North Carolina A&T State University
School of Business and Economics
Department of Business Education
BUED 360 Business Communication Summer 2009
PROFESSOR: Dr. Jorge Gaytan, Associate Professor
OFFICE: Room: 131, Merrick Hall
Telephone: (336) 334-7657, Ext. 2402
Web site: http://www.ncat.edu/~jagaytan
Web site: http://www.ncat.edu/~sbe/bused/index.html
Web site: http://www.ncbea.org/
OFFICE HOURS: Monday thru Friday:
Anytime via email
TEXTBOOK: Lehman, C. M., & DuFrene, D. D. (2008). Business Communication.
15th Edition. Mason, OH: Thomson/South-Western.
ISBN: 978-0-324-54278-3 or 0-324-54278-X.
CATALOG ENTRY: The study of communication theory and its application to business is
the main focus of this course. Emphasis is placed on composing basic
forms of business communication, including correspondence and
reports. Attention is also given to the ethical objectives of
communicating in the managerial environment. Prerequisites: ENGL
101 and sophomore standing.
PROGRAM THEME: Explore…Discover…Become…in a High Research Activity learning
COURSE OBJECTIVES: Based on my belief that teaching is a continual learning process, this
course has the following objectives:
Dr. Jorge Gaytan - BUED 360 1 Summer 2009
• Identify the fundamental theory and concepts of the
• Explain the negative impact of verbal and non-verbal barriers on
• Provide experience in group process and evaluation by
collaboratively creating professional business presentations and
• Use critical thinking strategies to apply theory to real-world
business communication (e.g., brainstorming, researching,
drafting, revising, editing, proofreading, and formatting various
business and technical documents).
• Demonstrate decision-making and problem-solving skills in case
• Use effective written and oral communication techniques and
media to ensure understanding by audience.
• Compose professional business memos, letters, reports, and other
• Use correct language structure, punctuation, and grammar in oral
and written forms.
• Use instructional technology (e.g., Internet applications)
effectively to communicate in the business environment.
• Demonstrate effective oral briefing and formal presentation
• Use appropriate communication techniques for global economies
and diverse cultures.
• Proofread effectively to create professional business documents.
• Develop an awareness of ethical and legal aspects in reporting
METHODS USED: Discussion, collaborative group work, demonstration of computer
software, modeling, student presentations, and computer projects.
EVALUATION: Grades will be determined as follows:
End-of-Chapter Assignments – 5% each Chapter
(Chapters 1,3,5,7,9,11, and 13): 35%
Critique of Oral Presentation Video: 10%
Language Review and Exercises: 15%
Word / PowerPoint Assessment: 10%
Critique # 1 10%
Critique # 2 10%
*Late work is penalized.
Letter grades will be based upon the following distribution of points:
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92 - 100% = A
80 - 91% = B
70 - 79% = C
60 - 69% = D
Below 60% = F
DISHONESTY: Purposeful misrepresentation of submissions to the professor or
submission of someone else’s work as your own will be considered
academic dishonesty and will be treated according to university
policies. Any instance of cheating, fabrication, or plagiarism on
projects or other assignments in the course can result in the maximum
penalty allowable – withdrawal of the student from the course and
assignment of the grade of “F” for the course.
WITHDRAWAL: Please read the "Withdrawal Policy" section found in your registration
LIVE CHATS: Student is expected to participate in online chats that will be
announced through email.
CRITICAL THINKING: In the past, the focus on feelings went too far. The result is the neglect
of thinking. We must answer that neglect.
Students must be taught how to sort out their feelings, decide to what
extent their feelings have been shaped by external influences, and
evaluate them carefully when those feelings conflict among
themselves or with the feelings of others. In short, students must be
taught to think critically.
Feeling and thought are complementary. Feeling is an excellent
beginning to the development of a conclusion. Thought, provides a
way to identify the best and most appropriate feeling.
Students must acquire the intellectual skills necessary to solve the
challenging problems of today and tomorrow.
THE CRITICAL THINKER
STRATEGY MAY BE
FOLLOWS: 1. Knows oneself and remains mindful of the ways in which own
habits of mind undermine own treatment of issues.
