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Social Media Best Practices 101:   Editorial Optimization
<ul><li>Who’s on it </li></ul><ul><li>Audience Use </li></ul><ul><li>The Value </li></ul><ul><li>How Content Producers Can...
<ul><li>THE SANDBOX:   Share-point for useful, relevant, timely, funny and inspiring information. The outlet, brand gage, ...
<ul><li>WHO’S ON IT: </li></ul><ul><li>Black Enterprise enthusiasts : already familiar & connected to the BE brand </li></...
<ul><li>AUDIENCE USE:  Fans are there to connect with their friends and share interesting content </li></ul><ul><li>Connec...
<ul><li>THE VALUE:   </li></ul><ul><li>BE brand extension : The place to continue the conversation from </li></ul><ul><ul>...
<ul><li>HOW CONTENT PRODUCERS CAN USE IT:   </li></ul><ul><li>Talk : Through posts, comments, replies to fans, status upda...
<ul><li>Thank You! </li></ul><ul><li>Terrena Carriman </li></ul><ul><li>Twitter: @TerrenaC </li></ul><ul><li>Email: carrim...
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Facebook: Social Media Best Practices

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Transcript of "Facebook: Social Media Best Practices"

  1. 1. Social Media Best Practices 101: Editorial Optimization
  2. 2. <ul><li>Who’s on it </li></ul><ul><li>Audience Use </li></ul><ul><li>The Value </li></ul><ul><li>How Content Producers Can Use It </li></ul>
  3. 3. <ul><li>THE SANDBOX: Share-point for useful, relevant, timely, funny and inspiring information. The outlet, brand gage, suggestion box and center for updates and announcements. </li></ul><ul><li>Center for news , politics, statistics, timely info, op-eds and empowerment pieces. </li></ul><ul><li>Direct link to fan sentiment and awareness around the brand and products. </li></ul><ul><li>Direct link to BE’s world and core values. </li></ul>http://www.Facebook.com/BlackEnterprise
  4. 4. <ul><li>WHO’S ON IT: </li></ul><ul><li>Black Enterprise enthusiasts : already familiar & connected to the BE brand </li></ul><ul><li>Enthusiasts of African-American business : connected to general business topics, concerned with empowerment of African-American community </li></ul><ul><li>Small business owners , entrepreneurs, those considering entrepreneurship, networkers, event promoters </li></ul><ul><li>General content fans: News, politics, lifestyle, education, etc. </li></ul>http://www.Facebook.com/BlackEnterprise
  5. 5. <ul><li>AUDIENCE USE: Fans are there to connect with their friends and share interesting content </li></ul><ul><li>Connecting: Finding people in personal network </li></ul><ul><li>Sharing: Status updates, profile information (i.e.: relationship, birthday, job, education), photos, events, videos. </li></ul><ul><li>Find & Share Content : Find content through friends feeds; active users will seek content outside of network </li></ul><ul><li>Tagging: Linking friends to content </li></ul>http://www.Facebook.com/BlackEnterprise
  6. 6. <ul><li>THE VALUE: </li></ul><ul><li>BE brand extension : The place to continue the conversation from </li></ul><ul><ul><li>BlackEnterprise.com </li></ul></ul><ul><ul><li>Black Enterprise Magazine </li></ul></ul><ul><ul><li>BE Events (G&T, WPS, EC) </li></ul></ul><ul><ul><li>BE TV (Our World, Business Report) </li></ul></ul><ul><li>Traffic Generator </li></ul><ul><ul><li>Traffic is generated to online promotions, events pages, and content across categories which rolls up into site traffic </li></ul></ul><ul><li>Generates content : Unique comments, leads on stories </li></ul><ul><li>Unique Insight into reception of stories: Timely response through likes, comments, shares, viral capability </li></ul><ul><li>Direct Interaction : Talk to fans about what they want; active users are on the platform 24/7 </li></ul>http://www.Facebook.com/BlackEnterprise
  7. 7. <ul><li>HOW CONTENT PRODUCERS CAN USE IT: </li></ul><ul><li>Talk : Through posts, comments, replies to fans, status updates, questions, be ‘you’ – witty, insightful, candid, etc. Fans expect to hear your ‘voice’, attain a level of comfort with you, and have an evolving sense of who you are . </li></ul><ul><li>Share : Links, announcements, events, photos, video </li></ul><ul><li>Listen : To fan comments, likes, answers to Facebook questions, what they share: i.e.: What other pages do they like? What other content? What is the sentiment toward the brand? Toward the topic? Toward you? </li></ul>http://www.Facebook.com/BlackEnterprise
  8. 8. <ul><li>Thank You! </li></ul><ul><li>Terrena Carriman </li></ul><ul><li>Twitter: @TerrenaC </li></ul><ul><li>Email: carrimant@blackenterprise.com </li></ul>
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