Jims Sales Presentation November 2009


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Overview on how this unique web-based marketing tool will benefit lawyers in private practice as a cost-effective alternative to marketing coaching and marketing training courses. Bar association affinity partnerships for discounted prices!

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  • Turn it over to Jim Jim is leading the charge on helping me go to market with our coaching tool for lawyers! He is also a Partner in successful law practice for 13 years Jim Practices in the areas of tax, executive compensation, deferred benefits, business law, estate planning and probate Attorney reviewer for www.MarketYourLawPractice.com We are also pleased to welcome Tracy Kochendorfer to our sales team for MYLP - - many of you know and respect Tracy and we’re thrilled to have her working with us! BEFORE I have Jim show you the site, let me briefly tell you WHY I developed MYLP: Goal was to replicate my proven, successful, coaching process with lawyers in a web-based environment MYLP is Not just be an archive of marketing articles; rather a process which includes interactive features so that lawyers can: Learn how to asses, plan, implement AND measure their marketing efforts Ask questions of their virtual marketing coach Have their marketing plans reviewed by their marketing coach Stay on top of the activities in their marketing action plan Follow through with their key contacts Receive reminders for marketing activities and next steps with contacts - - I just HAD to include the “nagging feature” which enables me to help lawyers actually implement the good intentions they have!!
  • Jims Sales Presentation November 2009

    1. 1. <ul><li>Introduction to MarketYourLawPractice.com </li></ul>A Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New Business Presented by James S. Patterson, Esq.
    2. 2. Why MYLP? <ul><li>Practicing attorney for 13 years; partner in a small law firm </li></ul><ul><li>Non-qualified deferred compensation, business law, probate and estate planning </li></ul><ul><li>Served as an attorney reviewer for MYLP </li></ul><ul><li>Really engaged with the site when I needed clients </li></ul>
    3. 3. MYLP Business Model <ul><li>Unique business model – turning a consulting service for lawyers into a product </li></ul><ul><li>Nothing else like MYLP in the legal industry </li></ul><ul><li>Terrie’s history and background in the legal industry </li></ul><ul><li>10% of the cost of hiring a personal marketing coach with well over 90% of the benefits of working with one </li></ul>
    4. 5. Bar Associations The State Bar of California 220,000 members New York State Bar Association 80,000 members New York Bar Association 16,700 members Massachusetts Bar Association 18,500 members Vermont Bar Association 2,150 members Florida Association of Women Lawyers 2,000 members Ohio Bar Association 30,000 members
    5. 7. <ul><li>Four Core Functions </li></ul><ul><ul><li>“ Start Here” Sessions </li></ul></ul><ul><ul><li>My Marketing Tools </li></ul></ul><ul><ul><li>My Marketing Workspace </li></ul></ul><ul><ul><li>My Marketing Community </li></ul></ul>
    6. 8. My Marketing Tools: The Class I Should Have Taken in Law School
    7. 9. <ul><li>20 marketing modules under The Four Pillars of Marketing . Each contain: </li></ul><ul><ul><li>A Module Overview </li></ul></ul><ul><ul><li>An Assessment Tool – Where are you now? </li></ul></ul><ul><ul><li>Planning Tools – Where would you like to be? </li></ul></ul><ul><ul><li>Implementation Resources – How will you get there? </li></ul></ul><ul><ul><li>A Measurement Tool – Track your progress </li></ul></ul>
    8. 12. Send your Plan to a Marketing Coach for Review
    9. 13. <ul><li>Ask your Marketing Coach </li></ul><ul><li>One click away from Virtual Marketing Coach </li></ul><ul><li>Answers within one business day </li></ul>
    10. 17. Implementation: Let’s Talk Return On Investment- Increased Revenue
    11. 18. Implementation: Client Survey Tools – A Timesaver
    12. 19. Learn about
    13. 20. For Lawyers who want to Tweet!
    14. 21. Tools to Build your Practice
    15. 22. Cost Comparison of MYLP to One-on-One Coaching <ul><li>Over the years, Terrie’s consulting clients have paid her handsomely for her marketing expertise </li></ul><ul><li>You have access to those tools for literally pennies on the dollar </li></ul>
    16. 23. New York Member Discount <ul><li>Because you are a member of the New York Bar Association, you receive the web site at a significant discount </li></ul><ul><li>Now through December 2009 NYSBA members pay only $750 (retail price - $1,450) </li></ul><ul><li>January price goes back up to $1,250 </li></ul>15 Tips for Marketing Your Law Practice in a Tight Economy
    17. 24. Final Thoughts on Subscribing <ul><li>Would you receive $750 of value? </li></ul><ul><li>What does it cost to attract even one quality new client? </li></ul><ul><li>What are you doing now that is more effective? </li></ul><ul><li>What would you pay to attract two or three new clients? </li></ul><ul><li>How much money have you spent on ineffective marketing strategies? </li></ul>
    18. 25. <ul><li>Start Here </li></ul><ul><li>Terrie’s coaching process </li></ul><ul><li>Six lessons </li></ul><ul><li>Twenty-nine 20 minute sessions </li></ul>
    19. 26. Subscription Process
    20. 27. All the Benefits at a Fraction of the Cost: Member Feedback <ul><li>&quot; MarketYourLawPractice.com is a unique and highly effective tool to help lawyers market and develop business. It's like having your own personal marketing coach. “ </li></ul><ul><li>“ Every time I work on my marketing plan it makes me feel like I have just uncovered the tip of the iceberg. There is so much valuable information on MarketYourLawPractice.com.” </li></ul><ul><li>“ MYLP is directly responsible for me adding thousands of dollars of new revenue to my practice - - thank you!” </li></ul><ul><li>“ MYLP has helped me understand the focus and attention necessary to be successful in my marketing efforts, and to create successful marketing habits.” </li></ul><ul><li>“ Even with the small steps I have taken in the past 6-8 months, I have met more new prospective clients and I am receiving referrals from new sources weekly, which I would never have tapped into without using MarketYourLawPractice.com. Thank you.” </li></ul>
    21. 28. Problems Solved: The MYLP Solution <ul><li>Generate more clients - - and higher quality clients </li></ul><ul><li>Attract more work from current clients </li></ul><ul><li>Increase the number of people who know who I am </li></ul><ul><li>Build my professional reputation </li></ul><ul><li>Communicate effectively with clients </li></ul><ul><li>Increase revenue </li></ul><ul><li>Achieve a return on your marketing investment </li></ul><ul><li>Pursue high impact low cost marketing strategies </li></ul><ul><li>Implement strategies that WORK! </li></ul>15 Tips for Marketing Your Law Practice in a Tight Economy
    22. 29. A Unique Interactive Web-based Tool to Help Lawyers Effectively Develop New Business YOUR QUESTIONS ANSWERED!