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Administration/Bachelor of Professional Communication


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  • 1. Faculty of Business and Law Change to an Existing Program Proposal Bachelor of Business Administration / Bachelor of Professional Communication CU47 12 October 2004 Date approved by the Faculty Education Committee: Date approved by the Faculty Planning and Development Committee Date recommended by the Resources Sub-Committee: Date recommended by the Program Review Group: Date recommended by the Education Committee of Academic Board: Date approved by Academic Board: /home/pptfactory/temp/20100604083113/administrationbachelor-of-professional-communication1280.doc
  • 2. 1. Name of Program and Award (Specify major specialisation, if any) Program Name: Bachelor of Business Administration / Bachelor of Professional Communication Exit Award Name: N/A 2. Host Faculty for the Program: Faculty of Informatics and Communication 3. Date for Implementing the Change to the Program: Term 1, 2005 4. Year of Change to Program being implemented: 2005 5. Term Offered: 1, 2, 3 6. Show the existing approved requirement and the proposed change Name Change: Currently: Bachelor of Business Administration / Bachelor of Professional Communication New Name: Bachelor of Business (Specialisation) / Bachelor of Professional Communication 6.1 Justify the Proposed Change: Bachelor of Business Administration has been deleted and replaced with the Bachelor of Business (Specialisation). 7. State any implications or resource issues for the Faculty, students and other Faculties/Divisions, eg: (staff, library, computing, equipment, space and distance education support). No additional resources required. 8. Statement from all other Heads of Campus where applicable, to indicate that they have had the opportunity to review this change of program, and indicating their support for, and where appropriate, their ability to resource, the delivery of the proposed program: They have been requested 9. Provide a full copy of Handbook information for the proposed modified program, where applicable.
  • 3. Bachelor of Business (Specialisation)_/Bachelor of Professional Communication CU47 Program at a glance Duration: 8 terms full-time; 16 terms part-time Mode & internal - ROK/BDG/GLD/MKY/BNE/GDC/SYD/MEL/FIJI, external Location: Courses/Units of 32 courses/192 units of credit Credit: Faculty: Faculty of Business & Law; Faculty of Informatics & Communication Entry: QTAC and Direct Entry This program is designed to satisfy the educational requirements of the Accreditation: Public Relations Institute of Australia and the Australian Human Resources Institute (confirmation of accreditation pending) Residential not applicable School: Practicum/Work dependent on courses selected placement: Exit awards: not applicable Interim awards:not applicable Informatics & Communication Program Administrator 07 4930 9681; Contact: Business & Law Undergraduate Program Advisor 07 4930 9600 International International students studying in Australia must study full-time, on- students: campus. CRICOS program ROK/BDG/GLD/MKY/BNE/GDC - 036420E, MEL - 041613J, SYD - codes: 036206M Program outline Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.This four year double degree program, combining flexibility and depth, is expected to provide students with eligibility for membership of professional bodies like the PRIA (Public Relations Institute of Australia) and AHRI (Australian Human Resources Institute). (See Terminology for definition of a double degree). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities. Career options public relations officer, human resources officer, business manager, government administrator, media & marketing officer, promotions & publicity officer, advertiser, journalist, management consultant, marketing manager Program structure The Bachelor of Business (Specialisation) / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over a four year term. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.
  • 4. Students will be expected to complete 13 courses (the equivalent of two plans) from the Faculty of Informatics and Communication plus seven core courses and one six course specialisation from the Faculty of Business and Law and six electives from any undergraduate program in the univeristy. • The courses from the Faculty of Business and Law should include the six course specialisations in HRM Fundamentals and Marketing (where the intention is PRIA accreditation) or one of the elective six course specialisations listed below. Students should be aware that the only specialisation to be included on a testamur will be: o HRM o Marketing o Taxation Law o Consumer Marketing o Tourism o Economics / Finance o Management o Administration • The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan. Faculty of Business & Law Courses Compulsory course: Course Title Course Code 7 compulsory courses [unless the Dean of the Faculty of Business and Law approves otherwise], which are: ACCT11059 Using Accounting for Decision Making ECON11026 Principles of Economics HRMT11010 Organisational Behaviour COIS11011 Foundations of Business Computing LAWS11030 Introductory & Contract Law I MRKT11029 Marketing BUSNXXXX or Applied Business Research or MATH11246 Quantitative Methods A [IS and Economics/Finance specialisation must do QMA]
