Transcript of "BEOA 220, Fundamentals of Business Communication, F2004"
BUSINESS COMMUNICATIONS (3 cr. hrs.)
Tuesday evenings – 5-7:30 p.m
Administration Building; Marsh Hall 331
INSTRUCTOR: OFFICE HOURS:
Dr. Kendra Boggess, Associate Professor Monday By appointment (24-hour
Chair, Division of Business & Economics notice)
Campus Box C-65, PO Box 1000 Tuesday 9:00 a.m-10:00 a.m. and
Vermillion Street, Athens, WV 24712 3:30-4:30 p.m.
Wednesday 10:00 a.m.-noon and
Office: 304 384-5395, Home: 304 425-5097 1:00-2:00 p.m.
Campus E-Mail: firstname.lastname@example.org Thursday 3:30-4:30 p.m.
Fax CC Campus: 304 384-6236 Friday By appointment (24-hour
Home Fax: 304 425-2028 notice)
Lehman, C. M. & DuFrene, D. D. (2002). Business Communications: Anniversary Edition, 13th Edition, South-
Western Publishing Company. ISBN: 0-0324-03728-7
3 ½” floppy disk/s to store assignments, or USB Flash Drive
1” three ring binder (minimum size) for portfolio development
E-mail account in order to send assignments that will have due dates other than regularly scheduled class times.
Email will be the communication tool used between class dates.
Keyboarding experience is required.
BEOA 103 and BEOA 104 or equivalent proficiency, and ENGL 101.
This course provides the knowledge and helps students develop the skills needed to communicate successfully on
the job. The course includes the typing of reports, business letters, and oral presentations. Topics integrated
throughout the course include global communications, business ethics, and cultural differences in the business
environment. (3 hrs.) [2001-2003 CU Catalog)
In order that students be prepared to communicate successfully on the job, this course will address and place
emphasis upon the practical side of planning, composing, and keyboarding business and employment
correspondence, reviewing basic English skills, delivering oral reports and interviewing for jobs. Organizational
communication topics will also be considered.
Research in the field of Business Communications clearly reports the need in business and industry for employees
proficient in oral and written communications techniques. After completing this course, students will have
developed an awareness of good communication techniques. They will be able to offer employers a more
"polished" presentation of their skills and abilities. Students will be able to use speaking and writing skills obtained
in this course for their college assignments, personal needs, communications needs in business environments they
own or in which they work, and their future interactions with government entities as required in most business
COURSE LEARNING OBJECTIVES
The objectives of BEOA 220, Fundamentals of Business Communications will be accomplished through a variety
of assignments designed to cause students to use high-level strategies of case analysis, transfer and synthesis of
ideas, along with course content knowledge. Relevant topics and concepts will be presented to acclimate students to
"real-world" business settings. Students are expected to take responsibility for their learning, meet the high
expectations set for them, and enjoy new successes they can experience through improved communications skills,
part of a lifelong process.
The following list of goals and instructional topics will be addressed in the course: (All letters that you create and
submit must be accompanied by an appropriate envelope.) Upon completion of the instructional topics required in
this course, the student will be able to:
• Compose and produce correctly formatted written messages including good-news, routine, goodwill, bad-news, and
persuasive messages with a grade of 70% based upon the grading standards for written documents. (pgs. 186, 228,
• Compose and produce a personal resume with a grade of 100% based upon instructor’s criteria.
• Compose and produce a job application letter with a grade of 70% based on the grading standards for written
documents. (check your writing—pg. 570)
• Define, exhibit, and refine appropriate interview skills and behaviors.
• Research, compose, and produce a formal business report as specified by the standards for report writing guidelines.
