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Terra Institute_Future of business

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Future of business

Future of business
Emma Petersson, Terra Institute presented business trends at Chalmers, Gothenburg technical university.

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Terra Institute_Future of business Terra Institute_Future of business Presentation Transcript

  • Corporate trends for a sustainable future Emma Petersson, Terra Institute 2014-05-09 Terra Institute Göteborg Kristinelundsgatan 3 Stockholm Kungsholmen www.terra-institute.eu/sv
  • Founded: 2009 Employed: 25 people, 6 countries Offices: Brixen, Zürich, Graz, Munich, Verona, Gothenburg, Stockholm, York Clients: Private and public companies; food, building, hotels, banks, consultancies etc. Municipalities, cities, universities Terra Institute today
  • Kontor Göteborg Stockholm www.terra-institute.eu/sv Terra Institute are organizational and management consultants. While others try to solve today's challenges with the same tool that created them in the first place, Terra Institute uses a well thought through combination of traditional business development and softer values and processes to solve the business problems in a way that create financial profit and both people and nature flourish. Terra Institute
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • The world today?
  • 2014 - SVT, Naturvårdsverket The world today?
  • The world today? 3500 billion SEK 583 billion SEK Energy watch group 2011
  • The future of energy – Ellen Mr Arthur Foundation, p 37 The world today?
  • The world today?
  • The world today?
  • The world today?
  • High Moon The world today?
  • The world today?
  • The world today? Ellen McArthur Foundation
  • The world today? Towers and Perrin
  • Göteborgsposten The world today?
  • What is emerging?
  • What is emerging? Gunther Pauli, Blue economy
  • What is emerging? Marketing 1,0 Product-centric Marketing Marketing 2,0 Consumer – oriented Marketing Marketing 3,0 Values-driven Marketing Objective Sell products Satisfy and retain the consumers Making the world a better place Enabling forces Industrial Revolution Information technology New wave technology How companies see the market Mass buyers with physical needs Smarter consumers with mind and heart Whole human being with mind, heart and spirit Key marketing guidelines Product development Differentiation Values Company marketing guidelines Product specification Corporate and product positioning Corporate mission, vision and values Value positions Functional Functional and emotional Functional, emotional and spiritual Interaction with consumers One-to-many transaction One-to-one interaction Many-to-many collaboration Philip Kotler
  • A new vision
  • Ingen påverkan Negativ påverkan Positiv påverkan Positiv påverkan Nettopåverkan Negativ påverkan A new vision Positive effect Negative effect No effect Positive effect Negative effect Net effect
  •  Waste = food  Renewable energy  Biological diversity  No harmful toxins A new vision
  • good economy Controlling & Reporting Strategy Systemic vision Site & logistics Product development Marketing & SalesGovernance & HR Company 3,0
  • good economy Controlling & Reporting Strategy Systemic vision Site & logistics Product development Marketing & SalesGovernance & HR •Collaborative consumption •Economy for the common good •Circular economy Company 3,0
  • good economy Controlling & Reporting Strategy Systemic vision Site & logistics Product development Marketing & SalesGovernance & HR •Circular economy Company 3,0
  • Circular Economy
  • Ellen McArthur Foundation Circular Economy
  • Ellen McArthur Foundation Circular Economy
  • Ellen McArthur Foundation Circular Economy
  • Ellen McArthur Foundation Circular Economy
  • Product passport Circular Economy Ellen McArthur Foundation
  • Ellen McArthur Foundation Circular Economy
  • Ellen McArthur Foundation Circular Economy
  • Mud Jeans - 2008 Examples:
  • Examples:
  • Examples:
  • good economy Controlling & Reporting Strategy Systemic vision Site & logistics Product development Marketing & SalesGovernance & HR •Collaborative consumption Company 3,0
  • Collaborative consumption http://vimeo.com/11924774
  • Bästa Metoden: MichelinExamples:
  • good economy Controlling & Reporting Strategy Systemic vision Site & logistics Product development Marketing & SalesGovernance & HR Company 3.0
  • 2011 Economy for the common good
