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Buchholz Curriculum Vitae
William James Buchholz
44 Raffaele Drive
Waltham, MA 02452-0313
Teaching and Administration
Bentley College, Waltham, MA
Associate Professor (1983-1991)
Assistant Professor (1976-1983)
- Chairman, Department of Information Design and Corporate Communication, 2001-Present
- Chairman, Department of English, 1995-2000
- Director of the Business Communication Program, 1988-1995
Areas of coverage
Information Design. (undergraduate, post-baccalaureate certificate, and graduate). For print
and on-line technologies: descriptions, definitions, abstracts, processes, scripts, instructions,
specifications, modular (repurposed) information, information archiving (structured and
unstructured databases), knowledge and content management systems, information
architecture, and user interfaces. Design of questionnaires, tables, graphics, manuals,
brochures, newsletters, pamphlets, and forms. Modular and user-centered site design for
intranets, groupware, and the WWW, using HTML, XHTML, DHTML, CSS, and XML (including
DTDs, XML schema, and XSLT). Exploration of the hidden Web, the Semantic Web, ontology
construction, and metadata initiatives (RDF, Dublin Core, DARMA, Oil, and others).
General business communication (graduate and undergraduate). Managerial
communication; principles and organizational strategies of long and short research reports
(feasibility, analytical, informational, proposal, descriptive). Electronic and print communication
techniques and protocols. Public relations theory, application, and writing. Communication
theory and research.
Interpersonal (graduate and undergraduate). Interviews (formal and informal), discussions,
meetings, nonverbal analysis, and listening skills.
Oral presentations (graduate and undergraduate). Informative, business & professional,
ceremonial, and persuasive presentations, using various deliveries (manuscript,
extemporaneous, PowerPoint, question/answer, and impromptu).
Books, Proceedings, Chapters, and Essays
1. Buchholz, William J. "Ontology," in Encyclopedia of Knowledge Management, 2nd ed,
pages forthcoming, Idea Group Publishing, Hershey, PA, 2010.
2. “Chapter 7.12 Ontology,” in M. Jennex (Ed.), Knowledge Management: Concepts,
Methodologies, Tools, and Applications (pp. 3058-3069). New York, Hershey, PA:
Information Science Reference, 2007. This article originally appeared as “Ontology,” in D.
Schwartz (Ed.), Encyclopedia of Knowledge Management (pp. 694-702). Hershey, PA: Idea
Group, 2006. (Double-blind peer-reviewed article)
3. "Writing in Business and Manufacturing," the lead chapter (pp. 1-36, 292-294) for The
Practice of Technical and Scientific Communication: Writing in Professional Contexts, "a
twelve-chapter book designed to give readers an overview of technical and scientific
communication as it is practiced in various environments." Edited by Jean A. Lutz and C.
Gilbert Storms of Miami University, this book is volume 4 in the ATTW Contemporary
Studies in Technical Communication. Ablex Publishing Corporation, Stamford, CT, 1998.
4. "Truth and Taste: Revisiting High Ethical Standards for Communicators" in Corporate
Communications: Theory and Practice with Essays from the Conference on Corporate
Communication, (pp. 65-90), State University of New York (SUNY) Press, Albany, 1994,
Michael Goodman, editor. This collection joins more than twenty-five scholarly books in
the SUNY series in Human Communication Processes, Donald Cushman and Ted
Smith, series editors. This essay originally appeared in Communication in Uncertain
Times. Proceedings of the Fifth Conference on Corporate Communications, Madison,
NJ: Fairleigh Dickinson University, 1992.
5. Editor (with Walter Cummins and Mary Cross), New Corporate Relationships.
Proceedings of the Fourth Conference on Corporate Communications, Madison, NJ:
Fairleigh Dickinson University, 1991, 215 pages.
6. Editor (with Walter Cummins and Mary Cross) and contributor. Global Communications:
Applying Resources Strategically. Proceedings of the Third Conference on Corporate
Communications. Madison, NJ: Fairleigh Dickinson University, 1990, 240 pages.