(check your writing—pgs. 445-446)
• Deliver a 20-minute informative presentation exhibiting good presentation skills as specified by the standards for
presentations guidelines. (check your presentation skills, p. 504)
TEACHING STRATEGIES/PROCESSES UTILIZED:
The following teaching methods will be utilized in the presentation of course materials:
Lecture Research Readings
Internet Research Large and small group discussions
Keying exercises/applications on Student presentations (impromptu & formal
Question/answer Peer-reviews of assignments
Use of email as communication tool Self-review of job interviews
Group participation and discussion Audio visual materials - video-tapes
Case studies Journal reading assigned
Keyboarding documents Use of overhead projector & other media
Remember that a person's name is to that person the
sweetest and most important sound in any language. (Dale Carnegie)
A point system will be utilized to configure grades with a total of 320 possible points. The grading scale, based
upon the percentage of points received, is planned as follows:
A 90 - 100 • Note: Total points for all
B 80 - 89 assignments will be calculated to
C 70 - 79 determine the final grade. Final
D 60 - 69 grades will be based upon the
F 59 Below percentage of points earned
(percentage of total points available). Each assignment is worth a predetermined number of points. If there are 100
possible points and you have earned 75 points, your grade will be calculated by dividing 75 (your total points) by
100 (the total points possible), i.e. 75/100= 75%. You will be able to determine your standing in the course at any
time by dividing the number of points you have earned by the points available (completed) at that time.
INSTRUCTIONAL TOPICS (365 points)
• Students are required to complete the assignments below as specified by the instructor, and submitted on the due
dates. The instructor reserves the right to alter the number and types of assignments based upon constraints outside
her control. Points for each assignment are listed below. Each written document will be evaluated based upon the
grading standard on page 5 of this syllabus. Assignments not completed as required in the criteria will not be
graded. Criteria will be provided for each assignment and can be found on the website at hyperlinks from
• Note: Instructional topic 5 will be completed until the student reaches 100% based upon instructor criteria. Please
review grading standards (page 4) and use Check Your Writing sections of the textbook carefully before submitting
assignments for final evaluation. All written documents will be evaluated based on the instructor’s grading
standards posted on the website at http://faculty.concord.edu/boggess.
Compose/type Good-news, Routine, and Goodwill
1 20 pts. ___
2 Compose/type Bad-news message(s)/ envelope 20 pts. ___
Compose/type Persuasive messages(s)/ envelope. The instructor
3 10 pts. ___
believes in sample grading of papers.
Employment Correspondence—Career Awareness.
Interview a Successful Person. (Written report)--Students will
select a successful businessperson and interview them. This
assignment is to help the student to have a better understanding
and a real example of what it takes to become a successful
businessperson from someone "in the field." Students will
summarize the interview in a written format.
4 20 pts. ___
The assignment "Interview a successful person" will be
considered complete when you have interviewed a business
person, not employed by Concord College, not related to YOU
in any way, and the submission of the Interview as assigned in
class. The intent of this assignment includes the experience of
meeting a new person (networking) with whom you might one
day discuss employment opportunities.
Compose/type Personal Resume in both standard and electronic
5 20 pts. ___
6 Compose/type Job Application Letter/envelope 20 pts. ___
7 Compose/type Follow-up/Thank You Letter 5 pts. ___
8 Participate in job interview simulation/Company Research 10 pts. ___
9 Deliver Impromptu Speech 5 pts. ___
Delivering 20-minute Speech/presentation – business-related topic
10 50 pts. ___
approved by Prof.
Collaborative Writing Group Assignments
11 Research and produce an Informative Business Report 50 pts. ___
Students will collaboratively work on end of chapter activities ?_ pts. ___
12 both in-class and out of class to improve business writing See policies
Exam I. Two exams will be given. They will be based upon
lecture notes, textbook assignments, class discussions and
13 20 pts. ___
relevant outside readings. Exam 1 will be on the Content of Ch
1-4 and Appendices A and C.
Exam II. This Exam will be based upon the content of Chapters
14 20 pts. ___
Final. A comprehensive examination is scheduled. It will assess
your ability to apply your knowledge of business communication
15 20 pts. ___
theory. The exam is scheduled at 2:15-4:45 p.m., Friday,
December 10th. NO EARLY EXAMS ARE POSSIBLE.
Attending class (up to 10 [ten] extra credit points possible-no
16 _? pts. ___
absences). No exceptions.
Portfolio: Students are required to keep a 3-ring binder
notebook containing any handouts, the syllabus, "General
Expectations of Students", Assignment Sheet with dates due,
date assignment was returned to you and the grade you earned,
along with any student work submitted, evaluated, and returned
17 by the professor. It would be helpful to have a hole-punch! 20 pts. ___
This form will also help you to calculate your grade at any point
in the semester.
--The student will turn the portfolio in at the end of the semester
for evaluation. A separate handout will be given about what
should be in the portfolio.
Points possible 310 pts. ___
1. Attendance and Tardiness
Being present and aware in this class is essential in order for the student to effectively complete class assignments.
