Christmas Retail 2009

How to make this Christmas your best ever presented by Jurek Leon of Terrific Trading

Overview
Proper preparation
Mad motivational moments
Spectacular service
Creating atmosphere and impact
Special selling techniques for peak times
In-store promotional and display possibilities

Proper Preparation
Analyse and plan successful promotions
Prepare as a team - FAQs
Know how all your team will handle negative Çhristmas comments

Analyse Successful Promotions
What is the best promotion you have done?
How did you find the time to run it properly?
What were the main obstacles you had to overcome?
Who was involved in the promotion and what were their roles?
Why do you think it was so successful?

Motivate Yourselves
What are your goals?
Recognise and reward
Exhausted team members
= Exhausted service

Motivate your customers
Cater for special groups
Make it easy – Access, signage, waiting time
Give your customers ideas

Spectacular Service
Welcome every customer as a guest
Process the transaction not the customer
“ I feel better about myself as a
result of choosing to shop
with you”

Exercise
Frequently Asked Question/s exercise
Negative Christmas comments exercise

Atmosphere and Impact
Decorations – this is not home!
Competitions for customers
Make it fun – Its a performance
Dare to be daft
Involve your customers in
the fun

Decorations should....
Add ambience and theatre
Look professional
Encourage customers to shop
Suit your brand and positioning in
the market

Decorations should not....
Overpower merchandise
Be the main feature
Block sightlines
Congest or block your store entry
or counter

Competition Ideas
Have your customers go round the store and fill in their 5 favourite gift ideas; one for themselves and 4 for other people. Weekly prize draw.
Vote for your (least) favourite Christmas Carol.
List your top ten Secret Santa presents (at least 3 from this store). Go in the draw to win....

Exercise
Hard to buy for Exercise
Motivate your customers Exercise

Special Selling Techniques
The Nov and Dec questions
Questions for ladies especially mums
Be suggestive – Scrip it, practise it, make it real

The November question ‘ Have you started your Christmas shopping yet?’

The question for ladies especially Mums ‘ What are you going to treat yourself to this Christmas?’

Promotional Possibilities
Love your enemies – cross promote
Adding value promotions
Take up a cause

In-store Promotional and Display Ideas
What have you done in the past or seen other businesses do?
What ideas do you have for this year?

FREE Christmas Website www.christmastipsforretailers.com

The latest tips on customer service, selling skills and marketing available FREE each month Give the presenter your Business card or Complete the Terrific Tips request form

Thank you – enjoy your Christmas!

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Christmas Retail 2009

by Jurek Leon on Dec 10, 2009

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Christmas Retail 2009 — Presentation Transcript