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  1. 1. DEPARTMENT OF BUSINESS ADMINISTRATION TEL: 886-6-275-7575 EXT. 53300 FAX: 886-6-208-0179 E-MAIL: em53300@email.ncku.edu.tw CHAIRPERSON: Hsin-Hong Kang BRIEF INTRODUCTION The Department was established in 1955 as the Industrial and Commercial Management Department. It was a part of the Taiwan Provincial College of Engineering. In 1956, the College was upgraded and renamed Taiwan Provincial Cheng Kung University. In the same year, the College of Business was founded and the Department was placed under its administration. At that time the curriculum of the Industrial and Commercial Management Department was mainly focused on mechanical engineering. In 1965, it was divided into two divisions, Industrial Management and Business Administration. The Industrial Management Division focused on industrial production and the Business Administration Division focused on business management and marketing. In 1966, the Department established an evening program of Business Administration. In 1971, the University was renamed National Cheng Kung University. In 1972, Industrial Management and Business Administration formally became two different departments. In 1989, the Department initiated a Master's degree program in Business Administration. In 1993, the Department initiated a Ph.D. degree program in Business Administration. Past & Present Chairpersons: Ping-Pang Kung Aug. 1972-July 1976 Cheng-Nan Chen Aug. 1991-July 1994 Yuan-Hao Cheng Aug. 1976-July 1978 Su-Chao Chang Aug. 1994-July 1995 Chi-Liang Wang Aug. 1978-July 1984 Bertam Tan    Aug. 1995-July 1998 Hong-Chu Chang Aug. 1984-July 1985 Wann-Yih Wu Aug. 1998- July 2001 Ming-Tien Tsai Aug. 1985-July 1991 Hsin-Hong Kang Aug. 2001- present TEACHING OBJECTIVES The Department places equal emphasis on teaching, research, and social service in order to meet the requirements of domestic businesses. The characteristics of the Department are as follows: 7-47
  2. 2. 1. Emphasize the connection between theory and application to make our graduates being capable of solving real-world problems. 2. Require not only more core courses, but a number of elective courses according to students’ interests. 3. Strengthen students for communication skills in English, and train students for organizing and leading abilities. Undergraduate program: Stress both fundamental courses and general-education courses, and emphasize the integration and application of professional courses on business administration. Master’s program: Concentrate on the coalition of theories and application problems to train students to become leading general managers with international views, and to make a significant contribution to domestic businesses. Doctoral program: Emphasize the importance of management theories and research to investigate new concepts and knowledge of management; promote research abilities by performing research projects and publishing papers; follow the nation’s industrial policy and new technology development to broaden academic research. FACULTY Professor: 9 Adjunct Professor: 3 Associate Professor: 5 Adjunct Associate Professor: 1 Assistant Professor: 4 Adjunct Assistant Professor: 1 Instructor: 3 Adjunct Instructor: 2 Professors: Wann-Yih Wu (Ph.D., Oklahoma State University) Business Research Method; International Management Bertram Tan (MBA, National Cheng Kung University) Operations Management Cheng-Nan Chen (Ph.D., National Cheng Chi University) 7-48
  3. 3. Marketing; Promotion Strategy Su-Chao Chang (Ph.D., New York City University) Organizational Theory and Management; Business Game and Simulation Quey-Jen Yeh (Ph.D., Columbia University) Management Science; Quantitative Methods for Management; Business Forecasting Hsin-Hong Kang (Ph.D., University of California, Santa Barbara) Economics; International Trade; International Finance, Econometrics; Managerial Economics; Hsinnan Hsu (Ph.D., Lehigh University) Financial Management; International Financial Management Tsung-Chi Liu (Ph.D., Keio University) Service Marketing; Distribution Strategy; Multinational Management; Global Marketing Yao-Chuan Tsai (Ph.D., University of California, Los Angeles) Database Systems; Managerial Computerizing Associate Professors: Ming-Tien Tsai (Ph.D., Columbia University) Marketing; Business Policy and Strategy Tim-TC Yang (Ph.D., University of Pennsylvania) Economics; Service Economy and Management Shuang-Shii Juang (Ph.D., Northern Illinois University) Financial Management; Money and Financial Markets Hae-Ching Chang (Ph.D., Texas A & M University) Management Information Systems, Human Resource Management Meng-Kuan Lai (Ph.D., Purdue University) Marketing; Consumer Behavior Assistant Professors: Chun-Jen Chen (Ph.D., Rensselaer Polytechnic Institute) Management of Technology; Entrepreneurship; Strategic Alliance 7-49
