles)
Film Clip: A Few Good Men
Read: Chapters 10 & 11
Oral Presentations (1st Student Group)
Oral Presentations (2nd Student Group)
Submit: Goodwill Message Assignment
Read: How to Negotiate Anything & Answer
Discussion Questions (Postings due by 8/4)
8/4 Submit: Final Papers to firstname.lastname@example.org by 12:00 noon!
Submit: Final Resume and Cover Letter by 12:00 noon!
Submit: Persuasive Message Assignment by 12:00 noon!
Student Note: All final papers, resumes, cover letters, and assignments must be
submitted in one email as separate attachments! Please put “your first and last name”
and the “course name” in the subject heading! (There will be a 15% deduction for any
assignments that do not comply with this format)