FromScarcity toAbundance:EssentialFoundationsfor aCircularEconomyCIWM Conference,Royal College of Surgeons, London.11th Ju...
Some fundamentals Circular economy models are aresponse to scarcity. Scarcity is a fundamentalcomponent of how wedetermi...
“In the coming decades,should we fail to change, wewill need to compete everharder for smaller andsmaller quantities ofmat...
Circularity and scarcity A growing need to respond toscarcity and address productionexternalities. A number of concepts ...
“I conceive that thegreat part of themiseries of mankindare brought uponthem by falseestimates they havemade of the value ...
Scarcity and price Its all about price...price tellsus when something is“worthwhile”. Price = supply and demand. Supply...
“Pollution is nothingbut the resources weare not harvesting.We allow them todisperse becauseweve been ignorantof their val...
Utility is critical Maximum utility over the maximumtime, not maximum return overminimum time. Clearer consensus is requ...
Abundance may vary Abundance is either:• Literal - a natural aspect of aresource, good or service, or:• Functional - achi...
Building circularity - new thinking Circular models are alreadyworthwhile. But scale is required: Reform price to value...
Email: joss@terrafiniti.comTowards 9 Billion Blog:www.terrafiniti.com/blogMaking business sense of sustainability
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Delivering abundance essential foundations for a circular economy - ciwm 11 june 13

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The Chartered Institution of Wastes Management and Environmental Services Association 2013 conference focussed upon the promise and challenges of the circular economy.
Joss Tantram of Terrafiniti took part in a panel discussion forcussing on the essential building blocks of a sustainable transformation.

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Delivering abundance essential foundations for a circular economy - ciwm 11 june 13

  1. 1. FromScarcity toAbundance:EssentialFoundationsfor aCircularEconomyCIWM Conference,Royal College of Surgeons, London.11th June 2013Joss TantramPartner, Terrafiniti LLP/Towards 9 Billion
  2. 2. Some fundamentals Circular economy models are aresponse to scarcity. Scarcity is a fundamentalcomponent of how wedetermine price. Considerations of utility are keyin moving from scarcity toabundance. Circularity requires strategy.Making business sense of sustainability
  3. 3. “In the coming decades,should we fail to change, wewill need to compete everharder for smaller andsmaller quantities ofmaterials that we oncetreated as effectivelylimitless.”Terrafiniti – Valuing AbundanceScarcity
  4. 4. Circularity and scarcity A growing need to respond toscarcity and address productionexternalities. A number of concepts aredesigned to address these risks: Cradle-to-cradle The circular economy Product-to-service Ownership to “lease-ship”
  5. 5. “I conceive that thegreat part of themiseries of mankindare brought uponthem by falseestimates they havemade of the value ofthings.”Benjamin FranklinScarcity& Price
  6. 6. Scarcity and price Its all about price...price tellsus when something is“worthwhile”. Price = supply and demand. Supply should integratescarcity, but: Is it strategic enough? Does it value longevity/sustainability?
  7. 7. “Pollution is nothingbut the resources weare not harvesting.We allow them todisperse becauseweve been ignorantof their value.”R Buckminster FullerFrom scarcityto abundance
  8. 8. Utility is critical Maximum utility over the maximumtime, not maximum return overminimum time. Clearer consensus is required globally on: Which resources require circularmanagement. Which resources do not. Circularity may push at the boundaries ofboth localism and globalism.
  9. 9. Abundance may vary Abundance is either:• Literal - a natural aspect of aresource, good or service, or:• Functional - achieved throughthe sustainable management ofnon-renewable resources. Circular approaches may dealwith either type of abundance.
  10. 10. Building circularity - new thinking Circular models are alreadyworthwhile. But scale is required: Reform price to value longevityof resource utility. Compound rather than discountfuture value. Strategies must plan and executeacross complex boundaries. It is easier to re-imagine than to re-engineer.
  11. 11. Email: joss@terrafiniti.comTowards 9 Billion Blog:www.terrafiniti.com/blogMaking business sense of sustainability

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