6150 Management of Information Systems and Technology Class 2 Systems  Support to Organizational Communication  Asper Scho...
1 of 10 6150 Management of Information Systems and Technology Outline <ul><li>Organizational Communication </li></ul><ul><...
2 of 10 6150 Management of Information Systems and Technology Organizational Communication <ul><li>Kinds: Face-to-face (Ft...
3 of 10 <ul><li>Computer-mediated vs.  Face-to-Face communication   : </li></ul><ul><li>Broader reach </li></ul><ul><li>- ...
4 of 10 6150 Management of Information Systems and Technology Communication Technologies & Systems More…  <ul><li>Communic...
5 of 10 6150 Management of Information Systems and Technology <ul><li>Communication systems run on computer, telephone, sa...
6 of 10 6150 Management of Information Systems and Technology Evidence in Cases <ul><li>IGC Communications – Evolving with...
<ul><li>Savings on: </li></ul><ul><li>Telephone expenses for outsourced PBX* ($125,000/yr) </li></ul><ul><li>Phone moving ...
8 of 10 6150 Management of Information Systems and Technology More… Internet Telephony – Cost Analysis: Case of a Manitoba...
9 of 10 6150 Management of Information Systems and Technology Internet Telephony – Benefits Analysis <ul><li>Benefits repo...
10 of 10 Change Leadership Messages (Based on presentations and beyond) 6150 Management of Information Systems and Technol...
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6150 Management of Information Systems and Technology

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  • In organization vs. external b/w organizations (intranet vs. Internet, phone) Driven by rules and norms (informal, org. culture) Documented (pros &amp; cons) Can be “politically correct” rather than honest (org. politics impact)
  • --- IGC Communications: mid-1980s: teleport for global transfer of voice End-1980s: Fibre-optic net 1997: local and long-distance sacs. For businesses in S/E U.S. 1998: Internet Service Provider 1999: Internet enabler for ISPs 2000+: bankrupt Now: bundled telecom. svcs. -- National Semiconductor: - Design &amp; uses of corporate networks (intranet for sales force; extranet with drawings in PDF format for partners). - Outsourced global distribution of PDF databooks, support 1 mil. Design engineers. --- Toronto Pearson International Airport: Cisco network common use IP network; multimedia, multi-operations support for airport users Multiple LANs for tenants, accessible via VPN --- BMW: RF bar code readers scan part numbers into an inventory management system, which is linked to suppliers. Planning is more effective and supply chain more efficient.
  • 6150 Management of Information Systems and Technology