7. Editor (with Walter Cummins and Mary Cross) and contributor. The Challenge of
Change: Managing Communications and Building Corporate Image in the 1990s.
Proceedings of the Second Conference on Corporate Communications. Madison, NJ:
Fairleigh Dickinson University, 1989, 310 pages.
8. Editor and contributor. Communication Training and Consulting in Business, Industry,
and Government. Urbana-Champaign, IL: Association for Business Communication
(ABC), University of Illinois, 1983, 290 pages.
Journal and Proceedings Publications
9. "Selecting Communications and Public Relations Database Media: Online, CD-ROM,
and Paper." Global Communications: Applying Resources Strategically. Proceedings of
the Third Conference on Corporate Communications, May 23-24, 1990. Madison, NJ:
Fairleigh Dickinson University, 1990, 115-135.
10. "Deciphering Professional Codes of Ethics" in the IEEE (Institute of Electrical and
Electronics Engineers) Transactions on Professional Communication, vol. 32, no. 2, 62-
68, June 1989. The essay originally appeared in Proceedings of the Conference on
Corporate Communications: Issues and Practices. Madison, NJ: Fairleigh Dickinson
University, 1988, 13-31.
11. "A Vexing Conundrum: Bribery and Public Relations." The Challenge of Change:
Managing Communications and Building Corporate Image in the 1990s. Proceedings of
the Second Conference on Corporate Communications, May 24-25, 1989. Madison, NJ:
Fairleigh Dickinson University, V1-V20.
12. "The Boston Study: Analysis of a Major Metropolitan Business and Technical
Communication Market." Journal of Business and Technical Communication (JBTC), vol.
3, no. 1, 5-35, January 1989.
13. "The Business Communication Professional: Reality or Myth?" Global Implications for
Business Communications: Theory, Technology, and Practice. 1988 Proceedings of the
53rd Annual and 15th International Convention of the Association for Business
Communication. Sam J. Bruno, editor. Houston, TX: University of Houston, 1988, 279-
14. "Preparing for the Next Decade: Toward Redefining the Field of Business
Communication." The New, the Tried and True, and the Unusual: 1987 Proceedings of
the 52nd Annual and 14th International Convention of the Association for Business
Communication. Sam J. Bruno, editor. Houston, TX: University of Houston, 1987, 47-61.
15. "Review Essay: Communication in Business and Industry." The Journal of Business
Communication, vol. 21, no. 3, Summer 1984, 41-43.
16. Golen, Steven, Ross Figgens, and Larry Smeltzer, editors. Readings & Cases in
Business Communication. New York: John Wiley & Sons, 1984, 260 pages. Contributed
"Taming of the Shrew," 39-41; "The Monday Morning Bubble Burster," 189 90; "Southern
Kisses," 191-192; "The Five Forks Fiasco," 225-228; "Women Need not Apply," 253-256.
17. Profiled as communication consultant expert for Boone and Kurtz's Contemporary
Business Communication, Prentice-Hall, 1993. Subject of interview: how to handle
potentially explosive negative situations in a professional or work environment (dealing
with superiors, subordinates, professional peers, fellow employees, valued clients, the
public, and the like).
18. "Open Communication Climate," guest lecture in Boone and Kurtz's Contemporary
Business Communication, Prentice-Hall, 1993.
19. "Outlines Outlines Everywhere-and Not Much Left to Think." Computers and
Communication, 4:2, IIS&C (Committee on Integrating Information Systems and
Communication) newsletter, published in The Bulletin of the Association for Business
Communication (ABC Bulletin), June 1989, 53-56.
20. "Variety and Flexibility: Hallmarks of Bentley Business Communication." The Boston
Broadside, (professional newsletter of the Boston Chapter of the Society for Technical
Communication, STC), January 1989, 9.
21. "Computer Software in the Public Domain: an Academic Bazaar." Computers and
Communication, 4:1, IIS&C (Committee on Integrating Information Systems and
Communication) newsletter, published in The ABC Bulletin, December 1988, 51-54.
