Department of Marketing, Business Writing, and Int...
Course Assignments:
Task:                       Points:   Important Dates:
Midterm I: Case Analysis    10        Sept. 23 ...
Weekly Schedule:
Week      Reading for           Topic                                                Friday Lab
of       ...
AACSB Perspectives: i. Ethical issues; ii. Global issues; iii. Political, social, legal, regulatory, environmental
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  1. 1. ADVANCED BUSINESS COMMUNICATION: BUSINESS ADMINISTRATION 301- Fall 2002 Department of Marketing, Business Writing, and International Business: Dr. Kathy Brzovic Office: University Hall 308 Office Hours: Mondays and Fridays: 1:30-3:00 p.m. & Wednesdays 6:00-7:00 p.m. (714) 278-3612 You may also make an appointment to see me at a time convenient to you. Course Objectives: This course seeks to expand your knowledge of business communication and to develop your written and oral communication skills. To achieve these goals, we will study a variety of business cases that will help you understand the function of communication in the modern business world. You will analyze real-life business problems that deal with corporate crises, and you will determine when and how to communicate corporate decisions to employees, to business partners, and to the public. You will have many opportunities to practice speaking and writing in order to achieve mastery of the five essentials of business communication: clearness, conciseness, completeness, courtesy, and correctness. Given recent events, special attention will be paid to the importance of acceptable ethical conduct in the workplace. Course Prerequisites: Beginning College Writing, (either English 101 or Communication 103), and BUAD 201. Note that you may not be enrolled simultaneously in BUAD 201 and BUAD 301. Course Materials: O’Rourke’s Management Communication: A Case-Analysis Approach, Netzley & Snow’s Guide to Report Writing, and Business Writing 301: Course Packet. I strongly suggest you also purchase a good dictionary, such as the Cambridge International Dictionary of English and a helpful writing reference, such as Maryann V. Piotrowski’s Effective Business Writing: A Guide for Those Who Write on the Job. You might find the following website helpful as well: pp//index.html. Computer Lab: Once a week we will meet in the computer lab. Be sure to bring a disk to class and be sure to save all important material. In addition to standard word- processing, we will use PowerPoint, Excel, e-mail, the Internet, and other electronic resources available through Pollak Library. Please don’t bring food or beverages into the lab. Common Body of Knowledge Content Coverage: This course provides understanding of business communication and prepares students to critically analyze cases, interpret data, research alternative solutions, solve problems, organize and write case reports, argue, negotiate, and persuade decision makers.
  2. 2. Course Assignments: Task: Points: Important Dates: Midterm I: Case Analysis 10 Sept. 23 (In-class exam) Proposal 10 Oct. 21 Midterm II: Case Analysis 10 Nov. 11 (In-class exam) Short Oral Presentation 05 To be determined (Individual) Participation in Class 10 Includes assignment preparation, group participation, Discussions responses to cold calls, professional speech and demeanor, on-time attendance PowerPoint Presentation 05 Dec. 02-13 (Individual or group option) of Consultant’s Report Consultant’s Report on 20 Dec. 13 (Individual or group option) Corporate Outreach Final Examination 30 See Course Schedule (In-class exam) Total Points: 100 You must pass the final in order to pass this course. Assignments should be typed. Graded assignments will be returned no later than two weeks after the due date. Please be patient. Written assignments cannot be graded by means of a Scantron machine and I do like to read your work carefully. Grading: All written assignments are evaluated on the basis of the C.L.A.S.S. Rubric, that is to say, Content, Literacy, Audience, Strategy, and Style. Because literacy is a threshold category indicating employability, you need to earn a “C” in that category in order to pass any assignment. The University has set up a Tutorial Center in McCarthy Hall 33 to help you improve your writing skills. Don’t wait until the end of term to take advantage of the services provided you by the Center. In addition, the Department sponsors regular Friday afternoon workshops covering various aspects of Business Writing. You may want to attend those sessions. All kinds of resources are available to help you master correct grammar and usage. Find the one that appeals to your particular needs and learning style. On a 100-point scale, the final grade will be computed as follows: O – 59 = F; 60 – 69 = D; 70 – 79 = C; 80 – 89 = B; 90 – 100 = A Note: Grades are not negotiable. No extra credit. No make-up exams. Academic Integrity: There are severe sanctions for cheating and for misrepresenting someone else’s work as your own. University policy states that any form of academic dishonesty is ground for failure of the course and dismissal from the University. Please see for a complete statement of the University’s policy on academic dishonesty and for instruction on plagiarism. You may also learn how to cite sources using APA style by going to: We will discuss these issues in greater detail in class. Information Competence: As part of this course you will need to demonstrate that you are information literate. According to the ACRL Standards, an information literate student defines the need for information, accesses and evaluates information, and uses information effectively and ethically to accomplish a specific purpose.
  3. 3. Weekly Schedule: Week Reading for Topic Friday Lab of Monday 8-26 Ch. 1, 2 Management Communication & Strategy Entrance (excluding cases) Diagnostic 9-04 Ch. 6, 7, 8 Listening & Feedback in the Global Internet (excluding cases) Marketplace Resources Labor Day 9-02 9-09 Ch. 5 (excluding Writing a Case Analysis Rewriting cases) Appendix A, Age Discrimination at F.W. Woolworth (i., v.) Case 1-2 9-16 Ch. 3, Case 3-2, Communication Ethics Syntax & Style Appendix D Legal & Ethical Issues at Sears Roebuck (i., iii.) 9-23 3-2 cont. Communication Strategy Memo Midterm I 9-30 Ch. 11 (excluding Dealing with the News Media Crisis Press cases) Case 1-1 Release Appendix F 10-07 Case 1-1 cont. Health & Safety at Odwalla (i., iii.) Point-of-Sale Brochure 10-14 Case 11-3 Media, Community, & Employee Relations E-mail to Retailers (i., iii.) American Rubber Company 10-21 Case 2-1 Great West Casualty (i., iii.) Proposal due Managing Public Relations 10-28 GRW Ch. 1, What Makes Reports Effective: Defining & Information Case 5-1 Narrowing the Topic—Corporate Social Competence Responsibility (i., iii.) Information Competence Assignment due 10-28 (ACRL One) 11-04 GRW Ch. 2 Managing the Report Writing Process: Annotated Retrieving articles, citing sources, note Bibliography taking 20 references due 11-08 (ACRL Two) 11-11 GRW Ch. 3 Key Elements in a Report: Organizing, Midterm II: evaluating, summarizing information Analytical Summary Annotated Bibliography due 11-11 (ACRL Three) 11-18 GRW Ch. 4, Report Design & Speaking PowerPoint O’Rourke Ch. 4 Outlines due 11-20 11-25 Thanksgiving Vacation 12-02 Oral Presentations Turn in PPT handout on day of presentation 12-09 Oral Presentations Report due Turn in hardcopy + diskette (ACRL Four & Five) 12-16 Final Examination Week See Schedule Schedule may be subject to change. Before you graduate you will need to pass the Examination in Writing Proficiency, EWP.
  4. 4. AACSB Perspectives: i. Ethical issues; ii. Global issues; iii. Political, social, legal, regulatory, environmental issues; iv. Technological issues; b. The impact of demographic diversity on organizations.