    1. 1. 6150 Management of Information Systems and Technology Class 2 Systems Support to Organizational Communication Asper School of Business - MBA Program 6150 Management of Information Systems & Technology April-June 2009 Instructor: Bob Travica Updated April 2009
    2. 2. 1 of 10 6150 Management of Information Systems and Technology Outline <ul><li>Organizational Communication </li></ul><ul><li>Communication Technologies & Systems </li></ul><ul><li>Using Communication Technologies for Operational </li></ul><ul><li>and Strategic Gains (mini-cases in textbook) </li></ul><ul><li>Internet Telephony, Cost-Benefit Analysis </li></ul><ul><li>Change Leadership Messages </li></ul>
    3. 3. 2 of 10 6150 Management of Information Systems and Technology Organizational Communication <ul><li>Kinds: Face-to-face (FtF), Paper-based, Computer-Mediated Communication (CMC) </li></ul><ul><li>Purposes: Announce, order, report, make decision, govern, </li></ul><ul><li>acquire/share professional knowledge, collaborate, socialize… </li></ul><ul><li>Top-down (vertical, formal) vs. horizontal (informal) </li></ul><ul><li>Influenced by organizational culture </li></ul><ul><li>Can be “politically correct” rather than honest (org. politics impact) </li></ul><ul><li>Documented (pros & cons) </li></ul><ul><li>FtF comm. is richer (voice, visual), interactive, and supports strong social presence than </li></ul><ul><li>paper-based comm. or CMC </li></ul><ul><li>Attributing meaning to non-communication acts and to words – sensitive area </li></ul>More…  Brainstorm
    4. 4. 3 of 10 <ul><li>Computer-mediated vs. Face-to-Face communication : </li></ul><ul><li>Broader reach </li></ul><ul><li>- Increase in communication volume </li></ul><ul><ul><ul><li>- Meaning issues: Do you see what I mean? </li></ul></ul></ul><ul><ul><ul><li>- Less conformity vs. deviations from cultural norms </li></ul></ul></ul><ul><ul><ul><li>- New norms and rules needed for new technologies </li></ul></ul></ul><ul><ul><ul><li>Can support new ways of organizing (e.g., virtual organization) </li></ul></ul></ul>Organizational Communication
    5. 5. 4 of 10 6150 Management of Information Systems and Technology Communication Technologies & Systems More… <ul><li>Communication technologies & systems: </li></ul><ul><ul><li>Telephone, Fax, Email </li></ul></ul><ul><ul><li>Transfer of electronic files (FTP on Internet) </li></ul></ul><ul><ul><li>Electronic Bulletin Boards (corporate, Websites for social </li></ul></ul><ul><ul><li>networking – LinkedIn , Facebook , MySpace) </li></ul></ul><ul><ul><li>Instant Messaging (chat on Internet, corporate) </li></ul></ul><ul><ul><li>Video conferencing (corporate facility with large screens, see Internet phone on next slide) </li></ul></ul>
    6. 6. 5 of 10 6150 Management of Information Systems and Technology <ul><li>Communication systems run on computer, telephone, satellite, </li></ul><ul><li>and radio frequency networks (deregulated, privatized) </li></ul>Communication Technologies & Systems <ul><li>Computer networks: </li></ul><ul><ul><li>Internet (TCP/IP global standard; data types convergence) </li></ul></ul><ul><ul><li>Other public & private nets (corporate, industry – Interac ) </li></ul></ul><ul><li>Internet phone (Voice over IP; corporate - slides 8-10; Skype ) </li></ul><ul><li>Cell (mobile) phone (voice, text messaging) </li></ul><ul><li>Blog (Web log; editable Web pages; master case) </li></ul><ul><li>Smartphone (mobile phone+PC; Blackberry) </li></ul>
    7. 7. 6 of 10 6150 Management of Information Systems and Technology Evidence in Cases <ul><li>IGC Communications – Evolving with changes in </li></ul><ul><li>institutional environment and technology </li></ul><ul><li>National Semiconductor Strategic uses of internal net (intranet) </li></ul><ul><li>and external nets (extranet); savings from outsourcing </li></ul><ul><li>Pearson International Airport – Advancing services for </li></ul><ul><li>clients via local area network (intranet using Internet technology) </li></ul><ul><li>BMW – Improving inventory management for just-in-time parts </li></ul><ul><li>delivery by using bar coding and local area network </li></ul>
    8. 8. <ul><li>Savings on: </li></ul><ul><li>Telephone expenses for outsourced PBX* ($125,000/yr) </li></ul><ul><li>Phone moving costs (phones become plug-and-play) </li></ul><ul><li>Vendor management costs (use of fewer vendors) </li></ul><ul><li>Cabling (lower complexity) & troubleshooting </li></ul><ul><li>Capital expenditures (converged voice and data – 2 systems in 1) </li></ul><ul><li>Audio and video conferencing (Web-based, no external providers) </li></ul><ul><li>Cost for calls between callers in company sites </li></ul><ul><li>Reduced mobile phone usage by using Laptop/PC soft phone </li></ul>7 of 10 More… Internet Telephony – Benefits Analysis: Case of a Manitoba Company * PBX=Private Branch Exchange, a tel. system for an enterprise (Centrex is one brand)
    9. 9. 8 of 10 6150 Management of Information Systems and Technology More… Internet Telephony – Cost Analysis: Case of a Manitoba Company
    10. 10. 9 of 10 6150 Management of Information Systems and Technology Internet Telephony – Benefits Analysis <ul><li>Benefits reported across industries: </li></ul>
    11. 11. 10 of 10 Change Leadership Messages (Based on presentations and beyond) 6150 Management of Information Systems and Technology <ul><li>Manage communication toward specific purposes (e.g., knowledge sharing) </li></ul><ul><li>When implementing comm. systems, define objectives, process, incentives </li></ul><ul><li>Comm. systems should fit organizational culture, but also think how to break with a long-term, damaging status-quo (if you face one) </li></ul><ul><li>In implementing new comm. systems, consider using consultants, pilot projects, and have a long-term, plan (one system may open up the door for another) </li></ul><ul><li>Be on the lookout for new comm. IT/IS and prioritize their implementation according to organizational goals (consider the many purposes of org. comm.) </li></ul>

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