Roll will be taken at each class meeting. If there is a valid reason for being absent, it should be discussed with the
instructor BEFORE the absence. If no excuse is given, it will be considered an unexcused absence and no special
consideration will be given for make-up. A grade of zero will be assigned for work planned for that day.
2. Should you find it necessary to miss class, you should make arrangements to borrow another class member's
notes. You are responsible for knowing what happens in class even when you can't attend.
3. Excessive tardiness can result in instructor withdrawal from the course. The class will begin promptly at 5:00 p.m.
4. Cell phones and beepers should be turned off before entering the class. PDAs and other electronic devices will be
5. Please do not bring children into the classroom; this has proven to be disruptive to the learning environment and, as
important, LESS THAN IDEAL FOR THE CHILDREN.
6. If you miss an Examination
• Exams missed because of a school-sponsored activity with proper authorization and approval will be taken BEFORE
the scheduled exam date. If you have an alternative reason for missing a scheduled exam, please see me BEFORE
the scheduled exam date so that a decision can be made regarding the exam make-up. Students who miss an exam
without the instructor’s prior knowledge will follow Division of Business & Economics Policy as follows:
For specific details, please see http://faculty.concord.edu/bus/miss-exam.htm. It states:
• When students miss an examination…they will pick up and complete a Request to Retake an Examination
Form in the Division Office. On the form the student will record his/her name, social security number, course CRN
number, course name, reason for absence (purpose for being out, with verification), the date, and test (name or
number). The Division has the discretion to approve or disapprove the Request to Retake an Examination.
(Approval will be the responsibility of the Division Chair or an assigned committee.)
• When it is determined that the student's absence was legitimate, faculty may schedule Make-up Examinations at
appropriate times. The rescheduled may be a day later, a week later, or during the week of final exams, as the
faculty determine to be appropriate.
• The Request to Retake an Examination Form must be completed by students no more than 48 hours after
returning to campus.
7. Late assignments. In order to give each student an equal opportunity to complete assignments and to maintain the
class schedule, there will be a penalty for all late assignments. Each late assignment will be penalized 10% for each
day it is late. [Assignments won't be accepted after the 2nd night class past which they are due]. Please don't ask
for exceptions to this policy. All assignments will be turned in at the start of class on the date due.
Note: Most assignments will be typed during class, unless otherwise assigned. Lab hours will be posted on the
classroom doors or windows. Students are responsible for obtaining all handouts and assignments, and for
contacting the instructor about make-up tests, available only in case of extreme emergency.
8. Academic Dishonesty: It is the policy of this professor to follow the guidelines for Academic Dishonesty as
specified in the 2001-2003 College Catalog on page 183, or in 2003-2005 Catalog on page 185.
9. Accommodations for Disabilities: Concord College is committed to responding to the needs of students with
disabilities, as defined by the Americans with Disabilities Act. Students who request academic accommodations or
modifications related to a disability should notify their instructor and then contactthe Vice President/Academic
Students must type all letters in an acceptable letter format. Letter formatting will be reviewed with students
and a handout given on letter formatting before assigning any letters. Please do not use dot matrix or “poor” printer
quality as Instructor will not grade poor quality work. Students must label each letter in the upper right hand
corner with: student name, number of chapter, and number of assigned letter.
Criteria for grading the letters will be: Content 20 Points
Organization 30 Points
Style 30 Points
Format 5 Points
Mechanics 15 Points
Total 100 Points
COURSE SCHEDULING: The following is a tentative schedule of content to be covered and the number of
class meeting times allotted to each chapter in the textbook. Changes may be made at the discretion of the
instructor. This scheduling is based on 30 class meetings.
Week/ Class Work Assignment and/or Work Due
One Introduction Introduction, Chapter 1 - Establishing a Framework for Business
Aug. 26 Review of syllabus Communication
Communication Foundation Student introductions.
Chapter 1 Establishing a Form collaborative writing groups.