22. "Illinois Rain." The Bulletin of the American Business Communication Association (The
ABCA Bulletin), December 1984, 5.
23. "Interviewing and Auditing Procedures for In-house Communication Seminars." The
ABCA Bulletin, December 1979, 22-26.
24. "Punctuation: The Dynamics of Obscure Marks." Phi Delta Kappan, November 1979,
25. "Behavioral Evaluation: The Checkmark Grading System." College Composition and
Communication, October 1979, 302-305.
26. "The First Consulting Job: Price, Proposal, and Marriage." The ABCA Bulletin, December
27. "The Poetics of Business Writing." The ABCA Bulletin, September 1976, 17-20.
Consulting and Seminars (selected)
1. Consultant to various corporations, government agencies, and utilities on effective
managerial communication, internet, and intranet communication, and information
2. Guest speaker on "Effective Presentations'' at the second annual Mini-Professional
Development Institute of the Yankee Chapter of the American Society of Military
Comptrollers (audience of over one hundred). Conference held at the Sheraton Tara,
Natick, May 11, 1995.
3. Corporate Communication and Information Design, a seminar focusing on reader-based
writing and information design, presented with Dr. William Gribbons at Physical
Sciences, Inc., Andover, MA, January 21, 28, and February 4, 1994.
4. Writing the Right Way, 90-minute presentation for the New England Chapter of Meeting
Planners International, Center for Executive Education, Babson College, June 1, 1993.
5. Strategies for Written Communication: Corporate Memos and Letters, a five-meeting, 15-
hour seminar presented to engineers, managers, and staff of Yankee Atomic Electric
Company, Bolton, MA, March 30-April 13, 1993; also presented as a two-day, 14-hour,
seminar on September 14-15, 1992, and September 4-5, 1991.
6. Letter and Memo Writing Fundamentals, a five-week, 15-hour seminar presented to
management and staff of the American Shoe Machinery Company, Danvers, MA,
September 29, October 6, 13, 20, and November 17, 1992.
7. Strategies for Technical Report Writing, a five-week seminar presented to engineers and
staff of Yankee Atomic Electric Company, Bolton, MA, April 4 through May 2, 1991.
8. Strategies for Written Communication: Company Memos and Letters, a fifteen-hour, five-
week writing seminar conducted for managerial, engineering, and administrative
personnel at Yankee Atomic Electric Company, Bolton, MA. February 14-March 14,
9. Quality Assurance Report Writing, a two-day report-writing seminar; Reader-Based
Writing for Engineers, a six-week seminar series; and Writing Fundamental Modules, a
six-week refresher series, conducted for managerial, engineering, and administrative
personnel at Yankee Atomic Electric Company, Bolton, MA. April, June, July, and
10. Managerial Technical Writing, a seven-week seminar series, and Fundamentals of
Technical Writing, a four-week seminar series, conducted for managerial, engineering,
and administrative personnel at Yankee Atomic Electric Company, Framingham, MA.
June, July, and August, 1988.
11. Written Corporate Communication: two-day managerial communication seminars, one of
four professional courses offered in the national certification program for the executive
members of the National Passenger Traffic Association. Presented at George
Washington University, Washington, DC, May 14-15, 1987; the University of Southern
California, Los Angeles, November 5-6, 1987; De Paul University, Chicago, April 28-29,
1988; Xavier University, Cincinnati, OH, October 26-27, 1989.
12. Technical Writing and Editing: one-day seminar conducted for engineers and engineering
management at Yankee Atomic Electric Company, Rowe, MA. November 20, 1987.
13. Calay Seminar on Corporate Communication: afternoon seminar for sales and
application executives at the Eastern Regional Sales Conference. Presented at Calay
Systems, Waltham, MA, April 7, 1987.
14. Developed and implemented an effective writing series for technical management,
Thermo Electron Corporation headquarters, Waltham, MA. March-May 1981.
Ph D - University of Illinois, Urbana-Champaign, 1976
MA - Ohio University, Athens, 1968
BA - University of Wisconsin, Eau Claire, 1967