  4. 4. Chwan-Yi Chiang (Master, National Cheng Kung University) Investment Management; International Trade Practice Hsueh-Liang Wu (Ph.D., Birmingham University) Management of Technology; Management of Strategy; Industry Economics and Strategic Analysis Hsin-Hsin Chang (Ph.D., Bradford University) Information and Management; e-Business; Integration of Manufacturing and Commerce Instructors: Hui-Eng Tong (Master, National Kobe University) Managerial Accounting; Behavioral Science Yaw-Bin Wang (Master, National Cheng Chih University) Microeconomic; Finance and Tax Theory Adjunct Professor: Chun-Lang Chen (Ph.D., Meiji University) Business Law; Essential of Civil Law Len-Kuo Hu (Ph.D., University of California, Los Angeles) Financial Management; International Financial Management Yuan-Duen Lee (Ed.D., Drake University) Human Resource Management; Organizational Behavior and Management Adjunct Associate Professors: Ping-Tan Liu (Master, Lindenwood College) Public Finance, Economics Adjunct Assistant Professors: Ching-Ho Liu (PH.D., Bentley College) Management; Organizational Communication Adjunct Instructors: Chaw-Kai Yang (Master, The Catholic University of America) 7-50
  5. 5. Introduction to Industrial Engineering; Factory Management Fu-So Chen (Master, National Cheng Kung University) Labor Problems FACILITIES The Department has various facilities to support educational and research activities, including a case study room, a lecture room, an audio-visual room, a conference room, a seminar room, a computer room, and a control room. The computer room is equipped with more than one hundred personal computers with Pentium processors or better, fifty laser printers, five scanners, five ink-jet printers, and so on. In addition, every office and research room is equipped with networks access ability. CURRICULUM Undergraduate Courses: Number of credits required for graduation: 147 1. General courses required (30~32 credits) Credits Yr. Course No. Course Title SemesterⅠ SemesterⅡ 1st H41491-2 Chinese 1-2 3 3 1st H41031-2 Foreign language 3 3 1st H41770 Constitution of R.O.C and 2 2 national 1st-4th H41720 General education courses 16 16 1st H41011-2 Military Training 2 2 1st-3th H41001-6 Physical Education 0 0 2. Specialized courses required by the Department (60 credits) Credits Yr. Course No. Course Title SemesterⅠ SemesterⅡ 1st H41571-2 Accounting 1-2 3 3 1st H41551-2 Economics 1-2 3 3 1st H43070 Management 3 1st H41561-2 Calculus 1-2 2 2 1st H41030 Introduction to Computer 3 2nd H42071-2 Statistics 1-2 3 3 2nd H42020 Marketing Management 3 7-51
  6. 6. 2nd H42010 Introduction to Management 3 Sciences 2nd H43570 Organization Behavior 3 2nd H44080 Financial Management 3 2nd H43080 Production and Operations 3 Management 2nd H42040 Essential to Civil Law 3 3rd H43030 Business Law 3 3rd H43020 Management Information 3 Systems 3rd H42030 Human Resources Management 3 3rd H44090 Business Policy 3 3. Elective courses: at least 55~57 Credits Credits Yr. Course No. Course Title SemesterⅠ SemesterⅡ 2nd H42011-2 English Conversation 1 1 2nd H44130 Financial Markets 3 2nd H42550 Macroeconomics 3 2nd H43100 Marketing Research 3 2nd H43140 Organizational Theory 3 2nd H42110 Microeconomics 3 2nd H42260 Business English 3 2nd H42150 The Application of Computer 3 Software 2nd H43141-2 Cost Accounting 3 3 2nd H44100 Operations Research 3 2nd H43650 Consumer Behavior 3 2nd H42770 Human Relationship Management 3 3rd H43040 International Trade Theory 3 3rd H43261-2 Business Japanese 3 3 3rd H43050 International Financial 3 Management 3rd H44400 Budgetary Control 3 3rd H42181-2 Intermediate Accounting 3 3 3rd H43130 Strategy Planning 3 3rd H43060 International Finance 3 3rd H44200 Futures and Options 3 3rd H44970 Distribution Strategy 3 3rd H43011-2 Intermediate English 1 1 Conversation 7-52
  7. 7. 3rd H44040 Management Accounting 3 3rd H44310 Advertising and Promotion 3 Management 3rd H44310 Business Communication 3 3rd H43690 Quality Control 3 3rd H44170 Insurance 3 4th H44150 International Trade Practice 3 4th H44350 International Business 3 Management 4th H42620 Managerial Economics 3 4th H44011-2 Advanced English Conversation 1 1 4th H44270 Advanced Statistics 3 4th H43150 Law of Tax 3 4th H4402 Service Marketing Management 3 4th Seminar in Business 3 Administration 4th H44960 Seminar in Economic Theory and 3 Practice 4th H44230 Factory Management 3 4th H44380 International Trade Law 3 4th Practice in Security Investment 3 4th H44050 Managing Financial Institutions 3 4th H44920 Tax Accounting 3 4th H43800 Marketing Strategic Planning 3 4th H44450 Readings in management 3 4th H44730 Public Finance 3 4th H43820 Business Research Method 3 4th H44420 Real Estate Investment 3 4th H43660 Investment Management 3 4th H44120 Business Operations and 3 Simulation 4th H44260 Material Management 3 4th H44660 Stock Market and Security 3 Analysis 4th H44190 International Marketing 3 4th H44790 Business Diagnosis 3 Master’s Courses: Minimum Credits for Graduation: 45 No. of credits for the thesis: 6 (exclusive) Seminar: 1semesters 7-53