Framework for Business Work in group to complete Ch 1, Activities 2, 6, 11
Communication Read Chapters 1 and 2 for next week
Two Chapter 2 Exploring Business Chapter 2 Exploring Business Communication
Aug 31 & Communication Concepts Pretest—grammar
For next week: Read Chapter 3
Read Chapter 4 Revising and Proofreading Messages and Appendix C –
Language Review and Exercises
Three The Writing Process Review of Grammar Pretest
Sep 7& 9 Chapter 3 Organizing and
Composing Messages Study for Chapter 3 Organizing and Composing Messages Homework due
Chapter 4 Revising and Proofreading Messages Homework due
Chapter 4 Revising and
Proofreading Messages -- and For next week:
Appendix C- Language Review Study for Exam 1
& Exercises Read Chapter 5
Document Formatting with
Review for Exam 1
Four Exam 1, Chapter 1-4, For next week:
Sep. Appendices A & C Read Chapter 6 - Writing Memos and Electronic Communication
14&16 Written Messages Unit
Chapter 5 Writing Good-News,
Routine, and Goodwill
Five Chapter 6 Writing Memos Chapter 6 Writing Memos and Electronic Communication Homework due
Sep. and Electronic
21&23 Communication For next week:
Introduce Career appraisal Read Chapter 7, Writing Bad-News Messages
assignment, due Nov. 18
Introduce Company Research Peer Evaluation of writing in class
Assignment—due November 11
Six Chapter 7 Writing Bad-News Chapter 7 Write refusals, denials, constructive criticism, and negative
Sep Messages organizational messages in class
28&30 Peer evaluation of writing in class
For Next week:
Read Chapter 8 Writing Persuasive Messages
Seven Chapter 8 Writing Persuasive
Oct. 5&7 Messages
Eight Chapter 8 Write persuasive Chapter 8 Writing Persuasive Messages Homework Due
Oct. messages in class
12&14 Exam 2 (Ch. 5-6-7-8) Read Chapter 13 Preparing Resumes and Application Letters
Peer evaluation of writing in
Nine Job Search Unit For next week:
Oct. Chapter 13 Preparing Resumes Read Chapter 14 Interviewing for a Job and Preparing Employment Messages
19&21 and Application Letters
Ten Continue Chapter 13 Please note: Include all previous drafts of your resume with your new draft
Oct. 26 & Chapter 14 Interviewing for a
28 Job and Preparing Employment
Employment Law Basics 101
Eleven Chapter 14 Interviewing for a Group Presentations
Nov 2& 4 Job and Preparing Employment
Messages continues Job Application Letters due
Evaluation of Job Application
Read for next week:
Chapter 9 – Understanding the Report Process and Research Methods
Chapter 11 – Organizing and Preparing Reports and Proposalsr Exam next
week Ch 1-4, Appendices A and C
Twelve Business Reports and Read for next week:
Nov Presentations Unit Chapter 12 – Designing and Delivering Business Presentations
9&11 Chapter 9 and 11 (Review
Chapter 10 on your own).
Business Report and Oral
Thirteen Chapter 11, continued Chapter 9 – Understanding the Report Process and Research Methods
Nov. homework due
16&18 Ch 12, Designing and Chapter 11 – Organizing and Preparing Reports and Proposals homework due
Presentations For next week:
Study for Exam 2
Nov. Thanksgiving Break
Fourteen Ch 12, continued Exam 2
Nov 30 & Exam 2, Chapters 9-12
Dec. 9 Presentations Group Presentations
Dec. 10th FINAL EXAM Comprehensive
GRADING STANDARDS for Written Documents
BEOA 220, Fundamentals of Business Communications
A = An excellent paper. It offers an effective solution to the problem based on good audience analysis; it fulfills minor as well
as major purposes. Its overall pattern of organization is appropriate; the internal organization of ideas is effective; transitions are
smooth. Reader benefits and logic are well developed. The message is well written, interesting, and easy to read. It may show
originality in visual impact, reader benefits, details, or word choice.
B = A good paper. It offers an effective solution to the problem. Both the overall pattern of organization and the internal
organization are good. Reader benefits and logic are developed adequately. The writing style is clear, concise, and friendly. It
may have a few minor mechanical errors or some awkward spots, but basically it is well written and has good visual impact.
C = A satisfactory paper. It offers a solution which is basically acceptable; it uses an acceptable pattern of organization; the
writing follows the conventions of standard English and the principles of business writing. There may be minor errors in style,
tone, internal organization, or mechanics; reader benefits or logic may not be developed fully.
A good ("B") paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
D = A satisfactory (“C”) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper which shows some evidence of attempting to solve the problem, but which has many minor errors in organization,
development, word choice, style, tone, and mechanics. None of these alone would necessarily doom the paper; however, together
they make the paper unsatisfactory.
