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  • Provide overview of the three aspects of adaptation needed after developing basic skills.
  • 12

    1. 1. Chapter 12 Designing and Delivering Business Presentations Business Communication , 14e Lehman and DuFrene
    2. 2. Guidelines for Planning an Effective Presentation <ul><li>Select a topic of interest to you and the audience </li></ul><ul><li>Determine the purpose (what you want audience to gain) </li></ul><ul><li>Identify major points and locate supporting information </li></ul><ul><li>Develop a strong opening and closing </li></ul><ul><li>Arrange for a proper introduction </li></ul>Chapter 12
    3. 3. Structure of a Presentation <ul><li>Introduction </li></ul><ul><li>“ Tell them what you are going to tell them . . .” </li></ul><ul><li>Body </li></ul><ul><li>“ . . . then tell them . . .” </li></ul><ul><li>Conclusion </li></ul><ul><li>“ . . . and then tell them what you have told them.” </li></ul>Chapter 12
    4. 4. Elements of an Effective Introduction <ul><li>Captures attention and involves the audience </li></ul><ul><li>Establishes rapport with the audience </li></ul><ul><li>Presents the purpose statement </li></ul><ul><li>Previews the main points to be covered </li></ul>Chapter 12
    5. 5. Techniques for Gaining Audience Attention and Interest <ul><li>Shocking statement or startling statistic </li></ul><ul><li>Quotation by an expert or well-known person </li></ul><ul><li>Appropriate joke or humor </li></ul><ul><li>Demonstration or dramatic visual </li></ul><ul><li>Related story or anecdote </li></ul><ul><li>Personal reference, compliment to the audience, or reference to the occasion of the speech </li></ul>Chapter 12
    6. 6. Use Transitional Sign Posts Chapter 12 <ul><li>Forecast next idea </li></ul><ul><li>Readjust expectations </li></ul><ul><li>Emphasize relationships </li></ul><ul><li>Give audience time to digest material covered </li></ul><ul><li>Give speaker time to think about next point </li></ul>In summary however once again finally
    7. 7. Elements of an Effective Summary <ul><li>Lets audience know you are summarizing </li></ul><ul><li>Leaves audience with a clear, motivating, and memorable statement </li></ul><ul><li>Summarizes the primary points and/or makes a call for action </li></ul><ul><li>Is tied to the introduction to create unity </li></ul><ul><li>Does not end with “thank you” or “that's the end” </li></ul>Chapter 12
    8. 8. Benefits of Using Presentation Visuals <ul><li>Enhances speaker’s delivery </li></ul><ul><li>Clarifies and emphasizes important points </li></ul><ul><li>Meets audience’s expectations for up-to-date visuals </li></ul><ul><li>Reduces time required to present </li></ul><ul><li>Increases audience retention </li></ul><ul><li>Increases speaker’s ability to meet goals and lead a group to consensus </li></ul>Chapter 12
    9. 9. Preparing Memorable Slide Content <ul><li>Limit the number of visuals to avoid overload </li></ul><ul><li>Include one major idea with a descriptive title highlighting it </li></ul><ul><li>Compose concise, targeted statements that you want audience to remember </li></ul><ul><li>Develop concise bulleted lists using parallel language to present related points </li></ul><ul><li>Use powerful visuals to meet audience expectations </li></ul><ul><li>Reflect legal and ethical responsibility </li></ul><ul><li>Proofread to ensure visual is error-free </li></ul>Chapter 12
    10. 10. Slide Design and Typography <ul><li>Limit the amount of text using the 7 x 7 rule </li></ul><ul><li>Use graphic devices to enhance design </li></ul><ul><li>Select appropriate page layout and positioning </li></ul><ul><li>Use alignment, capitalization and punctuation effectively </li></ul><ul><li>Avoid confusing abbreviations, italics, and underline </li></ul><ul><li>Use a limited number of easy-to-read fonts that convey the desired presentation tone </li></ul>Chapter 12
    11. 11. Guidelines for Using Visuals Effectively <ul><li>Design visuals with high impact </li></ul><ul><li>Refer to the visual and let audience know how it fits into the presentation </li></ul><ul><li>Maintain eye contact with the audience and raise voice slightly when using a visual </li></ul><ul><li>Paraphrase rather than read the visual line for line </li></ul><ul><li>Step to one side so the audience can see the visual clearly </li></ul>Chapter 12
    12. 12. Preparing Effectively <ul><li>Prepare thoroughly to minimize natural nervousness </li></ul><ul><li>Create effective presentation aids and useful notes pages </li></ul><ul><li>Practice to minimize nervousness and to identify organizational flaws or verbal stumbles </li></ul><ul><li>Dress to create a professional image </li></ul><ul><li>Arrive early to acquaint yourself with room and to check last-minute details </li></ul>Chapter 12
    13. 13. Guidelines for Delivering an Effective Presentation <ul><li>Use clear, articulate speech and proper pronunciation </li></ul><ul><li>Avoid annoying verbal fillers </li></ul><ul><li>Maintain eye contact with audience members throughout the group </li></ul><ul><li>Smile genuinely and use gestures naturally to communicate confidence and warmth </li></ul><ul><li>Adjust presentation based on audience feedback </li></ul><ul><li>Handle questions from the audience politely </li></ul><ul><li>Keep within the time limit </li></ul>Chapter 12
    14. 14. Adapting to Alternate Delivery Situations Chapter 12 Team presentations Culturally diverse audiences Distance presentations
    15. 15. <ul><li>Use simple English and short sentences </li></ul><ul><li>Avoid words that trigger emotion </li></ul><ul><li>Enunciate carefully and speak more slowly </li></ul><ul><li>Use humor and jokes cautiously </li></ul><ul><li>Seek feedback to ensure understanding </li></ul><ul><li>Consider the culture’s: </li></ul><ul><ul><li>Preferences for direct or indirect presentation </li></ul></ul><ul><ul><li>Nonverbal communication </li></ul></ul><ul><ul><li>Desired degree of formality </li></ul></ul><ul><ul><li>Gift-giving practices </li></ul></ul><ul><ul><li>Conventions for greetings and farewells </li></ul></ul>Speaking with an Intercultural Audience Chapter 12
    16. 16. Presenting as a Team <ul><li>Select a winning team </li></ul><ul><li>Agree on the purpose and schedule </li></ul><ul><li>Plan seamless transitions </li></ul><ul><li>Deliver as a team </li></ul><ul><li>Field questions as a team </li></ul>Chapter 12
    17. 17. Adapting a Presentation for Distance Delivery <ul><li>Be certain presentation is appropriate for distance delivery </li></ul><ul><li>Establish rapport with participants prior to presentation </li></ul><ul><li>Gain proficiency in delivering and participating through distance technology </li></ul><ul><li>Develop high-quality graphics appropriate for distance format </li></ul>Chapter 12

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