ADVANCED BUSINESS COMMUNICATION: BUSINESS ADMINISTRATION 301
ADMINISTRATION 301- Fall 2002
Department of Marketing, Business Writing, and International Business:
Dr. Kathy Brzovic Office: University Hall 308
firstname.lastname@example.org Office Hours: Mondays and Fridays: 1:30-3:00 p.m. &
Wednesdays 6:00-7:00 p.m.
(714) 278-3612 You may also make an appointment to see me at a time
convenient to you.
Course Objectives: This course seeks to expand your knowledge of business
communication and to develop your written and oral communication skills. To achieve
these goals, we will study a variety of business cases that will help you understand the
function of communication in the modern business world. You will analyze real-life
business problems that deal with corporate crises, and you will determine when and how
to communicate corporate decisions to employees, to business partners, and to the
public. You will have many opportunities to practice speaking and writing in order to
achieve mastery of the five essentials of business communication: clearness,
conciseness, completeness, courtesy, and correctness. Given recent events, special
attention will be paid to the importance of acceptable ethical conduct in the workplace.
Course Prerequisites: Beginning College Writing, (either English 101 or
Communication 103), and BUAD 201. Note that you may not be enrolled simultaneously
in BUAD 201 and BUAD 301.
Course Materials: O’Rourke’s Management Communication: A Case-Analysis
Approach, Netzley & Snow’s Guide to Report Writing, and Business Writing 301: Course
Packet. I strongly suggest you also purchase a good dictionary, such as the Cambridge
International Dictionary of English and a helpful writing reference, such as Maryann V.
Piotrowski’s Effective Business Writing: A Guide for Those Who Write on the Job. You
might find the following website helpful as well: http://owl.english.purdue.edu/workshops/
Computer Lab: Once a week we will meet in the computer lab. Be sure to bring a disk
to class and be sure to save all important material. In addition to standard word-
processing, we will use PowerPoint, Excel, e-mail, the Internet, and other electronic
resources available through Pollak Library. Please don’t bring food or beverages into the
Common Body of Knowledge Content Coverage: This course provides understanding
of business communication and prepares students to critically analyze cases, interpret
data, research alternative solutions, solve problems, organize and write case reports,
argue, negotiate, and persuade decision makers.
Task: Points: Important Dates:
Midterm I: Case Analysis 10 Sept. 23 (In-class exam)
Proposal 10 Oct. 21
Midterm II: Case Analysis 10 Nov. 11 (In-class exam)
Short Oral Presentation 05 To be determined (Individual)
Participation in Class 10 Includes assignment preparation, group participation,
Discussions responses to cold calls, professional speech and
demeanor, on-time attendance
PowerPoint Presentation 05 Dec. 02-13 (Individual or group option)
of Consultant’s Report
Consultant’s Report on 20 Dec. 13 (Individual or group option)
Final Examination 30 See Course Schedule (In-class exam)
Total Points: 100 You must pass the final in order to pass this course.
Assignments should be typed. Graded assignments will be returned no later than two
weeks after the due date. Please be patient. Written assignments cannot be graded by
means of a Scantron machine and I do like to read your work carefully.
Grading: All written assignments are evaluated on the basis of the C.L.A.S.S. Rubric,
that is to say, Content, Literacy, Audience, Strategy, and Style. Because literacy is a
threshold category indicating employability, you need to earn a “C” in that category in
order to pass any assignment. The University has set up a Tutorial Center in McCarthy
Hall 33 to help you improve your writing skills. Don’t wait until the end of term to take
advantage of the services provided you by the Center. In addition, the Department
sponsors regular Friday afternoon workshops covering various aspects of Business
Writing. You may want to attend those sessions. All kinds of resources are available to
help you master correct grammar and usage. Find the one that appeals to your particular
needs and learning style.
On a 100-point scale, the final grade will be computed as follows:
O – 59 = F; 60 – 69 = D; 70 – 79 = C; 80 – 89 = B; 90 – 100 = A
Note: Grades are not negotiable. No extra credit. No make-up exams.
Academic Integrity: There are severe sanctions for cheating and for misrepresenting
someone else’s work as your own. University policy states that any form of academic
dishonesty is ground for failure of the course and dismissal from the University. Please
see http://www.fullerton.edu/deanofstudents/Judicial_Affairs/Plagiarism.htm for a
complete statement of the University’s policy on academic dishonesty and for instruction
on plagiarism. You may also learn how to cite sources using APA style by going to:
http://guides.library.fullerton.edu/introduction/citations.htm. We will discuss these issues
in greater detail in class.
Information Competence: As part of this course you will need to demonstrate that you
are information literate. According to the ACRL Standards, an information literate student
defines the need for information, accesses and evaluates information, and uses
information effectively and ethically to accomplish a specific purpose.
Week Reading for Topic Friday Lab
8-26 Ch. 1, 2 Management Communication & Strategy Entrance
(excluding cases) Diagnostic
9-04 Ch. 6, 7, 8 Listening & Feedback in the Global Internet
(excluding cases) Marketplace Resources
Labor Day 9-02
9-09 Ch. 5 (excluding Writing a Case Analysis Rewriting
Appendix A, Age Discrimination at F.W. Woolworth (i., v.)
9-16 Ch. 3, Case 3-2, Communication Ethics Syntax & Style
Legal & Ethical Issues at Sears Roebuck (i.,
9-23 3-2 cont. Communication Strategy Memo Midterm I
9-30 Ch. 11 (excluding Dealing with the News Media Crisis Press
cases) Case 1-1 Release
10-07 Case 1-1 cont. Health & Safety at Odwalla (i., iii.) Point-of-Sale
10-14 Case 11-3 Media, Community, & Employee Relations E-mail to Retailers
American Rubber Company
10-21 Case 2-1 Great West Casualty (i., iii.) Proposal due
Managing Public Relations
10-28 GRW Ch. 1, What Makes Reports Effective: Defining & Information
Case 5-1 Narrowing the Topic—Corporate Social Competence
Responsibility (i., iii.)
Information Competence Assignment due 10-28 (ACRL One)
11-04 GRW Ch. 2 Managing the Report Writing Process: Annotated
Retrieving articles, citing sources, note Bibliography
20 references due 11-08 (ACRL Two)
11-11 GRW Ch. 3 Key Elements in a Report: Organizing, Midterm II:
evaluating, summarizing information Analytical
Annotated Bibliography due 11-11 (ACRL Three)
11-18 GRW Ch. 4, Report Design & Speaking PowerPoint
O’Rourke Ch. 4
Outlines due 11-20
11-25 Thanksgiving Vacation
12-02 Oral Presentations
Turn in PPT handout on day of presentation
12-09 Oral Presentations Report due
Turn in hardcopy + diskette (ACRL Four & Five)
12-16 Final Examination Week See Schedule
Schedule may be subject to change.
Before you graduate you will need to pass the Examination in Writing Proficiency, EWP.
AACSB Perspectives: i. Ethical issues; ii. Global issues; iii. Political, social, legal, regulatory, environmental
issues; iv. Technological issues; b. The impact of demographic diversity on organizations.