  • 5. One six course specialisations from the following: HRM FUNDAMENTALS [BusLaw] ACCOUNTING [BusLaw] HRMT11011 Human Resources in Organisations ACCT11057 Principles of Accounting HRMT19012 Performance Management ACCT19060 Management Accounting HRMT19014 HR Planning, Recruitment & Selection ACCT19061 Corporate Accounting HRMT19013 Human Resource Development ACCT19082 Financial Accounting Theory HRMT19021 Australian Industrial Relations ACCT19066 Accounting Systems and Assurance HRMT19020 Managing Organisational Change ACCT19064 Auditing & Professional Practice TAX/LAW [BusLaw] CONSUMER MARKETING [BusLaw] LAWS11046 Law & the Environment MRKT11028 Internet and Interactive Marketing LAWS19031 Commercial Law MRKT19049 Consumer Relationship Management LAWS19032 Company & Association Law MRKT19030 Promotions Management LAWS19033 Taxation Law & Practice A MRKT19031 Consumer Behaviour LAWS19034 Taxation Law & Practice B MRKTXXXXX Retailing LAWS11045 or Law & the Welfare of Society A or Law LAWS11048 & the Welfare of Society B MRKT19036 Marketing of Service Products APPLIED HRM [BusLaw] MARKETING [BusLaw] HRMT19022 Comparative Industrial Relations MRKT19031 Consumer Behaviour HRMTXXXXX HRM Competencies MRKT19038 Marketing Research HRMT19016 Contemporary Organisational & HRM MRKT19034 Small Enterprise Marketing MGMT19114 Strategic Management MRKT19037 International Marketing & Business Plus any 2 advanced level electives. MGMT19114 Strategic Management (NOTE: on campuses where HRMT19005 – Professional Experience and Practice is offered, MRKT19040 Marketing Plans students area dvised to study ) this course as one of their electives
  • 6. TOURISM [BusLaw] ECONOMICS / FINANCE [BusLaw] TOUR11013 Understanding Tourism ECON19032 Microeconomics TOURXXXXX Events, Leisure and Entertainment ECON19033 Macroeconomics TOURXXXXX Destination Marketing ECON19031 Environmental Economics TOURXXXXX Global Tourism ECON19035 Economics of Electronic Commerce TOURXXXXX Special Interest Tourism FINC19011 Business Finance TOURXXXXX Tourism Business Development FINC19012 Investment Analysis & Risk Management Administration Any six Business and Law undergraduate courses including at least 4 at an advanced level Faculty of Informatics and Communication Courses Compulsory course Course Code Course Title COMM12020 Communication in the Digital Age Prescribed plan: Professional Communication Please note not all courses are available at all locations Course Code Course Title Level 1 COMM11007 Professional Writing JOUR11001 Managing the Media Advanced COMM12017 Public Relations Management COMM12018 Public Relations Practices Plus any two of the following: COMM12025 Organisational Communication COMM12030 Desktop Publishing COMM13110 Communication Project COMM12033 Speech Communication Elective plan Either
  • 7. Media and Cultural Studies Course Code Course Title Level 1 CULT11002 Cultural Industries COMM11005 Introduction to Communication and Culture Advanced (4 of the following): COMM12016 Mass Media & Journalism CULT12003 Race Issues & Aboriginal Media COMM12022 Cultural Technologies COMM12023 Screen Studies CULT12004 Cultural & Media Identity COMM12024 Communication Genres JOUR12038 Reporting the Asia-Pacific COMM19029 Film from the Pacific Rim COMM13110 Communication Project A or Journalism 2 Level One and 4 Advanced from the following: Course Code Course Title Level 1 JOUR11004 Media Ethics JOUR11005 Introduction to Journalism A JOUR11006 Introduction to Journalism B Advanced COMM12016 Mass Media & Journalism JOUR12009 Radio Journalism JOUR12008 Television Journalism JOUR12010 Feature Writing JOUR12012 Newspaper Production JOUR12038 Reporting the Asia-Pacific JOUR12013 Editing & Design JOUR12014 Journalism & Media History LAWS12024 Media Law JOUR12015 Online Investigative Journalism COMM13110 Communication Project A PLUS Six elective courses from any undergraduate program in a CQU Faculty Check the details With the approval of the Dean, electives may be any undergraduate degree level courses taught in the University. Students are advised to seek assistance from program advisors in choosing electives.
  • 8. A recommended study schedule for this program can be obtained from your program administrator. Students may determine their own schedule based upon credit transfers and personal study requirements. It is important to note that full-time students usually enrol in four courses per term and part-time students usually enrol in two courses per term. Note: Students must check to see when and where a course is offered before enrolling. See the course availability section in this handbook for details. Offshore Delivery Sites Programs available at offshore delivery sites are offered with the support of local agents. Students should note that some programs are subject to articulation arrangements with the local institution and that course and program offerings are subject to availability at that particular delivery site. CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D This handbook was correct as at: 27-05-2004 Handbook Disclaimer Copyright 10. Provide transitional arrangements as appropriate for continuing students in the restructured program Students will be given until the end of 2006 to complete under the current program. They will be notified of the changes in Winter term 2004.At the end of 2006, students who have not completed their current program will be enrolled in the new program. At no stage will students be disadvantaged. 11. Statement of Accreditation, where applicable. Please state what steps have been taken to ensure continued accreditation by an outside body Not applicable in Business