  • • Goal = increase capital Capitalism Economy for the common good
  • • Goal = increase capital • Success = increase capital: profit & GDP Capitalism Economy for the common good
  • • Goal = increase capital • Success = increase capital: profit & GDP • 3 main defects: – Force growth + ecological destruction – Unequal distribution (minority owns major) – instability Capitalism Economy for the common good
  • New goal = new definition of „success“ financial profit --> common welfare Economy for the common good
  • Stake- holder VALUE Human dignity Solidarity Ecological Sustainability Social Justice Democratic co- determination & transparency A1: Ethical Supply Management (90) B1: Ethical Financial Management (30) C1: Job quality and Equality (90) C2: Just distributio n of labour (50) C3: Advancing and demanding eco-friendly behaviour (30) C4: Just distributio n of incomes (60) C5: Transparenc y and co- determinatio n (90) D1: Ethic sales (50) D2:Solidarit y with business partners (70) D3: Ecological design of products and services (90) D4: Social design of products / services (30) D5: Raising social and ecological standards (30) E1: Social effect and impact of products (90) E2: Contribution to the local community (40) E3: Reduction of impact on the Environment (70) E4: Minimizing distribution of profits fo external persons (60) D5: Social transparency and co-determination (30) A) Suppliers B) Investors C) Staff inl. Owner D) Customers / Products, Service, Business Partners E) Social Environ- ment: Region, future generation, … Economy for the common good
  • Stake- holder VALUE Human dignity Solidarity Ecological Sustainability Social Justice Democratic co- determination & transparency A1: Ethical Supply Management (90) B1: Ethical Financial Management (30) C1: Job quality and Equality (90) C2: Just distributio n of labour (50) C3: Advancing and demanding eco-friendly behaviour (30) C4: Just distributio n of incomes (60) C5: Transparenc y and co- determinatio n (90) D1: Ethic sales (50) D2:Solidarit y with business partners (70) D3: Ecological design of products and services (90) D4: Social design of products / services (30) D5: Raising social and ecological standards (30) E1: Social effect and impact of products (90) E2: Contribution to the local community (40) E3: Reduction of impact on the Environment (70) E4: Minimizing distribution of profits fo external persons (60) D5: Social transparency and co-determination (30) A) Suppliers B) Investors C) Staff incl. Owner D) Customers / Products, Service, Business Partners E) Social Environ- ment: Region, future generation, … Stake- holder VALUE Economy for the common good
  • Stake- holder VALUE Human dignity Solidarity Ecological Sustainability Social Justice Democratic co- determination & transparency A1: Ethical Supply Management (90) B1: Ethical Financial Management (30) C1: Job quality and Equality (90) C2: Just distributio n of labour (50) C3: Advancing and demanding eco-friendly behaviour (30) C4: Just distributio n of incomes (60) C5: Transparenc y and co- determinatio n (90) D1: Ethic sales (50) D2:Solidarit y with business partners (70) D3: Ecological design of products and services (90) D4: Social design of products / services (30) D5: Raising social and ecological standards (30) E1: Social effect and impact of products (90) E2: Contribution to the local community (40) E3: Reduction of impact on the Environment (70) E4: Minimizing distribution of profits fo external persons (60) D5: Social transparency and co-determination (30) A) Suppliers B) Investors C) Staff incl. Owner D) Customers / Products, Service, Business Partners E) Social Environ- ment: Region, future generation, … Stake- holder VALUE Economy for the common good
  • Economy for the common good
  • Sparda Bank, Munich (Germany)  Bank with 60 branches  700 employees  Increase in customers: 4,9%  Increase in job applications by highly qualified people: 20%  Internal CWE- Club – self-governing with many individual projects  High amount of PR and press releases Examples:
  • „Common welfare economy region (valley)“ VAL VENOSTA, Italy (valley reaching from Resia pass to Merano) • 13 mayors and 30 referents involved • Citizen‘s participation process; • discussions ECG balance sheet • New criteria for the nomination of beneficaries • Encouragement of companies to elaborate the ECG balance sheet Examples:
  • Corporate trends for a sustainable future
  • www.terra-institute.eu/sv TerraSverige TerraInstituteSverige Terra Institute Sverige e.petersson@terra-institute.eu