  8. 8. 1. Specialized Required Courses: 9 credits Credits Yr. Course No. Course Title SemesterⅠ SemesterⅡ 1st R45010 Organizational Theory and 3 Management 2nd R45230 Business Policy and Strategy 3 2nd R46501-2 Seminar 3 2. Specialized Elective Courses (no less than 36 credits) Credits Yr. Course No. Course Title SemesterⅠ SemesterⅡ 1st R45210 Business Research Methods 3 1st R45060 Marketing Management 3 1st R45070 Financial Management 3 1st R45080 Marketing Research 3 1st R45090 Organizational Behavior 3 1st R45100 Money and Financial Markets 3 1st R45110 International Management 3 1st R45120 The Social Topics of Business 3 Law 1st R45150 Analysis of Consumer Behavior 3 1st R45160 Systems Analysis 3 1st R45210 Managerial Accounting 3 1st R45250 Marketing Strategy 3 1st R45260 Corporate Financial Analysis 3 1st R45270 Portfolio Analysis 3 1st R45280 International Finance 3 1st R45290 International Marketing 3 1st R45300 Analysis of Industrial Economy 3 1st R45310 Seminar on Service Economy and 3 Management 1st R45320 Distribution Strategy 3 1st R45330 Seminar on Business Problems 3 1st R45350 Foreign Exchange and 3 Management 1st R45360 Computer software and Marketing 3 1st R46810 Decision Analysis 3 1st R45370 Seminar in Operations Research 3 1st R45380 Multivariate Analysis 3 1st R45020 Managerial Economics 3 1st R45030 Managerial Statistics 3 2nd R46570 Interindustrial Economics 3 7-54
  9. 9. 2nd R46580 International Trade and 3 Investment 2nd R46590 Seminar in Taxation 3 2nd R46600 Seminar in Production and 3 Operations Management 2nd R46610 Japanese 3 2nd R46620 The Laws of International Trade 3 2nd R46630 Inventory Management 3 2nd R46660 Econometrics 3 2nd R46670 Small Business Management 3 2nd R46680 Business Planning 3 2nd R46690 Service Marketing 3 2nd R46700 Data Base Systems 3 2nd R46710 Human Resource Management 3 2nd R46720 Decision Support Systems 3 2nd R46730 Logistic Management 3 2nd R46810 Decision Analysis 3 2nd R46820 Advertising Strategy 3 2nd R46830 Product Development and 3 Management 2nd R46850 Industrial Marketing 3 2nd R46860 Real Estate Investment 3 2nd R46870 Executive Management Principles 3 2nd R46880 Business Environment and 3 Management 2nd R46890 Seminar on Securities Law and 3 Order 2nd R46900 Business Game and Simulation 3 2nd R46910 Management Information 3 Systems 2nd R46920 Project Management 3 2nd R46930 Advanced Japanese 3 2nd R46550 Promotion Strategy 3 2nd R46560 Systems Simulation 3 2nd R46R40 Sales Management 3 Doctoral Courses: Minimum credits for graduation: 46 Number of credits for the thesis: 12 (exclusive) Seminar: 4 semesters Methodology: at least 3 courses Credits 7-55
  10. 10. Yr. Course No. Course Title SemesterⅠ SemesterⅡ 1st R47011-2 Seminar 1-2 1 1 2nd R47013-4 Seminar 3-4 1 1 1st R47020 Advanced Business Research 3 Methods 1st R47030 Seminar in Organization Theory 3 and Management 1st R47060 Seminar in Marketing Theory 3 1st R47070 Seminar in Marketing Strategy 3 1st R47100 Seminar on Financial 3 Management 1st R47110 Seminar on Investment 3 1st R47050 Seminar in Business Laws 3 1st R47080 Seminar in Advanced Marketing 3 Research Methods 1st R47090 Seminar in Consumer Behavior 3 1st R46030 Seminar on International 3 Financial Management 1st R47130 Special Topic on Accounting and 3 Financial Information Systems 1st R47150 Theory and Practice of Human 3 Resource Management 1st R47160 Multivariate Data Analysis 3 2nd R48010 Seminar in Business and 3 Government 2nd R48040 Seminar in International 3 Marketing 2nd R48050 Seminar in Promotion Strategy 3 2nd R48080 Seminar on Futures and Options 3 2nd R48100 Special Topic on Information 3 Systems and Organization Behavior 2nd R48140 Experimental Design 3 2nd R48020 Seminar in Business Operational 3 Planning Systems and Control 2nd R48030 Seminar in Small Business 3 Management 2nd R48060 Seminar in Marketing Decision 3 Models 7-56
  11. 11. 2nd R48070 Seminar in Channels and Physical 3 Distributions 2nd R48090 Seminar in International Finance 3 2nd R48110 Special Topic on Decision 3 Support Systems 2nd R48160 Top Management 3 2nd R48130 Seminar in Human Resource 3 Management 2nd R48150 Non-Paramateric Statistics and 3 Time Series Analysis 2nd R45630 Strategic Management of 3 technological Innovation 2nd R46150 New Product Development and 3 Management 2nd R45680 Entrepreneurship and New 3 Venture Creation 7-57