2. Is observant and reflects on what is seen and heard.
3. When an issue is identified, clarification is sought by listing its
subheadings and raising probing questions about each.
4. Conducts a thorough inquiry, obtaining all relevant facts and
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5. Evaluates own findings, and then forms and expresses own
CRITICAL THINKING: A. What do I think about this matter?
B. What line of reasoning led me to that conclusion?
C. What evidence supports my position?
D. Can I give an example?
How typical is that example?
C. In what way does my experience support or challenge the author’s
D. What additional information might help me reach a conclusion?
Where might I find that information?
What objections could be raised to my idea?
E. Are any of these objections wholly or partially valid? Explain.
J. What other views of this issue are possible? Which of
those is most reasonable?
Ruggiero, V. (1998). Beyond feelings. A guide to critical thinking.
Mountain View, CA: Mayfield Publishing Company.
A. Select a published article related to a subject area of interest to
B. Prepare a 2-3 page critique of article.
C. It must be a double-spaced, left-justified document using APA
D. Begin by summarizing the article (Abstract) using 50 words or
less. Summary must be blocked and a single-spaced paragraph.
E. Rest of critique is up to you. However, APA writing style must be
F. Review the file “Explanation of a Critique” found on Blackboard
G. For a sample of a critique, please visit:
AND EXERCISES: Complete Language Review Exercises found on Blackboard.
WORD / POWERPOINT
ASSESSMENT: 1) Select one of the two critiques that you have written, make the
corrections that I have suggested and add the following items to it:
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1. Title Page at the beginning of a multi-page report
2. Font Size/Style changed at least once within the document
3. Page Border on at least one page within the document
4. Header or Footer which includes page numbers
5. Insert graphic and wrapped text
6. Either a bulleted or enumerated items list
7. Table (at least 3x3)
8. At least one change in orientation of page layout (between Portrait
9. Two-column text on at least one page
10. List of References (hanging indent) using APA format
2) After you have developed point # 12 above, continue with the
assignment and create a 5-slide PowerPoint presentation that
includes the following items:
1. Title slide
2. Professional template design
3. Table from the Word report (or another document) using the table
5. Transition—manual flow
7. Two-column text layout (graphic and bullet)
8. Sound that supports the content of the presentation
9. Hyperlinks to Web resources
10. Hyperlink to Word document
Note: To review these concepts, please take a look at the IT Word
and PowerPoint manuals available on Blackboard.
CRITIQUE OF ORAL
VIDEO: Videotape yourself delivering a 10-minute presentation. Then, play it
back to critique yourself, using Chapters 13 and 14 as a guide. Please
type your self-evaluation of your oral presentation using one (1) page
with 1-inch margins on all sides, font size 12, and double space. I will
be grading both content and grammar!
Summer 2009: May 18 Introduction and Syllabus
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19 Critical thinking lesson
20 Critiques using APA style
21 Chapter 1. End-of-Chapter Exercise Due
22 Chapter 12
25 Happy Memorial Day – nothing due!
26 Chapter 12. First Critique Due.
27 Chapter 13
28 Chapter 13. End-of-Chapter Exercise Due
29 Chapter 14. Critique of Oral Presentation
June 1 Chapter 2
2 Chapter 3. End-of-Chapter Exercise Due
3 Chapter 4. Resume Due
4 Chapter 5. End-of-Chapter Exercise Due
5 Chapter 6
8 Chapter 7. End-of-Chapter Exercise Due
9 Chapter 8. Second Critique Due
10 Chapter 9. End-of-Chapter Exercise Due
11 Chapter 10
12 Chapter 11. End-of-Chapter Exercise Due
16 Language Review Exercises Due
19 Word / PowerPoint Assessment Due
23 Final Exam
Note: End-of-Chapter Exercises have to do with the following: Using Microsoft Word, please type
one (1) page using 1-inch margins on all sides, font size 12, double spacing, and include three (3)
things that you have learned from reading the chapter in turn and how you plan to use those things in
real life. I will be grading both content and grammar!
Dr. Jorge Gaytan - BUED 360 6 Summer 2009