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  1. 1. COURSE BACHELOR OF OUTLINE APPLIED BUSINESS SCHOOL OF FINANCIAL SERVICES COURSE NAME: Applied Business Communication II COURSE CODE: BCOM 1101 CREDIT HOURS: 42 PREREQUISITES: BCOM 1001 COREQUISITES: N/A PLAR ELIGIBLE: YES ( ) NO (X) EFFECTIVE DATE: September 2008 PROFESSOR: PHONE: 416 415-5000 EMAIL: NOTE TO STUDENTS: Academic Departments at George Brown College will NOT retain historical copies of Course Outlines. We urge you to retain this Course Outline for your future reference. FOR OFFICE USE ONLY ORIGINATOR:__________________________________________________________________________ SIGNATURE DATE CHAIR:_______________________________________________________________August 2008________ SIGNATURE DATE DATE OF REVISION:__________________________________________________ EQUITY STATEMENT: George Brown College values the talents and contributions of its students, staff and community partners and seeks to create a welcoming environment where equity, diversity and safety of all groups are fundamental. Language or activities which are inconsistent with this philosophy violate the College policy on the Prevention of Discrimination and Harassment and will not be tolerated. The commitment and cooperation of all students and staff are required to maintain this environment. Information and assistance are available through your Chair, Student Affairs, the Student Association or the Human Rights Advisor. George Brown College is dedicated to providing equal access to students with disabilities. If you require academic accommodations visit the Disability Services Office or the Deaf and Hard of Hearing Services Office on your campus. STUDENT RESPONSIBILITIES: Students should obtain a copy of the Student Handbook and refer to it for additional information regarding the grading system, withdrawals, exemptions, class assignments, missed tests and exams, supplemental privileges, and academic dishonesty. Students are required to apply themselves diligently to the course of study, and to prepare class and homework assignments as given. Past student performance shows a strong relationship between regular attendance and success. COURSE NAME : Applied Business Communication II PAGE: 1 of 6 COURSE CODE: BCOM 1101
  2. 2. COURSE DESCRIPTION: This course builds on the business writing and presentation skills from Applied Business Communications I by presenting students with real-world business communication problems that must be solved each week using their prior knowledge. In addition, students are taught best practices in writing business proposals, research reports, and plans, as well as best practices in giving professional seminars. Students apply these high-level communication skills in a series of seminars on topical business communication issues such as meeting effectiveness, negotiation skills, networking strategies, and workplace etiquette as well as in a research report based on primary research. ESSENTIAL EMPLOYABILITY SKILLS: As mandated by the Ministry of Training, Colleges and Universities essential employability skills (EES) will be addressed throughout all programs of study. Students will have the opportunity to learn (L) specific skills, to practice (P) these skills, and/or be evaluated (E) on the EES outcomes in a variety of courses. The EES include communication, numeracy, critical thinking & problem solving, information management, interpersonal and personal skills. The faculty for this course has indicated which of the EES are either Learned (L), Practiced (P) or Evaluated (E) in this course: Skill L P E Skill L P E 1. communicate clearly, X X X 7. locate, select, organize X X X concisely and correctly in the and document written, spoken and visual information using form that fulfills the purpose appropriate technology and meets the needs of the and information audience sources 2. respond to written, spoken or X X X 8. show respect for the X visual messages in a manner diverse opinions, that ensures effective values, belief systems, communication and contributions of others 3. execute mathematical 9. interact with others in X operations accurately groups or teams in ways that contribute to effective working relationships and the achievement of goals 4. apply a systematic approach X X X 10. manage the use of time X to solve problems and other resources to complete projects 5. use a variety of thinking X X 11. take responsibility for X skills to anticipate and solve one’s own actions, problems decisions and consequences 6. analyze, evaluate, and apply X X X relevant information from a variety of sources COURSE NAME : Applied Business Communication II PAGE: 2 of 6 COURSE CODE: BCOM 1101
  3. 3. COURSE OUTCOMES: Upon successful completion of this course the students will have reliably demonstrated the ability to: Outcome 1: Write effective formal business proposals, reports, and plans. Related Objectives: a) Identify organizational structure of a semiformal business proposal; b) Identify organizational structure of a formal business report; c) Identify organizational structure of a formal business plan; d) Use grammar, mechanics, and diction of standard English in business; e) Edit and proofread own and peers’ work for grammar, style and mechanics; f) Describe steps involved in writing direct and indirect persuasive letters; g) Describe steps involved in writing direct and indirect bad-news letters; h) Identify elements of effective primary research tools (eg., questionnaires, interviews) i) Use a standard documentation style to cite primary and secondary source material. Outcome 2: Deliver and participate in professional business