F = A poor (“D”) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper that violates the facts explicitly given in the problem.
A paper that is marred by an unacceptable number of errors in organization, development, word choice, style, tone, and
Minor errors in format (for example, not initialing a memo or signing a letter) lower the paper grade one-third letter. Major
errors (for example, using a letter when a memo is needed) will lower the grade one full letter.
The name of this course (Business Communications) reflects the following guidelines for communicating and for the
assignments in this course.
1. Each student will provide me with an e-mail address the first day of class. I will communicate with students via
e-mail; some assignments may be e-mailed. I USE ONLY MICROSOFT WORD. DO NOT SEND ME
ATTACHMENTS IN ANY OTHER FORMAT–ESPECIALLY MICROSOFT WORKS!!!!!!
2. Students will be expected to have access to a computer to check e-mail accounts and to also e-mail me
3. When e-mailing me your assignment, please put the following in the SUBJECT BOX:
4. Student name, class, and the subject. Sometimes your email address does not have your name.
5. Be prepared and attentive in class.
6. Please read and study textbook assignments before coming to class and come to class with prepared questions
about the material you do not understand.
7. You should be able to effectively use technology to prepare papers, problems, assignments and present material
in both oral and written format.
8. Learn to prepare assignments in various formats and styles as required and submit those assignments on time.
9. It is recommended that students spend at least 3 hours outside class each week for each hour spent in class; i.e.,
for each 3-hour class, students should average 9 hours outside class in study and preparation. This does not
include the additional time needed to prepare presentations or major written assignments.
10. Students are encouraged to take advantage of office hours for assistance with assignments.
11. Professor will adhere to attendance policy this semester.
12. ZERO TOLERANCE POLICY!! If you are caught cheating, I will dismiss you from the course with an “F”
13. You need to keep me informed of your absences; that is, if you are absent for more than 1 class and you have
not communicated with me, I will drop you from the roll. So please keep me informed.
Assignments for Activities & Applications
You will receive a Y grade for the following assignments–for those assignments not turned in, 2 points will be
deducted from your final calculated grade. You have 3 freebies!
Chapter Assignment # Assignment Title Page N if turned in
1 2 Communication Barriers 42
1 6 Identifying Ethical Dilemma 42
1 11 Changing Technology as a Strategic Force 43
2 70 Building Teams at Saturn Corporation 70
(Get article from instructor)
2 5 Analyzing Listening Skills 71
12 1 Evaluating a Speaker 508
3 Hitting the Target Through Audience 112
Adaptation (Print only the first page for 2 strategies
3 7 Receiver-Centered Message 117
3 8 Bias-Free Language 118
3 9 Statements that Destroy Goodwill 118
3 10 Positive, Tactful Tone 118
3 11 Appropriate Outline and Channel 118
3 12 Active and Passive Voice 119
3 14 Emphasis Techniques 119
4 Government Agencies Promote Plain English 146
4 4 Vivid Images 149
4 5 Camouflaged Verbs 149
4 6 Cliches 149
4 7 Simple Words 149
Chapter Assignment # Assignment Title Page N if turned in
4 8 Misplaced and Dangling Modifiers 149
5 1 Critique of Good-News and Routine Letters produced 189
by Real Companies
5 5 Deductive Openings 190
Chapters 5-6-7—The letters are calculated as a separate grade for 25% of final grade
6 3 Selection of an Appropriate Comm Channel 230
6 4 Useful Subject Lines 231
7 Okuma America Corp Offers Solutions 268
7 5 Determining Appropriate Sequence of Ideas 271
7 6 Writing Inductive Openings 272
8 Skip this chapter
9 2 Writing a Hypothesis 358
9 2 Designing a Research Study 359
10 4 Selecting Appropriate Graphics 388
10 8 Drawing a Pie Chart 390
11 AFLAC/Sid Cato: Analyzing Report Theme 440
11 14 Preparing an Analytical Report 450
Counts as 25% of grade
13 The Container Store 568
13 1 Identifying Common Resume Blunders 574
13 2 Preparing a Company/Job Profile 576
13 Prepare a traditional resume and an electronic resume
Counts as 25% of grade
14 GE Earns Administration and Applicants 606
14 2 Researching a Company and Asking Questions of an 609
14 6 Investigating the Role of the Interviewer 610
14 9 Saying “Thank-You” for an Interview 610