Final Power Point On Advertisement Influences Teens Choose
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Final Power Point On Advertisement Influences Teens Choose

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  • Welcome, I am Terri Garrett. I am going to go over my paper. My hypothesis, the type and placement of advertisements influences teens to choose alcoholic beverages.
  • There has been more forced advertisement on teens or around teen events, sporting events and their choice of drink. The advertisement community has shown alcohol consumption to be romantic, social, and relative where this could be a stretch of the truth in some cases nonetheless it gets our teens attention. Television has brought more knowledge, beliefs, and attention to beer advertising. The amount of television viewing plays a role in the exposure to and knowledge of advertising among teens.
  • Children see advertisement for alcoholic beverages everywhere they go and in many of the magazines, they see on the newsstands. Children who were more aware of beer advertisements held more favorable beliefs about drinking, intended to drink more frequently as adults, and had more knowledge of beer brands and slogans (Grube, & Wallack, 1994).
  • The advertising companies have used marketing logos, branding and TV communications to target the males attention to remember there branding more so then a females would. The advertisement companies have influenced young males to drink beer as their drink of choice because of their long-standing advertisements.
  • Showing Brand awareness
  • Talk about what is one the slide. Quoting from paper
  • Advertisements have influences our behavior and how we act or think about a ad, poster, or at a sporting event when we see this drink.
  • Advertisement companies state to influences our chose from early on and throughout our teen year.
  • Most commercials appear in sports programs, suggesting that the adolescent sport fans is particularly vulnerable to beer advertiser (Collins, Schell, Ellickson & McCaffrey, 2002). The viewers are exposed to alcohol advertising through stadium signs, large banner signs, TV communications during half time, beer mugs or hats once the product is sold at the event and brief product sponsorship during the event making the alcohol seem not dangerous but fun and part of the event. Most advertising in sport events received primarily positive messages about drinking (Madden & Grube, 1999).
  • When male teens, drink they prefer beer beverages as their drink of choice, whereas females prefer mix drinks as their beverage of choice. Beer is the favored beverage among male drinkers and younger drinkers while wine is the top choice among female drinkers (Jones, 2007).
  • Advertisements are at sporting events from baseball, football, soccer and Nascar. All male dominant events.
  • Quote what is on the slide- from the paper.
  • Girls were favorable to the images more than the quality of the advertisements compared to male adolescence. Males are more targeted for beer and other alcoholic advertisements then females are.
  • How advertisements use woman and glamour to sale beer or product.
  • My hypothesis, the type and placement of advertisements influences teens to choose alcoholic beverages. The companies use psychological and behavioral theory to create their advertising strategies in designing, influencing and targeting the right audiences with their product.
  • Any questions?

Final Power Point On Advertisement Influences Teens Choose Presentation Transcript

  • 1. Advertisements influence teens to choose alcoholic beverages. Terri Garrett Argosy University
  • 2. Introduction
    • When you choose your drink, you do not think about the advertisement or research that goes into your personal preferences.
    • The type and placement of advertisements influence teens to choose alcoholic beverages.
  • 3. Type
    • With the placement of advertisement, it influences and creates brand recognition
    • When it comes to brand awareness, male adolescents are more aware when compared to females due to placement in the shows and events males are involved in.
    • At male events there are more advertisements for beer and attractive woman drinking or holding beer to catch there attention.
  • 4. Brand awareness
    • When it comes to advertising, boys are aware of beer brands more than girls are (Collins, Schell, & et al, 2003).
  • 5. Band awareness
    • The advertising companies have used marketing logos, branding and TV communications to target the males.
    • Due to band awareness advertisement companies have influenced young males to drink beer.
  • 6. Preferences
    • When male teens, drink they prefer beer beverages as their drink of choice, whereas females prefer mix drinks as their beverage of choice.
    • Beer is the favored beverage among male drinkers and younger drinkers while wine is the top choice among female drinkers (Jones, 2007).
    • Advertisement companies will target the mix drink toward females more so then males because of the research showing female prefer the taste of mix drinks more then beer.
    • Having different types of alcoholic beverages makes the drinks more desirable to adolescents, as they normally do not like the taste of alcohol and they have to get used to the taste.
  • 7. Advertisement Influences
    • Advertising companies know to use psychological and behavioral concepts to create their advertisements.
    • The companies use these concepts influencing and targeting the right audiences with their product. There is a key social and peer pressure factor when designing and placing advertisements that are forced on male adolescents.
    • The reason why boys are more influenced compared to girls is where beer advertisement are placed: magazines, posters, sporting events, concerts, large signs, gaming and televisions (Collins, Schell, & et al, 2003).
  • 8. Advertisement Influences
  • 9. Advertisement Influences
    • Most commercials appear in sports programs, suggesting that the adolescent sport fans is particularly vulnerable to beer advertiser (Collins, Schell, Ellickson & McCaffrey, 2002).
    • The viewers are exposed to alcohol advertising though stadium signs, large banner signs, TV communications during half time, beer mugs or hats once the product is sold at the event and brief product sponsorship during the event making the alcohol seem not dangerous but fun and part of the event.
  • 10. Advertisement Influences
  • 11. Advertisement Influences
  • 12. Advertisement Males vs. Females
    • Girls were favorable to the images more than the quality of the advertisements compared to male adolescence.
    • Males are more targeted for beer and other alcoholic advertisements then females are.
    • Research shows that 73% of the public agreed that alcohol advertising is a major contributor to underage drinking (Grube, & Wallack, 1994).
    • Advertisements companies focus on the fun factor of alcohol and it is socially escapable taking no responsibility for health risks or party risk that come with there advertisements.
  • 13. Favorable Image
  • 14. Advertisements are persuasive
    • The outcome of the study showed that the male participants prefer beer to other alcoholic beverages and they had a higher exposure to beer where as female participants’ preferred mix drinks to beer because of taste.
    • Alcohol advertisements are more persuasive compared to the tobacco advertisements.
    • My hypothesis, the type and placement of advertisements influences teens to choose alcoholic beverages.
  • 15. Advertisements are persuasive
  • 16. What needs to be done
    • With more research, one can prove which type of advertisement is most effective among teens and which beer brand is most popular among teens.
    • More research needs to be done on the effects of advertisement towards females.
    • Having this information could show a trend in teen behavior among the choice to drink and advertisement.
    • It will also show the long-term effect of alcohol and advertisement on teens when they are adults.
  • 17. Thank you