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Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
Superstorm Sandy & the Red Cross for AMA Atlanta
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Superstorm Sandy & the Red Cross for AMA Atlanta

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Ruben Brown of the American Red Cross and I presented this to the nonprofit SIG of the American Marketing Association's Atlanta chapter on August 27, 2013. It has tips that other nonprofits can use to …

Ruben Brown of the American Red Cross and I presented this to the nonprofit SIG of the American Marketing Association's Atlanta chapter on August 27, 2013. It has tips that other nonprofits can use to promote their causes on social media.

Published in: News & Politics, Business
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Transcript

  1. Superstorm Sandy October 29, 2012 Social Media & the American Red Cross
  2. Ruben Brown Media Relations Specialist Atlanta Red Cross @AtlantaRedCross Terri Thornton Thornton Communications @Ttho
  3. Three Months After Superstorm Sandy Red Cross Provided Relief in 11 States Red Cross Provided Relief in 11 States
  4. Two Social Media People in Red Cross Greater NY Office
  5. TIP: Share Timely Info 6
  6. TIP: Use YouTube 7
  7. TIP: Create Content “If you’ve got it, flaunt it!” Photos & Videos  Have clients sign Release Forms 8
  8. TIP: Keep People Updated
  9. @Ttho’s Platforms & Tools
  10. FREE ADVICE  Share what excites you!  Use “Reverse Mentoring”  Engage Supporters and Friends  Follow/Like News People  Appreciate your volunteers!  Correct Mistakes and Move On  Google is your best friend! 11
  11. How We Got Here
  12. 1. Carry out the organization’s mission online. Bucking Antiquity 2. Grow our network of passionate supporters. Haiti, HGC, Online Giving 3. Give the public a seat at our operational decision-making table. Transparency 1. Carry out the organization’s mission online. Bucking Antiquity 2. Grow our network of passionate supporters. Haiti, HGC, Online Giving 3. Give the public a seat at our operational decision-making table. Transparency 13
  13. 14 What changed with Haiti…
  14. We estimate that we touched nearly 2 million Haitians with a variety of relief and recovery services since the earthquake and we expect to support these survivors in the years ahead until the last donated dollar is spent. We estimate that we touched nearly 2 million Haitians with a variety of relief and recovery services since the earthquake and we expect to support these survivors in the years ahead until the last donated dollar is spent. 15
  15. 16 Hundreds of millions of liters of drinking water…
  16. 17 Treatment for people in Red Cross field hospitals and mobile clinics..
  17. 18 Staff dedicated to the relief effort.
  18. Before Haiti… • Ability to text donations existed before. • The earthquake in Haiti turned this capability into a phenomenon. • Prior to Haiti, the Red Cross raised funds for domestic disasters through a program called Text 2Help. • Ability to text donations existed before. • The earthquake in Haiti turned this capability into a phenomenon. • Prior to Haiti, the Red Cross raised funds for domestic disasters through a program called Text 2Help. 19
  19. 20
  20. 21  24 hour cable news social networking sites like FB and Twitter, news of destruction in Haiti was available everywhere.  The “tweet” You can text Haiti to 90999 to donate $10 spread rapidly.  From Jan. 12-14 there were 2.3 million tweets about “Haiti” and the “Red Cross”, of which 59% were retweets.  First Lady Michelle Obama and others filmed PSAs urging people to text donations to the ARC.
  21. 22  Growing trend in U.S. and across the world in disasters to use social media to seek help.  More people using social media, mobile technology and online news outlets in emergencies. 1. Trying to learn about the disaster 2. Asking for help. 3. Sharing information about well-being with family and friends.  Growing trend in U.S. and across the world in disasters to use social media to seek help.  More people using social media, mobile technology and online news outlets in emergencies. 1. Trying to learn about the disaster 2. Asking for help. 3. Sharing information about well-being with family and friends.
  22. 23
  23. 24
  24. 25 Dedicated Staff
  25. 26
  26. 27
  27. 28
  28. 29  In-depth training on engagement tactics  Engagement console training  Group workflow and reporting system
  29. 30 Social Engagement
  30. Hurricane Sandy Social Engagement 10/22 – 11/30 31
  31. Hurricane Sandy Social Engagement 10/22 – 11/30  31 Trained Volunteers  Plus Spontaneous Volunteers  229 posts about needs sent to Mass Care team  88 confirmed  Resulting in services sent or definitive change in service delivery plans  19 digiDOC Daily Briefs 32
  32. Hurricane Sandy Social Engagement 10/22 – 11/30  1,960 pieces of published social content  Most shared:  Photos and infographics  “Thank you” Tweets  Data  SafetyTips 33
  33. Download Red Cross Apps 34
  34. Give through •PayPal •iTunes •Google Checkout Give through •PayPal •iTunes •Google Checkout Visit RedCross.org Visit RedCross.org Call 1-800-RED CROSS Call 1-800-RED CROSS Text REDCROSS to 90999 Text REDCROSS to 90999
  35. 36 THANK YOU redcross.org @redcross FB-American Red Cross

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