seminars. Related Objectives: a) Explain the differences between business seminars and presentations; b) Organize seminars in a manner suited to aural comprehension and audience participation; c) Present seminars in a clear, well-modulated, professional style; d) Demonstrate expertise with presentation visuals. Outcome 3: Solve complex situational business communication-related problems effectively. Related Objectives: a) Explain the problem solving method; b) Use the problem solving method effectively in problem-based situations; c) Recall previously-learned business communication principles d) Apply business-communication principles to real-world situational communication problems d) Present problem solutions in effective written and/or oral format. DELIVERY METHODS / LEARNING ACTIVITIES: The course is delivered through lectures, discussions, student-led seminars, mini-case studies, online learning, independent study, and teamwork. LIST OF TEXTBOOKS AND OTHER TEACHING AIDS: Guffey, Mary Ellen and Richard Almonte. The Practice of Business Communication. Toronto: Thomson Nelson, 2008. + Buckley, Joanne. Checkmate: A Writing Reference for Canadians 2e. Toronto: Thomson Nelson, 2008. TESTING POLICY: The college’s policies on academic dishonesty (i.e., cheating) can be accessed at In addition to the above policies, the following guidelines apply: COURSE NAME : Applied Business Communication II PAGE: 3 of 6 COURSE CODE: BCOM 1101
  4. 4. • Students cheating during the final exam will be assigned a zero grade on the exam. • Paper dictionaries are allowed as aids during the final exam; electronic dictionaries and other devices including cell phones and PDAs are not. • Students must complete the final exam on the assigned day. If unable to complete the exam as scheduled, students are required to notify the professor well in advance so alternative arrangements can be made. Failure to comply with this policy may result in a zero grade. NOTEBOOK USAGE POLICY: The notebook computer is used intensively in this course, in order to simulate a financial services workplace. Each week, students complete a mini-case study using their notebook. They may also be asked to use their notebook to research, draft, or edit other assignments. When the notebook computer is not being used for the above tasks, students are required to keep their computer turned off and closed and to participate in lectures, discussions, seminars, and all other learning activities. ASSIGNMENT POLICY: The college’s policies on assignments (i.e., due dates and academic dishonesty) can be accessed at In addition to the above policies, the following guidelines apply: • Assignments must be word-processed. • Late assignments will be penalized. Your professor will provide you with your program’s late-penalty details in writing. • Students are advised to keep all marked assignments, feedback on workshop/labs, and the course outline. In cases of disagreement over marks or work completion, assignments must be produced by the student. Except in unusual and verifiable circumstances, work performed in class cannot be made up. EVALUATION SYSTEM: Assessment Tool: Description: Outcome(s) EES Date / % of assessed: assessed: Week: Final Grade: In-class Labs Problem-based 3 1, 2, 4, 1-10 30% learning/mini-case studies 6, 7 Seminar 1.5 hour seminar on business 2 1, 2, 4, 6-14 30% communication issue 6, 7 Proposal and Business report with primary 1 1, 2, 4, 7, 14 30% research report and secondary research 6, 7 Participation Discussion and questioning 3 2, 6 6-14 10% during seminars TOTAL: 100% COURSE NAME : Applied Business Communication II PAGE: 4 of 6 COURSE CODE: BCOM 1101
  5. 5. GRADING SYSTEM: The passing grade for this course is: C A+ 90-100 4.0 B+ 77-79 3.3 C+ 67-69 2.3 Below 63 F 0.0 A 86-89 4.0 B 73-76 3.0 C 63-66 2.0 A- 80-85 3.7 B- 70-72 2.7 Excerpt from the College Policy on Academic Dishonesty: The minimal consequence for submitting a plagiarized, purchased, contracted, or in any manner inappropriately negotiated or falsified assignment, test, essay, project, or any evaluated material will be a grade of zero on that material. To view George Brown College policies please go to COURSE NAME : Applied Business Communication II PAGE: 5 of 6 COURSE CODE: BCOM 1101
  6. 6. TOPICAL OUTLINE: Week Topic / Task Outcome(s) Content / Activities Resources 1 - Introduction to 2, 3 - Notebook Lab 1 - Handout Course - Guffey, Chapters 11, 12 - Giving business seminars 2 - Writing business 1, 3 - Notebook Lab 2 - Guffey, Chapter 7, 185- proposals 190 3 - Writing business 1, 3 - Notebook Lab 3 - Guffey, Chapter 8 research reports and plans 4 - Independent 3 - Notebook Lab 4 - Guffey, Chapter 9 research time (2 hrs) 5 - Team meetings/ 3 - Notebook Lab 5 Independent research time (2 hrs) 6 - Seminar 1: 2, 3 - Seminar 1 - Seminar reading TBA - Notebook Lab 6 7 - Seminar 2: 2, 3 - Seminar 2 - Seminar reading TBA - Notebook Lab 7 - Proposal DUE 8 INTERSESSION WEEK 9 - Seminar 3: 2, 3 - Seminar 3 - Seminar reading TBA - Notebook Lab 8 10 - Seminar 4: 2, 3 - Seminar 4 - Seminar reading TBA - Notebook Lab 9 11 - Seminar 5: 2, 3 - Seminar 5 - Seminar reading TBA Meetings - Notebook Lab 10 12 - Seminar 6: 2 - Seminar 6 - Seminar reading TBA 13 - Seminar 7: 2 - Seminar 7 - Seminar reading TBA 14 - Seminar 8: 2 - Seminar 8 - Seminar reading TBA - Research report DUE 15 - Proposal and report feedback Please note: this schedule may change as resources and circumstances require. For information on withdrawing from this course without academic penalty, please refer to the College Academic Calendar: COURSE NAME : Applied Business Communication II PAGE: 6 of 6 COURSE CODE: BCOM 1101